Pleasure-Way Industries

What Pleasure-Way Industries does

Pleasure-Way Industries Ltd. is a privately held, family-owned Canadian manufacturer of luxury Class B motorhomes (campervans) headquartered and produced at a single facility in Saskatoon, Saskatchewan. Founded in 1986, the company designs and hand-builds motorhomes on three chassis platforms: the Mercedes-Benz Sprinter (diesel) powering the Plateau and Ascent lines including widebody XL variants; the Ford Transit powering the Ontour line including a 2.2 AWD configuration; and the Ram Promaster (gasoline) powering the Lexor line. Standardized technology across the 2024–2027 model years includes 600 Amp-hour Eco-Ion LiFePO4 lithium coach batteries, a 3,000-watt Xantrex inverter, dual 10-inch touchscreen control panels, Truma AquaGo instant water heating, Truma Aventa Eco rooftop air conditioning, optional Go Power! solar (100–500 watts), and an integrated Energy Management System. Pleasure-Way was the first RV manufacturer to standardize lithium batteries (2016), with over 11,000 installations to date, and holds Mercedes-Benz eXpertUpfitter status tied to a 5-year/75,000-mile chassis warranty.

Name

Pleasure-Way Industries

Legal name

Pleasure-Way Industries Ltd.

Website

https://pleasureway.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Pleasure-Way Industries is a family-owned Canadian manufacturer of luxury Class B motorhomes, hand-built in Saskatoon since 1986 on Mercedes-Benz, Ford, and Ram chassis, selling directly and through a North American dealer network to outdoor enthusiasts and remote travelers.

Ownership category

akta.pro rank

Product category

Recreational Vehicles (Class B Motorhomes)

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Class B motorhomes
• Camper van manufacturing
• RV manufacturing
• Van conversions
• Luxury motorhomes

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Motorhome Sales: One-time purchase of Class B motorhomes ranging from $175,500 to $237,672 USD. Revenue generated from vehicle sales through dealer network and direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pleasure-Way Industries hand-crafts luxury Class B motorhomes (campervans) in Saskatoon, Saskatchewan, on three chassis platforms: Mercedes-Benz Sprinter diesel (Plateau and Ascent series), Ford Transit gasoline (Ontour series), and Ram Promaster gasoline (Lexor series). Each motorhome is fully self-contained with private wet bath, kitchen, climate control, and energy systems engineered for off-grid use, sold at MSRP ranging from approximately USD 175,500 to USD 237,672 through authorized dealers and direct sales.

Product overview

Pleasure-Way Industries is a manufacturer of luxury Class B motorhomes (campervans) sold as a unified product line. The company produces vehicles built on three distinct van chassis platforms: Mercedes-Benz Sprinter (diesel) powering the Plateau and Ascent series; Ford Transit powering the Ontour series; and Ram Promaster (gasoline) powering the Lexor series. The Plateau series includes both standard and widebody (XL) variants offering TS, FL, RB, and TW floorplans. The product portfolio spans from entry-level Ontour models to premium widebody Plateau XLTS/XLRB/XLTW configurations, all featuring standardized technology including 600Ah lithium batteries, touchscreen control panels, solar integration, and 3000W inverters. The company operates exclusively from Saskatoon, Saskatchewan, Canada, and maintains recognized status as an eXpertUpfitter by Mercedes-Benz.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Plateau TS Class B motorhome built on the Mercedes-Benz Sprinter diesel chassis featuring a rear lounge/bed configuration with wet bath, kitchen, and front dining area, targeted at RV enthusiasts and couples seeking luxury self-contained travel.
• 2026 Plateau FL Class B motorhome on the Mercedes-Benz Sprinter diesel chassis featuring a front lounge floorplan with flexible seating and sleeping arrangements.
• 2026 Plateau RB Class B motorhome on the Mercedes-Benz Sprinter diesel chassis featuring a rear bath floorplan design with private bathroom at the rear of the coach.
• 2026 Plateau TW Class B motorhome on the Mercedes-Benz Sprinter diesel chassis with permanent rear twin beds, front dining area, and a spacious closet, equipped with three-layer density mattresses wrapped in ultra-leather with a memory foam layer.
• 2026 Plateau XLTS Widebody Class B motorhome built on the Mercedes-Benz Sprinter chassis offering extended interior space compared to the standard Plateau models.
• 2026 Plateau XLRB Widebody Class B motorhome on the Mercedes-Benz Sprinter chassis with rear bath configuration and expanded interior space.
• 2026 Plateau XLTW Widebody Class B motorhome on the Mercedes-Benz Sprinter chassis featuring a twin bed floorplan in an expanded interior.
• 2026 Ascent TS Luxury Class B motorhome on the Mercedes-Benz Sprinter diesel chassis featuring a spacious kitchen, private wet bath, comfortable dining area, and rear comfort sleep system.
• 2026 Ontour 2.0 Class B motorhome built on the Ford Transit platform featuring dining space with induction cooktop, ultraleather seating, and a 360-degree swivel table mount system; the entry-level Ford Transit-based model.
• 2026 Ontour 2.2 AWD All-wheel-drive Class B motorhome on the Ford Transit platform with enhanced capability for varied terrain and off-grid conditions.
• 2027 Ontour 2.2 RB Class B motorhome on the Ford Transit platform featuring a rear bath configuration, the entry Ford-Transit rear-bath floorplan in the lineup.
• 2026 Lexor TS Class B motorhome built on the Ram Promaster gasoline chassis featuring a large refrigerator/freezer, large rear bed with awning-style windows, and bathroom with shower.

Quantifiable outcome

• 2000-3000 life cycles from LiFePO4 batteries, saving money on replacement costs

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Mercedes-BenzcoreTechnology or IntegrationPleasure-Way is recognized as eXpertUpfitter by Mercedes-Benz, maintaining highest standard of quality and upfitting guidelines. All Sprinter-based models (Plateau, Ascent, XLRB, XLTW) built on Mercedes-Benz chassis with extended 5-year/75,000-mile warranty partnership.
• TrumacoreTechnology or IntegrationTruma provides AquaGo Comfort Plus water heaters (standard since 2017) and Aventa Eco 13,500 BTU rooftop air conditioners. Pleasure-Way's relationship with Truma continues to strengthen with integrated controls.
• XantrexcoreTechnology or IntegrationXantrex Freedom XC PRO 3000-Watt True Sine Wave Inverter/Charger installed as standard. Integrated into 10-inch touchscreen control panels for ease of use.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roadtrek (by RVE - Roadtrek Inc.): Canadian-based Class B motorhome manufacturer historically specializing in Sprinter, Promaster, and Transit-based campervans at premium price points. Closest geographic and product-line peer to Pleasure-Way, sharing the Canadian-manufactured heritage.
• Thor Industries / Airstream (Interstate / Atlas): Airstream's Interstate and Atlas Class B motorhomes on Mercedes Sprinter chassis directly compete with Pleasure-Way's Plateau and Ascent lines at the premium end. Thor Industries is the largest RV manufacturer in North America, providing scale and dealer reach Pleasure-Way lacks.
• Leisure Travel Vans (Triple E): Canadian manufacturer (part of Triple E RV) producing Unity and Wonder Class B and Class C motorhomes on Mercedes Sprinter chassis. Geographic and product-line overlap with Pleasure-Way, sharing the Canadian-built premium positioning.
• Midwest Automotive Designs: Manufactures Class B campervans (Daycruiser, Traveler) on Mercedes Sprinter chassis positioned at premium price points. Comparable product line, distribution model, and customer demographic to Pleasure-Way.
• Winnebago Industries (Travato / Revel): Publicly-traded RV manufacturer that produces Class B campervans (Travato on Ram Promaster, Revel on Mercedes Sprinter 4x4) targeting the same adventure-travel and van-life buyer as Pleasure-Way. Closest scale competitor with overlapping chassis, pricing band, and dealer network.
• Coachmen RV (Beyond / Galleria): Produces Class B campervans (Galleria on Sprinter, Beyond on Ford Transit) at competitive premium price points. Direct product overlap with Pleasure-Way's Ontour and Plateau models and shared Mercedes eXpertUpfitter-adjacent supply chain.

Broad incumbents

• Hymer / Erwin Hymer Group: European RV conglomerate producing Class B campervans (Grand Canyon, ML-T on Mercedes Sprinter) with similar premium positioning, integrated lithium systems, and global brand recognition — broader portfolio but overlapping product category.

Emerging players

• Outside Van: Custom Mercedes Sprinter-based adventure van conversion company focused on premium, hand-built configurations. Targets the same high-ASP adventure-travel buyer as Pleasure-Way, with deeper customization but lower volume production.
• Storyteller Overland: Venture-backed Class B manufacturer focused on Mercedes Sprinter-based adventure vans (MODE 4x4, BEYOND) targeting a younger, more outdoor-adventure-oriented buyer overlapping with Pleasure-Way's Pathfinders demographic.

Regional players

• Advanced RV / B-B Van / various custom upfitters: Custom Mercedes Sprinter-based Class B builder focused on bespoke, high-ASP conversions serving a niche that overlaps with Pleasure-Way's premium segment. Smaller scale and regional (US Midwest) but comparable pricing and buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pleasurewayrv
• YouTubeyoutube.com/pleasureway
• Facebookfacebook.com/PWIndustries
• Instagraminstagram.com/pleasurewayrv
• LinkedInlinkedin.com/company/pleasureway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasure-Way Industries