Meridiana Rent a Car

What Meridiana Rent a Car does

Meridiana Rent a Car (legal entity Micromeridiana, S.L.) is a privately held, driverless vehicle rental operator based in Barcelona, Spain, founded around 2003 and operating continuously for over 20 years in the regional mobility market. The company rents cars, multipurpose vans (monovolúmenes), commercial vans (furgonetas), and light trucks (camiones) through two physical offices — the Maquinista office in Barcelona Norte and the Hospitalet office in Barcelona Sur — supplemented by a home delivery and pickup service across the Barcelona metropolitan area. Its fleet spans economy and hybrid passenger cars (Fiat Panda Hybrid, Toyota Yaris Hybrid, Seat Ibiza, Opel Corsa) through premium models (Cupra Formentor, Cupra Terramar), 5–9 seat passenger vans, cargo vans including an electric option (Fiat E-Scudo M Electric), and light trucks with lifting platforms.

The company operates a direct-to-consumer and direct-to-SMB model with multiple rental modalities: hourly, nightly, daily, weekend 3×2, commercial week (up to 20% discount), and flexible monthly subscription (1–12 months, no early-return penalty). Pricing is unit-based and pay-as-you-go, starting at €19.61/day for economy cars and rising to €64.85/day for specialty trucks, with accessories (GPS, child seats, ski racks, loading ramps), tiered protection packages (basic to total coverage), and flexible mileage packs as add-ons. A secondary "Vehículos de Ocasión" sub-brand retails inspected and reconditioned fleet vehicles with warranty and financing. Booking and customer management occur through the company website, phone, WhatsApp, and email, with no mobile app, no public API, and no disclosed AI/automation layer. The underlying technology is a standard vehicle rental management system with online reservation, customer account management, and vehicle tracking.

Name

Meridiana Rent a Car

Legal name

Micromeridiana, S.L.

Website

https://meridianarentacar.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Meridiana Rent a Car is a Barcelona-based driverless vehicle rental company operating two offices in the metropolitan area, renting cars, vans, and light trucks to individual consumers, businesses, and moving customers under hourly, daily, weekly, and monthly subscription terms.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Off-Airport / Neighborhood Car Rental (THADAAAB), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Vehicle rental fleet
• Commercial van rental
• Truck rental services
• Monthly car subscription

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Primary revenue stream from short and long-term vehicle rentals including cars, monovolumes, vans, and trucks. Pricing varies by vehicle category, rental duration (hourly, daily, weekly, monthly subscription), and additional services (insurance coverage, extras).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Meridiana Rent a Car is a driverless vehicle rental company offering short and medium-term rentals of cars, monovolúmenes, commercial vans, and trucks to individuals and businesses in the Barcelona metropolitan area. The company provides flexible rental modalities ranging from hourly and daily tariffs to monthly subscriptions, supplemented by home delivery/pickup, tiered protection plans, and a used vehicle sales service for ex-fleet vehicles. Operations are conducted through two Barcelona-area offices with a fleet spanning economy to premium passenger vehicles and light commercial vehicles drivable with a Class B license.

Product overview

Meridiana Rent a Car operates as a vehicle rental company offering a unified portfolio of short and medium-term rental services in Barcelona. The core offering centers on the Standard Vehicle Rental service providing cars, vans, and trucks with flexible durations ranging from hourly to monthly subscriptions. Supporting modules include specialized tariff add-ons (Hourly Rental, Weekend 3×2, Commercial Week, Night Rate, Moving Special), a Flexible Subscription program for extended rentals, Home Delivery/Collection service, Protection and Coverage packages with tiered levels, and an Accessories/Extras catalog. The fleet spans four vehicle categories: passenger cars (economy to premium), multipurpose vans, commercial/industrial vans, and light trucks. Additionally, the company operates a Used Vehicle sales sub-brand selling inspected fleet vehicles with warranty and financing options. The products function as an integrated service where customers select their vehicle type, rental duration, protection level, and optional extras to create a customized rental package.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Weekend promotions can provide up to 15% discount on van rentals for moves
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Record Rent a Car: Portugal-based, Iberian-focused car rental operator with a similar regional, off-airport profile and comparable fleet mix (economy to commercial). Directly comparable in scale and target customer.
• Drivalia: Italy-headquartered rental and mobility operator (CA Auto Bank group) with active operations in Spain across short-term rental and subscription. Comparable business model across rental durations and a subscription product overlapping Meridiana's.
• Centauro Rent a Car: Spain-headquartered car rental company with a similar focus on off-airport / in-city locations across Spain and southern Europe. Most comparable direct peer given overlapping customer segment (tourists, leisure travelers), comparable vehicle mix, and shared reliance on local-branch distribution.
• Goldcar: One of the largest Spanish leisure-oriented car rental brands, historically airport-focused but with off-airport growth. Directly comparable value proposition targeting price-sensitive tourists and short-term leisure renters in Spain.
• OK Mobility: Spanish-headquartered car rental and subscription operator with a growing subscription product analogous to Meridiana's flexible subscription. Comparable across both daily rental and longer-term subscription use cases.

Broad incumbents

• Hertz: Global car rental incumbent with a long-standing Barcelona airport operation. Comparable core activity but materially larger fleet, broader loyalty ecosystem, and stronger corporate-travel demand channel.
• Enterprise Rent-A-Car: Global rental leader operating a dense Spanish branch network, including Barcelona. Comparable rental activity but with materially larger fleet, broader corporate accounts, and stronger home-city/suburban coverage overlapping Meridiana's catchment.
• Sixt: Global premium-leaning rental incumbent with significant Spanish presence including Barcelona airport. Competes for the same local and inbound customers but with a wider premium fleet, stronger digital stack, and corporate accounts.
• Europcar: Major European rental brand with established airport and city locations across Spain. Comparable customer overlap (leisure and corporate), but operates at a larger scale with broader fleet and digital platform.

Regional players

• Hiper Rent a Car: Spanish off-airport car rental brand serving leisure customers in southern Europe. Comparable target market and price positioning, though footprint skews to coastal/tourist regions rather than urban Barcelona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/meridiana_rent
• Facebookfacebook.com/meridianarentacarbcn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meridiana Rent a Car