Showman Entertainment

What Showman Entertainment does

Showman Entertainment Private Limited is a Chennai-headquartered experiential event technology company founded in 2011, operating the consumer-facing brand "Showman Entertainment" alongside its wholly-owned projection mapping brand "3D Mapping India." The company designs and delivers large-format immersive visual experiences—3D projection mapping, water screen projections, laser shows, musical fountains, holographic projection, VR walkthroughs, mixed reality, and facade lighting—serving government bodies, media and entertainment clients, real estate developers, luxury wedding clients, and corporate brands across India, the Middle East, and Europe. It has completed 1,200+ projects since inception and publicly cites work for the Indian Army, the Uttar Pradesh Government, Amazon Prime Video, Bigg Boss, and Vasundhara Group.

Technically, Showman's core capability rests on an in-house VFX/animation team that produces custom content tailored to each surface geometry, combined with a hardware and software stack spanning Epson projection, Laserworld/Tarm/RTI/Coherent laser systems, Claypaky lighting, and control software including Mad Mapper, Showeditor, Pangolin, and Syncronorm Depence2. Distinctive technical assets include water-screen installations scalable up to 55 feet x 147 feet, precision surface mapping (described as a computer-vision-style geometry analysis), and millisecond-synchronized multimedia show control. The company also delivers VR experiences via Oculus Quest headsets, primarily for real-estate sales visualization, and offers interactive touch-screen and mixed-reality deployments.

Commercially, revenue is generated through project-based one-time service fees for projection mapping and laser shows, professional services for VR/animation projects, and hardware resale margins on partner-branded equipment. Pricing is quote-based and not publicly disclosed. Distribution is exclusively direct—website enquiry, phone/email, and portfolio-driven referrals with no reseller or third-party channels. Operations are anchored at the Selaiyur, Chennai headquarters (Plot No. 56, Shalini Complex) with cross-region execution into two additional geographies.

Name

Showman Entertainment

Legal name

Showman Entertainment Private Limited

Website

https://showman.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Showman Entertainment is a Chennai-based experiential event technology company that delivers immersive visual experiences—including 3D projection mapping, laser shows, water screen projections, VR, and mixed reality—for government bodies, brands, real estate developers, and luxury weddings across India, the Middle East, and Europe.

Ownership category

akta.pro rank

Product category

Immersive Event Technology Services

NAICS

Other Performing Arts Companies (711190), Motion Picture and Video Production (51211), Motion Picture and Video Exhibition (51213)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Video/IMAG & LED Wall Production (MPAGAKAD), Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH), 3D Product/Explainer Animation (MPAHACAD), Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

Keywords

• Projection mapping services
• Laser show production
• Immersive event technology
• Water screen projections
• Experiential event management

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Projection Mapping Services: End-to-end projection mapping services including concept development, site analysis, 3D modelling, animation design, projection planning, technical setup, calibration, and live show execution. Revenue is project-based, driven by event scale and complexity.
2. Laser Show Services: Laser show packages including beam shows, laser animation, laser mapping, laser man performances, and interactive spider games. Delivered as event production services with pricing based on show type, duration, and technical requirements.
3. Water Screen and Musical Fountain Solutions: Water screen projection installations and musical fountain systems for events, public attractions, and permanent installations. Revenue generated through one-time installation fees and/or event-based service contracts.
4. VR Experience Solutions: VR experience deployments for real estate and other industries, including content creation, hardware setup (Oculus headsets), tablet control systems, and sales team training. Delivered as bundled service packages.
5. 2D/3D Video Animation Production: Custom animation content creation services including explainer videos, promotional content, corporate videos, social media animations, and product visuals. Billed per project based on complexity and duration.
6. Product Sales: Resale of branded laser and projection equipment including Laserworld, Tarm, RTI, Pangolin, Coherent, Claypaky, Epson, and related control software (Showeditor, Showcontroller, Mad Mapper, Syncronorm Depence2). Revenue from equipment markup or distribution margin.
7. Events and Promotions: Full-service event management covering product launches, promotional campaigns, brand activations, celebrity appearances, and experiential zones. Revenue is project-based, ranging from intimate corporate events to large-scale public productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Showman Entertainment is an experiential event technology firm that designs, animates, and executes large-format immersive visual experiences for events, including 3D projection mapping on buildings and monuments, water screen projections, laser light shows, musical fountains, holographic projection, facade lighting, VR/MR experiences, and full event management. The company also resells professional-grade AV equipment (Laserworld, Tarm, RTI, Coherent, Claypaky, Epson projectors) and operates ancillary services such as touch screen installations, 3D anamorphic video, and 2D/3D video animation production from its Chennai headquarters.

Product overview

Showman Entertainment is an experiential event technology company offering a comprehensive suite of immersive visual experience services. The core offering consists of projection mapping services (including 3D, architectural, and event-specific mapping), complemented by complementary technologies such as water screen projections, laser light shows, musical fountains, holographic projections, and VR/MR experiences. The company also provides supporting services including facade lighting, touch screen experiences, 2D/3D video animation, and full-scale events and promotions management. For equipment needs, the company sells professional-grade hardware and software including Laserworld, Tarm, RTI, Coherent, Claypaky laser and lighting systems, Epson projectors, Syncronorm depence2 control systems, and related laser animation products. The portfolio integrates specialized software tools including Mad Mapper for projection calibration, Showeditor/Show Controller and Pangolin for laser show programming, and PropVR for touch screen 3D visualization.

Differentiator

Problem solved

Functional benefit

Products and services

• Projection Mapping Services End-to-end projection mapping production that transforms physical structures (buildings, monuments, stages, custom installations) into dynamic storytelling surfaces using high-power projectors and precisely mapped digital content. Services include concept development, site analysis, 3D modelling, animation design, projection planning, technical setup, calibration, and live show execution. Targeted at government events, brand launches, festivals, and large-scale public experiences in India, the Middle East, and Europe.
• Musical Fountains High-impact musical fountain experiences integrating water jets, dynamic lighting, laser projections, and audio systems with millisecond-level control for synchronized multi-dimensional performances. Serves governments, municipalities, public attractions, and event organisers seeking permanent installations or event-based water-light-sound spectacles.
• Water Screen Projections Large-format water screen projection service that projects visuals onto suspended curtains of water created using specialised fountain nozzles, producing a holographic-like floating visual effect. Screens reach up to 32 feet in height and 88 feet in width, scalable to 55 feet by 147 feet. Used at cultural, cinematic, and corporate events including Amazon Prime's Suzhal - The Vortex launch at Chetpet Lake, Chennai.
• Laser Shows Spectacular laser light displays using solid-state laser technology, including laser beam shows, laser animation shows, laser mapping, laser man performances, and interactive entertainment such as the Laser Spider Game. Delivered as event production services with pricing based on show type, duration, and technical requirements. Used for events including the Shershaah Movie launch at Kargil Vijay Diwas 2021.
• Holographic Projection Advanced holographic display technology using specialised projection systems, reflective surfaces, and precise lighting techniques to create lifelike, dynamic 3D holographic imagery without wearable devices. Used for product launches, award ceremonies (such as the Bigg Boss Season 7 Grand Finale 3D holographic trophy projection), and stage experiences.
• Touch Screen Experience Interactive touch screen solutions including displays from 24 to 100 inches, interactive kiosks, touch tables, tablets, and large-scale video walls with HD, Full HD, and 4K resolution. Deployed at experience centres, corporate events, and real estate sales environments, with integrations such as PropVR for realistic 3D walkthroughs.
• Facade Lighting LED-based architectural lighting design and installation that transforms building facades into visual works of art using dynamic color washes, intricate light shows, and programmable sequences synchronized with music or event moments. Serves municipalities, real estate developers, and event venues seeking permanent or event-based facade illumination.
• 3D Anamorphic Video Cutting-edge anamorphic projection technique that creates mind-bending 3D illusions appearing to leap off surfaces, using perspective optimization for concert stages, exhibition booths, and other viewing environments. Designed for entertainment venues, concerts, and exhibition spaces.
• VR Experience Immersive virtual reality experiences using Oculus Quest headsets combined with proprietary 1:1 scale walkable content and tablet control systems. Primarily serves real estate sales environments for virtual property tours, with content creation, hardware setup, and sales team training bundled into delivery packages.
• Mixed Reality Solutions Hybrid experiences blending physical and digital worlds using AR and VR technologies, spatial mapping, motion tracking, and real-time rendering for immersive product demonstrations and corporate events. Allows physical and virtual objects to coexist and respond in real time.
• 2D/3D Video Content Creation Professional video animation production including explainer videos, promotional content, corporate videos, social media animations, product visualizations, and digital advertisements in both 2D and 3D formats. Billed per project based on complexity and duration, delivered by an in-house animation team using industry-leading animation and rendering tools.
• Events and Promotions End-to-end event management for product launches, brand activations, promotional campaigns, celebrity appearances, and experiential zones, covering concept development, venue styling, AV setup, celebrity management, and interactive installations. Revenue is project-based, ranging from intimate corporate events to large-scale public productions.
• Professional AV Equipment Distribution Resale and distribution of branded professional AV hardware and software, including Laserworld, Tarm, RTI, Coherent, Claypaky, and Epson projection and lighting equipment, along with related control software such as Showeditor, Show Controller, Pangolin, Mad Mapper, Syncronorm Depence2, and Laser Animation Sollinger products. Revenue generated through equipment markup or distribution margin for clients requiring their own equipment procurement.

Quantifiable outcome

• 1,200+ projection mapping and immersive visual projects successfully delivered across India, the Middle East, and Europe
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Laserworld AGcoreTechnology or IntegrationStrategic partnership with Laserworld AG (Switzerland) for permanent water screen projections and laser light installations. Notable project: Vedvan Park, Noida — India's inaugural Vedic landscape inaugurated by UP CM Yogi Adityanath. Also collaborated on the Shershaah Movie launch laser projection on Kargil mountains at Kargil Vijay Diwas 2021. Laserworld AG provides Purelight Series Lasers for high-altitude mountain projection projects.
• Tarm Laser SystemssupportingTechnology or IntegrationBrand collaboration for laser system products. Tarm laser systems are featured in the company's product portfolio and used in laser show implementations.
• RTI Laser SystemssupportingTechnology or IntegrationBrand collaboration for laser system products. RTI (Ray Technologies) laser systems are part of the technology stack used in Showman's laser show projects.
• Pangolin Laser SystemssupportingTechnology or IntegrationBrand collaboration for laser control software and hardware. Pangolin products (including Beyond software) are featured in Showman's laser show technology ecosystem.
• Coherent LaserssupportingTechnology or IntegrationBrand collaboration for laser technology. Coherent lasers are among the laser systems integrated into Showman's laser show and projection solutions.
• ClaypakysupportingTechnology or IntegrationBrand collaboration for professional lighting technology. Claypaky lighting products are integrated into Showman's multimedia show environments.
• EpsonsupportingTechnology or IntegrationBrand collaboration for projection technology. Epson projectors are among the equipment brands used in Showman's projection mapping installations.
• Laser Animation SollingersupportingTechnology or IntegrationBrand collaboration for laser animation systems. Laser Animation Sollinger products are featured in the company's product offerings.
• Mad MappersupportingTechnology or IntegrationSoftware partnership for projection mapping. Mad Mapper is listed among the brands sold/used, providing advanced video mapping and content management for Showman's projection projects.
• Syncronorm (Depence2)supportingTechnology or IntegrationSoftware partnership for multimedia show control. Syncronorm's Depence2 platform is used for integrating and controlling projection, lighting, and laser elements in Showman's immersive show productions.
• Showeditor / Show ControllersupportingTechnology or IntegrationSoftware partnership for laser and show control. Showeditor and Show Controller software are listed as brands Showman sells and uses for managing laser show programming and show sequencing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wizcraft Entertainment: Indian event management and entertainment company handling large-format corporate events, government functions, and celebrity-driven IPs. Directly comparable as a domestic full-service event production peer serving many of the same corporate and government clients as Showman.
• ECA2: French creator of large-scale nighttime spectaculars, 3D projection mapping on monuments, and permanent immersive attractions. Highly comparable on monumental projection mapping, water screen shows, and laser choreography for government tourism events.
• Seventy Event Media Group: India-based event management and brand activation agency delivering large-format corporate events and experiential campaigns. Comparable as a domestic full-service experiential peer serving similar enterprise and brand clients.
• Cineyug Entertainment: India-based event and entertainment production company specializing in high-profile movie launches, celebrity weddings, and award shows. Closely comparable on the cinematic launch and live-event production side of Showman's business.
• Moment Factory: Montreal-based immersive entertainment studio producing multimedia projections, mapping installations, and large-scale visual experiences for public spaces. The most directly comparable global specialist in immersive projection mapping and multimedia show design.

Broad incumbents

• Global Experience Specialists (GES): Global experiential events and exhibitions provider offering event production, AV, and immersive brand experiences. Comparable as a broad incumbent in the same experiential events space, serving enterprise clients with similar large-format event needs.
• Production Resource Group (PRG): Global leader in event and entertainment technology solutions, providing lighting, video, laser, and rigging at scale. Comparable as a broad incumbent in the same event-technology services category, with deeper resources and global footprint.

Emerging players

• Obscura Digital: San Francisco-based studio specializing in large-scale projection mapping installations and immersive visual environments. Comparable as a specialist immersive-experiences studio with shared core competency in architectural projection mapping.
• Freakout Events: Indian experiential and event-tech agency offering AV production, immersive activations, and brand experiences. Comparable as a younger experiential peer with overlapping AV/event-technology capabilities targeting similar enterprise clients.

Regional players

• Cosmic Birla (Birla Events / Birla Visibiliiti): Indian large-format projection mapping and laser show specialist (associated with the Birlas) focused on heritage and government cultural spectacles. Comparable as a domestic specialist peer competing for the same Indian government tourism and cultural event budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/3dmappingindia
• Facebookfacebook.com/showmanentertainmentpvtltd
• LinkedInlinkedin.com/company/showman-entertainment-pvt-ltd
• Instagraminstagram.com/showmanentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showman Entertainment