Potty Time

What Potty Time does

Potty Time is a consumer media and educational content product operated under Two Little Hands Productions, a privately held, family-owned company co-founded by sisters Rachel Coleman and Emilie Brown and headquartered in Midvale, Utah. The company delivers a potty training program for children ages 1-5 built around original music, American Sign Language (ASL) instruction, and video content, designed to work alongside any chosen potty training method. The core product set includes a flagship DVD, a music CD, a free mobile app for iOS and Android, a board book (Hopkins Uses the Potty), a Potty Watch reminder timer, sticker packs, and plush toys, with bundled collections sold direct-to-consumer. The mobile app is ranked #1 in the potty training category on both iTunes and GooglePlay and serves as the primary freemium acquisition channel, with a 14-day trial feeding into monthly or annual digital subscriptions that unlock the full Potty Time library plus the broader Two Little Hands early learning catalog (Baby Signing Time, Signing Time, Rachel & the TreeSchoolers, Rachel & Me) for children ages 0-8.\n\nThe business operates primarily as a direct-to-consumer and digital marketplace model, selling physical products through the My Signing Time Digital storefront and an official Amazon store, while distributing digital subscriptions via a Platform Purple-powered streaming platform accessible across web, mobile, and TV. A community-led layer, consisting of a blog, Facebook engagement, email newsletter, and the Signing Time Academy instructor network, drives organic acquisition and word-of-mouth among parents, daycare providers, and special needs families. Revenue is generated through a mix of one-time physical product sales, freemium app upsells, and recurring digital subscriptions, with no disclosed institutional funding, no public listing, and a small headcount of 1-10 employees. The brand has been featured on Nick Jr. and public television, and products are used in daycares, pediatric practices, and households in the United States and internationally, with distribution and demand explicitly claimed as global.

Name

Potty Time

Legal name

Two Little Hands Productions

Website

https://pottytime.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Potty Time is a privately held children's educational media product from Two Little Hands Productions that teaches potty training to children ages 1-5 through music, American Sign Language, and video, distributed via a freemium mobile app, digital subscriptions, DVD, and Amazon to parents, daycare providers, and special needs families.

Ownership category

akta.pro rank

Product category

Children's Educational Media

NAICS

Child Care Services (624410)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro industry

PRIMARYEDAGALAC

Early Childhood Educational Media (Songs, Stories, Interactive)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDACANAK

Parent-Facing Home Learning & Family Engagement Apps

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

SECONDARYEDAGACAG

Creative Arts, Music & Movement Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

SECONDARYEDAGACAH

Health, Safety & Hygiene Early Learning Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

Keywords

• Children's potty training
• Early childhood education
• Sign language learning
• Educational video content
• Preschool learning products

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Subscriptions: Monthly or yearly digital subscription providing instant access to Potty Time songs and videos across computer, tablet, phone, or TV, plus access to the complete Two Little Hands early learning library including Baby Signing Time, Signing Time, Rachel & the TreeSchoolers, and Rachel & Me.
2. Physical DVD and Product Sales: Sale of Potty Time DVD + Music CD bundles, board books ('Hopkins Uses the Potty'), Potty Time watches in multiple colors, sticker packs, and collection packs sold through My Signing Time shop and Amazon.
3. Mobile App Distribution: Free app distributed through iTunes and GooglePlay app stores, with premium content accessible through subscription upgrades.
4. Potty Time Full Collection: Bundled product including Potty Time DVD, music CD, Hopkins Uses the Potty board book, Potty Watch, and potty training guide for parents and teachers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Potty Time is a playful and positive approach to potty training for children ages 1-5, built around music, video, American Sign Language (ASL), and interactive mobile app features. The company sells DVDs, music CDs, board books, reminder watches, sticker packs, plush toys, and bundles, plus a digital subscription service that provides access to the complete Two Little Hands early learning library across web, mobile, and TV platforms.

Product overview

Potty Time is a playful and positive approach to potty training for children ages 1-5, built around music, movement, sign language, and positive reinforcement. The core product is the Potty Time DVD and Music CD featuring Emmy-nominated host Rachel Coleman teaching children to listen to their bodies, stop what they're doing and go to the bathroom, celebrate successes, and deal with accidents positively. The product line includes the free Potty Time mobile app (iOS/Android), the Hopkins Uses the Potty board book, Potty Watch timer, sticker packs, and plush toys. Bundles are offered including the Full Collection and You Can Do It Pack. A digital subscription service provides access to the complete Two Little Hands digital library spanning multiple programs. The approach supports any potty training method and is designed to work alongside Signing Time Academy resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Potty Time DVD Main video program featuring Emmy-nominated host Rachel Coleman teaching potty training through music, movement, and sign language for children ages 1-5.
• Potty Time Music CD Soundtrack companion featuring songs like 'Look at you Grow', 'Your Body is Amazing', 'Uh-oh, It's an Accident', 'The Potty Dance', 'Stop and Go', and 'Let's Celebrate'.
• Potty Time App Free mobile application for iOS and Android offering 8 features including Rachel calling children, e-book reading, videos, matching games, virtual sticker chart, printable charts, and success certificates. Ranked #1 in iTunes and GooglePlay.
• Hopkins Uses the Potty Board Book Board book featuring Hopkins the Frog going from diapers to big frog undies, teaching children to listen to their body, stop what they're doing, and use the potty independently.
• Potty Watch Reminder timer watch in three colors (green, pink, blue) that helps remind children when it's time to try the potty. Available as standalone purchase or in bundles.
• Potty Time Full Collection
• Potty Time You Can Do It Pack
• Digital Subscription

Quantifiable outcome

• Children typically achieve potty training success within one week of consistent Potty Time use according to customer testimonials
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Platform Purple (My Signing Time Digital)coreTechnology or IntegrationPlatform Purple provides the digital infrastructure and platform support for My Signing Time Digital subscriptions, handling digital delivery of Potty Time content across web, mobile, and TV platforms. Customers are directed to submit support tickets via their platform.
• Signing Time AcademycoreChannel Partner/ Reseller/ DistributorNetwork of certified instructors who teach sign language and use Potty Time with their clients. Instructors include Master Instructors and Certified Advanced Instructors who recommend Potty Time products as part of their curriculum. Contributors like Colleen Brunetti, Kristy Simons, and Sue Rouillard are former or current Academy instructors.
• AmazonminorChannel Partner/ Reseller/ DistributorOfficial Signing Time Amazon Store where customers can purchase Potty Time DVDs and physical products. Amazon handles fulfillment and customer service for orders placed through their marketplace.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vooks: Animated children's books platform combining video, narration, and reading for early learners. Comparable in multimedia educational content format, parent subscription model, and focus on early childhood development.
• Little Pim: Early childhood language learning system using videos, music, and flash cards. Comparable in using multimedia (especially music-driven) content to teach skills to young children via subscription and physical products.
• Khan Academy Kids: Free early childhood educational app from Khan Academy covering literacy, numeracy, and social-emotional learning. Comparable in the parent-facing educational app category and product-led growth model, though broader in curriculum scope and free rather than subscription.

Broad incumbents

• LeapFrog: Educational toy and content company producing interactive learning products for young children. Comparable in combining physical products and digital learning experiences targeting parents of young children, though much larger and broader in product range.
• Sesame Workshop: Nonprofit producing Sesame Street and related early childhood educational media across TV, streaming, books, and apps. Comparable as a multi-platform early learning media organization with brand-driven credibility, though far larger in scale and scope.
• Disney Junior: Disney's preschool-targeted entertainment and educational media brand featuring characters, music, and stories for young children. Comparable in age-targeted multimedia content for preschoolers and parents, though broader entertainment focus.
• PBS Kids: Public broadcaster's children's educational media brand spanning TV, apps, and games. Comparable as an early childhood educational content ecosystem; Potty Time's Signing Time programs have actually aired on PBS-affiliated stations, signaling direct platform adjacency.
• Baby Einstein: Disney-owned early childhood educational media brand offering videos, music, and toys for infants and toddlers. Directly comparable in product category (early childhood multimedia learning) and parent target market, though broader in scope than potty training.
• Nick Jr. Nickelodeon's preschool programming block featuring characters, music, and educational content for young children. Comparable as a multi-platform early childhood content brand and a direct distribution partner where Signing Time content has previously aired.

Direct peers

• Signing Time: Flagship sister brand under Two Little Hands Productions, offering the same music + ASL + multimedia approach for general sign language learning. Directly comparable in content format, distribution channels, and target audience, and shares infrastructure with Potty Time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pottytrainingtime

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potty Time