Habitar Imobiliária

What Habitar Imobiliária does

Habitar Imobiliária is a Portuguese residential real estate brokerage operating under the legal entity Gordo Martins - Mediação Imobiliária, Lda, holding AMI license 553 required for real estate mediation in Portugal. The company intermediates the buying, selling, and renting of residential properties for individual clients, with a horizontal segmentation approach targeting residential buyers, sellers, landlords, and tenants rather than commercial or institutional segments. Its physical footprint spans four offices in Benavente (headquarters), Alcochete, Lisbon (delegation), and Covilhã, providing regional coverage from the Greater Lisbon metro area into the interior Beira region.

The company's product surface consists of a property search platform (Pesquisa de Imóveis), 360° virtual tours (Visita Virtual), a property valuation request service (Oferta de Imóvel), and a personalized property request service (Procuro Imóvel), all delivered through its website habitar.com.pt built on the eGO Real Estate CRM platform. Listings are additionally distributed through the Supercasa portal, and the company maintains a presence across Facebook, LinkedIn, Instagram, YouTube, Twitter, and WhatsApp for customer acquisition.

Habitar earns revenue exclusively through transaction-based commissions on successful property sales and rental intermediations — pricing is quote-based and not publicly disclosed. The company operates without disclosed external funding, M&A activity, or institutional investors, and is staffed at 11–50 employees. Its value proposition emphasizes professional mediation, local market expertise via branch presence, and remote viewing through 360° photography, rather than differentiated technology or data assets.

Name

Habitar Imobiliária

Legal name

Gordo Martins - Mediação Imobiliária, Lda

Website

https://habitar.com.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitar Imobiliária is a privately held Portuguese residential real estate brokerage (AMI 553) operating four branch offices across Benavente, Alcochete, Lisbon, and Covilhã, intermediating property sales and rentals for individual buyers, sellers, and tenants on a commission basis.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate brokerage
• Residential property mediation
• Property leasing services
• Property valuation
• Virtual property tours

Headquarters

HQ city

Alcochete

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Brokerage Services: Mediation services for buying and selling of real estate properties. The company acts as intermediary between buyers and sellers, earning commissions on successful transactions.
2. Property Rental Services: Services facilitating property rentals, providing mediation between landlords and tenants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Habitar Imobiliária is a Portuguese real estate brokerage (mediação imobiliária) that intermediates the sale, purchase and rental of residential properties across multiple markets in the Lisbon metropolitan area and central interior Portugal. Services include property listing and advertising, buyer/tenant search request matching, property valuation, in-person branch-based advisory, and 360° virtual property tours. The firm operates under AMI license 553 and supports both landlords/sellers and tenants/buyers through its branch offices and websites.

Product overview

Habitar Imobiliária is a real estate mediation company offering a unified platform for property buying, selling, and renting. The product portfolio consists of core service modules including property search (Pesquisa de Imóveis), virtual property tours (Visita Virtual), property valuation (Oferta de Imóvel), and personalized property search requests (Procuro Imóvel), all accessible through their website built on eGO Real Estate platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential property sale mediation
• Residential property rental mediation
• Property valuation service
• 360° virtual property tour

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SupercasaminorChannel Partner/ Reseller/ DistributorHabitar Imobiliária distributes its property listings through the Supercasa real estate portal, reaching a broader audience of potential property buyers and sellers in Portugal. Properties are advertised on Supercasa with source attribution to Habitar.
• eGO Real EstatecoreTechnology or IntegrationHabitar Imobiliária uses eGO Real Estate's CRM and website platform for property listings, contact management, and virtual tour hosting. The footer indicates 'CRM e Sites Imobiliários por eGO Real Estate', suggesting a technology partnership for their digital infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Casa Sapo (OLX Imóveis): Casa Sapo is a major Portuguese property listing portal with broad consumer reach. Like Imovirtual, it competes indirectly with traditional brokerages by enabling direct owner-to-buyer matching, while also serving as a lead generation channel for firms like Habitar.
• Imovirtual: Imovirtual is Portugal's largest online real estate listing portal, connecting buyers, sellers, and tenants directly. While not a traditional brokerage, it represents a partial competitive threat and an alternative channel that intersects with Habitar's listing distribution strategy.

Broad incumbents

• Savills Portugal: Savills is a global real estate services firm with operations in Portugal offering brokerage, valuation, and advisory services across residential and commercial segments. It overlaps with Habitar in residential brokerage but operates at significantly larger scale with a broader service portfolio.

Direct peers

• RE/MAX Portugal: RE/MAX operates a large franchise network of real estate brokerages across Portugal, serving the same residential buy/sell/rent use cases as Habitar with a similar commission-based model but far greater scale and brand recognition.
• Predibisa (LUX Real Estate / Predibisa Imobiliária): Predibisa is a long-established Portuguese real estate brokerage offering residential sales, rentals, and property management across mainland Portugal, serving the same customer segments and transaction use cases as Habitar.
• IAD Portugal: IAD is a network-based real estate brokerage model with strong growth in Portugal, connecting independent agents under a shared brand and tech platform. It competes with Habitar for both clients and self-employed real estate consultants in the same residential mediation market.
• Porta da Frente / Christie's International Real Estate: Porta da Frente is a leading Portuguese brokerage affiliated with Christie's International, focused on premium residential properties in Lisbon and the Algarve. It competes with Habitar at the higher end of the residential market, particularly in Lisbon where Habitar maintains a delegation.
• ERA Portugal: ERA is one of the largest franchised real estate brokerage networks in Portugal, operating hundreds of agencies nationwide. It directly competes with Habitar for residential listings, buyer leads, and agent talent across the same Portuguese geographies.
• Century 21 Portugal: Century 21 is a global franchised brokerage brand with significant presence in Portugal, offering residential sales, rentals, and mediation services through a national network of franchisees — directly comparable to Habitar's service offering and target customer base.
• Keller Williams Portugal: Keller Williams is a global real estate franchise with growing operations in Portugal, offering residential brokerage services with a similar commission-based model and consultant-driven approach as Habitar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habitarimob
• Xx.com/habitarimob
• LinkedInlinkedin.com/company/habitar-imobili-ria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitar Imobiliária