Paint By Numbers UK

What Paint By Numbers UK does

Paint By Numbers UK, operated by the UK entity NumPaint, is a direct-to-consumer e-commerce retailer of DIY paint-by-numbers kits founded in 2020. The company sells pre-designed kits across 45+ themed categories — Animals, Women, Cartoon/Animation, Celebrities, Landscapes, Cities, Movies, Birds, Flowers, and many others — totaling over 20,000 individual designs, alongside a custom photo-to-canvas service that converts customer-uploaded images into personalized numbered kits using computer vision. Standard kits include a pre-printed numbered linen canvas, acrylic paints, and brushes, and accessories such as easels, frames, aprons, and detail brush sets are offered as add-ons, typically priced between $20 and $105 per kit with no subscription model.

The platform is built on WordPress/WooCommerce and ships worldwide from the United Kingdom, targeting adult hobbyists and DIY enthusiasts seeking a relaxing creative outlet, gift buyers purchasing for birthdays and holidays, customers seeking personalized wall décor from their own photographs, and families looking for group activities. Marketing is concentrated in owned channels — the e-commerce storefront, email newsletter, and organic search via SEO-structured category pages — with no disclosed paid acquisition program, partnerships, or institutional investors. The company operates as a small private, bootstrapped team of 11–50 employees with no external funding rounds identified.

Revenue mechanics are straightforward one-time unit sales, with custom kits priced at a premium versus pre-designed SKUs. The value proposition rests on the breadth of the design catalog, the accessibility of paint-by-numbers as a no-skill-required creative outlet, and the personalization capability enabled by computer vision pipeline. There are no enterprise contracts, named B2B customers, partnerships, certifications, patents, or regulatory actions disclosed in the available data.

Name

Paint By Numbers UK

Legal name

NumPaint

Website

https://paintbynumbers.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Paint By Numbers UK (operated by NumPaint) is a UK-based direct-to-consumer e-commerce retailer selling DIY paint-by-numbers kits across 40+ themed categories and custom photo-to-canvas kits using computer vision, shipping worldwide to adult hobbyists, gift buyers, and personalized art seekers.

Ownership category

akta.pro rank

Product category

DIY Art Kits

NAICS

Art Dealers (459920)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Paint by numbers kits
• Custom canvas art
• Diy painting kits
• Acrylic painting supplies
• Personalized art gifts

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint by Numbers Kits and Accessories: One-time purchase model for physical paint by numbers kits, canvases, brushes, and accessories sold directly to consumers through the e-commerce website. Custom personalized kits are also offered at a premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Paint By Numbers UK is a direct-to-consumer e-commerce retailer that sells pre-printed paint by numbers kits (canvas, acrylic paints, and brushes) along with painting accessories and tools. The company offers more than 20,000 designs organized across 40+ themed collections (Animals, Landscapes, Cities, Movies, Celebrities, Flowers, Birds, etc.) and provides a custom photo-to-canvas service that converts customer-uploaded images into personalized numbered painting kits. The site ships worldwide and is powered by WordPress/WooCommerce.

Product overview

Paint By Numbers UK operates as an e-commerce platform offering DIY paint-by-numbers kits as its core product line. The company provides two main categories: pre-designed themed kits across 45+ collections (Animals, Landscapes, Cities, Movies, Celebrities, etc.) with over 20,000 products, and custom personalized kits that transform customer-uploaded photos into bespoke paint-by-numbers canvases. All standard kits include pre-printed numbered linen canvas, acrylic paints, and basic brushes. The product portfolio includes related painting accessories and tools such as detail brush sets, easels, frames, aprons, and magnifying glasses as add-on modules. The company is operated by NumPaint and ships products worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Designed Paint By Numbers Kits

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Etsy (paint by numbers sellers): Marketplace hosting many independent paint-by-numbers kit makers and custom kit sellers. Represents a fragmented, niche competitive set that overlaps with Paint By Numbers UK's custom and themed offerings.

Broad incumbents

• Cass Art: UK arts supplies retailer (physical stores + e-commerce) selling artist paints, brushes, canvases, and accessories. Sells upstream raw materials of paint-by-numbers kits to a more serious-artist customer base.
• Hobbycraft: The UK's largest specialist arts and crafts retailer, offering paint-by-numbers kits alongside a much wider range of craft supplies. Overlaps with Paint By Numbers UK on core product category but operates omnichannel with physical stores.

Direct peers

• Winnie's Picks: DTC paint-by-numbers brand with a similarly broad themed catalog and custom kit options; competes head-on in the same product category and customer segment.
• Personalised Paint By Numbers: A direct-to-consumer personalized paint-by-numbers retailer that converts customer photos into kits, overlapping directly with Paint By Numbers UK's custom photo offering and overall GTM.
• Paint By Numbers (paintbynumbers.com): The original/flagship paint-by-numbers e-commerce brand. Sells the same core product (pre-designed and custom kits, brushes, accessories) directly to consumers globally, making it the closest direct competitor to Paint By Numbers UK.
• Number Artist: Online paint-by-numbers retailer offering custom and pre-designed kits with worldwide shipping, operating in the same niche and serving the same hobbyist and gift-buyer customer base.

Others

• Liquitex: Major manufacturer of artist acrylic paints. The acrylic paints bundled in Paint By Numbers UK kits are likely from a supplier in this category; an enabling peer in the supply chain rather than a competitor.
• Winsor & Newton: Premium artist paint and brush manufacturer. Sells the upstream painting supplies (paints, brushes, canvases) that Paint By Numbers UK bundles into kits; an indirect/enabling peer.

Regional players

• Crafty Arts: UK-based craft and paint-by-numbers retailer serving primarily UK and European customers with kits, accessories, and custom options. Comparable in product mix but more geographically focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint By Numbers UK