Midland Renewables

What Midland Renewables does

Midland Renewables is a UK-based renewable heating installation company founded in 2008 and headquartered in Sheffield, operating as a private, founder/management-owned business with 11-50 employees. The company specialises in the design, supply, and installation of air source heat pumps (including Samsung Gen 7 R290, Nibe F2050, and Panasonic Aquarea models), solar PV panels (Longi 440W Hi-MO 6), battery storage systems (Tesla Powerwall 3 and Fox ESS), wet underfloor heating, and Mechanical Ventilation with Heat Recovery (MVHR) systems. Its core technical differentiator is the integration of these products into cohesive low-carbon heating solutions rather than standalone product sales, supported by MCS-certified in-house installation teams and a physical Sheffield showroom for product demonstration. The company holds MCS, RECC, NICEIC, NAPIT, and Gas Safe certifications, and is an approved Boiler Upgrade Scheme installer eligible to process the £7,500 government grant on behalf of customers.

The business operates a direct-to-consumer go-to-market model serving UK homeowners, commercial properties (warehouses, healthcare, education, agriculture), property developers, self-builders, and landlords seeking EPC rating improvements. Revenue is generated primarily through one-time installation fees on heat pump packages priced from £2,499-£3,999, with additional streams from solar PV, battery storage, and ancillary heat distribution equipment, supplemented by recurring annual maintenance and servicing contracts. The company has completed 100+ heat pump installations, 200+ underfloor heating systems, and 50+ MVHR installations over its 17-year history, and serves customers nationwide from its single Sheffield operational base. Notable projects include the Spider Park eco-housing community in Sheffield (22 homes plus a Common House), a Salvation Army church installation combining heat pump and 28 solar panels, and a multi-family apartment block deployment of four 16kW Nibe heat pumps with rooftop hot water cylinders.

Name

Midland Renewables

Legal name

Midland Renewables

Website

https://midlandrenewables.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Midland Renewables is a Sheffield-based UK renewable heating installer (founded 2008) specializing in air source heat pumps, solar PV, battery storage, underfloor heating, and MVHR systems for residential, commercial, and developer customers nationwide.

Ownership category

akta.pro rank

Product category

Renewable Heating Installation Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro industry

PRIMARYHSAOAGAA

Residential HVAC System Installation (Furnace/AC/Heat Pump)

Home & Personal Services/Plumbing, Electrical & HVAC Services/HVAC Installation & Replacement

SECONDARYHSAOACAE

Hydronic/Baseboard Radiant Heating Service

Home & Personal Services/Plumbing, Electrical & HVAC Services/Water Heater & Boiler Installation & Service

Keywords

• Air source heat pumps
• Solar PV installation
• Battery storage systems
• Underfloor heating
• Renewable heating services

Headquarters

HQ city

Handsworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heat Pump Sales and Installation: One-time sale and installation of air source heat pumps including Samsung R290, Nibe F2050, and Panasonic Aquarea systems. Includes full installation, Boiler Upgrade Scheme application assistance, and warranty coverage.
2. Solar PV Panel Installation: Sale and installation of Longi 440W Hi-Mo 6 solar panels with 25-year warranty. Benefits from 0% VAT on installations.
3. Battery Storage Systems: Installation of Tesla Powerwall 3 and Fox ESS battery systems for storing solar energy and providing backup power.
4. Underfloor Heating Installation: Wet underfloor heating system design and installation, particularly suited for new builds and compatible with heat pump systems.
5. Annual Maintenance and Servicing: Ongoing maintenance services for installed systems including annual servicing to maintain warranties and ensure optimal performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Midland Renewables supplies and installs renewable heating and on-site energy systems for UK residential and commercial customers, including air source heat pumps (Samsung R290, Nibe F2050 R32, Panasonic Aquarea), solar PV panels (Longi Hi-MO 6 440W), battery storage (Tesla Powerwall 3, Fox ESS), wet underfloor heating, advanced radiators, smart thermostats, and Mechanical Ventilation with Heat Recovery (MVHR). The company delivers the full customer journey in-house — design, MCS-certified installation, commissioning, Boiler Upgrade Scheme grant administration, and annual servicing — from its Sheffield headquarters nationwide across the UK.

Product overview

Midland Renewables is a renewable energy installation company offering an integrated portfolio of heating, ventilation, and solar energy products. Its core offerings span three interconnected systems: (1) Air Source Heat Pumps — including Samsung Gen 7 R290, Nibe F2050 R32, and Panasonic Aquarea TCAP models; (2) Solar PV and Battery Storage — Longi 440W Hi-MO 6 solar panels paired with Tesla Powerwall 3 or Fox ESS lithium-ion batteries; and (3) Heat Distribution — wet underfloor heating, radiators, smart thermostats, MVHR, hot water cylinders, and buffer tanks. The company provides in-house design and MCS-certified installation services, including Boiler Upgrade Scheme (BUS) grant assistance, and operates a Sheffield showroom for product demonstrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Source Heat Pump Installation End-to-end design, supply, and MCS-certified installation of air-to-water heat pumps for residential and commercial UK properties. Available packages include Samsung Gen 7 R290 (from £2,499), Nibe F2050 R32 (from £3,999), and Panasonic Aquarea TCAP R32 (£3,999). Includes Boiler Upgrade Scheme grant application handling on behalf of the customer, hot water cylinder, wireless central heating controller, 24/7 customer support, full installation, and a 7-year warranty.
• Solar PV Panel Installation Supply and in-house installation of Longi 440W Hi-MO 6 all-black solar PV panels with HPBC cells delivering over 25% efficiency and a 25-year warranty, for residential and commercial rooftops across the UK. Benefits from 0% VAT on installations and supports participation in the Smart Export Guarantee (SEG) tariff.
• Battery Storage System Installation Supply and installation of approved Tesla Powerwall 3 (13.5 kWh usable capacity, 97.5% round-trip efficiency, 100% depth of discharge, 10-year warranty, floor or wall mounted) and Fox ESS lithium-ion batteries (over 6,000 charge cycles, 98% charge/discharge efficiency, -10°C to 55°C operating range, flexible stackable capacity), configured as integrated solar-plus-storage systems with backup power and time-based control.
• Underfloor Heating Installation Design and in-house installation of wet underfloor heating systems that distribute warmth evenly from the ground up, compatible with heat pump systems for maximum energy efficiency. Suited to both new-build and retrofit residential properties and commercial spaces, eliminating the need for visible radiators.
• MVHR (Mechanical Ventilation with Heat Recovery) Installation Design and in-house installation of Mechanical Ventilation with Heat Recovery systems that draw fresh filtered outdoor air into living spaces while extracting stale air from kitchens, bathrooms, and utility rooms, transferring up to 93% of the heat from outgoing to incoming air via a central heat exchanger for improved indoor air quality and energy efficiency.
• Annual Maintenance and Servicing Ongoing annual maintenance and servicing for heat pumps, solar PV, battery storage, underfloor heating, and MVHR systems installed by Midland Renewables, designed to maintain manufacturer warranties and ensure optimal performance across the system lifespan.

Quantifiable outcome

• Heat pumps achieve 300-400% efficiency compared to 90% for gas boilers
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• TeslacoreTechnology or IntegrationMidland Renewables is one of few approved and accredited Tesla Powerwall 3 installers in the UK. They install and configure Tesla Powerwall 3 battery storage systems (13.5 kWh, 97.5% efficiency, 10-year warranty) as part of their solar and battery storage offerings.
• SamsungcoreTechnology or IntegrationMidland Renewables installs Samsung Gen 7 R290 Air Source Heat Pumps using R290 natural refrigerant (GWP of 3). Packages start from £2,499 including full installation, hot water cylinder, wireless controller, and 7-year warranty.
• NibecoreTechnology or IntegrationMidland Renewables installs Nibe F2050 R32 heat pumps (starting from £3,999) and has completed projects using Nibe equipment including 4x 16KW heat pumps for apartment block installations.
• PanasonicsecondaryTechnology or IntegrationMidland Renewables installs Panasonic Aquarea TCAP mono-bloc 9KW R32 heat pumps at £3,999 total cost as part of their product portfolio.
• Fox ESSsecondaryTechnology or IntegrationMidland Renewables offers Fox ESS lithium-ion batteries as an alternative to Tesla Powerwall. Features include flexible stacking, 6,000+ charge cycles, 98% efficiency, and all-weather operation.
• LongisecondaryTechnology or IntegrationMidland Renewables installs Longi 440W Hi-Mo 6 all-black solar panels with HPBC cells delivering over 25% efficiency and 25-year warranty.
• Boiler Upgrade Scheme (UK Government)coreOthersMidland Renewables is a BUS-approved installer that handles the £7,500 grant application process on behalf of eligible customers, deducting the grant from installation costs. Grant available to homeowners replacing fossil fuel heating systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ICE Energy: UK renewable heating installer specializing in air source and ground source heat pumps, solar PV, and battery storage, directly comparable in product mix and D2C go-to-market.
• Nu-Heat: UK specialist in underfloor heating and heat pump integration, with overlapping product portfolio (ASHP, UFH, MVHR) and a similar D2C/installer model serving residential new-build and retrofit customers.
• Kensa Heat Pumps: UK-based heat pump manufacturer and installer with a national network of accredited contractors, directly competing with Midland Renewables in residential and small-commercial ASHP deployment.
• Innasol: UK heat pump specialist and Daikin distributor offering design, supply, and installation of renewable heating systems to residential and commercial customers, overlapping with Midland's ASHP-led model.
• Total Renewable Solutions: UK installer of heat pumps, solar PV, battery storage, and underfloor heating for residential customers, offering an overlapping integrated renewable heating bundle.
• Evergreen Heat Pumps: UK-focused air source heat pump installer offering Boiler Upgrade Scheme-eligible installations and end-to-end service comparable to Midland Renewables' core offering.

Broad incumbents

• Worcester Bosch: Leading UK boiler and heat pump manufacturer with a national accredited installer network; comparable as a competing brand and supply-chain participant in the residential heat pump market.
• E.ON Next (Heat Pumps): Large UK energy supplier extending into renewable heating installations, offering customers bundled energy supply and heat pump services that compete with independent installers.
• EDF (Heat Pumps UK): UK utility offering heat pump installation through partner installers, with significant national marketing budget and cross-sell into its existing electricity customer base.
• Octopus Energy (Heat Pumps): Major UK energy retailer that has rapidly scaled into heat pump installation as part of its energy services bundle, providing national reach, capital, and brand that small regional installers must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MidRenewables
• Facebookfacebook.com/MidRenewables
• LinkedInlinkedin.com/company/midland-renewables

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Renewables