Roda On Road Assistance

What Roda On Road Assistance does

Roda Assistance Private Limited, operating as Roda On Road Assistance (and Roda India), is an Indian private company headquartered in Ernakulam that provides road repair and emergency medical services to vehicle owners. The firm was founded in 2016 by Vikas Johny, who continues to serve as Founder and CEO, and operates with a headcount of 51–100 employees. Its primary public-facing customer contact is a WhatsApp number (9037874787) listed on the corporate website rodaindia.com, indicating a mobile-first, lightweight engagement model rather than a self-serve digital marketplace or app-based platform.

The company's core service offering aligns with the broader vehicle roadside assistance category — towing, on-site repair, and emergency response for stranded motorists — a market that global sources size at USD 28.67B in 2026 with a 5.6% CAGR through 2033. The firm has no documented app, API, proprietary technology, or certifications in the input data; no AI/ML capability is disclosed; and there is no evidence of patents, trademarks, partnerships, awards, or institutional backing. Public-facing product, pricing, and customer-segment detail is absent.

The revenue model, pricing tiers, customer segmentation specifics, and operating geographies are not publicly disclosed. No funding rounds, investor names, M&A activity, leadership additions beyond the founder, or geographic expansion signals are recorded in the available sources. The overall evidence profile describes a small, privately-held, founder-led operator within India's roadside assistance sector with a minimal public footprint and no disclosed institutional capital or scale metrics beyond headcount.

Name

Roda On Road Assistance

Legal name

Roda Assistance Private Limited

Website

https://rodaindia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Roda Assistance Private Limited is an Indian roadside assistance provider founded in 2016 in Ernakulam, offering road repair and emergency medical services to vehicle owners through a small, WhatsApp-first operations team.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410), Automotive Repair and Maintenance (8111), General Automotive Repair (811111), Ambulance Services (62191)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Roadside assistance services
• Vehicle towing support
• Emergency road repair
• On-road vehicle assistance
• Automotive breakdown help

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Roda On Road Assistance provides on-road vehicle repair services and emergency medical assistance to motorists in India. Customers request help via WhatsApp (9037874787) and the company dispatches service teams to the breakdown or incident location from its Ernakulam headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Road Vehicle Repair Service

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Agero: Leading US roadside assistance platform serving insurers, OEMs and fleet operators with digital dispatch and a contracted service provider network - the most direct functional comp to Roda's repair+towing+medical value proposition.
• Urgent.ly: Digital-first roadside assistance platform with mobile-first customer experience and real-time technician tracking - closely mirrors Roda's WhatsApp-led, mobile-native positioning and represents the tech-enabled benchmark Roda would need to match.
• TVS Euro Assist: India's largest dedicated roadside assistance provider, serving insurers, OEMs and corporate fleets with towing, on-road repair and medical response - the most comparable competitor in Roda's home geography and core business model.

Broad incumbents

• Mondial Assistance (Allianz Partners): Global travel and roadside assistance arm of Allianz, offering towing, vehicle repair coordination and medical assistance across 30+ countries - comparable breadth of services (including emergency medical) and similar B2B insurer contract model.
• AAA (American Automobile Association): Largest North American roadside assistance membership network with towing, battery, lockout and emergency fuel services - directly analogous business model to Roda, serving as the global benchmark for membership-based roadside assistance at scale.
• Good Sam Roadside Assistance: Subscription roadside assistance service bundled within a broader outdoor/RV membership club - relevant comp for the membership-funded, multi-service roadside model Roda could emulate in India.
• Bosch Vehicle Service Network (India): India arm of Bosch's authorized vehicle service and roadside support network, with workshop and mobile repair capability - relevant comp for the on-road mechanical repair component of Roda's offering.
• Allstate Roadside Services (via Allstate Protection Plans): Roadside assistance program operated by Allstate Protection Plans covering towing, jump-starts, lockouts and tire changes - illustrative comp for an insurance-affiliated roadside model at scale in a developed market.

Regional players

• ICICI Lombard Roadside Assistance: Indian general insurer that bundles roadside assistance as an add-on to motor policies via a partner network - representative of the captive, insurance-anchored demand channel Roda could target as a B2B partner.

Emerging players

• Honk Technologies: On-demand roadside assistance marketplace connecting stranded motorists with service providers via a mobile app - same digital dispatch model and customer segment, comparable in approach if not yet at the same scale as Roda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/LtdRoda
• Facebookfacebook.com/rodaindia
• LinkedInlinkedin.com/company/rodaindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roda On Road Assistance