Dinamix Media

What Dinamix Media does

DINAMIX Media GmbH is a Berlin-based ambient media company founded in 1992 that operates a hybrid physical-and-digital advertising network targeting active leisure audiences — tourists, culture enthusiasts, nightlife-goers, families, and youth segments — in their natural settings. The company controls an owned distribution footprint of 1,300+ partner locations in the Berlin-Brandenburg region (300+ hotels, ~50 hostels, 800+ gastronomy and cultural venues), supplemented by a 2,500-location national beer coaster network and 161 digital screens in hotels across Berlin, Potsdam, Hamburg, and Frankfurt. Its product portfolio spans SMART Screens (digital LCD displays in hotels, cultural venues, and fitness studios), SMART Flyer Boards, CityCards (collectible postcard advertising), SMART Maps (Hotel Map, City Map, Christmas Map), thematic SMART Guides, Minicards, SMART Posters, SMART Promos (beer coasters, bakery bags, coffee cups), and a new LED-Bike mobile outdoor format. SMART Print provides in-house production of all materials. DINAMIX is FAM Qualitätssiegel-certified since 2005.

The underlying technology combines a print production pipeline (3M+ maps and 250K–1.5M units per format annually) with a programmatic Digital-Out-Of-Home (DOOH) layer delivered through SSP integrations with Broadsign and Vistar Media, enabling automated buying and targeting of 590,000 weekly gross contacts across hotel screens. Screens run 10- or 20-second static or video slots; programmatic TKP ranges from €9.00 (full coverage) to €14.00 (selective targeting). Digital screens in fitness studios, hotels, and cultural venues are priced on per-spot-per-screen-per-week basis, with hotel packages ranging from 126,000 spots/week up to 6,552,000 spots/12-month.

DINAMIX's revenue model is a mix of advertising sales (print distribution, digital DOOH, promotional items) and professional services (print production). Pricing is quote-based and not publicly disclosed; the company offers a 15% agency commission to media intermediaries. Go-to-market is sales-led via direct email, telephone, and in-person consultation, with online quote-request forms supporting inbound demand. The company is privately held, founder-managed by Geschäftsführer Christian Düren, registered in Berlin (HRB 59370), with no disclosed parent company, institutional investors, or subsidiaries.

Name

Dinamix Media

Legal name

DINAMIX Media GmbH

Website

https://dinamix.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

DINAMIX Media GmbH is a Berlin-based ambient media operator (founded 1992) that sells targeted print, digital DOOH, and promotional advertising through a 1,300+ partner-location network across hotels, gastronomy, and cultural venues in Germany.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

akta.pro secondary industries

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Digital Signage & Commercial Displays (HDACADAL), Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Ambient media advertising
• Digital out-of-home
• Flyer distribution services
• Indoor advertising network
• Advertising production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Print Advertising Distribution: Distribution of printed advertising materials including flyers, posters, postcards (CityCards), minicards, and guides through a network of partner locations in hotels, restaurants, cultural venues, and tourist attractions.
2. Digital Screen Advertising: Programmatic digital out-of-home (DOOH) advertising on LCD screens in hotels and cultural institutions across Berlin, Potsdam, Hamburg, and Frankfurt. Features automated booking, targeting, and delivery through SSP partnerships with Broadsign and Vistar Media.
3. Print Production Services: Printing services for postcards, flyers, posters, minicards, and promotional materials (coasters, paper bags, coffee cups) for clients booking advertising campaigns.
4. Promotion Campaigns: Distribution of branded promotional items including beer coasters, bakery bags, and coffee cups through partner locations nationwide for marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

DINAMIX Media GmbH operates an ambient media advertising platform that distributes print and digital advertising materials through a network of partner locations across Germany. The company offers digital LCD screens in hotels and cultural venues, flyer distribution networks, CityCards postcards, hotel and city maps, thematic guides, minicards, indoor/outdoor posters, and promotional items such as beer coasters and coffee cups. It sells these advertising placements to businesses and agencies targeting active audiences such as tourists, culture enthusiasts, nightlife participants, families, and young urban audiences.

Product overview

DINAMIX Media is a Berlin-based ambient media company founded in 1992 offering a comprehensive portfolio of print, digital, and promotional advertising products for reaching active target audiences in leisure environments. The core offering consists of SMART Screens (digital LCD displays in hotels and cultural venues), SMART Flyer Boards (flyer distribution networks), CityCards (free postcard advertising), SMART Maps (Hotel Map, City Map, Christmas Map tear-off and fold-out city plans), SMART Guides (thematic guides including Art Guide, Berliner Mauer Guide, Kids in Berlin, and Restaurants & More), Minicards (small discount cards for tourists), SMART Posters (indoor and outdoor poster advertising), and SMART Promos (promotional items including beer coasters, bakery bags, and coffee cups). The company operates complementary SMART Print services for production of all advertising materials. Programmatic DOOH capabilities enable automated booking of digital screen inventory. The portfolio is organized into target audience segments: tourists and city travelers, culture audiences, evening/outgoing audiences, families and leisure seekers, and young scene/nightlife. Distribution spans over 300 hotels, 800 gastronomy locations, and numerous cultural institutions across Berlin, Brandenburg, and select German cities.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART Screens Digital LCD advertising screens installed in hotels, culture venues, and fitness studios across Berlin, Potsdam, Hamburg, Frankfurt, and Dresden. Screens display static images, presentations, or silent video content in slideshow format at 10 or 20-second intervals, offered to advertisers as a standalone digital out-of-home advertising product.
• LED-Bike Mobile bike-mounted digital advertising platform for outdoor visibility in urban areas, sold as a standalone advertising product to reach audiences in Berlin streets.
• SMART Flyer Boards Targeted distribution of printed flyers and advertising materials via display stands placed in hotels, cultural venues, and tourist locations across Berlin, Brandenburg, and nationwide Germany.
• CityCards Free collectible postcard advertising cards distributed in restaurants, bars, cafes, and entertainment venues. Sold as a standalone advertising product with high collectibility and sharing potential.
• Hotel Map Tear-off city map blocks in A3 format distributed at hotel reception desks, providing 12-month advertising visibility with optional 6-month motif changes. Sold as a standalone advertising product.
• City Map Fold-out city plan in Leporello format for international visitors, distributed across 300 hotel and tourist locations. Sold as a standalone advertising product.
• Christmas Map Seasonal fold-out city plan featuring Berlin's Christmas markets, distributed during the November-December holiday period. Sold as a standalone seasonal advertising product.
• Art Guide Free thematic guide featuring key art venues in Berlin and Potsdam, distributed at 300 cultural locations and hotels. Sold as a standalone advertising product targeting art-interested audiences.
• Berliner Mauer Guide Free historical guide about Berlin's division, distributed at 400 locations including hotels and hostels. Sold as a standalone advertising product targeting tourists and Berlin visitors.
• Kids in Berlin Guide Free family city guide with tips for experiences with children in Berlin, distributed at 450 locations including hotels and leisure facilities. Sold as a standalone advertising product targeting families.
• Restaurants & More Guide Free culinary guide for Berlin with restaurant tips and neighborhood city map sections, distributed at 600 locations. Sold as a standalone advertising product targeting tourists and visitors.
• Minicards Small marketing cards in business card format distributed through displays at 250 tourist locations, featuring discount offers. Sold as a standalone advertising product targeting tourists.
• SMART Posters Indoor and outdoor poster advertising in A1, A3, and A5 formats with over 800 indoor poster frames in gastronomy, culture, and hotels, plus outdoor options including construction fences, Litfasssaeulen, and U-Bahn stations. Sold as a standalone advertising product.
• SMART Promos Promotional advertising items including beer coasters (up to 2,500 locations nationwide), branded bakery bags, and custom-printed coffee cups. Sold as a standalone advertising product for marketing campaigns.
• Programmatic DOOH Programmatic digital-out-of-home advertising service enabling automated booking and targeting of 161 hotel screens in Berlin, Potsdam, Hamburg, and Frankfurt, delivered through SSP partnerships with Broadsign and Vistar Media. Sold as a standalone automated advertising product with 590,000 weekly gross contacts.

Quantifiable outcome

• 72% of flyers used for trip planning, 91% plan to visit mentioned attractions, 92% discover additional highlights, 65% change plans, 69% prompted to purchase tickets, 88% use mobile devices for further information

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BroadsigncoreTechnology or IntegrationSSP (Supply-Side Platform) partner enabling programmatic booking of DINAMIX hotel digital screens. Broadsign provides the technology infrastructure for automated media buying and campaign delivery.
• Vistar MediacoreTechnology or IntegrationSSP (Supply-Side Platform) partner enabling programmatic booking of DINAMIX hotel digital screens. Vistar Media provides the programmatic technology infrastructure for automated media buying.
• Fachverband Ambient Media e.V. (FAM)coreStrategic or Co-development PartnerIndustry association for ambient media. DINAMIX has been certified with the FAM quality seal since 2005, with independent auditor verification of all aspects of order processing, fulfillment, and documentation. The association also conducts market research on brochure impact (Visitor International surveys).
• V.V. Medien-ServiceminorImplementation/ SI/ Consulting PartnerLogistics partner handling physical delivery of printed materials to partner locations. Delivery address: Egelingzeile 6, 12103 Berlin.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies with airports, billboards, transit, and digital displays. Comparable to DINAMIX as a competing supplier of venue-based and DOOH advertising inventory, though it operates at much larger scale and broader geographic scope rather than specializing in German leisure environments.
• JCDecaux SA: Global leader in outdoor advertising with strong presence in street furniture, transit advertising, and digital OOH across Europe. Comparable because it operates DOOH networks in hotels, airports, and urban venues and competes for the same advertising budgets as DINAMIX, though at global scale rather than German regional ambient focus.
• Wall GmbH: German outdoor advertising company specializing in street furniture, transit, and city-based OOH (historically independent, now part of the JCDecaux/Ströer ecosystem). Comparable as a competing OOH supplier targeting German urban audiences with venue-based advertising, though at broader category scope than DINAMIX's leisure-environment focus.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising company with a national portfolio of analog and digital OOH (street furniture, billboards, transit, digital screens). Comparable because it competes for the same advertiser budgets targeting German audiences, though at vastly larger scale and across broader OOH categories than DINAMIX's ambient-media focus.

Emerging players

• blowUP media GmbH: European specialist in large-format and spectacular outdoor advertising (building wraps, supersize posters, 3D installations). Comparable to DINAMIX as a German-based OOH specialist competing for non-traditional, high-impact outdoor budgets, though with focus on building-scale spectaculars rather than DINAMIX's indoor ambient-media distribution model.

Others

• Vistar Media Inc. Programmatic DOOH supply-side platform that powers DINAMIX's automated digital screen advertising inventory. Adjacent rather than directly competitive — Vistar operates the technology layer that DINAMIX uses to monetize its 161 hotel screens and would be more accurately classed as an enabling technology partner than a peer.

Direct peers

• prometour GmbH: German company distributing tourist information materials and promotional content through hotels and tourist locations across German-speaking markets. Directly comparable to DINAMIX as a competitor in the same niche — ambient media distribution to active audiences in leisure and tourism venues — with overlapping product categories (flyers, city cards, tourist guides).
• MairDumont GmbH & Co. KG: German publisher of travel guides, maps (Falk, Marco Polo), and city information products. Comparable to DINAMIX as a competitor in the city-map and tourist-guide advertising market — both monetize travel information products through advertising placements targeting tourists and city visitors, though MairDumont focuses on published guidebooks whereas DINAMIX operates in-distribution city maps and guides.
• Hivestack Inc. Global programmatic DOOH advertising platform and SSP enabling automated campaign planning, activation, and measurement across digital-out-of-home networks. Comparable to DINAMIX as a parallel programmatic DOOH infrastructure player in the same advertising-technology stack serving the same media-buyer demand.
• VIOOH Ltd. Programmatic digital-out-of-home (DOOH) trading platform enabling automated media buying across OOH inventory. Comparable to DINAMIX as a competing programmatic DOOH ecosystem participant — VIOOH sits on the supply/demand side of programmatic OOH that DINAMIX accesses via Broadsign and Vistar Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dinamix-media-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinamix Media