My Dental Health

What My Dental Health does

My Dental Health is a privately-held, multi-location dental practice group headquartered in Sydney, New South Wales, Australia, operating two active clinics — Martin Place Dental Health (CBD, MLC Centre) and Pyrmont Dental Health — under the umbrella brands My Dental Health, Martin Place Dental Health, and Pyrmont Dental Health. A third location, Sydney Dental Health at Barangaroo, is listed as permanently closed. The group was founded in 2007 by principal dentist Dr Patrick Hoang Dang (B.D.S., University of Sydney, 2004) and operates with a staff of approximately 25, including 9-10 dentists with international qualifications (Sydney, Otago, Bristol, CSU, Iași) plus oral health therapists and a dental hygienist.

The practice delivers a comprehensive dental services portfolio spanning 16 quality-listed offerings across general dentistry (check-ups, cleanings, gum-disease treatment, root canal therapy), cosmetic dentistry (porcelain veneers, white composite fillings, teeth whitening), restorative and surgical dentistry (CEREC single-visit crowns, dental implants, crowns and bridges, oral surgery including wisdom-tooth extraction, TMJ/bruxism treatment), orthodontics (Invisalign), paediatric dentistry, and adjunct facial-aesthetic services (anti-wrinkle injections from A$6.45/unit). Underlying technology is digitally enabled but non-AI: DENTSPLY SIRONA's CEREC system produces in-clinic porcelain crowns in approximately 90 minutes via 3D scanning and on-site milling; Philips Zoom LED light-activated whitening whitens teeth up to eight shades in roughly 1 hour 45 minutes; digital X-rays and intra-oral photography support diagnostics; and HICAPS delivers electronic on-the-spot claims processing for participating private health funds including CBHS (preferred provider) and Bupa (Members First Platinum Network).

Commercially, My Dental Health is a fee-for-service direct-to-consumer dental practice monetising per-visit, per-procedure transactions via pay-as-you-go pricing (e.g., new-patient gap-free check-up and clean at A$245 without insurance, Zoom in-chair whitening at A$795, take-home trays at A$350, combined package at A$850). Acquisition is driven by same-day emergency appointments, complimentary Invisalign and implant consultations, targeted gap-free promotions for new patients and children, government-scheme participation (Child Dental Benefits Schedule bulk billing for eligible children 2-17), and preferred-provider relationships with CBHS and Bupa that route insured patients into the practice. The group reports serving over 30,000 patients and is multiple-time finalist in the City of Sydney Business Awards (Healthcare & Fitness Category, 2008, 2009, 2011, 2012, 2015) and a four-time winner of Alternative Media Group's "Best of Sydney — Best Dentist" (2008-2011).

Name

My Dental Health

Legal name

My Dental Health

Website

https://mydentalhealth.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

My Dental Health is a private Sydney-based dental practice group operating two clinics (Martin Place and Pyrmont) founded in 2007 by Dr Patrick Dang. It serves over 30,000 patients with general, cosmetic, restorative, surgical dentistry and aesthetic treatments.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry
• Dental implants
• Teeth whitening
• Orthodontic treatments

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Dental Services: Fee-for-service dental treatments including general dentistry, cosmetic dentistry, restorative procedures, oral surgery, and preventive care. Revenue is generated on a per-visit, per-procedure basis. Supports gap-free offers for health fund patients and government schemes including Child Dental Benefits Schedule (CDBS) and Medicare bulk billing for eligible children.
2. Teeth Whitening and Cosmetic Procedures: Cosmetic treatments including in-chair Zoom whitening ($795), take-home trays ($350), anti-wrinkle injections ($6.45 per unit). These represent additional revenue streams beyond core dental services, often offered as promotional specials.
3. Government Dental Schemes (CDBS): Bulk-billed services under the Australian Government's Child Dental Benefits Schedule, providing up to $1000 of dental benefits over two consecutive calendar years for eligible children aged 2-17 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

My Dental Health is a Sydney-based private dental clinic group that provides general dentistry, cosmetic dentistry, dental implants, Invisalign orthodontics, teeth whitening, oral surgery, root canal therapy, children's dentistry, TMJ treatment, and anti-wrinkle injections to individual patients. The group operates clinics in Martin Place (Sydney CBD) and Pyrmont, supported by in-clinic technologies such as CEREC, Philips Zoom, HICAPS, and digital X-rays.

Product overview

My Dental Health is a multi-location dental practice group operating three dental clinics in Sydney (Martin Place, Pyrmont, and formerly Sydney/Barangaroo). The practice offers a comprehensive portfolio of dental services organized around general dentistry as the core offering, supplemented by cosmetic dentistry procedures (veneers, whitening, white fillings), restorative treatments (Cerec Crowns, root canal therapy, crowns and bridges, dental implants), orthodontic services (Invisalign), oral surgery including wisdom teeth removal, children's dentistry, TMJ/bruxism treatment, and aesthetic medicine services (anti-wrinkle injections). The practice utilizes CEREC same-day crown technology and Philips Zoom! whitening systems. Special promotional packages include New Patient Special (gap-free check-up and clean) and Gap Free for Children programs. The group integrates HICAPS electronic health claims processing with major Australian health funds including Bupa and CBHS.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine preventive and restorative dental care including check-ups, cleans, fillings, and diagnostic assessments for individual patients in Sydney.
• Cosmetic Dentistry Aesthetic dental treatments such as veneers and smile makeovers aimed at improving the appearance of patients' teeth.
• Teeth Whitening Professional in-chair teeth whitening using the Philips Zoom system for patients seeking brighter teeth.
• Dental Implants Surgical placement of dental implants to replace missing teeth for adult patients.
• Invisalign Orthodontics Clear-aligner orthodontic treatment using Invisalign to straighten teeth for adult and teen patients.
• Root Canal Treatment Endodontic therapy to treat infected or damaged tooth pulp and preserve natural teeth.
• Oral Surgery Surgical dental procedures including tooth extractions and other oral surgery for patients requiring specialist intervention.
• Children's Dentistry Paediatric dental care including check-ups, preventative treatment, and education for children.
• TMJ Treatment Diagnosis and management of temporomandibular joint disorders affecting the jaw and associated muscles.
• Anti-Wrinkle Injections Cosmetic anti-wrinkle injection treatments administered by clinic practitioners for facial aesthetic purposes.
• CEREC Same-Day Crowns and Restorations In-clinic CAD/CAM-based CEREC production of crowns and other dental restorations, enabling patients to receive permanent restorations in a single visit.

Quantifiable outcome

• Teeth whitening up to 8 shades whiter in single Zoom session
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HICAPS (Multiple Health Funds)coreGTM or Marketing PartnerHICAPS is Australia's leading electronic health claims service. My Dental Health processes on-the-spot claims for members of participating health funds including Medibank, Bupa, HCF, nib, CBHS (preferred provider), and many others. This partnership eliminates the need for patients to queue at health fund branches and fill in claim forms, providing immediate convenience at point of service.
• CBHS Health Fund (Preferred Provider)coreChannel Partner/ Reseller/ DistributorMy Dental Health is a CBHS preferred provider at all three locations (Martin Place Dental Health, Pyrmont Dental Health, and Sydney Dental Health). Preferred provider status typically means enhanced benefits or reduced out-of-pocket costs for CBHS members at these practices.
• Bupa (Members First Platinum Network)coreChannel Partner/ Reseller/ DistributorMy Dental Health locations are part of the Bupa Members First Platinum Network, providing Bupa members with access to higher benefit amounts and more inclusive dental coverage compared to non-network providers.
• Oral and Maxillofacial Surgeon (Referral)minorStrategic or Co-development PartnerFor complicated wisdom teeth removal cases beyond the scope of general dentists, My Dental Health has a referral relationship with an oral and maxillofacial surgeon who performs the procedure. The dentist advises on the best option during consultation.
• Australian Dental Association (ADA)coreStrategic or Co-development PartnerAll My Dental Health dentists are members of the Australian Dental Association inc. and the ADA NSW Branch. This professional affiliation ensures adherence to the highest standards of dental practice and provides access to ongoing professional development, fact sheets, and clinical guidance.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Core Dental Group: Australian multi-site dental group operating in select metropolitan catchments. Comparable as an emerging peer with a multi-location, multi-dentist operating model targeting similar consumer demographics in urban settings.

Direct peers

• Pacific Smiles Group: ASX-listed dental practice group operating a network of branded dental clinics across Australia. Directly comparable as a multi-site, multi-dentist dental services operator with similar patient demographic and fee-for-service model.
• National Dental Care: Australian dental practice group with multiple clinics across multiple states. Directly comparable as a multi-site operator delivering general, cosmetic and specialist dentistry to consumer patients in metropolitan catchments.
• 1300SMILES: ASX-listed dental practice group operating clinics in Queensland, NSW, Victoria and SA. Directly comparable as a multi-site dental clinic operator with similar general/cosmetic service mix and consumer-direct model.
• Maven Dental Group: One of Australia's largest dental clinic networks, owned by Bupa. Directly comparable as a multi-location Australian dental group offering general, cosmetic and specialist dental services to consumer patients.

Broad incumbents

• HCF Dental: Health-fund-affiliated dental provider network with a preferred-provider model across Australia. Comparable as a broader incumbent leveraging health-fund relationships to compete for the same insured-patient demand pool.
• Medibank Dental: Health-fund-affiliated dental provider network operating clinics and preferred-provider arrangements across Australia. Comparable as a broader incumbent competitor leveraging insurance relationships to capture insured dental patients.
• Bupa Dental: Health-fund-owned dental network providing general and specialty dental services across Australia. Comparable as a broader incumbent player with overlapping services and preferred-provider relationships that compete directly for the same insured patient base.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mydentalhealth
• Facebookfacebook.com/mydentalhealth
• LinkedInlinkedin.com/company/my-dental-health

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dental Health