Power of Zero

What Power of Zero does

Power of Zero is a global charitable initiative founded in 2018 and publicly launched in March 2019 at UNICEF in New York. It operates through two legal entities: Power of Zero, a registered UK charity (number 1191012), and the Power of Zero Foundation, a US 501(c)(3) nonprofit. The organization develops and disseminates educational programs designed to equip children from birth through early childhood with the social, emotional, and digital-civility skills required to navigate online and offline environments safely. Its core curriculum includes the Superpowers classroom program for children ages four to eight, the First Device family program for parents at the moment of a child's first connected device, the No Bully System for K–12 schools, and the Skills For Life curriculum. The Heroes of Zero animated video series on YouTube Kids and the Charter for Young Children Online extend reach into families.

Programs are delivered through a hub-and-spoke operating model: Power of Zero staffs a small central team (1–10 employees, headquartered in London) and relies on nine country-level NGO partners in Argentina, Brazil, Colombia, El Salvador, Peru, the Philippines, Singapore, the United States, and Uruguay for local execution, with additional feasibility work in India, Sri Lanka, Malaysia, and Nigeria. Founding and ongoing global partners include Facebook, Microsoft, Hasbro, AT&T, Snap, LinkedIn, and Templeton World Charity Foundation; UNESCO and UNICEF provide institutional sponsorship and a Global Steering Committee populated by senior figures from those organizations. The No Bully System, which reports a ~90% bullying-incident resolution rate without violating free speech principles in U.S. contexts, is the most differentiated school-side asset and was originally developed by CEO Nicholas Carlisle's affiliated organization, No Bully.

Revenue is generated through individual donations processed via Givey (UK) and Every.org (US), corporate and foundation grants, and a Parents Club sponsorship program (twenty families underwriting video and storybook production). All programs and resources are provided free of charge to schools, families, and children; there is no commercial pricing model. Fundraising activity includes a $100,000 goal with a $50,000 board match by end of 2025. Marketing is content and advocacy-driven, leveraging recurring international awareness days such as UNESCO's International Day against Violence and Bullying at School including Cyberbullying and Safer Internet Day, plus opinion pieces authored by staff in external media.

Name

Power of Zero

Legal name

Power of Zero

Website

https://powerof0.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Power of Zero is a UK/US-registered global charity that develops curricula and family programs teaching children — beginning in early childhood — the social, emotional, and digital-civility skills needed to navigate online and offline lives, delivered through country NGO partners worldwide.

Ownership category

akta.pro rank

Product category

Children's Digital Wellbeing Education

NAICS

Educational Support Services (611710), Educational Services (611), Child and Youth Services (62411)

akta.pro industry

PRIMARYEDAFACAN

Early Learning Digital Curriculum & School Readiness Content

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAGACAH

Health, Safety & Hygiene Early Learning Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

SECONDARYEDACANAI

Assessment, Screening & Progress Monitoring Tools (0–5)

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

Keywords

• Digital citizenship education
• Bullying prevention programs
• Early childhood education
• Online safety curriculum
• Social emotional learning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Charitable Donations: Power of Zero is funded through donations from individuals, families, and supporters. The organization runs donation campaigns with board-matched giving (e.g., $100,000 goal with $50,000 board match). Donations are accepted via Givey (UK) and Every.org (US).
2. Corporate and Foundation Grants: Power of Zero receives support from corporate partners (Microsoft, Hasbro, AT&T, Snapchat, Templeton World Charity Foundation) and UN agencies (UNESCO, UNICEF). This constitutes the primary funding base for program delivery across country partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Power of Zero is a global nonprofit that develops and distributes free educational programs and curricula for children's digital wellbeing, focusing on ages 0-8. Its core offerings include the First Device family program, the Superpowers classroom curriculum for ages 4-8, the No Bully school bullying and cyberbullying prevention system, the Skills For Life curriculum, and the Heroes of Zero animated video series, all delivered through country-level NGO partners to schools and families worldwide.

Product overview

Power of Zero is a global initiative focused on protecting children's well-being in an increasingly digital world. The organization operates a multi-product portfolio centered around educational programs for different age groups and stakeholders. The core offerings include the First Device Program (for families receiving their child's first device), Superpowers classroom program (for children ages 4-8), No Bully System (for school-based bullying prevention), and Skills For Life curriculum. The organization also produces the Heroes of Zero animated video series and maintains a Parents Club sponsorship program. All programs are tied together through a shared commitment to zero violence, zero hate, and zero bullying, teaching children life skills including emotional management, critical thinking, and resilience.

Differentiator

Problem solved

Functional benefit

Brands

• First Device: Family program providing parents and grandparents with tools and resources to instill responsible online habits from the moment children receive their first phone or tablet.
• Superpowers
• No Bully Program
• Skills For Life
• Heroes of Zero

Products and services

• First Device Program A family program designed to help parents and grandparents instill good cyber habits in children from the moment they begin their online lives, including video content and resources for co-watching with children.
• Superpowers A classroom program for children ages four to eight that teaches social and emotional skills needed for online and offline lives, including resilience, critical thinking, and kindness.
• No Bully Program A school-based bullying and cyberbullying prevention system that guides school leaders, teachers, and counselors on creating bully-free schools by engaging students' basic respect and compassion, achieving approximately 90% resolution rate of bullying incidents.
• Skills For Life A program focused on teaching children essential life skills for navigating the digital world, including understanding and managing feelings, critical thinking for determining trust and truth, and resilience for dealing with online challenges.
• Heroes of Zero An animated video series aimed at captivating young hearts in classrooms and at home, instilling values that will shape their interactions in an increasingly online world.
• Parents Club A global initiative bringing together families from around the world to sponsor Power of Zero videos and storybooks, supporting the organization's mission to protect children's well-being online.
• Charter for Young Children Online A global movement charter committing signatories to values including healthy screentime habits, protecting children from harmful content, parental involvement in children's online lives, teaching kindness and compassion, and developing essential life skills.

Quantifiable outcome

• Solution Teams resolve approximately 90% of bullying and cyberbullying incidents without violating free speech principles
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• UNESCOflagshipStrategic or Co-development Partner · 6 April 2019UNESCO joined the Power of Zero campaign in April 2019, lending its authority as a UN specialized agency to the global effort. UNESCO contributes classroom resources teaching life skills for safe and constructive online engagement. Mary Guinn Delaney serves on the Global Steering Committee.
• MicrosoftcoreStrategic or Co-development Partner · 11 March 2019Microsoft is a founding global partner of Power of Zero, contributing to the campaign's launch at UNICEF in New York in March 2019 alongside Facebook, AT&T, and Hasbro. As a global technology company, Microsoft supports the campaign's goal of reshaping early learning for a connected world and promoting digital civility.
• HasbrocoreStrategic or Co-development Partner · 11 March 2019Hasbro joined as a founding global partner at the campaign launch in March 2019. As a company creating play experiences for children, Hasbro's involvement aligns with Power of Zero's mission to protect children's well-being in the digital age.
• AT&TcoreStrategic or Co-development Partner · 11 March 2019AT&T is a founding global partner, announced at the March 2019 launch at UNICEF. Neil Giacobbi serves on the Power of Zero Global Steering Committee, representing AT&T's commitment to values-based technology use.
• FacebookcoreStrategic or Co-development Partner · 11 March 2019Facebook was a founding global partner at the Power of Zero campaign launch in March 2019 at UNICEF, New York, joining the coalition to stop online bullying and hate before it starts.
• Snapchat (Snap Inc.)coreStrategic or Co-development PartnerSnapchat is a global partner of Power of Zero, with Chief Safety Officer Jacqueline Beauchere serving on the Global Steering Committee. Snap contributes expertise on youth online safety, platform policies, and digital civility initiatives.
• UNICEFflagshipStrategic or Co-development PartnerUNICEF hosted the Power of Zero campaign launch in New York in March 2019 and is a global partner. UNICEF contributed to the campaign's founding and continues to support it. Afrooz Kaviani Johnson of UNICEF serves on the Global Steering Committee.
• LinkedIncoreStrategic or Co-development PartnerLinkedIn is a global partner of Power of Zero, with Chief Privacy Officer Kalinda Raina serving on the Global Steering Committee, contributing expertise on privacy, digital identity, and responsible platform design.
• chicos.net (Argentina)coreImplementation/ SI/ Consulting Partnerchicos.net is the country partner for Argentina, bringing the First Device Family Program and Superpowers Classroom Program to children in Argentina through local NGO delivery.
• Abrace (Brazil)coreImplementation/ SI/ Consulting PartnerAbrace (abraceprogramaspreventivos.com.br) is the country partner for Brazil, implementing Power of Zero programs for Brazilian children.
• RED PAPAZ (Colombia)coreImplementation/ SI/ Consulting PartnerRED PAPAZ (redpapaz.org) is the country partner for Colombia, delivering Power of Zero's family and classroom programs to Colombian children.
• Glasswing International (El Salvador)coreImplementation/ SI/ Consulting PartnerGlasswing International (glasswing.org) is the country partner for El Salvador, implementing Power of Zero programs through its youth and education initiatives in the region.
• Generación Tec (Peru)coreImplementation/ SI/ Consulting PartnerGeneración Tec (generaciontec.com) is the country partner for Peru, delivering Power of Zero's digital citizenship and well-being programs to Peruvian children.
• Philippine Mental Health Association (PMHA)coreImplementation/ SI/ Consulting PartnerPMHA (pmha.org.ph) is the country partner for the Philippines, implementing the Superpowers program launched in 2025 to teach young Filipino children social, emotional, and digital literacy skills.
• Touch Community Services (Singapore)coreImplementation/ SI/ Consulting PartnerTouch Community Services (touch.org.sg) is the country partner for Singapore, implementing the Superpowers program and providing expertise on the online lives of Singaporean children within Asia's digital landscape.
• ConnectSafely (United States)coreImplementation/ SI/ Consulting PartnerConnectSafely (connectsafely.org) is the US country partner, providing expertise on social media safety, platform policies, and consumer technology safety for American children.
• Gurises Uruguay (Uruguay)coreImplementation/ SI/ Consulting PartnerGurises Uruguay (gurisesunidos.org.uy) is the country partner for Uruguay, implementing Power of Zero programs for children in Uruguay.
• Minecraft (Microsoft)minorStrategic or Co-development PartnerMinecraft works closely with non-profits to build educational platforms that teach STEM skills and values. Referenced as an example of game developers committed to using platforms for good in the context of bullying prevention.
• Papumba AcademyminorStrategic or Co-development PartnerPapumba Academy released a bullying prevention game in collaboration with No Bully, launched on May 4th to coincide with international anti-bullying day. Available free in Apple App Store and Google Play.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Google Be Internet Awesome: Google's digital citizenship and online safety curriculum for K-6 students. Comparable in product category (digital citizenship curriculum for elementary schools), but is a corporate-backed program with substantially larger distribution.
• Family Online Safety Institute (FOSI): U.S.-based nonprofit convening industry, government, and NGOs on online safety policy and education. Comparable in advocacy focus, parent/educator audience, and global policy influence, though operating more as a convener than a curriculum provider.
• National Center for Missing & Exploited Children (NCMEC): Long-established U.S. nonprofit operating the CyberTipline and NetSmartz education program for child online safety. Comparable in mission scope and global reach, but with substantially greater funding and government ties.

Direct peers

• PACER's National Bullying Prevention Center: U.S. nonprofit providing K-12 bullying prevention resources, toolkits, and educator training. Directly comparable in anti-bullying mission, K-12 audience, and free resource distribution model.
• No Bully: Power of Zero's sister organization, also founded and led by Nicholas Carlisle. Operates the Solution Teams bullying-prevention system that Power of Zero's programs sit alongside; overlapping leadership, mission, and beneficiary base make it a direct peer.
• ConnectSafely: U.S. nonprofit focused on social media and technology safety for children and families; Power of Zero's U.S. country partner. Comparable mission, parent/educator audience, and policy-advocacy approach.
• Common Sense Media: The leading U.S. nonprofit focused on children's digital citizenship, media literacy, and online safety with a large K-12 curriculum library (Common Sense Education). Directly comparable in mission, target audience (parents and schools), and free-distribution model.
• Internet Matters: UK-based nonprofit (founded by BT, Sky, TalkTalk, Virgin Media) providing online safety resources for parents, carers, and educators. Comparable in target geography (UK headquarter alignment with Power of Zero), target audience, and free resource model.

Emerging players

• Bark Technologies: U.S. company providing parental monitoring software and school-safety tools for children's online activity. Comparable in child online safety theme, but takes a paid software/SaaS approach rather than Power of Zero's curriculum/advocacy model.
• Papumba Academy: Educational app developer that collaborated with No Bully on a bullying prevention game launched on anti-bullying day. Comparable in delivering anti-bullying content to young children via mobile platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLBL46wiXi7e7A0H4jb7fVcaMFJg7cbDJ1
• Xx.com/pwrof0
• Facebookfacebook.com/pwrofzero
• LinkedInlinkedin.com/company/power-of-zero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power of Zero