Swup

Shared Micromobility Servicesswup.app

Swup is a Norway-based electric scooter rental operator founded in 2020, running a direct-to-consumer, website-based rental service across nine smaller Finnish cities with a five-person team and a usage-based revenue model.

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2C
OfferingServices

What Swup does

Swup is a small, Norway-headquartered (Skjetten, Viken) electric scooter rental operator founded in 2020 that runs a direct-to-consumer micromobility service exclusively in Finland. The company deploys electric scooters across nine Finnish cities — Loimaa, Uusikaupunki, Sastamala, Riihimäki, Iisalmi, Forssa, Heinola, Lohja, and Hyvinkää — deliberately focused on smaller secondary municipalities rather than top-tier urban centers, distinguishing it from larger global players such as Lime, Voi, or Tier that concentrate on Helsinki and other capital-region markets.

The underlying product is a self-serve, website-based rental platform (rideswup.com) rather than a native mobile application, through which customers locate, unlock, and return scooters for short-duration urban trips. There is no proprietary hardware disclosed, no app, no AI/ML features, and no integrations with third-party mobility platforms in the source data. Supporting pages for parking guidance, city-specific information, and FAQ suggest compliance-oriented operational infrastructure required for municipal scooter deployments.

Swup monetizes purely through usage-based per-rental fees charged to individual consumers, with no enterprise, B2B, advertising, or data revenue streams disclosed. The company operates with only 5 employees, no disclosed funding rounds, no named management team, no patents, no partnerships, and no awards. There are no disclosed financial figures, no headcount growth signals, and no technology platform beyond the public-facing rental website.

Swup firmographics

Firmographics

Name: Swup
Website: https://swup.app
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Swup is a Norway-based electric scooter rental operator founded in 2020, running a direct-to-consumer, website-based rental service across nine smaller Finnish cities with a five-person team and a usage-based revenue model.
Ownership category
akta.pro rank

Swup industry classification

Industry

Product category: Shared Micromobility Services
NAICS: Automotive Equipment Rental and Leasing (5321), Consumer Goods Rental (5322)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry: Scootershare (Dockless E-Scooters) (TLAFAMAG)

Keywords

Electric scooter rental
Shared mobility
Micromobility services
Urban transportation
Last-mile mobility

Swup business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Electric Scooter Rental: Revenue generated from per-usage rental fees for electric scooters. Users pay for the duration of scooter usage, likely on a per-minute or per-ride basis. This is a usage-based revenue model typical of micromobility sharing services.

Go-to-market motion1 record

Distribution channels1 record

Swup product offering

Product offering

Core offering

Swup operates an electric scooter rental service in Finland, enabling customers to rent shared scooters through an online website-based platform. The service is available across multiple Finnish cities and is intended for short-distance urban travel and last-mile transportation needs.

Product overview

Swup is an electric scooter rental service operating in Finland. The company offers a single unified rental service accessible via its website and mobile platform, with operations spanning multiple Finnish cities including Loimaa, Uusikaupunki, Sastamala, Riihimäki, Iisalmi, Forssa, Heinola, Lohja, and Hyvinkää. The product portfolio consists of the core electric scooter rental service along with supporting pages for city-specific information, parking guidance, and FAQ.

Differentiator

Problem solved

Functional benefit

Products and services

Electric Scooter Rental

Companies that use Swup

Customer profile

Segments1 record

Ideal customer profiles1 record

Swup technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Swup partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Swup competitors and assessment

Company assessment

Direct peers

Dott: Amsterdam-based shared e-scooter and e-bike operator, now combined with Tier. Operates a fleet model in European cities that mirrors Swup's structure.
Tier Mobility: Berlin-based European micromobility operator (now merged with Dott) running shared e-scooters and e-bikes across multiple countries. It is a directly comparable dockless e-scooter peer with similar fleet-operating economics.
Bolt: Estonian-founded super-app offering rides, food delivery and shared e-scooters in many European cities. Bolt's micromobility arm competes head-to-head with Swup for shared urban rides.
Voi Technology: Swedish-founded pan-European e-scooter sharing operator with deep Nordic presence, including Finnish cities such as Helsinki and Turku. Voi is the closest direct competitor to Swup in the Finnish dockless e-scooter market.

Regional players

Ryde Technology: Norwegian-founded shared e-scooter operator that historically served Nordic cities. Closely comparable regional peer given Swup's Norwegian roots and Nordic focus, even though its territory has shifted.
Hopp Scooter (Hopp Mobility): Icelandic-origin shared e-scooter and e-bike operator that expanded into other Nordic markets. Directly comparable in size, asset-light structure and Nordic operating focus.

Broad incumbents

Bird: Global shared e-scooter company present in multiple European countries. Competes with Swup at the category level with a much larger fleet and capital base.
Lime: Global shared micromobility incumbent operating e-bikes and e-scooters across North America, Europe and beyond. A broader incumbent with materially larger resources than Swup.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Swup financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Swup leadership team

Management profile

Number of profiles

Swup funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Swup M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swup

What does Swup do?

Is Swup a public or private company?

Swup is a private company. It is classified as unknown and is currently operating.

When was Swup founded?

Swup was founded in -1. It employs 1 to 10 people.

How does Swup make money?

One revenue line is on record: electric Scooter Rental.

Who are Swup's main competitors?

Direct peers on record are Dott, Tier Mobility, Bolt and Voi Technology. Regional players are Ryde Technology and Hopp Scooter (Hopp Mobility). Broad incumbents are Bird and Lime.

Does Swup have an API?

No public API is recorded for Swup.

What industry is Swup in?

Swup's product category is Shared Micromobility Services. Its primary akta.pro industry code is TLAFAMAG, Scootershare (Dockless E-Scooters). Its NAICS code is 5321 and its SIC code is 7510.