Aire Libre Shop

What Aire Libre Shop does

Aire Libre Shop (legal entity: SEPRAILI Aire Libre, SL) is a Madrid-based specialty outdoor retailer founded in 2004 that operates a single physical store on Calle Doctor Castelo alongside a Spain-wide e-commerce platform (airelibre.es). The company curates a portfolio of 50+ premium brands across four primary categories: astronomy equipment (telescopes, mounts, eyepieces, astrophotography cameras from Celestron, Sky-Watcher, ZWO, Unistellar), land optics (binoculars, monoculars, rangefinders, microscopes from Zeiss, Leica, Swarovski Optik, Nikon, Bushnell), night vision and thermal imaging devices (Pulsar, FLIR, HikMicro, Infiray, Armasight), and outdoor apparel, footwear, and gear (Barbour, Aigle, Beretta, Timberland, Chiruca, Trangoworld). The company also offers an in-house wax jacket re-waxing and repair service for Barbour, Belstaff, and Oxford Blue.

Revenue is generated through one-time retail unit sales of branded merchandise, both in-store and online, with prices ranging from roughly €7 for accessories to €120+ for apparel, supported by seasonal discounts up to 50% and Sequra-backed consumer financing that includes a 'receive first, pay later' option and installments up to 18 months. The business targets four broadly horizontal customer segments: outdoor enthusiasts, astronomy hobbyists, hunters and tactical users, and lifestyle/casual consumers — without disclosed revenue concentration in any one segment. Go-to-market combines the physical flagship, the e-commerce storefront, an editorial blog, an email newsletter, and active social channels on Facebook, Instagram, Twitter, and YouTube.

Aire Libre Shop is a privately held Sociedad Limitada with 1–10 employees, no disclosed funding rounds, no disclosed investors, no disclosed executive team, no M&A activity, and no published financial statements. Operating geographies are limited to Spain; the legal entity is domiciled in Madrid. There are no disclosed API, SDK, or AI/ML capabilities — the company's technology footprint is a conventional e-commerce storefront with catalog filtering.

Name

Aire Libre Shop

Legal name

SEPRAILI Aire Libre, SL

Website

https://airelibre.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aire Libre Shop is a Madrid-based specialty outdoor retailer founded in 2004, selling premium outdoor apparel, footwear, optical equipment, and night vision/thermal imaging products through a single physical store and a Spain-wide e-commerce platform serving outdoor enthusiasts, astronomers, hunters, and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Electronics and Appliance Retailers (4492)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor equipment retail
• Astronomy optics
• Night vision devices
• Hiking apparel
• Thermal imaging equipment

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: The company generates revenue through direct retail sales of outdoor equipment, apparel, footwear, optics (telescopes, binoculars, microscopes), night vision and thermal imaging products, and camping/hiking gear. Products are sold both in-store and online to consumers across Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Aire Libre Shop is a specialty outdoor retailer that sells telescopes, binoculars, microscopes, night vision and thermal imaging equipment, plus hiking, trekking, hunting and country-style clothing, footwear, and outdoor gear from more than 50 premium brands. It serves individual consumers in Spain through a single physical store in Madrid and a nationwide e-commerce storefront, and supplements retail with technical advice and in-house waxed-jacket repair/alteration services.

Product overview

Aire Libre Shop is an outdoor retail store based in Madrid, Spain, operating both a physical store and online platform. The company specializes in telescopes and binoculars for terrestrial and astronomical observation, microscopes for educational use, as well as outdoor clothing, footwear, and gear. The product portfolio includes: Astronomy equipment (telescopes, mounts, eyepieces, astrophotography), Land Optics (binoculars, monoculars, rangefinders, microscopes), Night Vision and Thermal Vision devices, and outdoor apparel and footwear. The store also offers specialized services including waxing and repairs for waxed jackets (Barbour, Belstaff, Oxford Blue).

Differentiator

Problem solved

Functional benefit

Products and services

• Astronomy Equipment

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SequrasupportOthersPayment partnership enabling customers to pay in 7 days or finance purchases in installments up to 18 months. This partnership helps make higher-priced optical and outdoor equipment more accessible to customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sprinter: Sprinter is a Spanish sporting goods chain carrying outdoor apparel, footwear, and gear. It overlaps with Aire Libre Shop's clothing and footwear assortment but lacks the optical-equipment specialization.
• InterSport: InterSport is a global sporting goods retailer with Spanish presence offering outdoor apparel, footwear, and equipment. It competes on breadth of sporting goods rather than specialist optics.
• El Corte Inglés: El Corte Inglés is Spain's largest department store, with outdoor and sporting goods departments that carry some of the same premium brands (Timberland, Barbour) as Aire Libre Shop, serving as a broad incumbent in the same Spanish retail channel.
• Decathlon: Decathlon is Europe's largest sporting goods retailer, operating in Spain with extensive outdoor apparel, footwear, and gear categories that overlap with Aire Libre Shop's general outdoor assortment. It competes on price and breadth rather than specialist optics.

Direct peers

• Forum Sport: Forum Sport is a Spanish multi-brand sporting goods retailer selling outdoor apparel, footwear, and gear from leading brands. It competes directly with Aire Libre Shop's outdoor apparel and footwear lines in the Spanish market.
• Mountain Equipment: Mountain Equipment is a UK-based specialist outdoor retailer focused on mountaineering, hiking, and climbing apparel and equipment. It is comparable as a European outdoor specialist retailer with overlapping categories and target customers.
• 365Astronomy: 365Astronomy is an online astronomy and observation retailer selling telescopes, mounts, eyepieces, and accessories across Europe. It competes head-on with Aire Libre Shop's astronomy and astrophotography categories.
• Astroshop: Astroshop is a Europe-wide online retailer specializing in telescopes, binoculars, and astronomical observation equipment. It directly competes with Aire Libre Shop's astronomy and terrestrial optics categories with overlapping brand assortments (Celestron, Sky-Watcher, etc.).

Regional players

• Trekitt: Trekitt is a UK-based outdoor specialist retailer focused on hiking, trekking, and mountain equipment. It serves a comparable customer profile to Aire Libre Shop's outdoor enthusiasts, though primarily in the UK market.
• Orion Telescopes & Binoculars: Orion is a US-based specialist retailer of telescopes and binoculars. It is comparable to Aire Libre Shop's observation optics business in product mix and target customer, though Orion primarily serves North American customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AireLibreShop
• YouTubeyoutube.com/AireLibre-Shop
• Facebookfacebook.com/Airelibreshop
• Instagraminstagram.com/airelibre.es
• LinkedInlinkedin.com/company/sepraili-aire-libre-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aire Libre Shop