Arkkitehtitoimisto Kanttia 2

What Arkkitehtitoimisto Kanttia 2 does

GamesHub is an online casino review and comparison platform that has been in continuous operation since 2006 and is operated by GamesHub FZ-LLC, a company registered in Dubai, UAE. The platform targets Finnish-speaking players through its GamesHub Suomi (GamesHub.com) property, publishing editorial reviews, bonus breakdowns, and comparison content across an archive of roughly 35,000 articles and reaching more than 500,000 monthly readers. The company also maintains a social presence of about 1.4 million followers on X (Twitter), supported by named editorial staff including Jenna Niemi and Aleksi Koski.

The underlying product is a content management and SEO-optimized publishing platform backed by affiliate tracking infrastructure that attributes referred player sign-ups and deposits to partnered casino operators. Coverage extends to payment rails (Trustly, Brite), game studios (Evolution Gaming, Pragmatic Play, NetEnt, Play'n GO, Hacksaw Gaming, Nolimit City, Microgaming), and a roster of operator brands including Casea Casino, Dudespin, Glorion, Spinboss, Lolajack, Westace, Vegashero, Casoola, Onlyspins, and Dragonia. The platform offers user review aggregation and editor-led rating content but does not develop proprietary gambling, payments, or RNG technology.

Revenue is generated almost entirely through affiliate commissions from the casino operators it features, with the service offered free to end consumers. The commercial model is performance-based, dependent on click-through conversion and the lifetime value of referred depositing players. Because the Finnish market is approaching a regulated licensing regime from July 2027, the company's forward economics are exposed to shifts in the legal status of the operators it currently promotes, many of which hold Curacao, Anjouan, or Costa Rica licenses.

Name

Arkkitehtitoimisto Kanttia 2

Legal name

GamesHub FZ-LLC

Website

https://kanttia2.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GamesHub, operated by Dubai-based GamesHub FZ-LLC since 2006, is a Finnish-language online casino review and affiliate platform serving Finnish players with editorial content, comparisons, and bonus information across 35,000+ articles.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Content

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Online casino reviews
• Casino affiliate marketing
• Sports betting reviews
• Casino comparison site
• Online gambling content

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commissions: GamesHub earns commissions when users click on affiliate links and register/deposit at partnered online casino operators. This is a performance-based revenue model where the company receives a percentage of player deposits or a fixed fee per acquired customer. The source explicitly states: 'Jotkin GamesHub-sivustolla näkyvistä linkeistä ovat ns. Affiliate-linkkejä. Tämä tarkoittaa, että voimme saada pienen palkkion – ilman lisäkustannuksia sinulle – jos klikkaat linkkiä ja teet talletuksen yhteistyökumppanin sivustolla.' (Some of the links visible on GamesHub are affiliate links. This means we may receive a small commission - at no additional cost to you - if you click the link and make a deposit on the partner site.)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GamesHub operates an affiliate-driven online casino review and comparison platform targeting Finnish-speaking players. The company publishes editorial reviews of online casinos, slot games, sports betting sites, and poker platforms, alongside bonus comparisons, payment method guides, and responsible gambling resources. Revenue is generated through affiliate commissions when users click through to partnered casino operators and make deposits; the platform is free for end consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettikasinot (Online Casino Reviews) Finnish-language editorial reviews and rankings of online casinos covering licensing (Anjouan, Curacao, Costa Rica), deposit bonuses, free spins, mobile compatibility, no-registration / Pay N Play casinos, payment methods (Trustly, Brite, Zimpler, Visa, Mastercard), live casino verticals (baccarat, blackjack, roulette), and crypto casinos. Targeted at Finnish players selecting a casino to register and play at.
• Vedonlyönti (Sports Betting Reviews) Finnish-language editorial reviews of sports betting sites, including new betting sites, betting bonuses, no-registration sportsbooks, and betting guides covering sports betting basics, Asian handicap betting, and odds explanation. Targeted at Finnish sports bettors.
• Kolikkopelit (Slot Game Reviews) Finnish-language editorial reviews and guides for popular slot games accessible to Finnish players, including Big Bad Wolf, Book of Dead, Fire In The Hole, Fire Joker, Gates of Olympus, Moon Princess 100, Reactoonz, Starburst, Sweet Bonanza, Wanted Dead or a Wild, and Christmas / holiday slots. Targeted at Finnish slot players.
• Nettipokeri (Online Poker Reviews) Finnish-language editorial reviews of online poker sites, poker bonus information (including rakeback and freerolls), and poker strategy guides covering poker rules, Omaha rules, Texas Hold'em rules, and poker hand rankings. Targeted at Finnish online poker players.
• Ilmaiset pelit (Free Casino Games) Free-to-play casino games available on the platform, including free slots, free blackjack, and free roulette. Allows Finnish users to try casino games without depositing money. Targeted at casual Finnish players and players evaluating games before real-money play.

Quantifiable outcome

• Each casino undergoes 4-8 hours of independent testing including registration, deposits via 3-5 payment methods, gameplay across 10+ games, customer service testing, bonus playthrough, and withdrawal verification

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Evolution GamingminorOthersGame software provider featured in casino reviews. Evolution Gaming is referenced as a provider of live casino games across multiple reviewed casinos on the platform.
• Pragmatic PlayminorOthersSlot game provider whose games (Sweet Bonanza, Gates of Olympus, Big Bass Bonanza) are prominently featured in Finnish player guides and casino reviews.
• NetEntminorOthersGame provider whose titles (Starburst, Gonzo's Quest, Divine Fortune) are featured as popular games among Finnish players.
• Play'n GOminorOthersSlot game studio whose Book of Dead is cited as Finland's most popular slot. Featured prominently in player guides.
• Hacksaw GamingminorOthersModern game studio whose high-volatility slots (Le Bandit, Wanted Dead or a Wild) are noted as popular among Finnish players.
• Nolimit CityminorOthersHigh-volatility slot specialist (Fire in the Hole xBomb) cited as a favorite among Finnish players seeking big wins.
• MicrogamingminorOthersProvider of Mega Moolah jackpot series and WowPot network, featured in Finnish jackpot player guides.
• Online Casino Operators (Casino Partners)coreChannel Partner/ Reseller/ DistributorGamesHub drives traffic and player acquisitions to online casino operators through affiliate links. Casinos reviewed include Casea Casino, Dudespin, Glorion, Spinboss, Lolajack, Westace, Vegashero, Casoola, Onlyspins, Dragonia, and others. The company earns commissions for referred players who deposit.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casinomeister: Long-running (since 1998) online casino review and player complaint forum with strong editorial reputation and affiliate monetization. Comparable to GamesHub in independent editorial positioning, longevity in the casino review space, and community trust signaling.
• AskGamblers: One of the largest global casino affiliate and review platforms, monetizing via player acquisition commissions from online casinos. Directly comparable to GamesHub in business model (affiliate referrals), content depth, and operator coverage. Acquired by Catena Media, illustrating the consolidation exit path for established casino affiliates.
• OnlineCasinoReports: Long-running online casino review and news portal covering operators, games, and industry trends globally. Comparable to GamesHub in affiliate-driven revenue model, editorial depth, and broad coverage of online gambling verticals.
• BonusFinder: Multi-jurisdiction casino bonus comparison and affiliate site with localized versions across European and North American markets. Comparable to GamesHub in CPA/revenue-share affiliate model, focus on bonus terms and wagering requirement analysis, and SEO-led acquisition.
• Bojoko: Finnish-founded casino affiliate and comparison platform with strong Nordic market presence, including localized Finnish and other Nordic sub-sites. Highly comparable to GamesHub in target geography (Finland/Nordic), affiliate business model, and casino comparison UX.
• SlotCatalog: Slot-focused affiliate and game database covering thousands of casino games from providers like Pragmatic Play, Play'n GO, and NetEnt. Comparable to GamesHub in affiliate revenue model, slot content depth, and relationships with the same game studios referenced in GamesHub's content.
• CasinoGuru: Global casino review and complaint-resolution platform with extensive editorial testing methodology and multilingual support. Comparable to GamesHub in affiliate revenue model, content-led SEO strategy, and focus on independent casino reviews with strong author attribution.

Emerging players

• Mr Gamble: Casino comparison and review platform with multilingual coverage and growing presence in Nordic and European markets. Comparable to GamesHub in affiliate referrals, bonus comparison focus, and expansion-driven content strategy targeting multiple European locales.
• ThePogg: Independent online casino review and player complaint resolution site with emphasis on transparency and dispute mediation. Comparable to GamesHub in editorial independence, affiliate disclosure practices, and focus on player trust as a competitive differentiator.

Broad incumbents

• Better Collective: Publicly listed Danish sports betting and iGaming affiliate media group operating dozens of comparison brands across multiple jurisdictions. Comparable to GamesHub as the scaled, multi-vertical acquirer/incumbent in the same affiliate space, illustrating the strategic exit and competitive ceiling facing niche operators like GamesHub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gameshubdotcom
• Facebookfacebook.com/GamesHubDotCom
• Instagraminstagram.com/gameshubdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkkitehtitoimisto Kanttia 2