Diabetes Health

Name

Diabetes Health

Legal name

Diabetes Health

Website

https://diabeteshealth.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health & Wellness Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

akta.pro secondary industries

Diabetes (General) (HLAKADAA), Type 1 Diabetes Care (HLAKADAB)

Keywords

• Diabetes magazine
• Health content publishing
• Diabetes education
• Patient health resources
• Online health media

Headquarters

HQ city

Woodacre

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscriptions and Memberships: Monthly eBook and audiobook club subscription providing ongoing content access for diabetes management education.
2. Book Sales: Sale of Sugar Happy diabetes guide book through Amazon and direct channels. One-time purchase of educational content for diabetes management.
3. Online Magazine Subscription: Subscription to the online diabetes magazine providing regular editorial content, news, and features.
4. E-commerce Product Sales: Sale of diabetes health guides, books, pantry essentials, and kitchen essentials through the company's Shopify store and Etsy shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Diabetes Health is an online diabetes-focused publication offering educational articles, a Q&A column, a podcast, a YouTube channel, books, a monthly eBook/audiobook club, and an e-commerce store of diabetes-related products targeted at individuals living with diabetes.

Product overview

Diabetes Health operates as an online digital publication and media platform providing comprehensive diabetes education and resources. The core product is the Diabetes Health Online Magazine featuring the AskNadia Q&A column by Nadia Al-Samarrie. The portfolio includes the Sugar Happy sub-brand with books, a monthly eBook & Audiobook Club subscription, and the Sugar Happy Kitchen recipe section. Additional offerings include a podcast, YouTube channel, and an e-commerce shop selling diabetes health guides and kitchen products. The platform covers Type 1, Type 2, and gestational diabetes through articles, recipes, expert advice, and community-focused content.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Diabetes Magazine Subscription-based digital magazine providing articles, news, and educational content about diabetes management for individuals living with diabetes.
• Diabetes Q&A Column Question and answer column providing expert responses to diabetes-related questions submitted by readers.
• Diabetes Podcast Audio podcast covering diabetes-related topics, interviews, and patient stories for individuals living with diabetes.
• Diabetes YouTube Channel YouTube channel providing video content on diabetes management, education, and lifestyle topics.
• Diabetes Health Books Published books on diabetes topics available for purchase to consumers.
• Diabetes Health E-commerce Store Online store selling diabetes-related products to consumers managing diabetes.
• Monthly eBook/Audiobook Club Subscription-based monthly delivery of eBooks or audiobooks on diabetes topics for individual subscribers.

Quantifiable outcome

• AskNadia column ranked #1 by Google for diabetes queries
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MySugr: MySugr is a digital diabetes management app (acquired by Roche) focused on logging, coaching, and education for people with diabetes. It represents an adjacent digital diabetes product that competes for audience engagement and education time, though via a more app- and software-driven model rather than a publishing-led approach.
• T1D Exchange: T1D Exchange is a nonprofit research and patient-outreach organization focused exclusively on Type 1 diabetes. It targets the same Type 1 patient and caregiver audience as Diabetes Health's Type 1 vertical, with overlapping content on treatment advances, lifestyle, and community support.

Direct peers

• Beyond Type 1: Beyond Type 1 is a nonprofit media and advocacy organization serving the Type 1 diabetes community. It directly competes for Type 1 patient and caregiver readership through digital content, programs, and community resources, similar to Diabetes Health's Type 1 vertical.
• DiabetesMine: DiabetesMine is a long-running diabetes-focused publication covering technology, patient advocacy, and lifestyle. Now part of Healthline, it targets the same patient/caregiver segments as Diabetes Health with overlapping editorial coverage of CGMs, insulin, and daily management.
• diaTribe: diaTribe is a nonprofit digital media platform focused on diabetes news, education, and patient support. It directly competes with Diabetes Health for the same Type 1 and Type 2 diabetes audience using articles, columns, and newsletters, making it the closest comparable in mission and audience.

Broad incumbents

• Healthline: Healthline is a large-scale digital health publisher that has recognized Diabetes Health as a Best Diabetes Blog. It competes broadly across diabetes content verticals with substantially larger editorial and SEO resources, serving the same patient search-intent audience.
• Everyday Health: Everyday Health is a large digital health media brand covering diabetes alongside other chronic conditions. It targets the same patient and caregiver audiences and competes for sponsored content and audience attention in diabetes-related searches.
• WebMD: WebMD is a major general health information publisher with deep diabetes content. It competes for the same search-driven patient audience and represents the scaled-incumbent model that Diabetes Health operates against with significantly smaller resources.

Others

• American Diabetes Association: The American Diabetes Association is the leading nonprofit patient-advocacy and education organization for diabetes in the US. While not a commercial competitor, it produces overlapping educational content, recipes, and lifestyle resources that compete for the same audience attention and serve as a benchmark for diabetes education.

Regional players

• Diabetic Living (Trusted Media Brands): Diabetic Living was a diabetes-focused magazine and digital brand with strong food and lifestyle content, structurally similar to Diabetes Health's Sugar Happy Kitchen editorial positioning. Comparable as a print-and-digital publisher serving the same patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubediabeteshealth.com/youtube
• Xx.com/diabeteshealth
• LinkedInlinkedin.com/company/diabetes-health-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Health