Maxlider Brothers Customs

What Maxlider Brothers Customs does

Maxlider Brothers Customs is a Bloomington, Illinois-based automotive restoration and customization company founded in 2017 by brothers Erik Maxlider (CEO) and Kris Maxlider (CTO). The company specializes in vintage Ford Bronco restorations and modern Ford vehicle upfitting, and self-describes as the largest Bronco shop in the country. It employs approximately 16 people (13 full-time, 3 part-time) including four Master Level Technicians, with Kris holding all ASI Senior Master Ford Technician certifications earned over 16 years at a Ford dealership.

The company's core offerings span vintage Bronco restoration across four pricing tiers ($25,000 mechanic specials up to $500,000+ full custom builds), proprietary 4-door vintage Bronco conversions that stretch a 1966 Bronco frame to accommodate six passengers, and MX4-branded upfit packages for 2021+ Ford Broncos, 2022+ Bronco Raptors, F-150s, and Rangers. Technical capabilities include Ford Performance Coyote 5.0L engine integration with optional Roush supercharging (670 HP), overdrive transmission swaps (Bowler Performance 4R70W), fuel injection conversions, and modern drivetrain components from Fox, BDS, BFGoodrich, Brembo, and Yukon Gear. Annual production capacity is 80-100 Broncos, with 300+ vehicles moved through the shop since founding.

Revenue is generated through four primary streams: direct-to-consumer custom builds sold at the Bloomington showroom, Ford dealer network distribution via a Ford-licensed drop-ship authorization, a commercial fleet upfitting division (serving 1 to 500+ vehicle fleets), and e-commerce parts sales across three brand storefronts (Bronco Parts Depot, F-150 Parts Depot, Ranger Parts Depot) plus shop.maxliderbros.com. Distribution channels include direct sales, the Ford dealer network, and online parts sales, supported by marketing through Instagram, Facebook, YouTube, SEMA and Detroit Autorama event presence, and earned media including a national eBay 'Fill Your Cart with Color' advertising campaign. The company fields 75-100 daily inquiries across phone, email, and text.

Name

Maxlider Brothers Customs

Legal name

Maxlider Brothers Customs

Website

https://maxliderbros.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxlider Brothers Customs is a Bloomington, Illinois-based automotive restoration and upfitting company specializing in vintage Ford Bronco restorations and modern Ford Bronco, Ranger, F-150, and Bronco Raptor customization packages, selling 80-100 vehicles annually through direct sales, Ford dealerships, and parts e-commerce.

Ownership category

akta.pro rank

Product category

Custom Automotive Restoration and Upfitting

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

akta.pro secondary industry

Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• Vintage bronco restoration
• Custom vehicle upfitting
• Ford truck customization
• Commercial fleet upfitting
• Automotive restoration services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales and Restoration: Sale of custom restored vintage Broncos and upfitted modern Ford vehicles. Revenue from complete builds ranging from $25,000 to $500,000+. Includes restoration of customer vehicles and selling of pre-owned inventory.
2. Parts and Accessories: E-commerce sales of Bronco parts and accessories through shop.maxliderbros.com and related parts depot websites (Bronco Parts Depot, F-150 Parts Depot, Ranger Parts Depot).
3. Commercial Fleet Upfitting: Custom commercial vehicle upfitting for pickup trucks and cargo vans including shelving, ladder racks, toppers, storage/cabinets. Serving fleets from 1 truck to 500+ vehicles annually.
4. Dealer Distribution: Ford dealer network distribution of MX4 upfitted Rangers, Broncos, and F-150s. Authorized drop-ship location with Ford Motor Company.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maxlider Brothers Customs restores, customizes, and upfits Ford Broncos (vintage 1966-1977 and modern 2021+), Ford Rangers, and Ford F-150s at its Bloomington, IL facility. The company produces 80-100 Broncos per year across builds ranging from $25,000 to $500,000+, including a proprietary 4-door vintage Bronco conversion. It also operates commercial fleet upfitting services and an e-commerce parts and accessories business.

Product overview

Maxlider Brothers Customs is a premium Ford truck automotive center offering vintage Ford Bronco restorations and modern 2021+ Ford Bronco/F-150/Ranger upfitting services. The company operates as a single unified service offering across multiple tiers: (1) Vintage Bronco Restoration - ranging from $25,000 mechanic specials to $235,000+ award-winning full custom builds; (2) 4-Door Vintage Bronco - bespoke stretched conversions accommodating 6 passengers; (3) Modern Bronco Raptor and 2021+ Bronco upfitting with suspension, tire, lighting, and bumper packages; (4) MX4 Ford Ranger - dealer-distributed customized Rangers with BDS suspension lifts; (5) 2021+ Ford F-150 upfitting packages; (6) Commercial fleet upfitting for businesses; and (7) Bronco Parts & Accessories e-commerce shop. The company sells 80-100 Broncos annually, holds exclusive Ford dealership partnerships for distributing MX4 vehicles, and is recognized as the largest Bronco shop in the country with award-winning builds showcased at SEMA and other major auto shows.

Differentiator

Problem solved

Functional benefit

Brands

• MX4: Custom upfit package for Ford Rangers, F-150s, and Broncos featuring suspension lifts, wheels, grilles, and other modifications
• NIL8
• Four Horsemen
• Maxlider Commercial Upfitting

Products and services

• Vintage Bronco Restoration Complete restoration and customization of vintage Ford Broncos (1966-1977), transforming them into modernized daily drivers with contemporary Coyote 5.0L engines, overdrive transmissions, and luxury features while maintaining classic aesthetics. Offered in four tiers: Good ($25K-$50K), Better ($50K-$100K), Best ($100K-$175K), and Full Custom Build ($175K+).
• 4-Door Vintage Bronco Conversion Custom conversion of vintage Ford Broncos into 4-door configurations by mounting an all-new lengthened tub to a custom high-strength steel frame. Accommodates up to 6 passengers and can be equipped with Roush Supercharged Coyote 5.0L engines producing 670 HP and 6-speed overdrive transmissions.
• 2021+ Ford Bronco Upfitting Custom upfitting services for modern 2021+ Ford Broncos including suspension lifts, wheel/tire packages, steel bumpers, brush guards, winches, off-road lights, roof racks, and interior upgrades.
• Bronco Raptor Upfitting (2022-2023) Custom upfitting services for 2022+ Ford Bronco Raptor vehicles, enhancing the high-performance platform with additional premium features and exclusive styling upgrades.
• 2021+ Ford F-150 Upfitting Packages Custom upfitting packages for 2021+ Ford F-150 trucks including 6" BDS Suspension lift kits, BFGoodrich tires, Maxlider fender flares, steel bumpers with LED lights, and Maxlider metal grills.
• MAXLIDER Edition 2019 Ford Ranger (MX4 Ranger) MAXLIDER-customized Ford Ranger packages featuring BDS suspension lifts (only 6" Ranger lift kit in the US), BFGoodrich tires, Maxlider edition MX4 wheels, metal grills, roof racks with LED lights, and premium interior upgrades. Sold through participating Ford dealerships nationwide.
• 2021 Ford Bronco 6x6 MIDNITE Edition Ultra-premium custom build featuring a stretched 6x6 configuration with an additional rear axle, expanded interior space with optional third row seating, and Coyote 5.0L powertrain. Prices starting at $399,000.
• Commercial Fleet Upfitting Custom commercial vehicle upfitting for pickup trucks and cargo vans including shelving, ladder racks, toppers, storage/cabinets, and other custom configurations. Serves commercial fleets ranging from 1 truck to 500+ vehicles annually.
• Bronco Parts & Accessories Shop Online e-commerce store selling Ford Bronco parts, accessories, and Maxlider-branded merchandise including apparel. Supplemented by dedicated parts depot websites for F-150, Ranger, and Bronco models.
• Pre-Owned Classic Bronco and Truck Inventory Selection of pre-owned classic Ford Broncos and trucks available for purchase, with inventory changing daily based on acquisitions and restoration completions.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• MJR IndustriesflagshipStrategic or Co-development Partner · 1 January 2017Partnership with MJR Industries to build the 4-door Ford Bronco debuted at SEMA 2017. MJR Industries contributed to the most exotic Ford Bronco ever created.
• Roush PerformancecoreTechnology or IntegrationSponsors for 4-door Bronco build providing supercharger technology for Coyote 5.0L engine achieving 670 HP.
• Yukon Gear & AxlecoreTechnology or IntegrationProvided axle components for 4-door Bronco build.
• BFGoodrichcoreTechnology or IntegrationTire sponsor providing KO2 and KM3 tires for Bronco and Ranger builds.
• Currie IndustriescoreTechnology or IntegrationContributed rear end components for 4-door Bronco build.
• Brembo BrakescoreTechnology or IntegrationBrake components for high-performance 4-door Bronco build.
• Ford Country Henderson, NevadacoreChannel Partner/ Reseller/ DistributorFord dealership that purchased and sells Maxlider MX4 Rangers.
• BDS SuspensioncoreTechnology or IntegrationPremium 6" BDS suspension lift kits for Ranger and Bronco upfits. Only 6" Ranger lift kit in the US.
• Fox ShockscoreTechnology or IntegrationFox Racing coil-over shocks with external reservoirs for Ranger upfits.
• Vision WheelscoreTechnology or Integration18x9" MX4 wheels for Ranger upfit packages.
• United Pacific IndustriesflagshipStrategic or Co-development PartnerNIL8 Bronco custom build for United Pacific Industries. Top 10 Truck at SEMA Battle of the Builders 2018.
• Bowler PerformancecoreTechnology or IntegrationCustom 4R70W automatic overdrive transmission for NIL8 Bronco.
• Black Beard BroncoscoreTechnology or IntegrationCustom suspension design from scratch for NIL8 Bronco - 4-link front, 3-link rear with Fox coil-overs.
• Ford Motor CompanyflagshipOEM/ Whitelabel/ Licensing PartnerFord licensed drop-ship location enabling Maxlider to upfit and distribute Ford vehicles through Ford dealerships. Ford Motor Company announced 2021 Bronco and Ranger share a platform.
• Ford Motor CompanyflagshipOEM/ Whitelabel/ Licensing PartnerAuthorized drop-ship location with Ford Motor Company for commercial upfitting operations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Callaway Cars: Specialty vehicle manufacturer producing supercharged Corvettes and other performance vehicles, plus upfitting services for various brands. Overlap is high-end performance vehicle specialization and small-batch premium automotive production.
• Roush Performance: Established Ford performance company producing supercharged Mustangs, F-150s and Rangers with OEM-quality engineering. Comparable as a Ford-only upfitter with significantly broader scale, dealer channel and licensing footprint than Maxlider.
• Shelby American: Long-running specialty performance vehicle manufacturer producing Shelby-branded Mustangs and trucks via Ford dealer distribution. Overlap is in Ford-exclusive upfitting sold through authorized dealer networks with SEMA-level brand recognition.
• Hennessey Performance: Texas-based vehicle performance company tuning and upfitting trucks, SUVs and sports cars into higher-performance variants. Comparable bespoke vehicle upfitting of light-duty trucks with multi-brand (non-Ford-only) scale and pricing.

Others

• BDS Suspension: Aftermarket suspension lift kit manufacturer supplying core components (including 6-inch lift kits) for Maxlider's Ranger and Bronco upfits. Adjacent ecosystem supplier; also a documented Maxlider technology partner.

Direct peers

• ICON 4x4: Custom vintage 4x4 restoration shop rebuilding and re-engineering classic Ford Broncos, Chevrolet trucks, Toyota FJ40s and Land Rover Defenders with modern drivetrains. Closely comparable vintage-SUV restomod business model and customer persona.
• East Coast Defender: Custom restoration and upfitting shop focused on vintage Land Rover Defenders with modern drivetrains and luxury interiors. Directly analogous bespoke vintage-SUV customization model with similar pricing tiers and customer enthusiast base.
• Ringbrothers: Bespoke custom car builder renowned for award-winning restomod builds (often classic American muscle) at very high price points with SEMA-grade craftsmanship. Comparable as a small premium custom shop using tiered build packages and award-driven marketing.
• Gateway Bronco: Specialty restoration and customization shop focused on vintage Ford Broncos, offering rebuilt and modernized classic Broncos in a similar premium price band. Directly comparable as another Ford-only vintage Bronco restorer with national dealer network exposure.
• Velocity Restorations: Boutique vintage Ford Bronco and classic truck restoration firm offering frame-off builds with modern drivetrains, similar in service tiers and customer segment. Direct competitor in premium vintage Bronco restomod space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0kehgOavLrc8BOugznxpbQ?sub_confirmation=1
• Facebookfacebook.com/maxlidermotors
• Instagraminstagram.com/maxlidermotors
• LinkedInlinkedin.com/company/maxlider-brothers-customs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxlider Brothers Customs