Asset-Trade
Asset-Trade is a privately held German dealer and broker based in Krefeld that operates a B2B online marketplace and service platform for buying and selling used CNC machine tools, production lines, and industrial equipment to industrial manufacturers across Europe and selected international markets.
- Company typePrivate
- Founded-
- HeadquartersKrefeld, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Asset-Trade does
Asset-Trade is a privately held German used industrial machinery dealer and broker headquartered in Krefeld, Germany, that operates a B2B online marketplace for buying and selling pre-owned CNC machine tools, complete production lines, and ancillary industrial equipment. The core platform is organized into six vertical categories: metalworking (machining centers, lathes, milling, grinding, sheet metal, EDM, presses, gearing, measuring machines), plastics processing (blow moulding, extrusion, injection moulding), printing (digital, flexo, offset, pre/post-processing), food and beverage machinery (beverage production, filling, processing, packaging), plant and facility equipment (boilers, compressors, forklifts, robots, chillers, paint systems, power plants), and woodworking machinery. The technology is a web-based, SEO-driven marketplace with machine listings, detailed specifications, photographs, and inquiry functionality, complemented by RSS and email newsletter channels for demand generation.
The business model combines a transaction-based core with a professional services stack. Revenue is generated primarily through buying, selling, and auctioning used machinery, taking margins and transaction fees on each deal, and is augmented by fee-bearing services including machine evaluation, on-site dismantling and clearing (with scrapping), transport and worldwide logistics coordination (including export documentation such as EUR.1, A.TR.1, BAFA permits, CCIC inspections, and Chartered Engineers Certificates), installation, maintenance, and repair. Pricing is quote-based and varies by manufacturer (e.g., DMG, TRUMPF, MAZAK, HURCO, CHIRON, STARRAG HECKERT), age, condition, and specifications of each individual machine.
The go-to-market is sales-led and direct: industrial manufacturing customers contact Asset-Trade via website or phone for personalized consultation across the full buying process, from inspection through commissioning. The company serves a worldwide customer base spanning Germany, France, Czech Republic, Spain, Austria, Turkey, and Taiwan, with over 100 customers reported. The company is founder/owner-operated, with no disclosed institutional funding, parent company, or external investment backing, and no public revenue or headcount figures are available.
Asset-Trade firmographics
Firmographics- Name
- Asset-Trade
- Legal name
- Asset-Trade
- Website
- https://asset-trade.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asset-Trade is a privately held German dealer and broker based in Krefeld that operates a B2B online marketplace and service platform for buying and selling used CNC machine tools, production lines, and industrial equipment to industrial manufacturers across Europe and selected international markets.
- Ownership category
- akta.pro rank
Asset-Trade industry classification
Industry- Product category
- Used Industrial Machinery Brokerage
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Wholesale Trade Agents and Brokers (42512), Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Asset-Trade is headquartered
LocationHeadquarters
- HQ city
- Krefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Asset-Trade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used Machinery Sales & Trading: Asset-Trade buys, sells, and auctions used industrial machinery including CNC machine tools, production lines, and plant equipment. Revenue is generated through transaction fees and margins on the sale of used machinery.
- Professional Services: Services including machine evaluation, dismantling, transport coordination, installation, maintenance, and repair of industrial machinery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Used machinery transactions - price varies by machine |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asset-Trade product offering
Product offeringCore offering
Asset-Trade operates a B2B marketplace and dealer platform for buying, selling, and auctioning used industrial machinery — primarily CNC machine tools, production lines, and complete plants sourced from German and European manufacturers. The company buys and resells used equipment on its own account and as a broker, complemented by professional services including machine evaluation, on-site dismantling, worldwide transport coordination, installation, maintenance, repair, and decommissioning with scrapping.
Product overview
Asset-Trade operates a B2B digital marketplace and service platform for buying and selling used industrial machinery and complete production lines, primarily serving the German and European markets. The core offering is a searchable product catalog organized into six main categories: (1) Metallbearbeitung (Metalworking) — the largest category including CNC machining centers, turning, milling, grinding, drilling, sheet metal processing, pressing, EDM, die casting, measuring/testing, and gearing machines; (2) Kunststoffverarbeitung (Plastics Processing) — blow moulding, extrusion, and injection moulding; (3) Druckmaschinen (Printing) — digital, flexo, offset, and pre/post-processing; (4) Lebensmittelmaschinen (Food & Beverage) — beverage production, filling, food processing, and packaging; (5) Firmen Betriebsmittel (Plant Equipment) — boilers, compressors, robots, chillers, forklifts, power plants, paint systems; and (6) Holzbearbeitung (Woodworking) — presses, saws, edge processing. Asset-Trade complements its marketplace with ancillary services including machine valuation, on-site disassembly and clearing, worldwide logistics and shipping coordination, installation, maintenance, and repair support. The company acts as an intermediary facilitating the full lifecycle of used industrial asset transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gebrauchtmaschinen-Marktplatz (Used Machinery Marketplace) A web-based B2B marketplace for buying and selling used CNC machines, industrial machinery, and complete production lines across multiple industry sectors.
- Metallbearbeitung (Metalworking Machinery) Inventory category of used metalworking machinery including Bearbeitungszentren (machining centers), Blechbearbeitungsmaschinen (sheet metal — press brakes, laser/cutting, bending, welding, punching, shears), Bohrmaschinen (drilling), Bohrwerke (boring mills), Drehmaschinen (lathes — CNC, vertical turret, multi-spindle), Druckgussmaschinen (die casting), Erodiermaschinen (EDM), Fräsmaschinen (milling), Messmaschinen & Prüfmaschinen (measuring/testing), Pressen (presses), Schleifmaschinen (grinding), Verzahnungsmaschinen (gearing), and other machines (production lines, saws, forging, surface/heat treatment).
- Kunststoffverarbeitung (Plastics Processing Machinery) Inventory category covering used Blasformmaschinen (blow moulding), Extrusionsanlagen (extrusion lines including gear-pump extruders), and Spritzgiessmaschinen (injection moulding machines) for plastics processors.
- Druckmaschinen (Printing Machinery) Inventory category covering used Digitaldruckmaschinen (digital printing), Flexodruckmachinen (flexo printing), Offset Druckmaschinen (offset printing), and Vor & Nachbearbeitungsmaschinen (pre- and post-processing equipment such as collators, folders, binders, trimmers, perforators).
- Lebensmittelmaschinen (Food & Beverage Machinery) Inventory category covering used Getränkemaschinen (beverage production including beer brewing, glass filling, PET lines), Nahrungsmittelmachinen (food processing), and Verpackungsmaschinen (packaging machinery).
- Firmen Betriebsmittel (Plant & Facility Equipment) Inventory category covering used Dampfkessel (steam boilers), Gabelstapler (forklifts), Kompressoren (compressors), Kraftwerke (power plants), Lackieranlagen (paint finishing systems), Roboter (robots), Heizungen (heaters), and Kältemaschinen (chillers/refrigeration).
- Holzbearbeitung (Woodworking Machinery) Inventory category covering used Pressen – Holz (wood presses), Sägen (saws), and Kantenbearbeitungsmaschinen (edge processing machines).
- Weltweiter Maschinentransport & Logistik (Global Machine Transport & Logistics) Coordination of on-site disassembly, packaging, loading onto trucks or containers, and worldwide shipping of purchased machinery. Includes export documentation such as EUR.1 certificates, A.TR. certificates, Chartered Engineers Certificates (CEC), CCIC inspections, BAFA permits, and certificates of origin.
- Maschinenbewertung, Demontage & Inbetriebnahme (Machine Valuation, Dismantling & Commissioning) Professional services including evaluation of used machines, disassembly and clearing including scrapping, transport, installation, maintenance, and repair of purchased equipment for industrial machinery buyers and sellers.
Companies that use Asset-Trade
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Asset-Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asset-Trade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Global Shipping & Logistics PartnerscoreAsset-Trade works with international shipping companies for worldwide machine transport, handling customs documentation, export certificates (EUR.1, A.TR.1), and coordinating logistics for machinery shipments globally.
- Machine Manufacturers (Inventory Source)minorAsset-Trade sources used machinery from various manufacturers including DMG, TRUMPF, MAZAK, HURCO, CHIRON, STARRAG HECKERT, and many other industrial equipment makers across metalworking, plastics, printing, and food industries.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Asset-Trade competitors and assessment
Company assessmentDirect peers
- Loebbeprehüs (Loebbehusen): German regional used machinery dealer focusing on metalworking and CNC equipment for the German Mittelstand. Similar value proposition and customer segment, though smaller geographic footprint.
- Exapro: European B2B marketplace specializing in used industrial machinery across metalworking, plastics, food processing, and packaging. Operates a comparable listing-based model targeting the same industrial SME buyer segment across Europe.
- Surplex: German-headquartered used industrial machinery auction house operating a B2B marketplace with global reach. The closest direct competitor to Asset-Trade, sharing the focus on European CNC and metalworking equipment with auction and direct-sale formats.
- Machinehub: Online B2B marketplace for buying and selling pre-owned CNC machines and fabrication equipment with valuation tools. Competes in the same niche of premium-brand used CNC resale with a stronger digital-tooling focus.
- Kitmondo: Online B2B marketplace for used industrial machinery including CNC machines, fabrication equipment, and packaging lines. Directly comparable in product categories, buyer/seller model, and global transaction support.
- Industrial Auctions: UK-headquartered used machinery auctioneer and dealer serving manufacturing clients across Europe with multi-category industrial equipment coverage, including CNC, fabrication, and plastics machinery.
Broad incumbents
- Copart: Global leader in online vehicle auction and remarketing. Different asset class but operates the same online-auction/B2B-disposition model at massive scale, providing a strategic benchmark for Asset-Trade's potential platform model.
- Liquidity Services: US-listed asset disposition and reverse-logistics platform running B2B auctions for industrial and commercial surplus assets. Much broader mandate and scale, but the underlying B2B asset disposition model is structurally similar.
- Ritchie Bros. Auctioneers: Global auction and marketplace operator for heavy equipment, trucks, and industrial assets. Differs in primary focus on construction/transport equipment, but the B2B asset disposition, remarketing, and global logistics playbook is analogous.
- Machinio (by Intercoster): Aggregating search engine across multiple used machinery marketplaces globally. While not a direct transactional competitor, it competes for buyer-side search traffic and exerts pricing pressure on individual listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Asset-Trade social profiles
Digital presenceAsset-Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset-Trade leadership team
Management profileNumber of profiles
Profiles1 record
Asset-Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset-Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset-Trade
What does Asset-Trade do?
Asset-Trade operates a B2B marketplace and dealer platform for buying, selling, and auctioning used industrial machinery — primarily CNC machine tools, production lines, and complete plants sourced from German and European manufacturers. The company buys and resells used equipment on its own account and as a broker, complemented by professional services including machine evaluation, on-site dismantling, worldwide transport coordination, installation, maintenance, repair, and decommissioning with scrapping.
Is Asset-Trade a public or private company?
Asset-Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asset-Trade founded?
Asset-Trade was founded in -1. It employs 1 to 10 people.
Where is Asset-Trade based?
Asset-Trade is headquartered in Krefeld, Germany, in the Europe region.
How does Asset-Trade make money?
Two revenue lines are on record. Used Machinery Sales & Trading is the primary driver. The others are professional Services.
Who are Asset-Trade's main competitors?
Direct peers on record are Loebbeprehüs (Loebbehusen), Exapro, Surplex, Machinehub, Kitmondo and Industrial Auctions. Broad incumbents are Copart, Liquidity Services, Ritchie Bros. Auctioneers and Machinio (by Intercoster).
Does Asset-Trade have an API?
No public API is recorded for Asset-Trade.
What industry is Asset-Trade in?
Asset-Trade's product category is Used Industrial Machinery Brokerage. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42385 and its SIC code is 5084.