SIGMA Insurance

What SIGMA Insurance does

SIGMA Assurance is a privately held, family-owned insurance and financial services brokerage headquartered at 341 rue Racine in Quebec City, operating under that legal name with a 100+ year operating history now led by a new generation of the founding family. The firm distributes personal and commercial insurance (automobile, home, business, travel, life, disability and critical illness, and group insurance) as a multi-carrier broker representing approximately twelve insurers, with Intact Assurance as the primary partner under disclosed financial ties. It also distributes financial services — savings, TFSAs (CELI), mortgages, registered plans, annuities, and banking services — through partner arrangements, notably investment funds via Cloutier Groupe Financier and banking access via Manuvie Bank.

The business is run on an advisor-led, sales-driven go-to-market model that prioritizes human contact over digital self-service. Customers in Quebec engage SIGMA through toll-free and local phone lines, a website contact form, and in-person consultations at the Quebec City office; pricing is quote-based rather than transparently published. The firm is privately owned with no disclosed investors, no parent company, and no funding events; revenue derives from insurance brokerage commissions and partner referral economics on financial products. There is no proprietary technology platform, no AI/ML capability, no mobile app, and no public API — the offering is relationship-driven and operationally traditional.

The firm competes on regional brand trust, breadth of carrier representation, and the convenience of bundling insurance with financial services under one advisor. Geographic reach is limited to Quebec, with a single office and an 11-50 employee headcount; the customer book spans families, individuals, businesses, travelers, and group plans with no disclosed enterprise anchors. The absence of disclosed financials, headcount trends, or expansion initiatives limits inference on scale and trajectory.

Name

SIGMA Insurance

Legal name

SIGMA Assurance

Website

https://sigmaassurances.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SIGMA Assurance is a Quebec-based, family-owned insurance and financial services brokerage that distributes multi-carrier personal and commercial insurance and partner-supplied financial products to families, individuals, and businesses across Quebec via an advisor-led model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Financial Services

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro industry

PRIMARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAEABAH

Annuity & Insurance-Based Retirement Solutions Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Insurance brokerage services
• Personal lines insurance
• Commercial insurance coverage
• Financial advisory services
• Group insurance plans

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: SIGMA Assurance earns revenue through insurance premiums from auto, home, business, travel, life, and disability coverage. They act as an insurance broker representing multiple insurance providers.
2. Financial Services Fees: Revenue generated from financial services including savings accounts, TFSAs, mortgages, registered plans, investment funds, banking services, and annuities. Investment funds are distributed through Cloutier Groupe Financier.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SIGMA Assurance is an independent insurance brokerage and financial services firm serving families, individuals, and businesses across Quebec. It distributes personal and commercial insurance (auto, home, business, travel, life, disability and critical illness, group insurance) through a panel of carriers led by Intact Assurance, and delivers financial services including savings, TFSAs, mortgages, registered plans, investment funds (via Cloutier Groupe Financier), banking services (via Manuvie Bank), and annuities. Service is delivered through advisor-led in-person, phone, and website contact channels from its Quebec City office.

Product overview

SIGMA Assurance is a financial services firm and insurance brokerage offering a comprehensive portfolio of insurance and financial products. The core offering combines personal insurance products (automobile, home, travel, life, disability/critical illness, and group insurance) with financial services (savings accounts, TFSAs, mortgages, registered plans, investment funds through Cloutier Groupe Financier, banking services via Manuvie Bank, and annuity products). The company operates as an independent brokerage representing multiple insurers including Intact Assurance as their primary partner, distributing products directly to individual and business clients throughout Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Vehicle insurance coverage for personal automobiles, including collision, liability, and comprehensive protection, distributed through SIGMA's multi-carrier brokerage panel for Quebec drivers.
• Habitation Insurance Homeowners insurance covering residential property, belongings, and liability for damage or loss, distributed to Quebec homeowners through the firm's multi-carrier brokerage panel.
• Entreprise (Business) Insurance Commercial insurance solutions protecting Quebec businesses against property damage, liability, and operational risks, sourced through SIGMA's panel of insurance carriers.
• Voyage (Travel) Insurance Travel insurance coverage for trip cancellations, medical emergencies, and travel-related incidents, offered to Quebec travelers.
• Vie (Life) Insurance Life insurance products providing financial protection and death benefit coverage for families and individuals in Quebec.
• Invalidité et Maladie Grave (Disability and Critical Illness) Insurance Insurance coverage providing income protection in cases of disability or diagnosis of serious illness, offered to Quebec individuals and families.
• Assurance Collective (Group Insurance) Employer-sponsored group insurance plans covering employees with health, dental, life, and disability benefits, sold to Quebec businesses and organizations.
• Épargne (Savings) Personal savings products and accounts designed to help Quebec clients accumulate and grow their financial reserves.
• CELI (Tax-Free Savings Account) Tax-free savings account (TFSA) registered plan offering tax-advantaged savings for Quebec residents.
• Hypothèque (Mortgage) Mortgage products and advisory services to help Quebec clients finance or refinance their property purchases.
• Régime Enregistré (Registered Plan) Registered retirement savings plans and other government-registered investment accounts for Quebec clients.
• Fonds d'Investissement (Investment Funds) Mutual funds and investment fund products distributed through Cloutier Groupe Financier for Quebec clients building long-term wealth.
• Services Bancaires (Banking Services) Banking services including account access for Quebec clients, delivered through SIGMA's partnership with Manuvie Bank.
• Rente et Rente Collective (Annuity and Group Annuity) Annuity products providing guaranteed income streams for individuals, with group annuity options available to Quebec employers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Intact AssurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance partner with financial ties to SIGMA Assurance. Intact is the main insurer referenced on the company website. As the largest Canadian property and casualty insurer, Intact provides the core insurance products that SIGMA distributes to their client base in Quebec.
• Cloutier Groupe FinanciercoreStrategic or Co-development PartnerFinancial partner distributing mutual funds through SIGMA Assurance services. Investment products are distributed via Cloutier's platform. Bidirectional referral relationship exists between the two firms, with SIGMA directing clients to Cloutier's investment services and Cloutier referring clients to SIGMA for insurance needs.
• L'Unique InsuranceminorChannel Partner/ Reseller/ DistributorRegional Quebec insurance provider represented in SIGMA's network of insurance partners. One of multiple insurers used to match client coverage needs.
• AvivaminorChannel Partner/ Reseller/ DistributorInternational insurance carrier represented in SIGMA's insurance partner network for property and casualty coverage.
• Promutuel AssuranceminorChannel Partner/ Reseller/ DistributorMutual insurance company partner serving Quebec market. Included in SIGMA's network of insurance providers for matching client needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• BFL Canada: Canadian specialty insurance brokerage operating across multiple provinces with both retail and commercial lines. Directly comparable on multi-carrier brokerage model and Canadian operating footprint, though at materially larger scale and with a specialty tilt.
• BrokerLink: One of Canada's largest independent insurance brokerages with multi-carrier representation and broad personal/commercial lines. Directly comparable on broker model, multi-carrier access, and product breadth, though at significantly larger scale.
• Western Financial Group (now Acera Insurance): Western Canadian insurance brokerage network offering personal, commercial, life, and financial services through advisor offices. Comparable as a regionally anchored, multi-product insurance and wealth brokerage with a similar relationship-based sales model.
• Lemay Insurance Group (Lévesque & Lemay): Quebec-based independent insurance and financial services brokerage with multi-carrier representation and a comparable family-rooted, regionally focused model. Directly comparable as a Quebec broker offering both P&C and wealth products through similar advisor-led distribution.
• CAA-Quebec Insurance: Quebec-focused insurance provider tied to the CAA membership ecosystem, offering auto, home, and travel coverage. Comparable as a Quebec P&C distributor competing for the same individual/family customer base, though with a membership-anchored distribution model.

Broad incumbents

• Hub International: Large North American insurance brokerage with Canadian operations across personal and commercial lines. Comparable on brokerage model and multi-carrier distribution, but operates at a different scale with broader geographic reach and institutional ownership.
• Desjardins Group: Quebec's largest financial cooperative, offering insurance, banking, and wealth management with deep regional penetration. Comparable on the combined insurance + financial services model serving Quebec families and businesses, but at vastly larger scale and as a carrier/integrated institution rather than an independent broker.
• Intact Insurance Corporation: Canada's largest property & casualty insurer and SIGMA's primary carrier partner with disclosed financial ties. Comparable in that Intact also distributes through captive and direct channels, competing with brokers including SIGMA for the same Quebec policyholders.

Emerging players

• Cloutier Groupe Financier: Quebec financial services firm distributing mutual funds and wealth products through a partner/advisor network. Comparable as SIGMA's wealth-distribution partner and a Quebec-based multi-product financial services advisor with overlapping target customers.

Regional players

• Promutuel Assurance: Mutual insurance company operating across Quebec with member-owned distribution. Comparable as a Quebec-based P&C insurer; SIGMA is one of its distribution partners, so Promutuel is an adjacent rather than directly competing entity in the Quebec insurance value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sigmaassurance
• LinkedInlinkedin.com/company/sigma-assurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIGMA Insurance