LIMEX & PARTNER

What LIMEX & PARTNER does

Limex d.o.o. (operating as LIMEX & PARTNER) is a privately held Croatian IT company founded in 1992 and headquartered in Čakovec. The company develops, sells, and supports an integrated business software suite for small and medium-sized enterprises in Croatia, with modules covering sales and inventory, financial accounting, payroll, fixed assets, fiscal cash register, hospitality POS, optics and optometry, currency exchange, customs (LIMCAR), and INTRASTAT reporting. The software is built on Windows using Microsoft SQL Server as the underlying database, and the sales program offers a cloud-computing option that allows distributed locations to work on the same database in real time, with online synchronization as a fallback for sites that cannot deploy the cloud model. Beyond software, Limex sells finished computer hardware and consumer electronics, runs a hardware and software repair service that includes specialized laptop reballing, data recovery, and TeamViewer-based remote support, and offers web design, custom programming, and authorized electronic-waste collection.

The company's go-to-market is sales-led and entirely domestic: implementation begins with a business analysis and needs assessment, followed by module customization, end-user training, and ongoing advisory and technical support, delivered directly from Čakovec and remotely across Croatia. Revenue is generated through one-time perpetual software licenses priced per single-computer installation (typically 1,000-4,000 HRK per module, with a 7,500 HRK bundle), unit-priced repair and IT services (50-600 HRK per task), hardware sales, custom-development contracts, and web design projects. Specialized regulatory integrations — HNB certification for the Mjenjačnica currency exchange program, CEZIH ePomagala integration for the optics program, and direct message exchange with the Croatian Customs Administration via LIMCAR — constitute the company's most defensible assets and anchor its position with regulated Croatian SMBs. The company is owned by three members (Andrija Stričak, Ivan Novak, Mladen Lesjak) with Vjeran Stričak as Director, has a registered share capital of 30,000 HRK, and reports a customer base of "hundreds of users" with self-disclosed satisfaction of 90% on service speed and 95% overall.

Name

LIMEX & PARTNER

Legal name

Limex d.o.o.

Website

https://limex.limexcomp.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Limex d.o.o. (LIMEX & PARTNER) is a Croatian IT company founded in 1992 that develops and supports an integrated business software suite — covering sales, financial accounting, payroll, optics, currency exchange, customs, and INTRASTAT — for small and medium-sized enterprises across Croatia, complemented by hardware sales, IT repair, and web design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Donji Miholjac

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Licenses and Programs: Sale of business software programs as one-time licenses or packages. Programs are priced per installation (single computer) with cloud installations priced by agreement. Modules include sales, financial accounting, payroll, fixed assets, optics/optometry, currency exchange, customs, and more.
2. Computer Equipment Sales: Wholesale and retail sale of finished computers, computer components, and consumer/entertainment electronics.
3. IT Repair and Maintenance Services: Comprehensive hardware and software support including computer repair, laptop servicing, reballing of motherboard components, LCD screen repair, data recovery, printer repair, virus removal, system cleaning, networking, and TeamViewer-based remote servicing.
4. Custom Software Development: Custom programming services modifying existing programs or creating entirely new solutions based on client-specific requirements.
5. Web Design Services: Full-service web development including design, functionality, hosting, email setup, and content management training for website editors — delivered as a turnkey service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Limex d.o.o. develops and sells an integrated business software suite for Croatian small and medium-sized enterprises, covering sales/inventory, financial accounting, payroll, optics and optometry, currency exchange (HNB-certified), customs (LIMCAR), and INTRASTAT reporting. The company also sells computer hardware and consumer electronics, and provides IT repair services, custom software development, web design, and electronic waste disposal from its Čakovec headquarters.

Product overview

Limex d.o.o. is a Croatian IT company founded in 1992 offering an integrated business software suite built on SQL Server for Windows environments. The core product portfolio includes Program Prodaja (sales/inventory management), Program Financijsko Knjigovodstvo (financial accounting), Program Obračun Plaća (payroll), Program Optike i Optometrije (optical retail), Program Mjenjačnica (HNB-certified currency exchange), LIMCAR/Carinski Programi (customs), and INTRASTAT (EU trade reporting). Additional modules cover fixed assets, fiscal cash registers, cafe POS, production, forwarding, and more. The company also provides web design, IT repair services including reballing, custom software development, and electronic waste disposal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Program Prodaja (Sales Program) Advanced sales and inventory management system developed over 20 years, covering purchasing, production, sales, and warehouse tracking of goods, products, and materials with financial and quantity management. Supports cloud computing for real-time database access across distributed locations.

Quantifiable outcome

• 90% customer satisfaction with service speed
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• CEZIH (Centralni zdravstveni informacijski sustav RH / Central Health Information System of Croatia)coreTechnology or IntegrationLimex's specialized optics and optometry software integrates with CEZIH, the Central Health Information System of the Republic of Croatia, to enable retrieval, reservation, and delivery of medical aids through the ePomagala (e-Auxiliary Aids) subsystem. This integration allows optical businesses to directly connect to the national health system for processing medical aid prescriptions and deliveries.
• HNB (Hrvatska narodna banka / Croatian National Bank)coreOthersLimex's currency exchange software program 'Mjenjačnica' is certified by the Croatian National Bank (HNB). According to HNB decisions, all authorized currency exchangers are required to use HNB-certified programs for their exchange operations, effective from January 3, 2005. This regulatory certification is a prerequisite for legal operation in the currency exchange market segment.
• Croatian Customs Administration (Carinska uprava RH)coreTechnology or IntegrationLimex's LIMCAR customs application enables direct document creation and electronic message exchange with the Croatian Customs Administration directly from within the program. The application supports INTRASTAT reporting to the Croatian Bureau of Statistics, fulfilling mandatory EU trade reporting obligations for businesses engaged in cross-border trade with EU member states.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SAOP: Slovenian provider of accounting, payroll, and business management software for SMEs and accountants, with active presence in Croatia. Highly comparable to Limex's financial-accounting and payroll modules targeting the same SME accounting-office and end-user segment.
• Mlink: Slovenian ERP/accounting software vendor serving SMEs across the Adriatic region. Comparable to Limex in customer profile (regional SMBs) and product scope (accounting, invoicing, payroll), making it a head-to-head competitor in cross-border Croatian and Slovenian accounts.
• Omega Software: Serbian developer of business and accounting software (Omega, Pantheon in Serbia) serving SMEs in the wider Western Balkans. Comparable to Limex as a regional SMB accounting/ERP suite provider in an adjacent Balkan geography.
• Datalab (Pantheon): Slovenia-based developer of the Pantheon ERP suite, a direct regional competitor serving SMEs in Slovenia, Croatia, and the wider Adriatic/Balkan market with comparable accounting, sales, payroll, and production modules — overlapping most directly with Limex's integrated business software suite.
• Libusoft Cicom: Croatian software vendor specializing in financial management, payroll, and public-sector accounting solutions. Closely comparable to Limex in geographic focus (Croatia), SME/government customer base, and product emphasis on regulatory-compliant accounting and payroll.
• IN2: Croatian IT company providing business software, ERP, and document management solutions, with overlap to Limex in serving Croatian SMEs and public-sector organizations with integrated business applications.

Broad incumbents

• SAP Business One: Global incumbent ERP for small and mid-sized businesses, including local Croatian partners. Represents the upper-end competitive threat to Limex as Croatian SMEs scale and migrate from local vendors to globally recognized platforms.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP offering for small and mid-sized businesses, broadly competing with Limex's integrated business suite on accounting, sales, and inventory functionality — and increasingly threatening on-prem/Windows-stack vendors like Limex as SMBs migrate to cloud SaaS.

Regional players

• Combis: Croatian IT services and solutions provider offering cloud, infrastructure, and custom development to Croatian enterprises. A regional services peer to Limex on the IT services and custom software development side, though at a much larger scale and with an enterprise/SME hybrid focus.
• King ICT: One of the largest Croatian IT services and system-integration companies, providing hardware, managed services, and business software to enterprise and public-sector customers. Comparable to Limex on the IT services / hardware / support side, though operating at materially larger scale and serving a different (mid-market/enterprise) customer tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIMEX & PARTNER