Dondr

What Dondr does

Dondr is a privately held, founder-operated web design and development agency headquartered in Middelburg, Zeeland, Netherlands. The firm was originally founded in 2009 as Z2 by Machiel van der Plas and Steven Lukas, and rebranded to Dondr in 2020 following the founders' acquisition of the Dondr brand. Dondr operates as a three-person team with no external funding, institutional investors, or management layer, and has maintained this lean structure across its 15-year operating history.

The company's core offering centers on custom website, webshop, and bespoke software development, delivered either in WordPress or in Blixem, Dondr's proprietary content management system built on the Symfony framework. Blixem differentiates itself through built-in AI-powered multilingual translation (Dutch to English/German), plugin-free architecture, and self-manageable content capabilities for clients. Additional services include AI & Process Improvement consulting, custom software development (SaaS platforms, scheduling systems, customer dossiers), and ongoing digital infrastructure support (hosting, email, domains, maintenance) delivered as a Google Workspace partner. Online marketing and content creation services are provided through a strategic partnership with Boldr Digital Agency.

Dondr's commercial model is predominantly project-based, with compact business websites starting at €3,500 and complex multi-language or integrated projects ranging €5,000-€10,000; webshops and custom software are quote-based. Some recurring revenue is generated through support and maintenance subscriptions. The firm's primary customer segment is Dutch SMBs in the Zeeland region, though the portfolio also includes international clients in yacht brokerage and select enterprise-style engagements such as the SFV Online insolvency management SaaS platform. Customer acquisition relies on portfolio-driven website marketing, direct outreach, and word-of-mouth referrals, with no formal sales team or paid acquisition channels.

Name

Dondr

Legal name

Dondr

Website

https://dondr.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dondr is a three-person Dutch web development agency in Middelburg offering custom websites, webshops, and bespoke software built on its proprietary Blixem CMS or WordPress. It serves primarily Dutch SMBs, supplemented by select international and enterprise clients, via project-based engagements.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYHDAEAKAE

Process & Case Management Low-Code Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAEAKAA

Low-Code/No-Code Application Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• Custom web development
• Website design services
• E-commerce development
• Proprietary CMS platform
• Bespoke software development

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Website Development: Project-based custom website development using WordPress or proprietary Blixem CMS. Pricing ranges from €3,500 for compact business sites up to €10,000 for complex multi-language or integrated solutions. Term payment options available.
2. Custom Webshop Development: Tailored e-commerce solutions built in Blixem CMS or WooCommerce. Custom pricing based on requirements, always quote-based due to project variability.
3. Custom Software Development: Bespoke software applications including SaaS platforms, personnel scheduling systems, online course platforms, customer dossier tools, and moodboard tools. Quote-based pricing.
4. AI & Process Improvement: AI-powered solutions that analyze business processes, identify pain points, and build targeted solutions to reduce manual work and errors.
5. Support & Maintenance: Ongoing digital support services including email, cloud, domain names, hosting, and maintenance. Google Workspace partner offering integrated digital infrastructure management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Dondr designs and builds custom websites, webshops, and bespoke software applications primarily on WordPress or its own proprietary Blixem CMS (built on Symfony). The agency also offers AI-driven process improvement, hosting and ongoing digital support as a Google Workspace partner, and delivers online marketing and content services jointly with Boldr Digital Agency.

Product overview

Dondr is a web development and design agency offering a portfolio of custom digital solutions. The core offering centers on Blixem, their proprietary CMS built on Symfony, which serves as the primary platform for websites and webshops. WordPress development is offered as an alternative CMS option. Additional services include AI-powered process improvement, custom software development, support/hosting (as a Google Workspace partner), and online marketing and content creation delivered through a partnership with Boldr Digital Agency. Projects like the 3D-module for Safe Store Opslag demonstrate their custom development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Blixem: A custom-built CMS developed by Dondr, built on Symfony. Used as an alternative to WordPress for client websites and webshops. Features include AI-powered automatic translations, fast performance, and no dependency on third-party plugins.

Products and services

• Blixem CMS Proprietary content management system built on Symfony, used as the primary platform for Dondr-built websites and webshops. Features include fast performance, built-in security, no dependency on third-party plugins, and built-in AI-powered automatic multilingual translation (Dutch to English and German).
• WordPress Website Development Custom WordPress website development service offered to clients who prefer the WordPress ecosystem, with tailored designs and functionality built to specification.
• Custom Webshops Custom e-commerce solutions built in Blixem or WooCommerce, covering design, layout, and technical functionality with bespoke features such as kitchen receipt printer integration for restaurant ordering.
• Custom Software Development Bespoke software applications such as personnel scheduling systems, online course platforms, customer dossier tools, moodboard tools, and specialized SaaS platforms built to client specifications.
• AI & Process Improvement AI-powered process optimization service that analyzes client workflows, identifies pain points, and builds targeted solutions to reduce manual work, minimize errors, and save time.
• Digital Support & Hosting Ongoing digital support covering email, cloud, domain names, hosting, maintenance, and Google Workspace administration, providing a single point of accountability for clients' digital infrastructure.

Quantifiable outcome

• 20% increase in website visits for De Herberg after bilingual website relaunch
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Boldr Digital AgencycoreGTM or Marketing PartnerStrategic partnership where Boldr handles online marketing strategy and execution (SEO, Google Ads, social media, email marketing, content creation, photography, video production) while Dondr manages technical implementation. Covers full customer journey from visibility to conversion. Boldr also provides design services for some projects that Dondr then develops.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kabisa: Dutch custom software development agency specializing in bespoke applications, cloud solutions, and AI integration for Dutch and international clients. Directly comparable in custom software and AI process improvement offerings.
• Van Ons: Dutch digital agency offering custom software, web development, and data/AI solutions to enterprise and SMB clients across the Netherlands. Comparable as a similarly-sized Dutch bespoke development shop.
• Q42: Dutch technology company building web platforms, APIs, and cloud-native applications for enterprise clients. Comparable in custom web/software engineering capabilities and Dutch market presence.
• Iquality: Dutch digital agency building websites, e-commerce platforms, and custom applications with a focus on long-term client relationships. Comparable SMB-focused bespoke web development agency.
• Hoppinger: Dutch digital agency building enterprise web platforms, custom applications, and digital marketing solutions. Comparable in bespoke web platform engineering and Dutch market focus.
• Webfluencer: Dutch web development agency specializing in WordPress and custom website builds for SMBs. Directly comparable in custom web development services for the Dutch SMB segment.
• Netvlies: Dutch digital agency offering web design, development, and online marketing services. Comparable as a Dutch full-service digital agency serving mid-market clients.

Broad incumbents

• Capgemini: Global IT services and consulting firm with significant Dutch presence covering digital transformation, custom software, and engineering services. Broad incumbent with overlapping capabilities at much larger scale.
• Conclusion: Large Dutch IT services firm offering custom software, digital workplace, and business transformation services. Broader incumbent offering overlapping digital services across the Netherlands.

Others

• Boldr Digital Agency: Dutch online marketing agency and Dondr's named GTM partner handling SEO, Google Ads, social media, and content. Comparable as an adjacent/complementary service provider within the Dutch SMB digital services ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dondrdesign
• Facebookfacebook.com/dondrwebdesign
• LinkedInlinkedin.com/company/dondrdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dondr