Persil ProClean
- Company typePrivate
- Founded2015
- HeadquartersScottsdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Persil ProClean firmographics
Firmographics- Name
- Persil ProClean
- Legal name
- Henkel Corporation
- Website
- https://persilproclean.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Persil ProClean industry classification
Industry- Product category
- Laundry Detergents
- NAICS
- Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Stain Removers & Pre-Treaters (CRAJAAAC), Scent & Freshness Additives (Scent Boosters, In-Wash Fragrance) (CRAJAAAI), Delicates & Specialty Fabric Wash (Wool, Silk, Baby) (CRAJAAAG)
Keywords
Where Persil ProClean is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Persil ProClean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Others
Revenue model
- Consumer Laundry Detergent Sales: Persil generates revenue through the sale of laundry detergent products including liquid detergents, Ultra Pacs (single-dose pacs), and concentrated formulas. Products are sold in various sizes and formulations targeting different consumer needs such as everyday cleaning, stain fighting, fresh scents, activewear care, and sensitive skin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart Series Bundle - Persil Detergent and Comfort Conditioner |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Persil ProClean product offering
Product offeringCore offering
Persil ProClean manufactures and sells a portfolio of laundry detergent products including liquid detergents, single-dose Ultra Pacs, and concentrated formulas. The brand offers specialized variants targeting everyday cleaning, stain fighting (OXI + Odor Power), activewear care, fresh scents (Intense Fresh), and sensitive skin needs, distributed primarily through retail stores and e-commerce channels in North America under Henkel Corporation.
Product overview
Persil ProClean is a laundry detergent brand offering a diverse portfolio of cleaning products. The core offering includes multiple product forms (liquid detergents, Ultra Pacs single-dose pacs, and concentrated formulas) and variants addressing different consumer needs: everyday cleaning, stain fighting, activewear care, fresh scents, and sensitive skin. Products are primarily positioned for home consumers with the tagline 'That New Clothes Feeling™'. The brand recently launched Smart Series in partnership with Samsung, designed specifically for auto-dose washing machines and powered by PRO-CISION Technology®.
Differentiator
Problem solved
Functional benefit
Brands
- Persil ProClean: Persil ProClean laundry detergent variant with deep clean and fabric care technology.
- Persil Intense Fresh®
- Persil Advanced Clean
- Persil Ultra Pacs™
- Persil Activewear Clean
Products and services
- Persil Original Liquid Detergent Original laundry detergent providing deep clean and fabric care for everyday household laundry use.
- Persil Advanced Clean OXI + Odor Power Liquid Detergent Stain-fighting laundry detergent with OXI and Odor Power technology designed for tough stains and stubborn odors.
- Persil Activewear Clean Liquid Detergent Concentrated laundry detergent specifically designed for activewear and synthetic fabrics, cleaning and deodorizing workout clothes without pre-treatments.
- Persil Intense Fresh Liquid Detergent Fresh-scent laundry detergent that removes odors and adds lasting freshness to clothes.
- Persil Ultra Pacs Original Detergent Single-dose laundry detergent pacs providing deep clean in a convenient pre-measured format.
- Persil Ultra Pacs Advanced Clean Detergent Single-dose laundry detergent pacs with advanced OXI and Odor Power technology for tough stains.
- Persil 2x Concentrated Liquid Laundry Detergent Concentrated liquid laundry detergent providing effective cleaning while using less product per load.
- Persil Sensitive Skin Detergent Laundry detergent formulated for sensitive skin, designed to be gentle while still providing effective cleaning.
- Smart Series (Persil and Comfort) First laundry detergent and conditioner bundle engineered for Samsung auto-dose smart washing machines, powered by proprietary PRO-CISION Technology® for precise dispensing.
Quantifiable outcome
- Over 2 million views in 48 hours achieved by D.O.S.E. AI robot campaign teaser
Companies that use Persil ProClean
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Persil ProClean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Persil ProClean partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Rebolución MadridminorRebolución Madrid directed the full campaign film for the Smart Series launch featuring the D.O.S.E. AI robot. The production company contributed creative direction for the marketing campaign.
- Samsung ElectronicscorePersil and Comfort collaborated with Samsung Electronics to develop Smart Series, the first laundry detergent and conditioner specifically engineered for Samsung auto-dose washing machines. The partnership represents a strategic integration of cleaning products with smart home technology, targeting consumers who own smart appliances.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Persil ProClean competitors and assessment
Company assessmentDirect peers
- Purex (Henkel): Purex is another Henkel-owned US laundry detergent brand positioned in the value segment. It is comparable to Persil as a sister brand under the same parent, competing for the same shoppers in mass and grocery channels but at a lower price point.
- Mrs. Meyer's Clean Day (SC Johnson): Mrs. Meyer's is SC Johnson's garden-inspired laundry and household brand offering liquid detergents and pacs with a premium natural positioning. It is comparable to Persil as a mid-premium CPG detergent targeting brand-conscious mainstream consumers.
- Arm & Hammer (Church & Dwight): Arm & Hammer is Church & Dwight's flagship laundry detergent brand spanning liquid, powder, and pacs with specialty variants including sensitive skin and odor-elimination. It is a direct mass-market competitor to Persil across US grocery and mass retail channels.
- Seventh Generation (Unilever): Seventh Generation is a plant-based laundry detergent brand owned by Unilever, overlapping with Persil in the eco-conscious and sensitive-skin consumer segments. Notable as a peer given Unilever's ownership of Persil in non-North-American markets.
- All Laundry Detergent (Henkel): All is Henkel's mass-market laundry detergent brand sharing shelf space with Persil in US retail. As a same-portfolio brand, All competes with Persil in everyday and sensitive-skin (All Free Clear) variants, providing a relevant intra-portfolio comparison.
- Tide (Procter & Gamble): Tide is the leading US laundry detergent brand from P&G, offering liquid, pods, and powder formats with specialized variants (Tide Pods, Tide Hygienic Clean). It is the most direct head-to-head competitor to Persil in everyday, stain-fighting, and sensitive-skin sub-segments across the same mass and grocery retail channels.
- Gain (Procter & Gamble): Gain is P&G's fragrance-forward laundry detergent brand competing with Persil's Intense Fresh line and Ultra Pacs formats. It targets similar mass-market shoppers with emphasis on scent experience and is co-located with Persil on retail shelves.
Emerging players
- Dropps: Dropps is a DTC challenger brand selling eco-friendly single-dose laundry and dishwasher pods direct-to-consumer. It is comparable to Persil's Ultra Pacs line as a direct competitor in the pod format, especially among sustainability-minded consumers.
- The Laundress (Unilever): The Laundress is a premium specialty detergent brand focused on delicate and specialty fabric care, also owned by Unilever. It overlaps with Persil ProClean's sensitive-skin and specialty-variant positioning in the premium niche.
Broad incumbents
- Ecover (SC Johnson): Ecover is an established European eco-friendly laundry and cleaning brand within SC Johnson's portfolio. It is comparable to Persil as a broad CPG detergent player, though it differentiates more strongly on plant-based and eco-credentials than Persil's mainstream positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Persil ProClean social profiles
Digital presencePersil ProClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persil ProClean leadership team
Management profileNumber of profiles
Persil ProClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persil ProClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persil ProClean
What does Persil ProClean do?
Persil ProClean manufactures and sells a portfolio of laundry detergent products including liquid detergents, single-dose Ultra Pacs, and concentrated formulas. The brand offers specialized variants targeting everyday cleaning, stain fighting (OXI + Odor Power), activewear care, fresh scents (Intense Fresh), and sensitive skin needs, distributed primarily through retail stores and e-commerce channels in North America under Henkel Corporation.
Is Persil ProClean a public or private company?
Persil ProClean is a private company. It is classified as corporate owned and is currently operating.
When was Persil ProClean founded?
Persil ProClean was founded in 2015. It employs 251 to 500 people.
Where is Persil ProClean based?
Persil ProClean is headquartered in Scottsdale, United States, in the North America region.
How does Persil ProClean make money?
One revenue line is on record: consumer Laundry Detergent Sales.
Who are Persil ProClean's main competitors?
Direct peers on record are Purex (Henkel), Mrs. Meyer's Clean Day (SC Johnson), Arm & Hammer (Church & Dwight), Seventh Generation (Unilever), All Laundry Detergent (Henkel), Tide (Procter & Gamble) and Gain (Procter & Gamble). Emerging players are Dropps and The Laundress (Unilever). Ecover (SC Johnson) is listed as a broad incumbent.
Does Persil ProClean have an API?
No public API is recorded for Persil ProClean.
What industry is Persil ProClean in?
Persil ProClean's product category is Laundry Detergents. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRAJAAAC, Stain Removers & Pre-Treaters. Its NAICS code is 325611 and its SIC code is 2840.