DecisionWise
DecisionWise is a Springville, Utah-based employee engagement and talent management firm serving global enterprises with the Spectiv SaaS platform, 360-degree feedback surveys, talent assessments, consulting, and coaching, built on 25+ years of survey data across 70+ countries.
- Company typePrivate
- Founded1996
- HeadquartersSpringville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DecisionWise does
DecisionWise is a Springville, Utah-based employee engagement and talent management company founded in 1996, operating globally across 70+ countries and 30+ languages with a database of more than 50 million survey responses accumulated over 25+ years. The company delivers a unified talent management approach that integrates employee experience measurement (engagement, pulse, onboarding, exit, and diagnostic surveys), 360-degree feedback across 80 leadership competencies and 320 behaviors, and TMA talent assessments, supported by professional consulting, executive coaching, and the trademarked ENGAGEMENT MAGIC training program. The Spectiv cloud-based SaaS platform, launched in January 2022 and hosted on AWS infrastructure, is the company's core technology asset, offering survey administration, campaign management, AI-assisted people analytics, and an API for HR system integration; a new executive-focused product, ExecEDGE, was introduced in October 2025.
DecisionWise operates a hybrid revenue model combining recurring SaaS subscriptions for the Spectiv platform (annual billing, freemium trial available, enterprise agreements above $25,000 in total committed value) with professional services revenue from credentialed senior consultants delivering engagement consulting, 360 coaching, and custom organizational development work, plus training revenue from the ENGAGEMENT MAGIC online course sold per individual or as annual organizational licenses. The go-to-market is sales-led and enterprise-focused, with demo-based engagement, supported by a content marketing engine spanning books, podcasts, webinars, white papers, and the annual Employee Engagement Best Practice Awards program that drives top-of-funnel demand. Named enterprise customers span healthcare (UPMC, Abiomed, Desert Oasis Health Care), telecommunications (Crown Castle), manufacturing (Niagara Bottling), consulting (Slalom), staffing (CHG), and pharmaceutical distribution (AmerisourceBergen), with security and privacy credentials including SOC 2 Type II certification and EU-U.S./UK/Swiss Data Privacy Framework compliance.
In May 2025, DecisionWise was acquired by Netherlands-based private equity firm Main Capital's portfolio company TMA, integrating the company into the broader TMA Performance talent management platform; the company had been independently privately held since founding, with no disclosed venture or institutional funding rounds. The company holds 11-50 employees and operates as DecisionWise, LLC, a Utah-domiciled LLC, with Spectiv as a registered d/b/a and ExecEDGE as a recently filed trademark.
DecisionWise firmographics
Firmographics- Name
- DecisionWise
- Legal name
- DecisionWise, LLC
- Website
- https://decisionwise.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- DecisionWise is a Springville, Utah-based employee engagement and talent management firm serving global enterprises with the Spectiv SaaS platform, 360-degree feedback surveys, talent assessments, consulting, and coaching, built on 25+ years of survey data across 70+ countries.
- Ownership category
- akta.pro rank
DecisionWise industry classification
Industry- Product category
- Employee Engagement & Talent Management Software
- NAICS
- Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Talent Management & Workforce Planning Consulting (BPAHAGAA), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
Keywords
Where DecisionWise is headquartered
LocationHeadquarters
- HQ city
- Springville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DecisionWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Spectiv Platform): Subscription-based access to the Spectiv platform for survey administration, 360-degree feedback, talent assessments, and coaching. Fees are based on subscription term and features purchased.
- Professional Services (Consulting): Consulting services including engagement consulting, leadership coaching, training, and organizational development. Delivered by credentialed senior-level professionals.
- Training Services: ENGAGEMENT MAGIC online training course and other educational programs available per individual or as annual organizational licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Available |
| Subscription | Annual | Subscription Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
DecisionWise product offering
Product offeringCore offering
DecisionWise provides a unified SaaS talent management platform (Spectiv) and professional services for measuring and improving employee engagement, leadership effectiveness, and organizational culture. Core offerings include employee engagement surveys, 360-degree feedback assessments, talent assessments, lifecycle surveys (pulse, onboarding, exit), consulting, and the proprietary ENGAGEMENT MAGIC training program. The platform combines AI-assisted analytics with human-driven consulting grounded in scientific models backed by 50+ million survey responses analyzed over more than two decades.
Product overview
DecisionWise operates as a talent management company offering a unified platform approach combining software (Spectiv) with professional services. The core offering includes the Spectiv SaaS platform which provides employee engagement surveys, 360-degree feedback assessments, and talent assessments. Supporting services include ENGAGEMENT MAGIC® online training, TMA Talent Assessment, engagement consulting, and 360 feedback coaching. Newer products include ExecEDGE™ for executive team performance. The TMA (Talent Management Approach) framework integrates environmental measurement through employee surveys with individual talent development through assessments and coaching, creating a holistic system for building high-performing organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Spectiv: A registered d/b/a of DecisionWise used to identify DecisionWise's online software platform. Spectiv is a web-based SaaS multi-rater survey platform for employee engagement, 360-degree feedback, and talent assessments.
Products and services
- Spectiv Platform Cloud-based SaaS talent management and employee engagement platform that provides people analytics, survey administration, 360-degree feedback, and talent assessments on a unified system. Enables organizations to measure and optimize the work environment through advanced employee surveys and leadership competency models, with AI-assisted analytics and human-driven insights.
- Employee Engagement Surveys
Companies that use DecisionWise
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
DecisionWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
DecisionWise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and core.
- Velocity Advisory GroupstrategicPartnership to launch a comprehensive coaching solution for next-generation leadership. Combines Velocity Advisory Group's coaching expertise with DecisionWise's 360-degree feedback and assessment capabilities.
- Simpson Executive Coaching and WorkjoystrategicPartnership to expand the executive coaching network. Integrates Simpson Executive Coaching and Workjoy's coaching services with DecisionWise's assessment and feedback platforms.
- UPMCstrategicCollaborative partnership to develop and implement employee engagement initiatives. Jointly won Brandon Hall Group Gold Award for Best Advance in Employee Engagement.
- Amazon Web Services (AWS)coreCloud infrastructure provider for the Spectiv platform. Data centers located in California, Arizona, Ohio, and Virginia (US region). AWS maintains SOC 2 and ISO 27001 certifications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
DecisionWise competitors and assessment
Company assessmentDirect peers
- 15Five: SaaS platform combining engagement surveys, performance reviews, and manager feedback aimed at mid-market companies—closely aligned with DecisionWise's horizontal HR-tech positioning.
- Culture Amp: Direct competitor offering employee engagement surveys, performance management, and 360-degree feedback as a SaaS platform serving mid-market and enterprise HR teams—same buyer, same core product category.
- Perceptyx: Enterprise employee listening and analytics platform delivering engagement, diversity, and lifecycle surveys with AI-driven insights; competes for large-enterprise survey budgets alongside Spectiv.
- Lattice: Performance management and employee engagement SaaS offering 360 reviews, engagement surveys, and goal tracking; competes directly for the same HR leader buyer persona.
Broad incumbents
- Glint (LinkedIn): LinkedIn-owned employee engagement platform built around pulse surveys and people analytics; competes for large-enterprise engagement programs with deep LinkedIn data integration.
- Korn Ferry: Global organizational consulting firm offering talent management, leadership development, and engagement advisory—an incumbent counterpart to DecisionWise's consulting-plus-platform model.
- Qualtrics (EmployeeXM): Larger experience management platform with a dedicated EmployeeXM product for engagement, 360 feedback, and lifecycle surveys; overlaps heavily with DecisionWise's Spectiv offerings at enterprise scale.
- Gallup: Long-established employee engagement research and consulting firm with the Q12 framework; competes with DecisionWise on enterprise engagement surveys and leadership advisory engagements.
- Workday Peakon: Workday-owned employee listening platform providing continuous engagement surveys and benchmarking; competes for the same enterprise HR buyer and offers AI-driven analytics comparable to Spectiv.
Emerging players
- TinyPulse: Lightweight employee engagement and pulse survey SaaS aimed primarily at SMB and mid-market; overlaps with DecisionWise's lower end of the customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DecisionWise social profiles
Digital presenceDecisionWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
DecisionWise leadership team
Management profileNumber of profiles
Profiles8 records
DecisionWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DecisionWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DecisionWise
What does DecisionWise do?
DecisionWise provides a unified SaaS talent management platform (Spectiv) and professional services for measuring and improving employee engagement, leadership effectiveness, and organizational culture. Core offerings include employee engagement surveys, 360-degree feedback assessments, talent assessments, lifecycle surveys (pulse, onboarding, exit), consulting, and the proprietary ENGAGEMENT MAGIC training program. The platform combines AI-assisted analytics with human-driven consulting grounded in scientific models backed by 50+ million survey responses analyzed over more than two decades.
Is DecisionWise a public or private company?
DecisionWise is a private company. It is classified as private equity controlled and is currently acquired.
When was DecisionWise founded?
DecisionWise was founded in 1996. It employs 11 to 50 people.
Where is DecisionWise based?
DecisionWise is headquartered in Springville, United States, in the North America region.
How does DecisionWise make money?
Three revenue lines are on record. SaaS Subscription (Spectiv Platform) is the primary driver. The others are professional Services (Consulting) and training Services.
Who are DecisionWise's main competitors?
Direct peers on record are 15Five, Culture Amp, Perceptyx and Lattice. Broad incumbents are Glint (LinkedIn), Korn Ferry, Qualtrics (EmployeeXM), Gallup and Workday Peakon. TinyPulse is listed as an emerging player.
Does DecisionWise have an API?
Yes. The Spectiv platform supports data synchronization from third-party platforms and applications into the Subscription Service. Data connectors are referenced in the Terms and Conditions section 11.20, which states: 'Spectiv allows you to sync data from other third party platforms and applications into the Subscription Service.' The API enables organizations to connect external HR systems, import employee data for survey administration, and export survey results. The platform uses a unified database with logical segregation.
What industry is DecisionWise in?
DecisionWise's product category is Employee Engagement & Talent Management Software. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of BPAHAGAA, Talent Management & Workforce Planning Consulting. Its NAICS code is 54161 and its SIC code is 8742.