Apartof_Bording Danmark

What Apartof_Bording Danmark does

Apartof_ is a Danish communication and marketing agency that provides strategy, creative concept development, PR, copywriting, digital marketing, film production, campaign execution, and employer branding services. The agency was established in 2024 as a subsidiary of Bording Group and operates from offices in Aarhus and Copenhagen (Glostrup). It serves a mix of enterprise, public sector, and consumer clients across Denmark, with named engagements including Netto, Miele Professional, Modul-System, Miljøstyrelsen, Unicon, PlusKort, Frederikshavn Forsyning, Søsportens Sikkerhedsråd, and Århus Festuge.

The agency is built on a small core team of 9 employees but draws on access to more than 400 specialists through its Bording Group parent, supplemented by partnerships with Moonraker (PR) and Cognito Digital (digital execution). This structure allows Apartof_ to deliver full-service campaigns at a scale that exceeds its direct headcount, with documented outcomes such as a 27:1 ROAS for Modul-System and 43 million impressions for PlusKort. The business model appears to be project- and retainer-based professional services, with custom pricing rather than productized offerings. There is no proprietary technology platform or AI capability disclosed; the agency's value proposition rests on creative talent, strategic thinking, and integrated delivery through its partner and parent network.

The company is privately held and operates exclusively within Denmark. No funding rounds, acquisitions, or external investment have been disclosed. Its strategic position is defined less by independent scale and more by its role within the Bording Group ecosystem, where it serves as the dedicated communication and marketing arm alongside the group's other subsidiaries.

Name

Apartof_Bording Danmark

Legal name

Apartof_

Website

https://apartof-bording.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apartof_ is a 9-person Danish communication and marketing agency, founded in 2024 as part of Bording Group, serving enterprise, public sector, and consumer clients across Denmark with strategy, creative, PR, digital, and film services from offices in Aarhus and Copenhagen.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Printing and Related Support Activities (323)

SIC

Commercial Printing (2750)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Marketing communications
• Creative agency services
• Digital marketing
• Brand strategy consulting
• Campaign development

Headquarters

HQ city

Copenhagen (Glostrup)

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Communication and Marketing: Project-based and retainer-based professional services for communication strategies, creative concept development, digital marketing, film production, campaign execution, PR, and employer branding. Revenue generated through client engagements across various service disciplines.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Apartof_Bording Danmark is a Danish communication and marketing agency offering strategic communications, creative concept development, PR and copywriting, digital marketing, film production, campaign execution, and employer branding. The agency operates as a small, integrated team backed by access to more than 400 specialists across the Bording Group.

Product overview

Apartof_Bording Danmark is a communication and marketing agency that offers a unified suite of services combining strategic thinking with creative execution. The core offerings include communication and marketing strategies, creative concept development, PR and copywriting, digital marketing (covering Meta, Google Ads, SEO, TikTok), film production, campaign execution, and employer branding. These services are delivered as integrated professional offerings rather than modular software products, designed to work together to deliver measurable results for clients across various industries including retail, public sector, manufacturing, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy Strategic communications planning for enterprise and public-sector clients, designed to align messaging with business objectives and act as an extension of the client's communications function.
• Creative Concept Development Development of creative concepts and campaign platforms for brands and organisations requiring integrated campaign ideas.
• PR and Copywriting Public relations and editorial copywriting services, including press releases, corporate communications, and editorial content production.
• Digital Marketing Digital marketing execution including online campaign management, content distribution, and digital channel activation.
• Film Production Production of film and video assets for brand, communications, and campaign purposes, leveraging in-house and group-wide production resources.
• Campaign Execution End-to-end execution of integrated marketing and communications campaigns from concept through to launch and measurement.
• Employer Branding Employer branding services covering positioning, recruitment marketing, and EVP development to support organisations' talent attraction and retention objectives.

Quantifiable outcome

• Modul-System campaign: 27:1 return on ad spend in 2023; 465,000 target audience reached with 2.5M impressions; 200+ orders from 428 inquiries
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Bording DanmarkcoreStrategic or Co-development PartnerApartof_ is a part of Bording Danmark, which is part of Bording Group - a technology and communication community with more than 400 specialists across six companies covering nearly all areas of marketing that a modern company might need. Apartof_ operates as a subsidiary within this group structure.
• MoonrakercoreTechnology or IntegrationSpecialists in performance marketing including Google Ads, Meta advertising, SEO and analytics. Apartof_ leverages Moonraker's technical expertise for digital advertising implementation while maintaining overall project management.
• Cognito DigitalsupportingTechnology or IntegrationDigital specialists handling technical implementation for campaigns. Collaborated on PlusKort campaign for digital advertising implementation while Apartof_ provided creative content.
• Bording Group (and sister companies)coreStrategic or Co-development PartnerSix sister companies: Bording Group (parent), Moonraker (performance marketing), Cognito (Norway), Nordlid, Fiftytwo, Bording Sverige, Bording Danmark. Apartof_ can access specialists from any sister company to create customized teams while maintaining project leadership.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brandhouse: Danish brand and creative agency focused on strategy, identity, and campaign development for Nordic brands. Closely mirrors Apartof_'s brand strategy and creative concept services for enterprise clients.
• Kunde & Co: Danish independent creative agency with a strong brand-building and campaign portfolio for Nordic enterprise clients. Comparable in size and positioning to Apartof_ as an independent alternative to network agencies.
• Geelmuyden Kiese: Nordic communications and PR agency with strong public-sector and B2B credentials across Norway and the Nordics. Comparable to Apartof_ in its emphasis on strategic communications and government / NGO campaigns.
• Advice A/S: One of Denmark's largest independent advertising and communications agencies, providing strategy, creative, digital, and media services. Competes with Apartof_ for the same Danish enterprise and public-sector briefs at a larger scale.
• Mensch: Copenhagen-based creative agency offering integrated brand, campaign, and digital services to Danish enterprise clients. Similar mid-sized independent positioning and service breadth to Apartof_.
• HjulmandKaptain: Full-service Danish creative and advertising agency based in Aarhus with strategy, creative, digital, and PR capabilities. Directly comparable to Apartof_ in scope, Danish market focus, and B2B / public-sector client mix.

Broad incumbents

• Dentsu Denmark: Danish operations of global network Dentsu, spanning creative, media, and CXM. Overlaps with Apartof_'s integrated service model but with international reach and technology platforms Apartof_ lacks.
• Publicis Denmark: Danish arm of global advertising network Publicis Groupe, offering full-service communications, media, and digital at global scale. Competes with Apartof_ on large Danish enterprise pitches but with vastly broader resources and proprietary tooling.
• BBDO Denmark: Danish office of BBDO Worldwide, a global creative-led advertising network. Competes for the same Danish enterprise brand-building briefs as Apartof_, but with network-scale resources and global account infrastructure.
• Ogilvy Denmark: Danish presence of global creative network WPP/Ogilvy, offering brand strategy, advertising, PR, and digital. Overlaps with Apartof_'s service offering and Danish enterprise client base, but with global creative IP and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apartof-bording-danmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apartof_Bording Danmark