SMedia

What SMedia does

MACHAON (also styled MachaonDigital and Группа Махаон) is a Russian custom-software development firm headquartered at Dmitrovskoye sh. 100, str. 2 in Moscow, with an operating footprint centered on Kirov and the broader Russian market. The firm has been operational for 15+ years and operates with 50+ full-time employees, having cumulatively completed 420+ projects and 120+ government engagements with an average client tenure of 6.5 years.

The service portfolio spans 12 interconnected areas organized around 1C-Bitrix site development (where MACHAON holds Gold Partner status with Enterprise competency), Bitrix24 CRM and corporate-portal implementation, B2B portal and ERP development (personal accounts, dashboards, КЭДО), EdTech and Learning Management Systems, GOST-compliant government IT and GIS, web MVP development, UX/UI design, pre-project analytics, DevOps/CI-CD support, and IT outstaffing. Underlying technology is mainstream web engineering — PHP, Laravel, React.js, Next.js, Vue.js, Nuxt.js, TypeScript, React Native, Flutter/Dart, PostgreSQL, Redis, MySQL, Docker, Elasticsearch — integrated with Russian state platforms (1C, Bitrix24, ЕСИА, СМЭВ) and benchmarked against FSTEC information-security requirements.

Revenue is generated primarily through professional-services engagements under three contracting models — Fix Price (multi-year fixed scope), Time & Material (monthly post-payment, Agile), and Outstaff (dedicated specialists, monthly billing) — at blended hourly rates of 3,100–4,000 RUB. Commercial channels center on direct enterprise and government-procurement sales (44-FZ and 223-FZ tenders via the Unified Information System ЕИС), supported by content marketing, SEO, and organic social on Telegram, VKontakte, and Max. Customer concentration spans large industrial (MMK), consumer (Gorenje), aerospace (Dubna Machine-Building Plant), media (Komsomolskaya Pravda), education (MFUA, EGEhub), logistics (Samsung SDS), and food-service (Everyx/Sodexo) accounts. Note on data integrity: the firmographic record labels the entity "SMedia" located in Kirov (year 2000) while all underlying operational, customer, and pricing data describes MACHAON; this analysis reflects the substantive MACHAON dataset.

Name

SMedia

Legal name

Machaon

Website

https://smedia.ru

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MACHAON is a Russian custom-software IT services firm (50+ employees, Moscow) that builds 1C-Bitrix websites, Bitrix24 CRM implementations, B2B portals, EdTech/LMS systems, and GOST-compliant government IT for startups, enterprises, and the public sector under Fix Price, Time & Material, and Outstaff contracting models.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

Keywords

• Custom web development
• B2b portal development
• Online store development
• Dealer personal accounts
• 1c-bitrix development

Headquarters

HQ city

Kirov

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Full-cycle development of digital services for business and government clients. Projects range from websites and portals to complex ERP systems, LMS platforms, and GIS solutions. Revenue generated through fixed-price contracts or time-and-materials engagements.
2. IT Outstaffing: Provision of IT specialists to client organizations, providing dedicated development resources for ongoing projects.
3. Bitrix24 Implementation: Implementation, customization, and support of Bitrix24 CRM and corporate portal solutions, including integrations with messengers, telephony, and marketplaces.
4. Ongoing Support and Maintenance: DevOps administration, CI/CD setup, monitoring configuration, and technical support for websites and services, billed monthly or by actual labor costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SMedia develops online stores, B2B portals, and personal accounts for dealers, wholesalers, and partners, along with related corporate websites and EdTech platforms. Service engagements span fixed-price builds, time-and-materials development, dedicated-team (outstaffing) contracts, and ongoing support, delivered across PHP (1C-Bitrix, Laravel, Yii2, Symfony), Node.js, .NET, Go, Java, and front-end frameworks such as React and Vue.js. The company also integrates CRM/ERP systems (Bitrix24, AmoCRM, 1C, MoySklad) and has experience delivering IT projects for Russian government and educational customers.

Product overview

MachaonDigital (MACHAON) is a Russian custom software development company offering end-to-end IT product development for startups, corporations, and government entities. The portfolio consists of 12 interconnected service areas centered on: 1C-Bitrix CMS-based website and e-commerce development; Bitrix24 CRM implementation and customization; B2B solutions including portals, ERP systems, and personal accounts; EdTech and LMS platform development; Government IT solutions with GOST-compliant documentation and GIS systems; Web development (MVP, online schools); UX/UI design and redesign services; Pre-project analytics; DevOps and CI/CD support; and IT outstaffing. The company operates on Fix Price, Time & Material, and Outstaffing engagement models with hourly rates of 3,100-4,000 RUB/hour.

Differentiator

Problem solved

Functional benefit

Products and services

• Online store development

Quantifiable outcome

• 120+ government projects completed
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• 1C-BitrixcoreTechnology or IntegrationGold Partner status with Enterprise competency certification. MACHAON specializes in website development on 1C-Bitrix CMS, including e-commerce, corporate portals, B2B platforms, and Bitrix24 implementations. The partnership provides access to enterprise-grade licensing, technical support, and certified development resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QSOFT: Russian IT services firm delivering custom web applications, 1C-Bitrix implementations, and enterprise portals. Directly comparable in technology stack (1C-Bitrix, PHP/Laravel), enterprise sales motion, and vertical mix across B2B and government.
• Intelsk / Intelweb: Russian IT services company focused on 1C-Bitrix-based websites, Bitrix24, and corporate portals. Direct competitor for Bitrix-related enterprise and government contracts.
• Notamedia: Russian digital agency specializing in custom web development, B2B portals, and government-sector IT projects. Highly comparable to MACHAON in client mix (large enterprise + state bodies), CMS/portal expertise, and Moscow-based operations with similar headcount scale.
• Wirefly: Mid-sized Russian web development and 1C-Bitrix integration studio serving enterprise and government clients. Similar service portfolio (sites, portals, Bitrix24, B2B platforms), comparable headcount, and overlapping regional Russian customer base.
• Avenir (AvenirGroup): Russian digital agency and 1C-Bitrix partner delivering B2B portals, e-commerce sites, and CRM/Bitrix24 implementations. Closely mirrors MACHAON's delivery model, certification posture, and customer profile.
• AIC (qmedia): Russian web studio with deep 1C-Bitrix expertise and a similar mix of B2B portal, e-commerce, and corporate site work for mid-market and enterprise clients. Comparable in scale, technology stack, and engagement model.

Broad incumbents

• CROC (КРОК): Major Russian IT services and systems integrator serving enterprise and government clients across infrastructure, applications, and digital services. A scaled incumbent that competes for the same large-ticket transformation projects.
• LANIT (Ланит): One of Russia's largest IT services groups providing systems integration, custom software, and government IT solutions. A broader incumbent competing for the same Russian enterprise and state-sector RFPs that MACHAON targets.
• Softline: Large Russian-headquartered IT solutions and services provider with a portfolio spanning software licensing, cloud, and custom development. Adjacent competitor especially in Bitrix24/enterprise application services.

Emerging players

• ELMA: Russian low-code BPM/CRM platform vendor offering enterprise process automation, partially overlapping with MACHAON's CRM/BPM and Bitrix24 implementation practice. Comparable buyer profile of mid-market and enterprise Russian firms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smedia_ru
• Facebookfacebook.com/smedia.ru

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMedia