Red PaPaz

What Red PaPaz does

Red PaPaz (legal name: Corporación Colombiana de Padres y Madres Red PaPaz) is a Colombian non-profit corporation founded in 2003 and headquartered in Bogotá, with a six-person executive leadership team and approximately 52 total employees. Its mission is the protection of children's and adolescents' rights in Colombia and Latin America, operationalized through a network model that combines 500+ affiliated educational institutions across 23+ departments with a represented base of over one million parents, caregivers, and families, and a youth engagement layer branded as Tú Lideras.

The organization's product surface is structured as five integrated sub-brands rather than a unified software platform: Te Protejo (a virtual reporting line for child protection violations, including online risks, that is a full member of the INHOPE association operating in 49 countries), Viguías (a Safe Internet Center providing online-safety resources), Aprendiendo a Ser PaPaz (a parenting and child-rights resource center), Agenda 8 (an early-childhood policy and implementation strategy that joined ECDAN in 2025), and a youth network. Advocacy is delivered through recurring strategic campaigns such as "No Comas Más Mentiras" (ultra-processed food), "Impuesto Saludable Ya" (healthy taxes), "Ley Vapeadores Regulados" (vaping regulation, successfully passed in 2024), and "En la vía escoge mi vida" (road safety), supported by channels including WhatsApp community, email newsletter (M@il PaPaz), social media, and virtual/in-person events.

The revenue model is characteristic of a non-profit network: individual and corporate donations, recurring individual and institutional memberships, and international grants and partnerships with organizations including UNICEF, Safe Online, OAS, and academic partners such as Harvard University (which conducted an impact evaluation). The go-to-market motion is community-led, relying on the affiliated school network and grassroots mobilization rather than paid acquisition. The organization is governed by a Superior Council and a Board of Directors, with founder Carolina Piñeros Ospina serving as Executive Director since 2003, and operates without disclosed parent-company, private equity, or venture capital ownership.

Name

Red PaPaz

Legal name

Corporación Colombiana de Padres y Madres Red PaPaz

Website

https://redpapaz.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Red PaPaz is a Colombian non-profit founded in 2003 that operates a network of 500+ educational institutions and over one million parents and caregivers to protect children's and adolescents' rights through reporting platforms (Te Protejo), online-safety resources (Viguías), early-childhood policy (Agenda 8), and advocacy campaigns.

Ownership category

akta.pro rank

Product category

Child Protection Advocacy Services

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Rights & Protection (BPADAGAG)

akta.pro secondary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Child protection advocacy
• Online child safety
• Parenting resources
• Policy advocacy
• Youth empowerment

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Individual and corporate donations from supporters who contribute to the organization's mission of protecting children's rights.
2. Memberships: Annual memberships from individuals (parents, caregivers, and allied adults) and institutional members (educational institutions) that provide network access and resources.
3. International Grants and Partnerships: Funding from international organizations such as UNICEF, Safe Online, OAS, and other development partners supporting specific programs and initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Red PaPaz is a Colombian non-profit corporation that operates a network-based ecosystem for child rights advocacy. It delivers services through reporting platforms (Te Protejo), a safe internet center (Viguías), a parenting resource center (Aprendiendo a Ser PaPaz), an early childhood strategy (Agenda 8), a youth network (Tú Lideras), and a network of 500+ educational institutions, complemented by policy advocacy campaigns on nutrition, road safety, tobacco control, and online protection.

Product overview

Red PaPaz operates as a non-profit advocacy organization with a network-based structure rather than a unified software product. Its core offerings include the Aprendiendo a Ser PaPaz resource center (providing parenting tools), the Te Protejo reporting platform (for reporting child protection violations), the Viguías Safe Internet Center, and the Agenda 8 Early Childhood Strategy. These are complemented by various advocacy campaigns such as 'No Comas Más Mentiras' (nutrition advocacy), 'Ley Vapeadores Regulados' (tobacco control), 'Impuesto Saludable Ya' (healthy taxes), and 'Ley Sillas Seguras' (child vehicle safety). The organization also manages the Tú Lideras youth network and a network of educational institutions across Colombia. The portfolio functions as an integrated advocacy ecosystem rather than a traditional product suite.

Differentiator

Problem solved

Functional benefit

Brands

• Tú Lideras: Network of youth-led initiatives promoting empowerment, social participation, active citizenship, and children's rights.
• Te Protejo
• Agenda 8
• Viguías
• Aprendiendo a Ser PaPaz

Products and services

• Te Protejo
• Centro de Internet Seguro - Viguías
• Aprendiendo a Ser PaPaz
• Agenda 8
• Tú Lideras
• Red de Instituciones Educativas y Servicios de Atención a la Primera Infancia
• Membresías Red PaPaz

Quantifiable outcome

• Successfully advocated for Ley Vapeadores Regulados (2024) extending tobacco control measures to e-cigarettes
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• WeProtect Global AlliancecoreStrategic or Co-development PartnerInternational alliance working to end the sexual exploitation of children online. Red PaPaz participates as a member contributing to global child protection efforts.
• Alliance for Child Protection in Humanitarian ActioncoreStrategic or Co-development PartnerGlobal alliance focused on child protection in humanitarian contexts. Red PaPaz collaborates on protection frameworks for vulnerable children.
• Better Internet for KidscoreStrategic or Co-development PartnerEuropean initiative promoting safer internet for children. Red PaPaz contributes Latin American perspective and resources.
• Canadian Center for Child ProtectionmajorStrategic or Co-development PartnerLeading Canadian organization in child protection. Collaborates on best practices and resource development.
• Child Helpline InternationalcoreStrategic or Co-development PartnerGlobal network of child helplines. Red PaPaz operates Te Protejo line as part of this international network.
• Early Childhood Development Action Network (ECDAN)coreStrategic or Co-development PartnerGlobal network dedicated to promoting comprehensive early childhood development. Agenda 8 (Red PaPaz initiative) joined ECDAN in 2025.
• Global Online Safety Regulators Network (GOSRN)majorStrategic or Co-development PartnerInternational network of online safety regulators. Red PaPaz contributes civil society perspective on child online protection.
• INHOPEcoreStrategic or Co-development PartnerInternational association of child sexual abuse material reporting hotlines. Te Protejo (Red PaPaz) is a full member operating in 49 countries.
• TikTokmajorGTM or Marketing PartnerSocial media platform partnership for child safety initiatives and digital protection campaigns.
• Communications Regulation Commission (CRC)majorStrategic or Co-development PartnerColombian regulatory body collaborating on the National Consensus for Digital Care with Red PaPaz.
• Defensoría del PueblomajorStrategic or Co-development PartnerColombian ombudsman institution partnering on digital protection and child rights initiatives.
• Harvard UniversitycoreStrategic or Co-development PartnerConducted impact evaluation analyzing Red PaPaz's contribution to child learning outcomes in Colombia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Vision Colombia: Large international humanitarian organization focused on child wellbeing, protection, and sponsorship in Colombia. Directly comparable mission, donor-revenue model, and multi-vertical child welfare programming.
• Aldeas Infantiles SOS Colombia: International NGO focused on alternative care, family strengthening, and child protection for vulnerable children in Colombia. Comparable as a child-rights nonprofit with donor funding, direct service delivery, and policy advocacy functions.
• Canadian Centre for Child Protection: Canadian nonprofit operating child protection programs including reporting hotlines and online safety education (Cybertip.ca). Already a strategic partner of Red PaPaz; comparable in mission, operating model, and technology-enabled child protection focus.
• Save the Children Colombia: Major international NGO operating in Colombia focused on child rights, child protection, and education. Directly comparable to Red PaPaz given overlapping mission, target population (children and families), and donor-driven nonprofit model.
• UNICEF Colombia: UN agency operating in Colombia on child rights, protection, education, and adolescent development. Red PaPaz is a UNICEF implementing partner, and the missions, populations served, and policy advocacy role are highly aligned.
• Plan International Colombia: International NGO focused on children's rights, gender equality, and child participation in Colombia. Comparable in target audience (children, adolescents, families), programmatic areas (child protection, education, early childhood), and advocacy-based operating model.

Broad incumbents

• ECPAT International: Global network focused on ending sexual exploitation of children. Red PaPaz participates in ECPAT-aligned coalitions; both share child protection, online safety, and policy advocacy roles across multiple jurisdictions.
• Instituto Colombiano de Bienestar Familiar (ICBF): Colombian government agency responsible for child protection, nutrition, and early childhood programs. Red PaPaz frequently engages ICBF as a policy counterpart, and both serve overlapping populations and policy domains in child welfare.

Regional players

• Fundación Éxito: Colombian foundation focused on early childhood nutrition and food security. Mission-adjacent peer given Red PaPaz's No Comas Más Mentiras and Impuesto Saludable Ya campaigns targeting ultra-processed food consumption by children.
• Fundación Rafael Pombo: Colombian foundation focused on children's literature, reading, and education. While more education/reading-oriented than Red PaPaz, it shares a Colombian non-profit structure, child-focused mission, and educational institution outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RedPaPaz
• YouTubeyoutube.com/@RedPaPaz
• Facebookfacebook.com/redpapaz.org
• LinkedInlinkedin.com/company/redpapaz
• Instagraminstagram.com/red.papaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red PaPaz