Campo Felice

What Campo Felice does

Campo Felice S.r.l. a Socio Unico is a privately held Italian ski resort operator headquartered in Rocca di Cambio, in the Abruzzo region of central Italy. Founded in 1968 on the Altopiano delle Rocche — a basin surrounded by five mountains exceeding 2,000 meters — the resort has been developed over more than five decades into one of the largest ski areas in the region, operating 13 lifts (9 chairlifts, 2 ski lifts, 3 magic carpets, 1 ropeway) with a combined capacity of 23,000 people per hour, 24 ski slopes spanning over 40 km, 380 automated snow cannons governed by 40 thermal probes, and supporting infrastructure including 82 million liters of reservoir capacity and 3,000+ parking spaces. The company serves individual skiers, families, school groups, and tour operators across both winter (skiing, snowboarding, freestyle) and summer (chairlift rides, mountain biking, children's amusement park) seasons.

Name

Campo Felice

Legal name

Campo Felice S.r.l. a Socio Unico

Website

https://campofelice.it

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Campo Felice is a privately held Italian ski resort in Abruzzo operating 13 lifts and 40+ km of slopes with automated snowmaking, serving individual skiers, families, and groups across winter and summer seasons.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Ski resort operations
• Winter sports facilities
• Ski lift services
• Mountain tourism
• Alpine recreation

Headquarters

HQ city

Rocca Di Cambio

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Pass and Lift Tickets: Revenue from selling daily, multi-day, and seasonal ski passes for access to lifts and slopes. The resort also sells summer chairlift tickets for the Brecciara chairlift.
2. Equipment Rentals: Ski and snowboard rental services operated through third-party partners including Aspen Ski Service and other rental points at the resort
3. Food and Beverage: Restaurants, snack bars, and chalets located at the resort including Brecciara, Chalet del Bosco, La Capannina, Chalet del Lago, and others
4. Ski School Services: Partnership with six ski schools operating at the resort including Campo Felice, Le Aquile, Le Rocche, Level Up, Rocca di Cambio, and New Sport Generation

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Campo Felice operates a ski resort in the Abruzzo region of Italy, offering access to 13 lifts (9 chairlifts, 2 ski lifts, 3 conveyor belts, 1 ropeway) and 24 ski slopes covering over 40 km. The resort sells ski passes (daily, multi-day, seasonal and consortium Skipass dei Parchi), partners with six ski schools and equipment rental operators, and operates family-oriented facilities including Lalliland, Snow Kids Area, and Swup Snowpark. In summer, it runs the Brecciara chairlift for mountain tourism and pedestrian access.

Product overview

Campo Felice is a ski resort offering a unified winter sports experience built around ski lift access and slope infrastructure. The core product is the ski pass (skipass) providing access to 13 lifts (9 chairlifts, 2 ski lifts, 3 magic carpets, 1 ropeway) and 24 ski slopes covering over 40 km. Supporting services include Lalliland (children's play area with Snow Tubing), Swup Snowpark (freestyle/snowboard park with jumps and rails), and Snow Kids Area for families. Summer offerings include the Brecciara chairlift for pedestrian access and the LALLILAND amusement area. Additional services encompass ski schools, equipment rentals, dining establishments, and an online ticketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Campo Felice App: Mobile application for ski resort information, weather updates, and slope conditions
• Lalliland
• Swup Snowpark
• Snow Kids Area

Products and services

• Ski Pass (Skipass) Ski pass tickets providing access to ski lifts and slopes. Available in seasonal, daily, and multi-day formats, as well as the Skipass dei Parchi consortium pass for multi-resort access.
• Ski Area Access (Impianti e Piste) Ski resort infrastructure including 9 chairlifts, 2 ski lifts, 3 magic carpets, 1 ropeway, and 24 ski slopes spanning over 40 km.
• Lalliland Kids Play Area Children's play area featuring Snow Tubing (about 90 meters), play structures, inflatables, picnic area, lounge chairs, solarium, and skyline. Located at the base of the Scuola chairlift.
• Swup Snowpark Snowboard and freestyle ski park with Easy Area (two lines with jumps and boxes), Slope Style Line (Big Pyramid 8m, Bombolone 4m, Jump 10m, Roll Over 6m, Wall Ride 4m), and Jibbing Terrace (Box 9m, Street Rail 9m, Double Plug Kink 8m). Seasonally converts to Bikepark.
• Snow Kids Area Family-friendly snow play area with Snow Tubing and games. Open weekends during winter season with mascot Volpetta Felice.
• Brecciara Summer Chairlift Summer mountain chairlift on Seggiovia Brecciara for pedestrian access to panoramic mountain views, hiking, and nature experiences at altitude. Adult round-trip €12, youth (13-17) €10, children (6-12) €8, young children (0-5) free.
• Affiliated Ski Schools Six affiliated ski schools offering lessons for alpine skiing, Nordic skiing, and snowboarding, including Campo Felice, Le Aquile, Le Rocche, Level Up, Scuola Sci Rocca di Cambio, and New Sport Generation.
• Ski Equipment Rental Ski equipment rental services through Snow Service Points including Aspen Ski Service and Nolo Sci Gennaro, offering equipment rental, maintenance, and technical assistance.
• LALLILAND Summer Park Summer amusement area for children featuring games, inflatables, and family activities, reopening for the summer season.
• Online Ski Pass Shop (Axess) Digital platform for purchasing ski passes online with e-card reloadable options, voucher/QR code systems, and self-service ticket boxes at the resort (campofelice.axess.shop).

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Campo Felice ServicescoreImplementation/ SI/ Consulting PartnerRelated service company managing Campo Felice resort operations including Lalliland children's park and Snow Kids Area. Website reference: campofeliceservices.it
• Nettuno Club 1974 RomaminorOthersRome-based sporting club partnership for ski and sports activities
• FSI Snowboard ItaliaminorOthersItalian Snowboard Federation partnership for snowboard events and activities
• Vivi ParchiminorGTM or Marketing PartnerMarketing partner for Abruzzo parks and nature tourism promotion
• Skipass dei ParchicoreStrategic or Co-development PartnerSki pass consortium linking Campo Felice with Gran Sasso and Magnola ski resorts for multi-area access with a single pass
• ROSSIGNOL PRO-SHOPminorChannel Partner/ Reseller/ DistributorAuthorized Rossignol ski equipment pro-shop located at the resort
• Fisio REALminorImplementation/ SI/ Consulting PartnerPhysiotherapy and rehabilitation services partnership providing health services to resort visitors
• BusForFunminorChannel Partner/ Reseller/ DistributorSki bus service partner providing transportation from Rome (Tiburtina and Eur Magliana) to Campo Felice resort
• Swup SnowparkcoreStrategic or Co-development PartnerSnow park and bike park operator managing the Swup Snowpark area with freestyle features and summer bike park operations

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Gran Sasso d'Italia (Prati di Tivo / Campo Imperatore): Gran Sasso ski areas are Skipass dei Parchi consortium partners with Campo Felice, making them joint-product peers fighting for the same Abruzzo skiing visitor across overlapping lift-served terrain.
• Cervinia (Cervino Ski Paradise): Italian independent mountain resort with a comparable combined lift network, automated snowmaking investment program, and cross-border season-pass positioning (links to Zermatt).
• Ovindoli Magnola Ski: Same-region Abruzzo ski area partnered via Skipass dei Parchi; comparable Apennine elevation, family-oriented facilities, and shared guest base competing for central-Italy day/week visits.
• Madonna di Campiglio (Funivie di Campiglio): Italian single-village ski resort with similar operator structure (private lift company, on-site ski schools, equipment rental partners) competing for premium Italian/European ski visitors.
• Livigno Ski Area: Italian independent ski resort with similar lift-network economics, duty-free pricing model, and direct-to-consumer e-commerce ticketing — comparable in monetizing a single alpine basin.
• Funivie di Bormio: Italian single-resort operator in Lombardy with comparable mountain-basin footprint, snowmaking investment program, and seasonal revenue profile; competes in the same Italian ski market.
• Roccaraso (Rivisondoli Group): Abruzzo-based ski resort operating the largest connected ski domain in central Italy (Alto Sangro); directly competes with Campo Felice for Rome-region skiers and is part of regional multipass schemes.

Regional players

• Snowboard School Cervinia / A.S.S.I. Ski Schools Network: Italian national ski-school accreditation and franchise body with which Campo Felice's six partner schools interact; comparable operating layer for ski-instruction partnerships and instructor economics.

Broad incumbents

• Skipass Dolomiti (Dolomiti Superski consortium): Larger multi-resort consortium model in the Dolomites — comparable to Campo Felice's Skipass dei Parchi but at vastly greater scale; benchmark for how a regional pass alliance creates pricing power.
• Courchevel / Méribel (Société des Trois Vallées): Large European integrated ski resort with ownership structure, gondola network, and snowmaking profile analogous to Campo Felice at higher scale — useful valuation and operating benchmark for an Apennine resort seeking to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/campofeliceski
• Facebookfacebook.com/campofelice.Srl
• LinkedInlinkedin.com/company/campo-felice-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campo Felice