Ada's List

What Ada's List does

Ada's List was a UK-based email community for women and non-binary people working in or around technology, founded on Ada Lovelace Day in 2013 by Merici Vinton and Anjali Ramachandran. The community ran on Mobilize.io infrastructure and combined email-based group communication, topic and city subgroups (jobs, tech, marcomms, POC, London, NYC), a bi-weekly Mailchimp newsletter, and a dedicated jobs board; member scale reached approximately 8,000-10,000 globally by 2020-2022. Programming included an annual Ada's List Conf (65 attendees in 2016 scaling to ~300 in 2020), a multi-week Summer Festival, ReStructure talk series, IWD events, and Coffee Mornings, delivered alongside partnerships with employers such as Spotify, NatWest, Monzo, Bulb, Niantic, ARM, Bumble, and Government Digital Service.

Revenue was generated primarily through employer job-posting fees, conference sponsorship tiers (Gold, Networking, Bronze), and event tickets; a paid membership program was developed but not documented as launched at scale. Operations were run largely by volunteers with a small paid team (Co-founder/MD Merici Vinton, Community Experience Manager Tamara Schön, later CEO Mara Larson Richard). In May 2022 Ada's List was absorbed into Tech Ladies (the largest community of women in tech), with co-founders transitioning out and the Tech Ladies team taking over operations. As of late 2025 the company's domain appears to have been repurposed as an unrelated UK online casino affiliate site, indicating the original women-in-tech community brand and assets are no longer operating under the prior mission.

Name

Ada's List

Legal name

Ada's List

Website

https://adaslist.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ada's List is a UK-based email community for women and non-binary people in tech, founded in 2013 by Merici Vinton and Anjali Ramachandran, reaching ~10,000 members via Mobilize.io before merging into Tech Ladies in May 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Jobs Board Postings: Employers pay to post job opportunities targeted to Ada's List members. Postings are served on Ada's List properties and enabled third parties. Each posting must be for one job opportunity.
2. Conference Sponsorship: Companies sponsor the annual Ada's List Conf and other events. Sponsorships include Gold, Networking, and Bronze tiers with varying visibility benefits.
3. Membership Program: Ada's List was developing a membership program to generate sustainable revenue. The program aims to provide member benefits both online and offline.
4. Event Tickets: Revenue from conference tickets. Group discounts available for 6+ tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Ada's List is an email-based online community for women and non-binary people working in or around technology, hosted on the Mobilize.io platform. Members access networking subgroups, a Jobs Board for employers targeting diverse tech talent, event programming (including the annual Ada's List Conf), and a bi-weekly newsletter rounding up jobs, news, events, courses, and opportunities. The community also runs scholarship partnerships and corporate sponsorship programs.

Product overview

Ada's List is a community platform for women and non-binary people committed to changing the tech industry. The core offering consists of the Mobilize-hosted email community (with subgroups for jobs, tech, marcomms, POC, and city-specific groups), a Jobs Board connecting employers with diverse tech talent, Events programming including an annual conference and virtual roundtables, a bi-weekly newsletter, and scholarship partnerships with organizations like Bubble. The platform enables members to connect, share advice, find mentors, and access career opportunities. By May 2022, the organization had grown to nearly 10,000 members before merging with Tech Ladies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilize Community Platform The primary online community platform where Ada's List members connect via email, subgroups, events, direct messaging, and a members directory. Hosted on Mobilize.io.
• Jobs Board A job posting platform connecting employers with Ada's List's community of women and non-binary tech professionals. Postings are charged per position.
• Ada's List Conference Annual conference featuring keynotes, talks, and workshops by Ada's List members covering innovation, change, and industry topics.
• Newsletter Bi-weekly newsletter rounding up the latest jobs, news, events, courses, and opportunities from the community, powered by Mailchimp.
• Coffee Mornings Virtual networking sessions for members to discuss topics, share recommendations, and support each other.

Quantifiable outcome

• Helped hundreds of members expand careers through the jobs board
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

28 partnerships are on record, tiered core, minor and flagship.

• Tech LadiescoreStrategic or Co-development Partner · 10 May 2022Ada's List joined Tech Ladies, the largest community of women in tech, to give members opportunity to scale their impact globally. Tech Ladies took Ada's List into the future as part of their expansion.
• QualtricsminorStrategic or Co-development Partner · 2 December 2021Ada's List partnered with Qualtrics in December 2021 for an event or initiative.
• KFCminorStrategic or Co-development Partner · 17 June 2021Ada's List partnered with KFC as they expanded diversity, equity and inclusion initiatives in the tech space, hiring more women in tech roles.
• NatWestflagshipStrategic or Co-development Partner · 16 March 2021NatWest became Ada's List newest partner, supporting the community and participating in events. NatWest sponsored the Conf and had speakers from their team.
• No.10 Innovation Fellowships ProgrammeminorStrategic or Co-development Partner · 11 March 2021Ada's List supported the No.10 Innovation Fellowships Programme in their search for next fellows by sharing opportunities with the community.
• AppliedminorStrategic or Co-development Partner · 25 February 2021Ada's List partnered with Applied for a live Q&A session to #ChooseToChallenge hiring practices.
• MonzoflagshipStrategic or Co-development Partner · 22 February 2021Monzo partnered with Ada's List for International Women's Day headline Q&A event and ongoing D&I initiatives. Monzo shared their diversity and inclusion benchmark publicly.
• KasperskyminorStrategic or Co-development Partner · 15 February 2021Ada's List partnered with Kaspersky for a webinar looking at the 2021 Women in Tech Report in greater detail.
• Royal Borough of Greenwich CouncilminorStrategic or Co-development Partner · 3 February 2021Ada's List supported Royal Borough of Greenwich Council to grow their digital, data, technology, and customer service teams by sharing job opportunities in the community.
• BubbleminorGTM or Marketing Partner · 21 December 2020Ada's List partnered with Bubble in 2021 to bring members scholarships on Bubble Bootcamps and quarterly cohorts throughout the year.
• NianticflagshipStrategic or Co-development Partner · 10 December 2020Niantic partnered with Ada's List for multiple events including 'My Journey into AR', 'How to Be a Change-Maker', and 'How to Succeed at Remote Game Development'.
• GIANT HealthminorStrategic or Co-development Partner · 1 December 2020Ada's List partnered with GIANT Health Event for their virtual tech event described by Financial Times as 'Europe's largest, most valuable annual festival of health-tech innovation'.
• Women in Tech IndiaminorStrategic or Co-development Partner · 27 November 2020Ada's List partnered with Women in Tech India for their virtual career fair to help pave the way for aspiring women professionals in STEM.
• Ada VenturesminorStrategic or Co-development Partner · 18 September 2020Ada Ventures became Ada's List newest partner. Both organizations share names from Ada Lovelace and are both obsessed with challenging status quo in technology.
• Masking for a Friend CampaignminorStrategic or Co-development Partner · 23 June 2020Ada's List supported a campaign combining face mask wearing to help save lives with promotion of women-owned businesses.
• BulbflagshipStrategic or Co-development Partner · 20 March 2020Bulb, the UK's biggest green energy company, became an Ada's List partner. Bulb sponsored the Conf and provided support for the community.
• Rise London (Barclays)minorStrategic or Co-development Partner · 27 June 2019Ada's List hosted a breakfast event with Rise London on FinTech diversity. Rise is Barclays' open innovation programme rooted in their Luke Street workspace.
• Nevertheless PodcastminorStrategic or Co-development Partner · 1 November 2018Ada's List hosted an evening with Jyoti Chopra (Pearson) and Tracy Chou (Project Include) in partnership with Nevertheless Podcast, released as an episode.
• PropelminorStrategic or Co-development Partner · 27 July 2017Ada's List partnered with Propel for an exclusive breakfast at the Ivy Club to discuss women in tech salaries, using Propel's 7th edition salary survey as basis.
• MobilizecoreTechnology or Integration · 26 January 2016Ada's List moved from Google Groups to Mobilize.io platform in January 2016. Mobilize provides the community platform infrastructure including email, subgroups, events, direct messaging, and member directory.
• FutureGovflagshipStrategic or Co-development Partner · 23 June 2015FutureGov hosted Ada's List for an inaugural event convening government reformers. FutureGov is a government transformation consultancy.
• Tech Ladies Jobs BoardflagshipChannel Partner/ Reseller/ DistributorThe Tech Ladies Jobs Board is integrated into Ada's List website, enabling posting of jobs to reach both communities. Tech Ladies has diverse skills from developers to founders.
• SpotifyflagshipGTM or Marketing PartnerSpotify recruited at Ada's List Conf and found quality of candidates 'phenomenal, better than expected'. Sponsored the conference.
• TrueLayerminorGTM or Marketing PartnerTrueLayer sponsored Ada's List Conf as Gold sponsor for the 2020 event.
• Public DigitalminorGTM or Marketing PartnerPublic Digital sponsored Ada's List Conf 2020 as Networking sponsor, providing networking support during virtual event.
• Citizens AdviceminorGTM or Marketing PartnerCitizens Advice was a Gold sponsor of Ada's List Conf 2020. Speaker Kylie Havelock discussed rapidly scaling advice services.
• ARMminorGTM or Marketing PartnerARM was a Gold sponsor of Ada's List Conf 2020.
• BumbleminorGTM or Marketing PartnerBumble was a Bronze sponsor of Ada's List Conf 2020.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Girls in Tech: Global non-profit community for women in tech offering membership, mentorship, events, and a jobs/career platform. Directly comparable community-led model targeting the same women-in-tech member base.
• Women Who Code: Global non-profit community of women in technology with local chapters, events, jobs board, and programming targeting the same persona (women in tech) with a similar membership-led model. Closest direct competitor on community, events, and employer partnerships.
• Elpha: Online community and platform for women in tech offering discussion forums, mentorship, job postings, and networking. Closely comparable as a digital-first, membership-led women-in-tech community with employer job-post monetization.
• Tech Ladies: Acquired Ada's List in May 2022 and operates the largest global community of women in tech, including a jobs board integrated with Ada's List. Directly comparable as a women-in-tech community, jobs board, and employer-partnership platform serving the same member and customer segments.
• Black Girls in Tech: Community and non-profit supporting Black women in technology through events, mentorship, and a jobs platform. Comparable mission-driven, membership-led model targeting an intersectional women-in-tech audience.
• WomenTech Network: Global network for women in tech running conferences, awards, and a jobs/community platform. Directly comparable on women-in-tech events, employer sponsorship, and career content for the same audience.
• AnitaB.org: Non-profit focused on advancing women in computing, running programs, events, and a talent network for women technologists. Comparable on member community, employer partnerships, and conferences serving the same audience.

Emerging players

• Jopwell: Career platform connecting underrepresented talent (including women and people of color) with employers, focused on diversity hiring. Comparable on employer-side value proposition in the diversity recruiting space, though broader than women-in-tech only.
• Diversifying.io: Job board and content platform focused on diversity hiring, with employer listings targeting underrepresented tech talent. Adjacent in the diversity-tech-jobs space, overlapping on the employer-side audience Ada's List serves.
• Women in Tech (global movement): International organization and conference series for women in technology with awards, events, and a community. Comparable on events, employer partnerships, and women-in-tech audience, though with a stronger events-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adaslist
• LinkedInlinkedin.com/company/adas-list

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ada's List