URstore Custom Clothing

What URstore Custom Clothing does

URstore Custom Clothing is a Vancouver-based e-commerce platform for custom-designed apparel, accessories, and promotional products, operating since 2011 as URstore Enterprises Ltd. The company serves both B2B customers (companies, schools and educational institutions, sports teams and leagues, nonprofits and NGOs, government/professional associations) and B2C customers (individuals, informal groups, influencers and creators) across North America, with customers able to design single pieces with no minimum order quantity, place group orders, open branded online stores on demand, or run fundraising campaigns. Manufacturing is positioned as 'Made with pride in Canada,' and the business is privately held with no disclosed institutional funding, suggesting organic, founder-led growth over its 13-year operating history.

The core technology stack is a custom-built software platform with integrated production systems enabling mass customization from one piece to thousands, paired with advanced digital print and embroidery equipment supporting multiple decoration methods (screen printing, DTG, DTF, embroidery). Customer-facing technology includes a self-serve Online Design Tool (product selection, artwork upload and editing, text editing, names and numbers personalization), an Online Store builder, Group Order management that automates size/address/payment collection, and Everyday Shop / Pop-up Shop storefronts with unique URLs. The catalog spans hundreds of SKUs across T-shirts, hoodies and sweatshirts, jackets and outerwear, polos and shirts, headwear, bags, drinkware, and home/office items, drawing on blanks from Nike, Adidas, Under Armour, Champion, The North Face, Gildan, New Era, Stormtech, Comfort Colors, OGIO, Independent Trading Co., Koi, Biz Collection, and Coal Harbour.

URstore's revenue model is primarily transactional and direct: one-time custom apparel sales, group orders with quantity-based pricing up to 65% off, transaction fees on organizational online stores, fundraising service revenue, and gift cards sold in $25-$150 denominations. Pricing tiers are pay-as-you-go for individual and group orders, with quote-based pricing for larger bulk orders and bulk discounts kicking in at just 12 items. Go-to-market combines product-led growth (self-serve design and store tools), direct-to-consumer e-commerce, and a sales-assisted motion via 'URstore Pros' (phone, chat, email, Mon-Fri 8:30AM-5:00PM PST) for enterprise accounts, supported by content marketing, email, organic social, and an affiliate program. Headcount sits at 11-50 and no revenue, funding, or M&A figures are disclosed in the source data.

Name

URstore Custom Clothing

Legal name

URstore Enterprises Ltd.

Website

https://urstore.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

URstore Custom Clothing is a Vancouver-based e-commerce platform for custom-designed apparel and accessories, serving B2B (schools, sports teams, businesses, organizations) and B2C customers across North America with no-minimum on-demand production, group orders, and branded online stores.

Ownership category

akta.pro rank

Product category

Custom Apparel and Branded Merchandise

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Custom apparel printing
• Custom t-shirts online
• Branded merchandise stores
• Group order management
• On-demand decoration

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Sales: Direct sales of custom-printed T-shirts, hoodies, apparel, and accessories. Customers design their own products or select from branded items. One-time purchase model with no minimum order requirements.
2. Group Orders: Bulk orders for clubs, reunions, parties, holidays, and events with quantity-based pricing. Features wholesale pricing for larger groups.
3. Online Stores: On-demand e-commerce stores for organizations to sell branded gear. URstore provides the platform and handles fulfillment while store owners earn money.
4. Fundraising Services: Flexible fundraising options for schools, sports teams, organizations to raise money with custom apparel. Built-in fundraising tracking.
5. Gift Cards: Prepaid gift cards available in denominations of $25, $30, $50, $75, $100, and $150.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

URstore Custom Clothing is an online platform that lets customers design, decorate, and order custom apparel and accessories — including T-shirts, hoodies, sweatshirts, jackets, polos, shirts, headwear, bags, and drinkware — with no minimum order quantities. The company also enables businesses, schools, teams, and organizations to open free curated Pop-up and Everyday online stores for branded merchandise and fundraising, with URstore handling design, production (screen printing, DTG, DTF, embroidery), inventory, and shipping on-demand.

Product overview

URstore Custom Clothing is a Canadian custom apparel company offering a comprehensive platform for designing and selling custom T-shirts, hoodies, sweatshirts, polos, shirts, jackets, headwear, and accessories. The platform serves both B2C customers (via an Online Design Tool for individuals to design custom apparel) and B2B clients (via Online Stores, Everyday Shops, Pop-up Shops, Group Orders, and Fundraisers services). The core product portfolio includes custom T-shirts, hoodies & sweatshirts, jackets & outerwear, polos & shirts, headwear, and accessories. Key brands offered include Nike, Adidas, Under Armour, Champion, The North Face, Gildan, Comfort Colors, Independent Trading Co., Stormtech, Koi, and others. The company emphasizes no minimum orders, 4-day delivery on Quick Truck items, and group discount pricing up to 65% off.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-shirts Customizable T-shirts available in short sleeve, long sleeve, and performance styles for men, women, kids, and toddlers, decorated with custom artwork, logos, text, names, and numbers.
• Hoodies & Sweatshirts Customizable hoodies, crewnecks, zip-ups, and quarter-zip sweatshirts available in multiple styles for men, women, and kids, decorated with custom artwork and logos.
• Jackets & Outerwear Custom jackets and outerwear including vests, rain jackets, insulated/puffy jackets, fleece shackets, lightweight shells, and performance soft shell options for custom decoration.
• Polos & Shirts Customizable polo shirts and woven shirts in short and long sleeve styles for men and women, suitable for corporate, team, and event apparel.
• Headwear Embroidered and decorated hats and caps including adjustable caps, flat bill caps, stretch fit caps, bucket hats, visors, and beanies.
• Accessories Custom promotional accessories including bags, backpacks, drinkware (mugs, tumblers, water bottles), and home/office items.
• Gift Cards Prepaid digital gift cards redeemable on URstore purchases, available in denominations of $25, $30, $50, $75, $100, and $150.
• Online Design Tool Self-serve online design tool that lets individuals pick products, add or edit artwork and text, upload custom designs, and add names/numbers to create personalized apparel with no minimums.
• Online Store Platform Free B2B e-commerce platform enabling businesses, schools, teams, and organizations to open branded online stores with no inventory requirements; URstore handles orders, inventory, production, and shipping while the store owner earns a margin.
• Everyday Shops Free on-demand online shop service for organizations to sell all their branded gear one piece at a time with no minimums and no inventory risk.
• Pop-up Shops Curated time-limited online shop service designed for larger group orders, offering wholesale pricing and conversion into permanent Everyday Shops.
• Group Orders Online service for collecting sizes, addresses, and payments from groups for any occasion, with money management and shipping streamlined across multiple recipients.
• Fundraisers Fundraising service that lets organizations raise money and awareness with custom t-shirts, including design tools and built-in fundraising tracking for any cause.

Quantifiable outcome

• Up to 65% savings on group orders
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• NikecoreChannel Partner/ Reseller/ DistributorNike products available for custom decoration through URstore. Includes Nike performance apparel, Therma-FIT line, headwear, and accessories. Allows customers to customize Nike brand products with their own designs.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas products offered for custom decoration including performance polos, t-shirts, and athletic wear. UPF 50+ protection and other technical features available.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorUnder Armour performance apparel available for customization through URstore platform.
• ChampioncoreChannel Partner/ Reseller/ DistributorChampion brand products available for custom decoration including sweatshirts, hoodies, and athletic wear.
• The North FacecoreChannel Partner/ Reseller/ DistributorThe North Face products offered for customization including outerwear and performance jackets.
• GildancoreChannel Partner/ Reseller/ DistributorGildan brand blanks available for decoration including t-shirts, hoodies, sweatshirts in various fabric blends.
• New EramajorChannel Partner/ Reseller/ DistributorNew Era headwear including caps, snapback trucker caps, and performance headwear available for customization.
• StormtechmajorChannel Partner/ Reseller/ DistributorStormtech performance apparel and outerwear including waterproof jackets, fleece, and technical shirts available for decoration.
• Comfort ColorsmajorChannel Partner/ Reseller/ DistributorComfort Colors ring-spun cotton fleece products in soft-washed garment-dyed fabric available for customization.
• OGIOmajorChannel Partner/ Reseller/ DistributorOGIO brand bags and backpacks available for custom decoration.
• Independent Trading Co.majorChannel Partner/ Reseller/ DistributorIndependent Trading Co. premium sweatshirts and hoodies including wave wash triblend styles available for decoration.
• KoimajorChannel Partner/ Reseller/ DistributorKoi brand ultra-soft ring-spun cotton t-shirts and apparel available for customization.
• Biz CollectionmajorChannel Partner/ Reseller/ DistributorBiz Collection corporate apparel including shirts, polos, and business casual wear available for decoration.
• Coal HarbourmajorChannel Partner/ Reseller/ DistributorCoal Harbour outdoor and work apparel including soft shell jackets and performance wear available for customization.
• Better CottonminorStrategic or Co-development PartnerGildan partners with Better Cotton to improve cotton farming globally. Sustainable sourcing initiative mentioned for cotton products.
• OEKO-TEXminorStrategic or Co-development PartnerMultiple products carry OEKO-TEX Standard 100 certification ensuring they are free from harmful substances. Quality and safety standard.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Custom Ink: Largest US-based custom apparel platform for groups, teams, schools, and businesses. Closest direct competitor to URstore on online design tooling, no-minimum group orders, fundraising, and school/storefront flows.
• Spreadshirt: Global custom apparel marketplace allowing individuals and organizations to design and sell apparel with no minimums. Closely comparable on-demand model and self-serve design tooling.
• Printify: Print-on-demand marketplace connecting merchants to decoration partners. Comparable platform model for creators and SMBs, though Printify operates as a marketplace rather than a vertically integrated producer.
• SquadLocker: Custom team apparel platform serving schools and youth leagues with branded online stores and no-minimum reorders. Mirrors URstore's sports-team and school spirit wear storefront motion.
• Printful: Print-on-demand and custom apparel platform serving creators and businesses with integrated store fulfillment. Comparable technology positioning (custom platform + decoration capacity), though Printful is more DTC/creator-tilted.
• Bonfire: Custom apparel platform purpose-built for fundraising, groups, and creators with free campaign stores. Highly comparable to URstore on fundraiser and group-store mechanics and target audience.
• RushOrderTees: US custom apparel printer offering no-minimum screen printing, embroidery, and DTG with fast turnaround. Direct comparator on speed and decoration services for groups and small businesses.
• Teespring (now Spring): Custom apparel platform for creators and influencers to launch merchandise storefronts. Closely comparable influencer-vertical positioning and on-demand fulfillment model.

Broad incumbents

• Vistaprint (Cimpress): Parent of multiple custom products businesses including apparel. Significantly larger incumbent with broader product portfolio (print, signage, promo) that competes with URstore on SMB promotional and corporate swag orders.

Others

• DecoNetwork: B2B software/workflow platform for custom apparel decorators and print shops. Not a customer-facing competitor but an ecosystem enabler competing for the same decorator-tooling layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/URstoreOnline
• YouTubeyoutube.com/channel/UCM8nTel7XAqcJXDwEAFDExg/featured
• Facebookfacebook.com/URstoreCustomClothingCo
• Instagraminstagram.com/urstore_online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URstore Custom Clothing