Shiwi

What Shiwi does

Shiwi, operated under Dutch private limited company Luxor BV, is a men's casual fashion brand headquartered in Amsterdam that sells swimwear and warm-weather apparel exclusively through its Shopify-powered direct-to-consumer e-commerce store at shiwi.com. The company positions itself as 'The Sunshine Brand' and targets men with active, outdoor lifestyles across 16+ European countries, with Netherlands, Belgium, and Germany as primary markets and free shipping thresholds set at €50 (NL) and €75 (DE/BE).

The product portfolio centers on swim shorts — five core models (MIKE, NATE QUICK DRY, SCOTT STRETCH, MAC Broad Stripe, PETE Seersucker) priced €34.99-€49.99 — built around recycled polyester and recycled nylon constructions with performance features such as quick-dry fabric, elastane stretch blends, and mesh inner lining. The brand has expanded into complementary categories including T-shirts (FINN), polos (JUSTIN), shirts, sweaters, trousers (FORD wool blend), jackets (OTIS, LEE, SYD), co-ord sets, and accessories, plus digital gift cards in €25-€100 denominations, with the explicit intent of building year-round revenue beyond summer seasonality.

Revenue is generated through one-time unit sales processed via Shopify with fulfillment handled by DHL (same-day dispatch for NL orders before 14:00). Payment options include Klarna buy-now-pay-later, iDEAL, PayPal, and credit cards. The customer segmentation is horizontal, with active-lifestyle men as the primary persona and gift purchasers as a secondary segment. No external funding, M&A activity, leadership changes, or AI/technology platform development is disclosed in the available material.

Name

Shiwi

Legal name

Luxor BV

Website

https://shiwi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shiwi is a Dutch direct-to-consumer men's fashion brand selling swim shorts, casual apparel, and accessories through its Shopify storefront across 16+ European countries, targeting active-lifestyle men with mid-priced, sustainably-made warm-weather clothing.

Ownership category

akta.pro rank

Product category

Men's Swimwear and Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Men's swimwear
• Casual apparel
• Sustainable fashion
• Direct-to-consumer
• Recycled materials

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales: One-time sale of apparel products including swim shorts, t-shirts, polo shirts, sweaters, jackets, trousers, and accessories. Primary revenue from swimwear category with companion apparel categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shiwi, operating under Luxor BV, designs and sells men's swimwear and casual summer apparel through its own Shopify e-commerce storefront. The product range centers on swim shorts (MIKE, NATE QUICK DRY, SCOTT STRETCH, MAC, PETE) and extends to t-shirts, polos, shirts, sweaters, trousers, jackets, and accessories, primarily made from recycled polyester and nylon. Products are shipped directly to consumers across 17+ European countries via DHL.

Product overview

Shiwi, also known as 'The Sunshine Brand,' is a Dutch men's casual fashion brand focused on swimwear and warm-weather apparel. The core product portfolio centers on swim shorts (including MIKE, NATE QUICK DRY, SCOTT STRETCH, MAC Broad Stripe, and PETE Seersucker models), complemented by a full casual clothing range including T-shirts (FINN), shirts, polos (JUSTIN), sweaters, trousers, jackets, and accessories. The brand emphasizes sustainable materials like recycled polyester and nylon, quick-drying fabrics, and comfortable fits suitable for active lifestyles. Products are sold exclusively through their Shopify e-commerce platform with shipping across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• MIKE Swim Shorts Classic men's swim shorts with regular fit, elastic waistband with drawstring closure, side pockets and back pocket. Made from recycled polyester in various colors and prints.
• NATE QUICK DRY Swim Shorts Lightweight, quick-drying men's swim shorts made from recycled nylon, featuring soft mesh inner shorts, back pocket, and 5-inch length for active use.
• SCOTT STRETCH Swim Shorts Men's swim shorts with stretch fabric blend of recycled polyester and elastane, comfortable inner boxer with stretch, side and back pockets, regular fit with 6-inch length.
• MAC Broad Stripe Swim Shorts Classic striped men's swim shorts made from recycled polyester with elastic adjustable waistband, drawstring closure, side pockets and back pocket, regular fit with 6-inch inseam.
• PETE Seersucker Swim Shorts Men's swim shorts featuring seersucker fabric for airy texture, stretch fabric, comfortable inner boxer, 6-inch length with side and back pockets.
• FINN T-Shirts Men's casual t-shirts available in various styles including relaxed fit, pique, and graphic prints, with round neck, short sleeves, and structured fabric.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• DHLcoreOthersPrimary shipping and logistics partner for order fulfillment. Delivers packages across European markets with tracking capabilities.
• KlarnacoreOthersProvides buy-now-pay-later payment option allowing customers to pay in installments, supporting conversion and customer experience.
• Luxor BVcoreStrategic or Co-development PartnerParent company and webshop operator. Registered in Amsterdam with VAT number NL8002.54.119.B01. Manages all Shiwi brand operations including customer service, logistics coordination, and e-commerce management.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Shiwi online store with product management, checkout, and order processing capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scotch & Soda: Amsterdam-based men's and women's casual fashion brand selling a full wardrobe including summer and swimwear pieces across Europe and globally. Comparable on Dutch heritage, lifestyle positioning, and broad casual assortment.
• Norse Projects: Copenhagen-based menswear brand spanning shirts, knitwear, outerwear, and seasonal pieces through DTC and select wholesale. Comparable to Shiwi on men's casual wardrobe, Scandinavian/Northern European customer, and design-led positioning.
• Selected Homme: Scandinavian menswear brand offering shirts, polos, sweaters, trousers, and seasonal pieces across European DTC and wholesale. Comparable to Shiwi on men's casual assortment, price-point band, and pan-European footprint.
• McGregor: Dutch casual menswear brand with strong presence in polos, shirts, sweaters, and swim-adjacent summer apparel. Overlaps Shiwi's menswear assortment and Benelux-led DTC positioning.
• Protest Sportswear: Dutch-origin surf, beach, and swimwear apparel brand selling menswear and swim shorts through European DTC and wholesale channels. Directly comparable to Shiwi on geography, target customer, and swim-led product mix.

Broad incumbents

• G-Star RAW: Dutch denim and casual menswear brand with extensive European DTC, retail, and wholesale operations. Comparable on Dutch origin, men's casual focus, and European scale, though G-Star operates at far larger scale with denim-led assortment.
• Patagonia: Global apparel brand anchored in recycled materials, sustainability storytelling, and outdoor/active lifestyle. Comparable to Shiwi on the recycled-fabric swimwear positioning and eco-led value proposition, though at vastly greater scale and brand recognition.
• Arena: Established international swimwear brand spanning competitive and lifestyle swim shorts. Comparable to Shiwi on product category and European presence, though Arena's heritage is more performance- and team-oriented.
• Speedo: Global swimwear incumbent with deep performance and leisure swimshort lines sold through sporting-goods retail and DTC. Comparable to Shiwi on the core swimshort category, but at vastly larger scale and broader distribution.

Emerging players

• Dryrobe: UK-born brand built around outdoor changing garments and active-lifestyle swim-adjacent apparel. Comparable to Shiwi on the active-lifestyle swimwear consumer and DTC-led growth, but focused on a narrower product niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShiwiBeachwear
• LinkedInlinkedin.com/company/shiwi-the-sunshine-brand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiwi