Bunny Animal Nutrition

Name

Bunny Animal Nutrition

Legal name

Bunny Tierernährung GmbH

Website

https://bunny-nature.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Small Mammal Pet Food

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

akta.pro secondary industries

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG), Pet Food Toppers, Mixers & Broths (AFADAFAN)

Keywords

• Small mammal pet food
• Herbivore animal nutrition
• Premium rabbit food
• Guinea pig feed
• Small animal bedding

Headquarters

HQ city

Melle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Small Mammal Food Products: Sale of premium pet food products for small mammals including rabbits, guinea pigs, chinchillas, degus, hamsters, mice, gerbils, and rats. Products include botanical mixes (MAXI MIX, MID MIX), vitamin supplements, complete feed, and specialty lines (Trimello, EXPERT).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bunny Animal Nutrition (Bunny Tierernährung GmbH) manufactures and sells premium, nature-based pet food, supplements, enrichment toys, and bedding products for small mammals including dwarf rabbits, guinea pigs, chinchillas, degus, hamsters, mice, gerbils, and rats. Its core allNature Botanicals range delivers component-rich botanical mixtures (MAXI MIX, MID MIX, and VITAMINS) designed without pellets or extrudates, alongside species-specific lines such as Trimello for folivores and EXPERT for granivores, plus bedding and accessory lines.

Product overview

Bunny Animal Nutrition (Bunny Tierernährung GmbH) is a German pet food company offering a comprehensive product portfolio for small mammals. The offering consists of multiple product lines: (1) allNature Botanicals as the core structured food range featuring MAXI MIX botanical blends, MID MIX complementary mixes, and VITAMIN supplements for dwarf rabbits, guinea pigs, chinchillas, and degus; (2) Trimello premium nutrition for folivore animals; (3) EXPERT premium nutrition for granivore rodents; (4) Snuffelmats for enrichment and occupation; and (5) bunnyBedding product family including Cosy (straw bedding), Active (adventure playground bedding), Linum (natural linen litter), Easy (fleece mat for guinea pigs), Comfort (relaxation mix), and Absorber (high-absorbency bottom bedding). Additional accessories include ceramic bowls and water additives. The company positions itself around the 'all nature' concept, creating nutrition based on natural herbivore habitats without pellets or extrudates.

Differentiator

Problem solved

Functional benefit

Brands

• allNature: Complete structured food concept based on nature, 100% natural with no pellets or extrudates, includes Botanicals MAXI MIX, Botanicals MID MIX, and all nature VITAMINS product lines
• Trimello
• EXPERT
• Snuffelmats
• bunnyBedding
• bunny proFIT
• bunnyINTERACTIVE

Quantifiable outcome

• Crude fiber to starch ratio of minimum 3:1 (recommended by veterinarians for optimal digestive health)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Beaphar: Dutch pet care manufacturer offering small mammal food, treats and care products alongside a wide range of dog, cat, bird and fish lines. Comparable European heritage and small mammal offering but broader portfolio targeting mass market.
• Vitakraft: Large German incumbent pet food manufacturer with deep small mammal (rabbits, guinea pigs, hamsters) ranges alongside dogs, cats and birds. Comparable German heritage and broad specialty retail presence, but operates at significantly greater scale across multiple pet categories.
• Kaytee (Central Garden & Pet): US-based mass-market pet brand with a sizeable small animal food, treat and bedding portfolio. Comparable product categories (rabbit, guinea pig, hamster) but distributed predominantly through US mass retail rather than specialty channels.

Direct peers

• Oxbow Animal Health: US-based manufacturer of hay-based nutrition and care products for rabbits, guinea pigs, chinchillas and other small herbivores. Direct competitor with overlapping botanical/fiber-focused formulations, veterinarian endorsement and specialty-retail distribution model.
• Supreme Petfoods: UK-based manufacturer of specialist nutrition for small pets (rabbits, guinea pigs, hamsters, degus, chinchillas) under the Science Selective and Tiny Friends Farm brands. Comparable specialty small mammal focus with similar European retail distribution.
• JR Farm: German manufacturer of natural small pet food, treats, bedding and enrichment products for rabbits, guinea pigs, hamsters and other rodents. Closest German-based peer with overlapping botanical-mix and natural-ingredient positioning.
• Burgess Pet Care: UK-based manufacturer of small animal nutrition (Excel feeding plan for rabbits, guinea pigs) plus broader pet food lines. Comparable specialist focus on herbivore small mammals with veterinarian-formulated messaging.
• Versele-Laga: Belgian manufacturer of nutrition and care products for small mammals, birds and pigeons (Cuni Nature, Hamster Nature etc.). Comparable natural/botanical formulation positioning and pan-European specialty distribution.

Regional players

• Tiernahrung Deuerer: German manufacturer of private-label and branded small pet foods (rabbits, guinea pigs, hamsters) primarily serving German and European retail. Comparable German small mammal focus but oriented toward private-label manufacturing rather than branded premium positioning.
• Müller (Heimtierbedarf): German pet bedding and small animal substrate specialist (Back-2-Nature, Fitch, tier-natur). Comparable German specialty manufacturer serving adjacent small mammal care category (bedding/substrate) with overlapping specialty retail customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bunny_nature
• YouTubeyoutube.com/channel/UCgWmRFuE_oUFtJtCdviX6aQ
• Facebookfacebook.com/bunnynatureworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunny Animal Nutrition