Gain
- Company typePrivate
- Founded-
- HeadquartersCincinnati, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Gain firmographics
Firmographics- Name
- Gain
- Legal name
- Gain (brand owned by Procter & Gamble)
- Website
- https://ilovegain.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Gain industry classification
Industry- Product category
- Laundry and Home Care Products
- NAICS
- Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industries
- Fabric Softeners & Conditioners (Liquid, Sheets, Beads) (CRADAKAB), Scent & Freshness Additives (Scent Boosters, In-Wash Fragrance) (CRAJAAAI), Laundry Sanitizers & Disinfectant Additives (CRAJAAAE), Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where Gain is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Gain generates revenue through the sale of laundry and home care products via retail distribution channels. Products are sold as one-time purchases through major retailers including Amazon, Target, and Walmart. Revenue is derived from liquid detergents, laundry pacs, powder detergents, scent boosters, fabric softeners, dryer sheets, fabric rinses, and home care products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gain product offering
Product offeringCore offering
Gain manufactures and sells laundry and home care consumer packaged goods, including laundry detergents, fabric softeners, dryer sheets, in-wash scent boosters, and dish soaps. The brand is owned and distributed by Procter & Gamble and sold through major U.S. retailers, with a core focus on fragrance-driven product differentiation.
Product overview
Gain is a comprehensive laundry and home care product line owned by Procter & Gamble, built around signature fragrance technology. The core portfolio centers on laundry care products including liquid detergents (regular and Plus premium line with Oxi technology), laundry pacs/Flings (standard and Plus variants), powder detergents, fabric softeners, dryer sheets, fabric rinses, and in-wash scent boosters. The Plus line represents a premium tier launched in 2026 featuring enhanced Oxi cleaning technology and upgraded odor defense. Beyond laundry, Gain extends into home care through dish soaps, air fresheners (Febreze), multi-surface cleaners (Mr. Clean), trash bags (Glad), and Swiffer cleaning tools—all infused with Gain scents. The products are organized by type (8 categories) and scent families (including Original, Moonlight Breeze, Island Fresh, Waterfall Delight, Happy, Relax, Spring Daydream, Blissful Breeze, Odor Defense/Super Fresh Blast, and specialty collections like Wicked/Scent of Oz and Tango). The brand differentiates through proprietary scent capsule technology delivering long-lasting fragrance (up to 12 weeks) and AromaBoost technology in scent boosters.
Differentiator
Problem solved
Functional benefit
Products and services
- Gain Laundry Detergent Liquid and powder laundry detergent for household laundry cleaning, formulated with stain-fighting and long-lasting fragrance properties for mass-market consumers.
- Gain Fabric Softener Liquid fabric softener designed to soften clothes and impart long-lasting fragrance during the rinse cycle for household consumers.
- Gain Dryer Sheets Dryer sheets that reduce static, soften fabrics, and add fragrance during machine drying for household consumers.
- Gain Scent Boosters In-wash scent booster beads that add long-lasting fragrance to laundry, used as a complement to detergent for household consumers.
- Gain Dish Soap Liquid dishwashing soap for hand-washing dishes, sold in fragrance-forward variants for household consumers.
Quantifiable outcome
- 50% more scent compared to regular Gain liquid detergent
- +3 more outcomes
Companies that use Gain
Customer profileSegments1 record
Ideal customer profiles1 record
Gain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gain partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Glad (Clorox Company)minorGlad trash bags are available with Gain Original, Moonlight Breeze, Lavender, and Island Fresh scents. This licensing partnership extends the Gain fragrance brand into the home care category through Clorox's Glad product line.
- Swiffer (Procter & Gamble)minorSwiffer dry cloth refills, duster refills, and wet jet solution refills are available with Gain Original scent. Leverages P&G's cross-brand portfolio strategy.
- Mr. Clean (Procter & Gamble)minorMr. Clean Multi-Surfaces Liquid Cleaner is available with Gain Original scent. Cross-brand product extension within the P&G portfolio.
- Febreze (Procter & Gamble)coreFebreze home air and fabric products are co-branded with Gain scents, including Air Effects, candles, wax melts, car vent clips, Noticeables, fabric refreshers, and smallSPACES products. This is a core strategic partnership within P&G's home fragrance ecosystem, combining Gain's laundry scent expertise with Febreze's air care technology.
- P&G Distribution NetworkcoreGain benefits from Procter & Gamble's established distribution network for placement in major retail chains including Walmart, Target, Amazon, and regional grocery stores nationwide.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Gain competitors and assessment
Company assessmentDirect peers
- Arm & Hammer (Church & Dwight): Arm & Hammer offers laundry detergents and scent boosters that compete with Gain on price-value and on baking-soda-based odor elimination. It is a direct competitor in the same mass-market retail channels.
- Tide (Procter & Gamble): Tide is P&G's flagship laundry detergent brand and Gain's most direct sibling competitor. They compete head-to-head in the same retailers on detergent, pacs, and scent boosters, with overlapping target consumers and formats.
- Persil (Henkel): Persil is Henkel's premium laundry detergent brand with comparable technology (Pro-Clean, Oxi Power) and shared shelf space with Gain in mass retailers. It is the primary non-P&G challenger in the premium laundry segment.
- All (Henkel): All is a mass-market laundry brand owned by Henkel, directly competing with Gain across liquid detergent, pacs, and Oxi variants. It often competes with Gain on price and on sensitive-skin positioning.
- Purex (Henkel): Purex is Henkel's value-tier laundry brand that competes primarily on price-performance against Gain. It shares distribution in Walmart, Target, and grocery chains.
- Snuggle (Henkel): Snuggle is Henkel's fabric softener and dryer sheet brand competing with Gain's fabric softener and dryer sheets on similar scent-led messaging and the same mass-market retail channels.
Broad incumbents
- Downy (Procter & Gamble): Downy is P&G's fabric softener and dryer sheet brand and Gain's direct sibling in fabric care. They overlap on softener, dryer sheets, and scent boosters and often co-merchandise on shelf.
Emerging players
- Method Products (Ecover): Method is a design-led, eco-friendly cleaning brand offering laundry detergent and dryer sheets. It competes with Gain at the premium, design-conscious, and eco-aware end of the mass market.
- Seventh Generation (Unilever): Seventh Generation is a plant-based laundry brand that competes with Gain on the eco/clean end of the category. It targets the same consumer occasions with a differentiated sustainability and ingredient positioning.
- Mrs. Meyer's Clean Day (S.C. Johnson): Mrs. Meyer's is a garden-inspired home care brand with laundry detergent and dryer sheets that compete with Gain on scent-driven premium positioning. It targets similar consumers who value fragrance as a purchase driver.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gain social profiles
Digital presenceGain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gain leadership team
Management profileNumber of profiles
Gain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gain
What does Gain do?
Gain manufactures and sells laundry and home care consumer packaged goods, including laundry detergents, fabric softeners, dryer sheets, in-wash scent boosters, and dish soaps. The brand is owned and distributed by Procter & Gamble and sold through major U.S. retailers, with a core focus on fragrance-driven product differentiation.
Is Gain a public or private company?
Gain is a private company. It is classified as public and is currently operating.
When was Gain founded?
Gain was founded in -1.
Where is Gain based?
Gain is headquartered in Cincinnati, United States, in the North America region.
How does Gain make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Gain's main competitors?
Direct peers on record are Arm & Hammer (Church & Dwight), Tide (Procter & Gamble), Persil (Henkel), All (Henkel), Purex (Henkel) and Snuggle (Henkel). Downy (Procter & Gamble) is listed as a broad incumbent. Emerging players are Method Products (Ecover), Seventh Generation (Unilever) and Mrs. Meyer's Clean Day (S.C. Johnson).
Does Gain have an API?
No public API is recorded for Gain.
What industry is Gain in?
Gain's product category is Laundry and Home Care Products. Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRADAKAB, Fabric Softeners & Conditioners (Liquid, Sheets, Beads). Its NAICS code is 325611 and its SIC code is 2840.