Multicultural Youth of South Australia

Name

Multicultural Youth of South Australia

Legal name

Multicultural Youth South Australia Inc

Website

https://mysa.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth and Family Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH)

akta.pro secondary industries

Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Newcomer & Refugee Student Support Programs (EDAJAGAH), Family & School System Navigation (Parent Engagement, Youth Services) (EDAAADAH)

Keywords

• Youth settlement services
• Multicultural community support
• Youth employment programs
• Crisis intervention services
• Social enterprise training

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Funding: MYSA receives government funding from federal and state government sources to deliver core youth services, settlement programs, and advocacy work. This includes funding for the SETS (Settlement Engagement and Transition Support) Program and other youth-focused initiatives.
2. Donations and Philanthropy: As a registered charity and Public Benevolent Institution (PBI), MYSA relies on community donations. The organisation accepts one-time and monthly donations, with all donations above $2 being tax-deductible. Donations help keep programs running for young people.
3. Miss MYSA Events Social Enterprise: Miss MYSA Events (MME) is a boutique event styling and management service that generates income supporting MYSA's youth programs. It provides paid employment and hands-on training for unemployed young people from humanitarian backgrounds. Services include event styling, weddings, corporate events, caravan bar hire, floristry, catering, and more. All proceeds are reinvested into youth programs.
4. Global Grinds Coffee Outlet: In 2025, MYSA launched Global Grinds—a purpose-built, street-side coffee outlet located permanently on Hindley Street outside their community hub. An extension of Miss MYSA Events (MME), Global Grinds serves coffees from around the world, connecting culture with community impact.
5. The FilanthropiQ Edit Online Boutique: The FilanthropiQ Edit is an online designer boutique offering curated new and pre-loved designer clothing and accessories. All proceeds are reinvested into MYSA's youth programs, creating social impact with every purchase.
6. Training and Advisory Services: MYSA provides cultural responsiveness training and advisory services to professionals and organisations. Revenue is generated through tailored presentations and training workshops delivered to a wide range of professionals, service providers, and organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Multicultural Youth of South Australia provides settlement, education, employment, crisis intervention, and social enterprise programs for multicultural young people and families across South Australia. The organization delivers case-managed support, group programs, training pathways, and community-based events aimed at empowering culturally and linguistically diverse (CALD) youth aged approximately 12-35.

Product overview

MYSA operates as a multi-service youth development organization providing a comprehensive portfolio of programs and social enterprises for multicultural young people aged 12-35 in South Australia. The core service offering includes individual support, group programs, and crisis intervention through programs like the City West Hub, YouthWORKS employment services, and GetEDUCATED tutoring. Complementing these are social enterprises including Miss MYSA Events (event styling), Global Grinds (coffee outlet), and The Filanthropiq Edit (fashion boutique), all generating income to support youth programs while providing employment opportunities. Additional services span settlement support (SETS), parenting programs (FamilyTIES), eSafety education (BeSAFE), and community outreach, forming an integrated ecosystem supporting education, employment, wellbeing, and social inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Miss MYSA Events (MME): A boutique event planning, styling, and management not-for-profit social enterprise offering services including event styling, wedding planning, caravan bar hire, floristry, catering, and brand promotion. Provides paid employment and skills development for unemployed youth from humanitarian backgrounds. Certified by Social Traders in 2022.
• Global Grinds
• The FilanthropiQ Edit

Products and services

• Miss MYSA Events (MME) Community events series for multicultural young people and families in South Australia.
• SETS Program Structured education, training and employment pathway program for CALD youth.
• YouthWORKS Youth-focused employment readiness and work placement support service.
• GetEDUCATED Education support and re-engagement program for multicultural young people.
• BeSAFE Personal safety, wellbeing and harm-prevention program for CALD youth.
• Driving YOUth Driving education and licensing support program aimed at multicultural youth.
• NDIS Services National Disability Insurance Scheme support coordination and service delivery for eligible participants.
• Global Grinds Cultural showcase and community engagement event series.
• FilanthropiQ Edit Social enterprise initiative involving multicultural youth in product/service creation.
• City West Hub Physical community hub location in Adelaide's CBD where programs and drop-in services are delivered.

Quantifiable outcome

• $6 in social value created for every $1 invested
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Australian Population and Migration Research Centre (APMRC)coreStrategic or Co-development Partner · 1 January 2024APMRC led the CALD Youth Census Report 2024, the first Australian census data analysis of young people from culturally and linguistically diverse backgrounds, with MYSA's involvement.
• Multicultural Youth Advocacy Network (MYAN) AustraliacoreStrategic or Co-development Partner · 1 January 2024MYSA co-authored the National Youth Settlement Framework with MYAN, which was designed to support a consistent national approach to addressing the settlement needs of young people from humanitarian backgrounds.
• Social TraderscoreStrategic or Co-development Partner · 1 January 2022Social Traders independently verified and certified Miss MYSA Events (MME) as a social enterprise in 2022, providing credibility for the organisation's social enterprise activities.
• University of Technology SydneycoreStrategic or Co-development Partner · 1 January 2020Partner in the Rebuilding life after migration research project (2020-2025) funded by the Australian Research Council, examining settlement experiences of refugee and migrant youth.
• University of AdelaidecoreStrategic or Co-development Partner · 1 January 2020Partner in the Pathways to active citizenship project (2018-2022) funded by the Australian Research Council, examining refugee youth transitions from school to further education, training, and employment.
• Newcomer Center of Peel (Canada)minorStrategic or Co-development Partner · 1 January 2020International research partner in the Rebuilding life after migration project, providing cross-cultural perspectives on settlement experiences.
• Institute for Multicultural Counselling and Education Services (United States)minorStrategic or Co-development Partner · 1 January 2020International research partner in the Rebuilding life after migration project, contributing US perspectives on multicultural youth settlement.
• Australian Migrant Resource CentrecoreStrategic or Co-development Partner · 1 January 2020Partner in the Rebuilding life after migration research project, contributing practical settlement service perspectives.
• Australian Multicultural FoundationminorStrategic or Co-development Partner · 1 January 2013Project lead for the Community and radicalisation research project (2013) funded by the Attorney-General's Department, examining perceptions and solutions throughout Australia.
• University of South AustraliacoreStrategic or Co-development PartnerUniversity of South Australia is a key research partner for MYSA, collaborating on multiple projects including: Rebuilding life after migration (2020-2025), Intimate Partner Violence Among Refugee Background Adolescents (2021-2022), Pathways to active citizenship (2018-2022), and Mental health and help-seeking among refugee children and adolescents (2008-2013).
• Reconciliation AustraliacoreStrategic or Co-development PartnerMYSA has developed a Reflect Reconciliation Action Plan (RAP) guided by Reconciliation Australia's framework, focusing on relationships, respect, and opportunities through partnerships with First Nations Elders, community members, and organisations.
• Amy Cleland (First Nations Reconciliation Advisor)coreOthersFirst Nations Reconciliation Advisor who has provided guidance and support in developing MYSA's Reflect RAP and advancing reconciliation efforts within the organisation.
• Government Agencies (Federal and State)coreStrategic or Co-development PartnerMYSA works with federal and state government agencies as a funded service provider and as an advisory body, engaging in systemic advocacy at state and national levels to ensure rights, needs, and interests of multicultural young people are recognised in laws and policies.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Settlement Services International (SSI): Large national settlement, disability, and employment services provider (formerly AMES Australia). SSI offers a broader portfolio of services at national scale, overlapping with MYSA on multicultural youth, settlement, and NDIS.
• Brotherhood of St Laurence: Established Melbourne-based social justice organisation focused on poverty, disadvantage, and social inclusion, including refugee and migrant programs. A broad incumbent operating a wider portfolio but with overlapping multicultural youth programs.
• Youth Off The Streets: National youth services organisation delivering outreach, education, and accommodation for vulnerable young people. While not multicultural-specific, it overlaps with MYSA's City West Hub crisis intervention and youth development offerings.

Others

• Refugee Council of Australia: National peak body for refugees and people seeking humanitarian protection. RCOA is a peer in policy and advocacy rather than direct service delivery, and overlaps with MYSA's research and systemic advocacy work.
• NSW Service for the Treatment and Rehabilitation of Torture and Trauma Survivors (STARTTS): NSW-based specialist trauma and torture rehabilitation service for refugees. STARTTS is an adjacent, complementary organisation whose mental health and trauma work overlaps with MYSA's wellbeing services for humanitarian-background youth.

Regional players

• City of Canterbury-Bankstown Community Services: A NSW-based local government community services body serving one of Australia's most culturally diverse LGAs. Comparable to MYSA's community-based multicultural youth and family work, but operating in a different geographic market.
• Multicultural Communities Council of Illawarra: Wollongong/Illawarra-based multicultural community services organisation supporting settlement, youth, and family programs. A regional peer with overlapping multicultural youth and family support functions.

Direct peers

• Centre for Multicultural Youth (CMY): Victoria's peak body for multicultural youth, delivering settlement, education, advocacy, and direct service programs for young people from migrant and refugee backgrounds. The most direct Australian state-level peer to MYSA, operating an analogous service and policy model in a different state.
• Australian Migrant Resource Centre: South Australia-based settlement and multicultural services organisation. AMRC is a research partner of MYSA and operates settlement, education, and family services for the same multicultural population in Adelaide.
• Multicultural Youth Advocacy Network (MYAN): Australia's national peak body advocating for multicultural young people. MYAN is a co-author of the National Youth Settlement Framework with MYSA, making it a direct national-level peer in policy and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/mysa.adelaide
• YouTubeyoutube.com/@multiculturalyouthofsa1099
• Facebookfacebook.com/mysa.adelaide
• LinkedInlinkedin.com/company/multiculturalyouthsa/posts/?feedView=all

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicultural Youth of South Australia