M2 Films

What M2 Films does

M2 Films Ltd is a privately-held video production company headquartered in Edinburgh, Scotland, founded by advertising photographer Richard Mountney. The company produces commercial video content — product films, brand advertisements and promotional videos — for premium brand clients across spirits, food, technology, retail, transport, financial services and public sector. Named clients include Amazon Prime, Dalmore Whisky, William Grant & Sons, Beefeater Gin, Walkers Sensations, Logitech, BT, Scotrail, Pernod Ricard and Standard Life. Work has extended beyond Scotland into UK-wide and international entertainment productions (e.g., Amazon Prime, Good Omens Season 2). The founder's dual expertise as stills photographer and DOP enables stills-plus-video delivery from a single engagement via the linked entity Richard Mountney Photography Ltd.

Production capability is anchored in specialised equipment rather than software: Kessler motion-control camera rigs that allow precise, repeatable product movement for tabletop, food and beverage shoots, and Laowa macro probe/periscope lenses that capture close-up perspectives inaccessible to conventional optics. A 1,000 sq ft in-house studio in Leith, Edinburgh, with full kitchen facilities, supports food-styling and tabletop work without external rental overhead. The team is small — three named individuals (founder/DOP Richard Mountney, editor Simon Mountney, director Ben Craig) — and the business is founder-owned and bootstrapped with no external investment or parent company.

Revenue is generated through two principal streams: one-off project fees for commissioned video production work, and transaction-based studio rental income (daily/half-day rates with equipment add-ons) from third-party producers. Motion-control rig and equipment rental is also offered as an adjacent transactional line. Go-to-market is direct, driven by an online portfolio and referrals; there is no disclosed recurring-contract or retainer model.

Name

M2 Films

Legal name

M2 Films Ltd

Website

https://m2films.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

M2 Films is an Edinburgh-based video production studio founded by photographer Richard Mountney, producing commercial films, product videos and motion-control shoots for premium brand clients across spirits, food, technology and public sector.

Ownership category

akta.pro rank

Product category

Commercial Video Production

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Commercial video production
• Studio rental services
• Motion control cinematography
• Product photography services
• Brand film production

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Full-service video production for commercial clients including product films, adverts, and corporate content. Projects span whisky/alcohol brands, food, technology products, and general advertising campaigns.
2. Studio Rental: 1000 sq ft production studio rental in Leith, Edinburgh. Offers full weekday, half-day, weekend, and long-term booking options. Includes equipment rental (lighting, grip) and optional crew services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

M2 Films is a video production company delivering commercial product films, brand advertisements, and promotional video content for premium brands across spirits, food, beverage, and lifestyle sectors. Core services encompass motion-control cinematography, macro probe lens videography, stills/video dual-purpose campaigns, and full post-production including editing, compositing, and grading. The company additionally operates a 1000 sq ft production studio in Leith, Edinburgh, available for hire with lighting, grip equipment, and crew.

Product overview

M2 Films is a video production company offering a portfolio of services centered around video production and studio rental. The core offerings include professional video production services (encompassing motion control camera work, macro probe lens videography, product films, and commercials) and a 1000 sq ft studio rental space in Leith, Edinburgh. Supplementary offerings include equipment rentals (flash, LED, HMI lighting, and grip accessories) and crew availability. The company serves clients across whisky, food, beverage, retail, and lifestyle sectors, with projects ranging from product reveals and brand films to commercial advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services

Quantifiable outcome

• Motion control sequences achieving intricate focus and movement accuracy for product shots

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Richard Mountney Photography LtdcoreStrategic or Co-development PartnerFounder Richard Mountney's photography company. M2 Films leverages his advertising photography expertise for Director/DOP roles. Many campaigns are dual-purpose combining stills and video. The companies collaborate on projects where combined photography and video services are required.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Mill: Major global VFX and post-production company with London headquarters offering commercial production, visual effects, and studio rental. Comparable to M2 Films in commercial production services for premium brands, but with significantly broader scale, post-production, and VFX capabilities.
• Stink Studios: London-headquartered creative production company offering film, animation, and digital content production. Comparable to M2 Films in commercial production services for brand clients, with broader creative and digital capabilities.

Direct peers

• Agile Films: London-based commercial production company producing high-end brand films and advertising content for global brands including beverage and FMCG clients. Comparable to M2 Films in target customer base (premium brand marketers) and service offering (full-service commercial production).
• Unit9: London-headquartered creative production studio producing commercial films, branded content, and experiential campaigns. Comparable to M2 Films in providing high-end video production for brand marketers, with broader digital and interactive capabilities.
• RSA Films: London-headquartered commercial production house producing brand films, adverts, and premium content for global brands. Directly comparable to M2 Films as a commercial video production specialist serving enterprise marketing clients across beverage, technology, and lifestyle categories.
• Tool of North America: Independent commercial production company with US and London operations producing high-end commercials and branded content. Comparable to M2 Films in producing commercial video content with strong technical and creative execution for premium brands.
• Knickerbocker: Independent London production company producing commercials and branded content for major brands. Directly comparable to M2 Films in service offering (commercial video production) and customer profile (premium brand and agency clients).
• Furlined: Independent commercial production company producing advertising films and branded content for global brands. Comparable to M2 Films in commercial video production services for premium brand and agency clients.
• Smuggler: Global commercial production company with London presence producing commercials and branded content for major brands. Comparable to M2 Films in commercial production services for premium brand clients across beverage and lifestyle categories.

Regional players

• Whitespace Studio Edinburgh: Edinburgh-based photography and film studio offering studio rental and production services. Comparable to M2 Films in Scotland-based studio rental operations, though smaller scale and primarily photography-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/m2films
• Facebookfacebook.com/100068092690150
• LinkedInlinkedin.com/company/m2-films-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2 Films