TTP

What TTP does

TTP Media Group is a privately-held, Riyadh-headquartered creative communications and media group founded in 2013 that provides integrated marketing, branding, and digital campaign services to enterprise brands and government entities in Saudi Arabia. The group operates through a portfolio of wholly-owned subsidiaries — TTP Creative (advertising agency), TMD (marketing-as-a-service, acquired 2023), Hoku (production house), Ctrl (production services), ADX (media aggregator), TTP Academy (knowledge hub), and Directors Club (a 2024-launched platform connecting brands with creative directors) — covering the full value chain from strategy through production, activation, and creator-marketplace services.

The company's core offering is end-to-end campaign development spanning 360-degree integrated campaigns, strategic planning, key visual design, seasonal (notably Ramadan) campaigns, event management, brand activation, and influencer/KOL management. TTP differentiates on Saudi cultural fluency and has produced award-winning work for flagship clients including Al Rajhi Bank (multi-year rebranding), Tawuniya, Mobily, Zain, Sakani, Emkan Finance, Mrsool, 51Talk, and Abyan, earning multiple Effie Awards and MarCom Awards between 2024 and 2025.

TTP monetizes primarily through professional services fees — bespoke project-based engagements and multi-year retainer partnerships negotiated per-client — and acquires new business through a direct enterprise field sales motion supplemented by award recognition, case study publication, and referrals. The firm employs 101-250 staff, is founder-owned with no disclosed venture capital or private equity backing, and operates a single-country footprint within Saudi Arabia despite management of global influencer contracts.

Name

TTP

Legal name

TTP

Website

https://ttp.sa

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

TTP Media Group is a Riyadh-headquartered, privately-held creative communications agency and media group providing integrated marketing, branding, and digital campaign services to enterprise brands and government entities across Saudi Arabia.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Creative advertising services
• Integrated marketing campaigns
• Brand activation services
• Digital media production
• Event management

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Creative Agency Services: TTP provides integrated creative communication solutions including 360 campaigns, strategic planning, visual campaign design, seasonal campaigns, event management, brand activation, and promotional publishing services to enterprise clients on a project and retainer basis.
2. Long-term Partnership Retainers: The company maintains ongoing contractual relationships with key clients (e.g., Al Rajhi Bank, Tawuniya) through renewable partnership agreements, providing continuous creative and communication services under multi-year contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TTP is a Saudi Arabia-based, full-service creative communications agency that designs and executes integrated 360-degree advertising campaigns, brand strategies, and visual identities for enterprise and government clients. The firm operates a multi-entity group structure spanning creative advertising (TTP Creative), marketing-as-a-service (TMD), production (Hoku, Ctrl), media aggregation (ADX), and industry education (TTP Academy, Directors Club). It delivers end-to-end campaign work from strategic planning and creative design through production, media placement, influencer engagement, event management, and post-campaign analysis.

Product overview

TTP Media Group is a media group that establishes and invests in marketing and media companies. The portfolio includes TTP Creative (advertising agency), TMD (marketing as a service), Hoku (production house), Ctrl (production services), ADX (media aggregator), and TTP Academy (knowledge hub). The group also launched Directors Club (TDC) to connect brands with creative directors. Services offered include 360 campaigns, strategy work, key visual campaigns, seasonal campaigns, event management, long-term partnerships, and brand activation.

Differentiator

Problem solved

Functional benefit

Brands

• TTP Creative: Advertising agency within the TTP Group portfolio
• TMD
• Hoku
• Ctrl
• ADX
• TTP Academy
• Directors Club (TDC)
• The Marketing Department (TMD)

Products and services

• TTP Creative (Integrated Creative Campaigns) End-to-end creative advertising service offering 360-degree campaign design, strategic planning, visual identity development, and creative production for enterprise clients across banking, telecom, fintech, and government sectors in Saudi Arabia.
• Brand Activation Services Live, experiential brand activation campaigns including seasonal campaigns (e.g., Ramadan), event management, and audience engagement designed to translate brand strategy into physical and digital touchpoints.
• Strategic Brand Repositioning Consulting-led offering that repositions corporate identities and brand architectures for large organizations seeking market repositioning, including visual identity overhaul and long-term brand stewardship.
• TMD (Marketing as a Service) Outsourced marketing service providing social media management, content production, and digital marketing operations for brands, particularly SMEs and growth-stage companies.
• Hoku (Production House) Dedicated production arm delivering photo, video, and post-production services to support advertising campaigns and branded content for clients.
• Ctrl (Production Services) Specialized production services entity complementing Hoku to extend the group's content creation and execution capabilities.
• ADX (Media Aggregation)

Quantifiable outcome

• The Emkan 'Don't Take a Loan' campaign won the international Effie Award in the Socially Impactful Campaigns category
• +6 more outcomes

Named customers11 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Al Rajhi BankflagshipStrategic or Co-development PartnerLong-term partnership with Al Rajhi Bank for integrated communication projects including the bank's rebranding journey 'from the oldest to the newest bank' and the '#Integrated_Financial_Ecosystem' campaign. Partnership has been renewed multiple times across several years, demonstrating sustained strategic collaboration.
• Tawuniya (التعاونية)flagshipStrategic or Co-development PartnerAnnual partnership renewed for additional years. TTP executes communication projects for Tawuniya that enhance brand identity and audience engagement, including the 'Tameen Yuwajeh' and 'Tawuniya App' campaigns that won MarCom Platinum Awards.
• Emkan Finance (إمكان للتمويل)coreStrategic or Co-development PartnerStrategic partnership with Emkan Finance producing award-winning campaigns. The 'Don't Take a Loan' campaign won an international Effie Award in the Socially Impactful Campaigns category. The 'Market Reversal Message' campaign also won an Effie Award.
• Mobily (موبايلي)coreStrategic or Co-development PartnerOngoing creative partnership with Mobily including the 'Pioneering Network' Kingdom Tower campaign and 'Mofawwir Extreme' campaign which won two Effie Awards (Silver and Bronze). Also includes influencer campaign '#A_Pioneering_Network' with Yasseer AlHuzaimi.
• ZaincoreStrategic or Co-development PartnerCreative partnership for Zain's 'We covered all of Saudi Arabia with 5G' campaign featuring an innovative branded blanket product, e-commerce store, influencer activation, and main video — positioning Zain as the 5G coverage leader.
• Sakani (سكني)coreStrategic or Co-development PartnerPartnership with Sakani for app download campaigns resulting in over 450,000 downloads. The 'Sakani App' campaign won a MarCom Platinum Award.
• Ehsan Platform (منصة إحسان)minorGTM or Marketing PartnerCharitable campaign partnership with Ehsan Platform during Ramadan, collaborating with 'Half Million' brand to increase orphan sponsorships and care programs in Saudi Arabia.
• MBC GroupminorStrategic or Co-development PartnerMedia partnership for campaign airings during prime time Ramadan slots on MBC channel. Used by TTP for bold campaign launches including Al Rajhi Bank's repositioning campaign, which was the first such approach in the banking sector.
• Sheikh Al-Mutaq (الشيخ المطلق)minorStrategic or Co-development PartnerCollaboration with Sheikh Al-Mutaq for a Ramadan road safety awareness campaign ('Your driving breaks your fast') that leveraged religious authority to address reckless driving during fasting hours.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VMLY&R Middle East: Global creative and customer experience agency with established Middle East operations; competes with TTP for integrated creative mandates and digital transformation work with Saudi enterprise brands.
• Leo Burnett MEA: Global creative network with a major Middle East & Africa hub serving Saudi enterprise clients; comparable to TTP in offering integrated creative campaigns, brand strategy, and digital production for large regional brands.
• FP7 McCann Middle East: One of the largest creative agency networks in MENA, headquartered in the region with deep Saudi enterprise client coverage; competes directly with TTP for the same banking, telecom, and government mandates in Riyadh and across the Kingdom.
• TBWA\RAAD: Long-standing MENA-focused creative network with a strong Saudi presence and award-winning campaign portfolio; competes with TTP for major Saudi enterprise clients across banking, FMCG, and government verticals.
• Impact BBDO Middle East: Regional creative agency under the BBDO network with deep MENA roots and award-winning work across the region; competes with TTP for Saudi enterprise clients and similar Effie-level recognition.

Broad incumbents

• Havas Middle East: Global advertising network with creative, media, and health communications offerings across the Middle East; broader incumbent competing for Saudi enterprise integrated communications work where TTP also operates.
• Publicis Groupe Middle East: Global advertising holding group with multiple agency brands (Leo Burnett, Saatchi, Publicis) operating in the Middle East; a broader incumbent competitor to TTP across creative, media, and digital services in Saudi Arabia.
• Ogilvy Middle East: One of the world's largest advertising networks with a long-standing presence across the Middle East; broader portfolio than TTP but competes for many of the same Saudi enterprise creative mandates across sectors.
• Wunderman Thompson Middle East: Global creative, digital, and data agency with operations across the Middle East; competes with TTP for digitally-led creative campaigns and CRM-focused enterprise engagements in the Saudi market.

Others

• Serviceplan Group Middle East:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTP