Hiper Rent a Car

What Hiper Rent a Car does

HIPER RENT A CAR S.A. is a privately held Spanish vehicle rental operator (Sociedad Anónima, Fiscal ID A07132046) headquartered at Camino Can Pastilla Nº41, 07610 Palma de Mallorca. The company runs airport pick-up and drop-off counters at the three principal Balearic Island gateways — Mallorca Airport, Ibiza Airport, and Menorca Airport — serving inbound international tourists who book self-drive vehicles for the duration of their stay. Its primary offering, 'Alquiler de Coches' (Self-drive car rental), is delivered through a multilingual online booking platform (hiperrentacar.com) available in ten languages (Catalan, English, Spanish, French, Italian, Dutch, German, Polish, Swedish, and Czech), with SEO-optimised dedicated landing pages for each island destination.

The product surface is built around a core rental transaction, priced on a quote basis by vehicle category and tariff at booking, with mandatory third-party liability insurance (CDW) and applicable taxes included. Supplementary revenue is generated through optional insurance modules — SCDW (excess-exemption Collision Damage Waiver), PAI (Personal Accident Insurance), and TP (Theft Protection) — plus ancillary fee lines (fuel, late-return at EUR 11 per hour or fraction, damage within excess, traffic fines, wrong-fuel recovery) and value-add services including Hiperdrive (vehicle preparation/readiness), Hiper Parking, and a used-vehicle sales sub-brand, Hiper Ocasion (hiperocasion.es). The underlying technology is a standard rental-management platform with SSL-secured data transmission and CES / 3D-Secure payment authentication for Visa and Mastercard. The company additionally operates a B2B channel ('Agencias y Profesionales') serving travel agencies, tour operators, and tourism professionals, and has a referral programme ('Hiper Recomienda').

The revenue model is predominantly transactional (per-rental fees, add-on insurance, ancillary charges) supplemented by a small hardware-sales line through Hiper Ocasion. Distribution mixes direct-to-consumer online booking with physical collection at airport counters, plus a partner/reseller channel for B2B clients. The customer base splits between a long tail of individual leisure travellers booking via the multilingual web funnel and a mid-market B2B trade segment. The company is GDPR and Spanish LOPDPGDD compliant and adheres to Royal Decree 933/2021 obligations for motor vehicle rental operators; as of the observed snapshot, the corporate website is in a temporary maintenance state with phone (+34 971269911) and email ([email protected]) channels remaining live for urgent inquiries.

Name

Hiper Rent a Car

Legal name

HIPER RENT A CAR S.A.

Website

https://hiperrentacar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HIPER RENT A CAR S.A. is a privately held Spanish car rental operator providing self-drive vehicle hire to inbound tourists through airport counters at Mallorca, Ibiza and Menorca, with a multilingual booking platform, ancillary insurance products, and a B2B channel for travel agencies.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Airport car rental
• Vehicle rental services
• Self-drive car hire
• Tourist transportation
• Rental fleet management

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles to tourists and visitors at Mallorca, Ibiza, and Menorca airports. Customers pay rental fees based on vehicle category and current tariff, including mandatory CDW insurance and taxes. Late return fees of 11 EUR per hour or fraction apply.
2. Optional Insurance Products: Additional revenue from optional insurance add-ons including SCDW (Super Collision Damage Waiver - excess exemption), PAI (Personal Accident Insurance), and TP (Theft Protection). These are sold as supplements to the base rental rate.
3. Extras and Add-ons: Revenue from additional charges including fuel charges, replacement parts (tyres, tools, keys), damage costs within excess limits, traffic fines, and transfer/repair costs for wrong fuel usage.
4. Hiper Ocasion (Used Car Sales): Sale of used vehicles through the Hiper Ocasion subsidiary, linked via hiperocasion.es.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hiper Rent a Car provides self-drive vehicle rental services to tourists and visitors at the three major Balearic Island airports (Mallorca, Ibiza, and Menorca). The core offering is supported by a multilingual online booking platform, optional insurance products (SCDW, PAI, TP), the Hiperdrive preparation service, Hiper Parking facilities, and a used car sales subsidiary (Hiper Ocasion). A dedicated B2B division (Agencias y Profesionales) serves travel agencies and tourism professionals.

Product overview

Hiper Rent a Car operates as a vehicle rental company offering self-drive car rental services across three Balearic Island airports (Mallorca, Ibiza, and Menorca). The company provides a core rental platform with multiple vehicle categories, complemented by supplementary services including insurance products (CDW, SCDW, PAI, TP), the Hiperdrive premium preparation service, Hiper Parking facilities, and Hiper Ocasion for used car sales. B2B services for travel agencies and professionals are also available. The product portfolio is structured around the main car rental service with add-on insurance modules and related automotive services.

Differentiator

Problem solved

Functional benefit

Brands

• Hiper Ocasion: Car sales service for used vehicles
• Hiper Parking

Products and services

• Car Rental (Alquiler de Coches) Self-drive vehicle rental service operating at Mallorca, Ibiza, and Menorca airports, offering various vehicle categories with optional insurance coverage and online multilingual booking for tourists and visitors.
• Hiper Ocasion (Used Car Sales) Used car sales service offering pre-owned vehicles for purchase, operated as a sub-brand of Hiper Rent a Car and accessible via hiperocasion.es.
• Hiper Parking Parking services at airport locations for rental customers and broader users, operated as a sub-brand of Hiper Rent a Car.
• B2B Services for Agencies and Professionals (Agencias y Profesionales) Dedicated services for travel agencies, tour operators, and professional partners, including corporate accounts, fleet supply arrangements, and professional billing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Centauro Rent a Car: Alicante-headquartered Centauro operates self-drive airport rental across Spain's main tourism destinations including Mallorca, Ibiza and Menorca, targeting international leisure travellers with a directly comparable fleet-and-counter model.
• OK Mobility: Palma-based OK Mobility is one of the largest Balearic-rooted car rental operators with counters at the same three airports as Hiper, combining rental, subscription and used vehicle sales — the closest direct competitor on geography and product mix.
• Wiber: Spanish-origin airport rental brand serving the same island-tourist segments in the Balearics, with direct overlap on airport counters and a multilingual D2C booking flow paralleling Hiper's structure.
• Goldcar: Originally founded in Benidorm and now owned by Europcar (ALD Automotive), Goldcar is the dominant low-cost Spanish car rental operator heavily concentrated in the Balearics and Canary Islands, serving essentially the same tourist-airport customer base as Hiper with overlapping fleet and counter profile.

Broad incumbents

• Sixt: German-headquartered global mobility leader with full airport counter presence at Mallorca, Ibiza and Menorca, serving the same inbound tourist base with broader fleet, app-based loyalty and corporate account programmes that benchmark against regionals like Hiper.
• Hertz: Long-standing global rental incumbent with airport counters across all three Balearic islands, serving both leisure tourists (Hiper's core) and corporate/insurance-replacement segments using a substantially larger fleet budget.
• Europcar: European rental market leader and parent of Goldcar; competes head-to-head with Hiper across the Balearics via its premium and value brands, and is the likely acquirer profile for any independent regional in the islands.
• Avis Budget Group: Global rental network with airport-based leisure and corporate service throughout the Balearics, representing the premium end of the demand curve Hiper partially overlaps via its optional insurance add-ons.

Others

• Rentalcars.com (Booking Holdings): Meta-search OTA that aggregates independent airport-rental operators (including Hiper-like regional players) across the Balearics; channels significant booking demand but is more a partner/competitor-for-mindshare than a direct operator.

Emerging players

• AutoReisen / FLIZZR: German-value airport rental brand (originally AutoReisen, now Sixt's FLIZZR value arm) targeting price-sensitive leisure travellers landing at Mediterranean airports including the Balearics — directly contesting Hiper's low-cost tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hiper-rent-a-car

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiper Rent a Car