TMA

Name

TMA

Legal name

TMA B.V.

Website

https://tma.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Talent Management Software

NAICS

Professional and Management Development Training (61143), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

akta.pro secondary industries

Learning Strategy, Instructional Design & Content Development (BPACANAG), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

Keywords

• Talent management software
• Behavioral assessment platform
• Employee engagement surveys
• Cognitive assessment software
• 360-degree feedback platform

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Talent Management Software Subscriptions: TMA generates primary revenue through annual subscriptions to its integrated talent management platform. Customers pay for access to assessments, employee development modules, feedback tools, and integration capabilities across the employee lifecycle.
2. Training and Certification Programs: TMA Academy provides certified training programs including TMA Professional Training, TMA Team Professional Training, TMA Validated Profiles Training, TMA Talentcoach Training, TMA BrainsFirst Training, and TMA Professional Update Training. These are delivered as blended learning journeys combining e-learning with in-person training days.
3. Implementation and Consultancy Services: STYR and PRiMAN operate certified partner networks and freelance consultants providing implementation services. These services support customers in deploying the platform and translating talent data into organizational performance improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

TMA (Talenten Motivatie Analyse) sells a cloud-based talent management software platform built around its proprietary 25-year-old TMA Method. The platform combines positive-psychology-based behavioral assessments, neuroscience-driven cognitive assessments (via acquired BrainsFirst), employee engagement surveys and 360-degree reviews (via acquired DecisionWise), and reward/job-architecture management (via acquired Styr Dock) to help organizations hire, develop, and retain talent across the employee lifecycle.

Product overview

TMA is a talent management software provider offering an integrated platform based on the scientifically grounded TMA Method. The platform operates as a platform-plus-modules architecture combining core talent assessment and development tools with acquired specialized solutions. Core modules include the Talentenanalyse (talent analysis), the Talent App (mobile application for talent discovery), the Competentie Bibliotheek (competency library with 53 competencies), the Loopbaan Coach App (indexing 8,000 career paths), and the Sollicitatiegesprek App (interview support tool). The platform also incorporates acquired products: BrainsFirst (neuroscience-based cognitive assessments via game-based NeurOlympics), Styr Dock (organization design and reward management), DecisionWise (employee experience surveys and 360-degree feedback), PRiMAN (implementation and consulting services), and MyTalentBoard (skills passport and employee journey management). TMA serves over 1,000 customers across various sectors with offices in the Netherlands, Belgium, France, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• BrainsFirst: Neuroscience-based cognitive assessment software using game-powered assessments to measure cognitive potential and decision-making capabilities for talent identification, team insights, career mobility, and sports talent scouting.
• STYR
• DecisionWise
• MyTalentBoard

Products and services

• TMA Talent Management System (TMS) Integrated cloud-based talent management platform enabling organizations to manage human capital through assessments and employee development solutions across pre- and post-hiring phases, including employee feedback, engagement measurement, and 360-degree reviews.
• BrainsFirst Cognitive Assessment Neuroscience-based, game-powered cognitive assessment software that objectively measures cognitive potential and decision-making capabilities through the NeurOlympics assessment. Used for early talent identification, team insights, career mobility, and sports talent scouting.
• Styr Dock Platform Organization design and reward management platform enabling job architecture, hybrid job evaluation, career pathing, and transparent reward structures. Fully integrated with TMA's behavioral data platform.
• DecisionWise Employee Experience Platform Cloud-based employee experience surveys, engagement solutions and 360-degree feedback platform serving approximately 450 clients across 70+ countries in education, government, manufacturing, and healthcare sectors.
• PRiMAN Implementation and Consulting Services Talent-driven performance improvement specialist offering an integrated approach combining technology, training, consultancy and coaching to translate talent data into better collaboration, development and performance, supporting approximately 30 large Dutch organizations including KPN and government ministries.
• Groupe Human Mobility (HMG) Implementation Services Implementation and consulting services in France for the TMA Method, with customers including Action France, Allianz, Crédit Agricole and PSA Groupe.
• TMA Professional Training Certification training program for HR professionals, coaches and managers to master the TMA Method for use in coaching, career guidance and recruitment.
• TMA BrainsFirst Training Blended learning program teaching professionals to combine TMA's motivation insights with BrainsFirst's cognitive assessment data, eliminating biases and translating brain data into workplace solutions.
• TMA Gevalideerde Profielen Training Training for creating validated profiles using the Styr model and TMA Method in three steps, learning to shape talent pathways and use assessment tools; priced at €1,495 excluding VAT per participant.
• TMA Talentcoach Training Coach training program combining talent-oriented coaching with professional coaching skills, leading to TMA Talentcoach diploma and NOBCO/EMCC Foundation certification.
• Van Talent naar Resultaat Training Two-day training program combining TMA Method with Habeo+ GRIP methodology to help HR professionals and leaders link talent development to organizational performance; priced at €1,995 excluding VAT per participant with maximum 12 participants for personal attention.
• Mijn Talenten App (TMA Talent App) Mobile application enabling employees to discover and view their talents, access career development resources including the 53-competence library, talent cards, career coaching with 8,000 career possibilities, and job interview preparation tools.

Quantifiable outcome

• Organizations using TMA report higher employee engagement, lower absenteeism, and better retention rates.
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PRiMANcoreImplementation/ SI/ Consulting Partner · 26 May 2026PRiMAN, founded in 2011, specializes in talent-driven performance improvement and TMA Method implementation. TMA was already a shareholder of PRiMAN before the full acquisition in May 2026. PRiMAN supports approximately 30 large Dutch organizations including KPN and government ministries with technology, training, consultancy, and coaching services.
• BrainsFirstcoreTechnology or Integration · 10 March 2026BrainsFirst, founded in 2016, provides neuroscience-based game-powered cognitive assessments that objectively measure cognitive potential and decision-making capabilities. Fully acquired by TMA in March 2026. Solutions are used in over 12 countries in healthcare, government, sports, and business services. BrainsFirst's 'can do' data is now integrated with TMA's 'want to do' behavioral data.
• STYRcoreTechnology or Integration · 24 February 2026STYR, founded in 2015, provides software for organization design and reward management including job architecture, hybrid job evaluation, career pathing, and transparent reward structures through its proprietary Styr Dock platform. Fully acquired by TMA in February 2026. STYR had already been fully integrated with TMA's behavioral data platform prior to acquisition. STYR serves more than 230 customers in Benelux and is well-positioned for EU Pay Transparency legislation.
• Habeo+minorStrategic or Co-development Partner · 16 September 2025TMA and Habeo+ entered a strategic partnership to deliver the 'Van Talent naar Resultaat' (From Talent to Result) two-day training program. This program combines TMA's Method with Habeo's GRIP methodology to help HR professionals and leaders link talent development to organizational performance. Sessions are held in Breda (Habeo+) and Utrecht (TMA).
• Groupe Human Mobility (HMG)coreChannel Partner/ Reseller/ Distributor · 28 July 2025Groupe Human Mobility, founded in 2014 and headquartered in Paris, was TMA's exclusive reselling and implementation partner in France. Fully acquired by TMA in July 2025 as TMA's second acquisition since the Main Capital Partners partnership. Clients include Action France, Allianz, Crédit Agricole, and PSA Groupe.
• DecisionWisecoreTechnology or Integration · 15 May 2025DecisionWise, founded in 1996 and headquartered in Springville, Utah, provides cloud-based employee experience surveys, employee engagement solutions, and 360-degree feedback platforms. Acquired by TMA in May 2025 as TMA's first acquisition since partnering with Main Capital Partners. DecisionWise serves approximately 450 clients across 70+ countries and continues to operate under its own brand.
• Prof. dr. Lidewey van der SluisminorStrategic or Co-development Partner · 27 March 2025Prof. dr. Lidewey van der Sluis, professor of Strategic Talent Management at Nyenrode Business Universiteit and Calvin University (Michigan), developed a masterclass in strategic talent management exclusively for TMA customers. She combined scientific knowledge about talent and motivation with practical tools for strategic talent management.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SHL (a Gartner company): Long-standing psychometric and behavioral assessment provider used in selection and development. Direct competitor to TMA Method and BrainsFirst assessments for HR buyers seeking validated talent measurement tools and global rollout support.
• AssessFirst: European cloud-based psychometric and behavioral assessment platform for recruitment and development. Closely comparable to TMA Method on methodology and target customer (European mid-market), making it the most direct European direct competitor in the talent assessment category.
• Cornerstone OnDemand: Cloud talent management / learning and development platform serving mid-market and enterprise customers. Directly comparable to TMA because it competes in the same talent management software category, offers LMS/learning and competency content, and bundles assessment, performance, and succession workflows similar to TMA's integrated TMS.

Emerging players

• Eightfold AI: AI-native talent intelligence platform for skills matching, talent acquisition and development. Comparable as a fast-moving competitor in the same talent management category, with a fundamentally different (AI-first vs. psychometric-first) approach to assessing capability and potential.
• Pymetrics: Neuroscience/game-based cognitive assessment platform used for hiring and development. Most directly comparable to BrainsFirst's NeurOlympics product; relevant because both compete on game-based cognitive measurement of 'can do' capability.
• Harver: Talent assessment and selection platform with strong mid-market presence in Europe and the US. Adjacent competitor in HR selection assessments with comparable SaaS + assessment model; relevant as a younger competitor chasing the same mid-market customers TMA serves.

Broad incumbents

• Workday: Large enterprise HCM cloud suite with talent management, learning and recruiting modules. Overlaps with TMA at the enterprise end of the market but offers a far broader suite; relevant because TMA's positioning and pricing are benchmarked against Workday Talent & Learning.
• Mercer (Marsh McLennan): Global consulting firm providing talent-related advisory, assessments and rewards solutions, including Mercer | Sirota engagement surveys. Comparable as an incumbent that competes with DecisionWise on engagement and with TMA/STYR on compensation benchmarking ahead of EU Pay Transparency.
• Korn Ferry: Global organizational consulting firm with a large talent assessment and Korn Ferry Hay Group product suite. Comparable in the talent assessment and succession/leadership space, though delivered more as consultancy + content than a pure SaaS platform like TMA.
• SAP SuccessFactors: Enterprise HR/HCM suite covering performance, learning, succession and recruitment. Comparable as a broad incumbent that TMA competes with in large multinational accounts and as a potential strategic acquirer of talent-intelligence specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tma_nl
• LinkedInlinkedin.com/company/tma-methode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMA