Ponysaurus Brewing
- Company typePrivate
- Founded2013
- HeadquartersDurham, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Ponysaurus Brewing firmographics
Firmographics- Name
- Ponysaurus Brewing
- Legal name
- Ponysaurus Brewing Co.
- Website
- https://ponysaurusbrewing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ponysaurus Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where Ponysaurus Brewing is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ponysaurus Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Taproom Beer & Food Sales: On-site draft beer, wine, cocktails, and food sales at three North Carolina taproom locations. Core offerings include Pilsner, IPA, Scottish Ale, Gosé, and Bière de Garde plus seasonal rotations.
- Packaged Beer Sales: Kegs, 4-packs of 16oz cans, 6-packs of 12oz cans, specialty release bottles, and highly limited barrel-aged products sold in taproom and through wholesale.
- Wholesale Distribution: Bulk keg and case sales to restaurants, retailers, and corporate accounts across NC for resale. Wholesale account setup required.
- Private Event Rentals: Rental fees for private event spaces at Durham ($300-$750 for 3 hours), Raleigh ($100-$150/hour), and Wilmington ($150-$800 for 3 hours) locations, plus catering food sales.
- Merchandise & Gift Cards: Swag sales including apparel, glassware, koozies, hats, stickers, and gift cards sold exclusively at taprooms.
- Brewery Tours: $20/person tour tickets including beer knowledge, tasting, free jokes, and 10% off merchandise on tour day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer - Core Offerings |
| Unit Pricing | Pay-as-you-go | Core Can Packs |
| Unit Pricing | Pay-as-you-go | Seasonal/Specialty Cans |
| Unit Pricing | Pay-as-you-go | Beer Flights |
| Unit Pricing | Pay-as-you-go | Brewery Tours |
| Unit Pricing | Multi-year contract | Durham Patio Private Rental |
| Unit Pricing | Multi-year contract | Raleigh Mezzanine Private Rental |
| Unit Pricing | Multi-year contract | Wilmington Private Event Rental |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Ponysaurus Brewing product offering
Product offeringCore offering
Ponysaurus Brewing Co. is a craft brewery that manufactures traditional and experimental American, Belgian, and European style beers on a 15-barrel brewhouse at its Durham flagship, and sells them through three company-owned taproom/restaurant locations in Durham, Raleigh, and Wilmington, NC. The company also produces High Horse, a cannabis-infused sparkling beverage, and operates full food service, private event rentals, bulk beer wholesale, and branded merchandise.
Product overview
Ponysaurus Brewing Co. is a craft brewery founded in 2013, operating a multi-location hospitality business across North Carolina. The company's core offering is craft beer production, with three taproom/restaurant locations in Durham, Raleigh, and Wilmington. The beer portfolio consists of year-round core offerings (Pilsner, IPA, Gosé, Bière de Garde, Export Stout, Scottish Ale, Don't Be Mean to People Saison, Reserve Ale) plus seasonal and limited releases including barrel-aged beers, sours, and experimental brews. Beyond beer, the company produces High Horse, a cannabis-infused sparkling beverage in 5mg and 10mg doses. Each taproom location offers full food service (pizza, salads, apps) and private event spaces with catering capabilities. Additional revenue streams include bulk beer sales, branded merchandise (swag), and paid brewery tours.
Differentiator
Problem solved
Functional benefit
Brands
- High Horse: Cannabis-infused sparkling beverage that is bright, balanced, and made with ingredients you can actually pronounce. Available in 5mg and 10mg THC varieties including Pineapple Hibiscus, Blood Orange Yuzu, and Limeade flavors.
Products and services
- Craft Beer (Core Offerings)
Companies that use Ponysaurus Brewing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ponysaurus Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ponysaurus Brewing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Spaceway Brewing Co.coreCollaboration brewing partnership for experimental beer series. Collaborations include Lemon Cucumber Sour with Butterfly Pea Flower and Peach Cobbler Sour IPA as part of Ponysaurus's Experimental Brewing Series.
- Little Oblivion Brewing CompanyminorCollaboration on LOBC SMASH Cold IPA 2026, a seasonal collaborative beer featuring pine, berry, and honeysuckle notes at 5.7% ABV.
- Counter Culture CoffeeminorCollaboration combining Counter Culture Hologram coffee with Ponysaurus Baltic Porter. 9 gallons of iced coffee and 3 pounds of whole beans infuse a rich coffee flavor into the Counter Culture Coffee Baltic Porter.
- Videri (Chocolatier)minorCollaboration with local chocolatier Videri to create Chocolate Stout designed to mimic the pure simplicity of a bar of dark chocolate using fresh cocoa nibs added directly to the beer.
- James Beard Nominated Chef Matt Kelly / St. James SeafoodminorOyster Saison collaboration originally created for St. James Seafood Restaurant and Raw Bar, featuring 10 pounds of fresh oyster shells for mineral and brine notes.
- High HorsecorePonysaurus is the maker of High Horse, a cannabis-infused sparkling beverage. Brand positioning: 'bright, balanced, and made with ingredients you can actually pronounce.' Available in 5mg and 10mg THC varieties in Pineapple Hibiscus, Blood Orange Yuzu, and Limeade flavors. Sold at all Ponysaurus taprooms and online for to-go purchase.
- End Of Days (Distillery)minorCollaboration featuring Final Gambit cocktail made with End Of Days Survivor's Cut Rye Whiskey, cherry infused vermouth, and root beer bitters. Served at Wilmington location.
- DashiminorCollaboration on Muchu Durham Ale for Durham's 150th anniversary, brewed with sake yeast, buckwheat, Sorachi Ace Japanese hops, szechuan peppercorn, and locally grown Koshihikari rice. Also originally created Rye Pale Ale exclusively for Dashi.
- Cast Iron GroupcoreParent hospitality group owning The Cookery, Dashi, The Rickhouse, and Ponysaurus Brewing Co. Job opportunities cross-promoted across group businesses. Marketing contact: [email protected].
- EqualityNC & QORDScoreDon't Be Mean to People: A Golden Rule Saison benefits Equality NC and Queer Oriented Radical Days of Summer (QORDS), organizations supporting LGBTQ communities. Created in 2016 in response to NC House Bill 2. Beer proceeds fund these organizations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ponysaurus Brewing competitors and assessment
Company assessmentDirect peers
- Hi-Wire Brewing: Asheville-origin NC craft brewery with multiple taproom locations and statewide distribution. Comparable multi-taproom craft operator with broader distribution footprint.
- Brewery Bhavana: Raleigh-based craft brewery and dim sum restaurant combining brewing with full-service food and retail. Comparable brewpub-plus-restaurant operating model.
- Bull City Burger and Brewery: Durham-based brewpub combining craft beer with chef-driven burgers. Closely aligned brewpub-plus-restaurant concept in Ponysaurus's flagship market.
- Wicked Weed Brewing: Asheville-based craft brewery (now under Anheuser-Busch InBev) with taprooms and statewide distribution. Comparable NC craft operator at larger scale with institutional backing.
- Fullsteam Brewery: Durham, NC craft brewery and taproom operating a brewpub model with on-site food and packaged distribution across the state. Closest geographic and operating peer to Ponysaurus.
- Trophy Brewing Co. Raleigh, NC craft brewery with multiple taproom/restaurant locations and packaged distribution. Directly comparable multi-location brewpub operator within Ponysaurus's home state.
Broad incumbents
- New Belgium Brewing: Fort Collins-based craft brewer with a major Asheville, NC facility. Establishes the scale and category benchmark against which NC craft brewers compete for wholesale and shelf.
- Sierra Nevada Brewing Co. Chico, CA craft pioneer with a large Mills River, NC East Coast facility. Direct in-state incumbent competitor for NC wholesale accounts and consumer mindshare.
Regional players
- Bond Brothers Beer Company: Cary, NC (Research Triangle) craft brewery with taproom and local distribution. Comparable regional craft peer in the broader Triangle market.
Emerging players
- Cann: Cannabis-infused social tonic beverage brand and the most direct peer to Ponysaurus's High Horse line, operating in the same regulated THC-beverage category with national distribution ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ponysaurus Brewing social profiles
Digital presencePonysaurus Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ponysaurus Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Ponysaurus Brewing subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ponysaurus Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ponysaurus Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ponysaurus Brewing
What does Ponysaurus Brewing do?
Ponysaurus Brewing Co. is a craft brewery that manufactures traditional and experimental American, Belgian, and European style beers on a 15-barrel brewhouse at its Durham flagship, and sells them through three company-owned taproom/restaurant locations in Durham, Raleigh, and Wilmington, NC. The company also produces High Horse, a cannabis-infused sparkling beverage, and operates full food service, private event rentals, bulk beer wholesale, and branded merchandise.
Is Ponysaurus Brewing a public or private company?
Ponysaurus Brewing is a private company. It is classified as unknown and is currently operating.
When was Ponysaurus Brewing founded?
Ponysaurus Brewing was founded in 2013. It employs 51 to 100 people.
Where is Ponysaurus Brewing based?
Ponysaurus Brewing is headquartered in Durham, United States, in the North America region.
How does Ponysaurus Brewing make money?
Six revenue lines are on record. Taproom Beer & Food Sales are the primary driver. The others are packaged Beer Sales, wholesale Distribution, private Event Rentals, merchandise & Gift Cards and brewery Tours.
Who are Ponysaurus Brewing's main competitors?
Direct peers on record are Hi-Wire Brewing, Brewery Bhavana, Bull City Burger and Brewery, Wicked Weed Brewing, Fullsteam Brewery and Trophy Brewing Co.. Broad incumbents are New Belgium Brewing and Sierra Nevada Brewing Co.. Bond Brothers Beer Company is listed as a regional player. Cann is listed as an emerging player.
Does Ponysaurus Brewing have an API?
No public API is recorded for Ponysaurus Brewing.
What industry is Ponysaurus Brewing in?
Ponysaurus Brewing's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.