A-Treat

What A-Treat does

A-Treat is a regional carbonated soft drink producer founded in 1918 in Allentown, Pennsylvania, currently operating under Jaindl Beverage Company d/b/a A-Treat Beverage Company, a subsidiary of Jaindl Companies. The company manufactures a portfolio of bottled soda flavors — Birch Beer, Black Cherry, Cream Soda, Cola, Orange Cream, Ginger Ale, Sarsaparilla, Root Beer, Grapefruit, Big Blue, Blue Razz, Orange, and Diet variants — primarily in 20oz and 2L bottles, using proprietary flavor formulas produced in-house from basic essential oils rather than stock flavor-house extracts, with several recipes evolved from founder Joe and Jack Egizio's original 1918 formulations. Production is outsourced to Coca-Cola Bottling Company of the Lehigh Valley under a co-bottling agreement; sales and distribution are managed by Jaindl.

A-Treat's go-to-market is anchored in regional grocery distribution across the Lehigh Valley and broader Pennsylvania, with named retail partners including Giant Food Stores, Redner's Markets, Walmart, Wegmans, and Weis. The company has begun layering direct-to-consumer channels on top of its wholesale model, having launched an online store and a new seltzer line as recent additions to the product portfolio. The end customer is regional consumers with strong nostalgic attachment to the brand, supplemented by bulk/wholesale buyers reached through direct contact. Marketing is community-led, relying on word-of-mouth, local store presence, an interactive store locator, and an email newsletter rather than paid digital campaigns. There is no disclosed revenue figure, no funding history, and no indication of AI/ML capability; the business is a heritage CPG brand leveraging ownership by a diversified family conglomerate for operational and financial backing.

Name

A-Treat

Legal name

Jaindl Beverage Company d/b/a A-Treat Beverage Company

Website

https://a-treat.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

A-Treat is a regional Pennsylvania soda brand founded in 1918, owned by Jaindl Companies, that produces a portfolio of bottled carbonated soft drinks using proprietary essential-oil-based flavor formulas and distributes them through Lehigh Valley grocery chains and a newly launched online store.

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Carbonated soft drinks
• Soda beverages
• Regional soda brand
• Flavored soft drinks
• Bottled beverages

Headquarters

HQ city

Orefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Soda/Beverage Product Sales: A-Treat generates revenue through the sale of bottled and canned carbonated soft drinks in various flavors including Birch Beer, Black Cherry, Cream Soda, Cola, Orange Cream, Blue Razz, Ginger Ale, Sarsaparilla, Root Beer, Grapefruit, and Diet varieties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

A-Treat produces and sells a portfolio of carbonated soft drinks in classic and regional flavors including Birch Beer, Black Cherry, Cream Soda, Cola, Orange Cream, Blue Razz, Ginger Ale, Sarsaparilla, Root Beer, Grapefruit, Big Blue, and select diet variants, with a recently launched seltzer line. Products are bottled in 20oz and 2L bottles and distributed through regional grocery chains and a direct-to-consumer online store. The company uses proprietary flavor formulas built from basic essential oils and recipes evolved from its 1918 Egizio family originals.

Product overview

A-Treat is a soda beverage company offering a portfolio of carbonated soft drinks. The product lineup consists of multiple classic soda flavors including Birch Beer, Black Cherry, Cream Soda, Cola, Ginger Ale, Sarsaparilla, Orange, Root Beer, Blue Razz, Grapefruit, Big Blue, and Orange Cream, with most available in 20oz bottles and 2L bottles. Diet variants of select flavors (Diet Birch Beer, Diet Cream Soda, Diet Ginger Ale) are also offered. The company recently expanded into seltzer. A-Treat sodas are produced using traditional formulas from 1918 with homemade flavoring materials. Distribution is handled through retail grocery stores (Giant, Redner's, Walmart, Wegmans, Weis) and a direct-to-consumer online store.

Differentiator

Problem solved

Functional benefit

Products and services

• A-Treat Birch Beer Regional Birch Beer carbonated soft drink available in 20oz bottle and 2L bottle formats; a favorite among loyal customers who stock up when visiting the Lehigh Valley.
• A-Treat Black Cherry Black Cherry soda available in 20oz bottle and 2L bottle formats.
• A-Treat Orange Cream Soda combining the sweetness of an orange with the smoothness of a cream soda, available in 20oz bottle format.
• A-Treat Cream Soda Cream Soda named one of the '100 Best Things About The Lehigh Valley,' available in 20oz bottle and 2L bottle formats.
• A-Treat Cola Traditional Cola soda available in 20oz bottle and 2L bottle formats.
• A-Treat Ginger Ale Ginger Ale soda available in Diet format in 2L bottle.
• A-Treat Sarsaparilla Classic Sarsaparilla flavored soda.
• A-Treat Root Beer Classic Root Beer flavored soda.
• A-Treat Grapefruit Grapefruit soda; was the first soda to roll off the production line when A-Treat relaunched in September 2015.
• A-Treat Big Blue Soda available in 2L bottle format.
• A-Treat Blue Razz Blue Raspberry flavored soda.
• A-Treat Orange Orange flavored soda.
• A-Treat Diet Cream Soda Diet version of Cream Soda available in 20oz bottle and 2L bottle formats.
• A-Treat Diet Birch Beer Diet version of Birch Beer available in 20oz bottle format.
• A-Treat Seltzer Newly launched seltzer product line from A-Treat.

Quantifiable outcome

• A-Treat Cream Soda named one of the '100 Best Things About The Lehigh Valley'

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Coca-Cola Bottling Company of the Lehigh ValleycoreStrategic or Co-development Partner · 1 January 2015Jaindl reached a bottling agreement with Coca-Cola Bottling Company of the Lehigh Valley for the production of A-Treat soda products. Coca-Cola handles the bottling operations while Jaindl manages the sale and distribution of the product.
• Giant Food StorescoreChannel Partner/ Reseller/ Distributor · 1 January 2015Giant Food Stores (Lehigh Valley stores) committed to orders for A-Treat products, serving as a primary retail distribution channel for the brand in the regional market.
• Redner's MarketscoreChannel Partner/ Reseller/ DistributorRedner's Markets committed to orders for A-Treat products, providing additional retail distribution in the regional grocery market.
• Jaindl CompaniescoreStrategic or Co-development PartnerAcquired A-Treat brand in 2015 after a short lapse in production. Jaindl Companies (led by David Jaindl) restored the brand to market and manages the sale and distribution of products. Known as Jaindl Beverage Company d/b/a A-Treat Beverage Company.
• Klunk & MillanminorOthersThird-party web design agency responsible for A-Treat's website design and development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheerwine: Cheerwine is a privately-held cherry-flavored soda brand founded in 1917 in North Carolina with strong regional loyalty in the Southeast. Highly comparable to A-Treat as a heritage regional soda with deep community ties and a century-old legacy.
• Sprecher Brewing Company: Sprecher is a craft soda and craft brewery based in Wisconsin, known for its traditional brewed sodas using fire-brewed techniques. Comparable to A-Treat in its multi-flavor craft soda portfolio and traditional/heritage brand positioning.
• Reed's Inc. Reed's is a craft soda and ginger beer brand with heritage positioning and natural ingredients focus. Comparable to A-Treat in its traditional flavor portfolio, particularly Ginger Ale, and small-batch craft positioning.
• Faygo: Faygo is a regional soda brand founded in 1907 with strong Midwest loyalty and cult following. Comparable to A-Treat as a heritage regional soda brand with innovative flavor profiles and a devoted fanbase, though Faygo has broader geographic reach.
• Virgil's Soda: Virgil's is a craft soda brand specializing in premium hand-crafted sodas including Root Beer, Cream Soda, and Black Cherry. Comparable to A-Treat in its traditional craft soda positioning and similar flavor portfolio.
• Boylan Bottling Co. Boylan is a family-owned craft soda producer founded in 1891, offering premium glass-bottle craft sodas with traditional flavor profiles. Comparable to A-Treat in its traditional/heritage positioning, multi-flavor lineup, and DTC distribution model.
• Jones Soda Co. Jones Soda is a craft soda company known for bold flavors and innovative marketing. Comparable to A-Treat in its multi-flavor craft soda portfolio, though Jones has broader distribution and a more counterculture positioning.
• Dr. Brown's Soda: Dr. Brown's is a traditional Jewish-style soda brand with a multi-flavor lineup including Black Cherry, Cream Soda, and Birch Beer. Comparable to A-Treat in its traditional flavor profile range, particularly Birch Beer, and similar product SKUs.
• Stewart's Foods: Stewart's is a regional heritage root beer and soda brand founded in 1924, known for its strong loyalty in the Northeast and Midwest. It is highly comparable to A-Treat as a multi-flavor independent soda brand with a similar nostalgic, regional positioning.

Broad incumbents

• The Coca-Cola Company: Coca-Cola is the world's largest soft drink company and the operator of A-Treat's bottling partner (Coca-Cola Bottling Company of the Lehigh Valley). Comparable as a competitor in the carbonated soft drink space and as the parent of the infrastructure partner that produces A-Treat products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Treat