Dienstenthuis
Dienstenthuis is a Belgian household services company that delivers cleaning, laundry, cooking, and shopping assistance through the government-regulated dienstencheques voucher system, serving private households across Antwerp, Kempen, and Limburg with over 2,000 trained domestic workers.
- Company typePrivate
- Founded2006
- HeadquartersAntwerp, Belgium
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dienstenthuis does
Dienstenthuis is a Belgian household services company headquartered in Antwerp that delivers domestic help — cleaning, washing and ironing, cooking, and grocery shopping — through the government-regulated dienstencheques (service voucher) system. The company employs over 2,500 people, including more than 2,000 trained domestic workers (thuishulpen) and 70–80 office staff, organized across 23 offices in the Antwerp, Kempen, and Limburg provinces. Founded in 2006 in Turnhout (per company history referencing 20-year anniversary in 2026), Dienstenthuis operates as part of Groep Komeet, a diversified parent group encompassing five service voucher companies and approximately 3,400 colleagues across Flanders.
The business model is built on a regulated payment rail. Customers pay workers through Pluxee-issued service vouchers at €10 per hour, capped at 500 checks per user annually (400 at €10, 100 at €11). Self-employed persons and mothers returning from maternity leave receive 105 free checks. On top of each worked hour, Dienstenthuis levies a €1.20 administrative contribution that funds employee compensation, meal vouchers, training, workplace coaching, and safety programs; over 90% of service check value flows to worker wages. Distribution is direct-to-consumer, supported by a referral program offering €100 customer vouchers and €100–€500 worker premiums, local events and sponsorships (Summer Sessions, Kom op tegen Kanker), and SEO-optimized web presence. Government-set pricing and the licensed voucher infrastructure form the underlying commercial platform; the proprietary technology layer is minimal, with no disclosed AI, app, or API surface.
Dienstenthuis serves exclusively private households — retirees, working professionals, and individuals with limited mobility — in Flemish Belgium. Customer testimonials emphasize long-tenure relationships (multiple 12-year customers) and reliable worker continuity with replacement coverage during absences. The company has pursued inorganic and ecosystem growth: the February 2026 acquisition of Comfort Dienstencheques added 50+ workers in Limburg, the 2023 launch of Working Station created a social economy subsidiary for labor-market-distanced candidates, and partnerships with Zorgbedrijf Antwerpen, VDAB, and inclusive employment organizations have broadened the recruitment pipeline and adjacent service scope. Strategic positioning emphasizes a low administrative fee, dense local office footprint, and sustained investment in worker training and coaching.
Dienstenthuis firmographics
Firmographics- Name
- Dienstenthuis
- Legal name
- Dienstenthuis
- Website
- https://dienstenthuis.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dienstenthuis is a Belgian household services company that delivers cleaning, laundry, cooking, and shopping assistance through the government-regulated dienstencheques voucher system, serving private households across Antwerp, Kempen, and Limburg with over 2,000 trained domestic workers.
- Ownership category
- akta.pro rank
Dienstenthuis industry classification
Industry- Product category
- Domestic Household Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Private Households (814110)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)
Keywords
Where Dienstenthuis is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Dienstenthuis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Service Checks (Dienstencheques): Government-subsidized household services paid via service checks at €10 per hour. Customers purchase checks through Pluxee (Sodexo) and pay domestic workers one check per worked hour.
- Administrative Contribution Fee: €1.20 per worked hour administrative contribution fee, covering employee compensation packages, meal vouchers, training, workplace coaching, and safety training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard hourly rate via service checks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dienstenthuis product offering
Product offeringCore offering
Dienstenthuis delivers trained domestic helpers (thuishulpen) to Belgian private households for weekly or bi-weekly home assistance including cleaning, washing and ironing, cooking, and grocery shopping. Services are paid through the government-subsidized dienstencheques (service check) system at €10 per hour, plus a €1.20 per worked-hour administrative contribution, with the same worker assigned to each household with replacement coverage during absences.
Product overview
Dienstenthuis is a household services company operating in Belgium's service voucher (dienstencheques) system. The company offers a unified suite of home assistance services centered around five core offerings: Poetshulp (cleaning), Wassen en Strijken (washing and ironing), Koken (cooking), and Boodschappen Doen (shopping). Services are delivered by trained home helpers (thuishulpen) and paid through Pluxee (Sodexo) service vouchers at €10 per hour, plus a €1.20 administrative contribution. The company maintains offices across Antwerp, Limburg, and the Kempen regions with local consultants providing personalized matching and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Thuishulp (Home Help Services)
- Poetshulp (Cleaning Service) Professional home cleaning service including vacuuming, mopping, dusting, window washing, bed making, and kitchen and bathroom cleaning for Belgian private households.
- Wassen en Strijken (Washing and Ironing) Laundry and ironing service including washing machine loading and unloading, hanging clothes, sorting laundry, and ironing to perfection, delivered at customers' homes.
- Koken (Cooking Assistance) Meal preparation assistance including cooking complete meals, peeling potatoes, chopping vegetables, and preparing large portions for freezing at customers' homes.
- Boodschappen Doen (Shopping Service) Errand and grocery shopping service covering nearby stores, bakeries, and pharmacies within a 5km radius for private households.
Quantifiable outcome
- €1.20 administrative contribution per worked hour - one of the cheapest in the sector
- +1 more outcomes
Companies that use Dienstenthuis
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Dienstenthuis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dienstenthuis partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Comfort DienstenchequescoreAcquisition of Comfort Dienstencheques by Dienstenthuis Limburg. Welcomed 50+ new colleagues from Comfort.
- Ondernemers Voor een Warm België (OVWB)minorPartnership for equal opportunities focusing on digital inclusion, healthy nutrition, and culture. Collecting and donating refurbished laptops to children from disadvantaged families.
- Zorgbedrijf AntwerpencoreCollaboration to provide broader home services beyond household help. Refers customers needing home nursing, personal care, or transport to Zorgbedrijf Antwerpen's services.
- Vorm DCcoreTraining provider ensuring domestic workers are well-trained and qualified for their jobs.
- VDABcorePublic employment service important for recruitment of motivated domestic workers.
- Pluxee (Sodexo)coreIssuing company for service checks. Customers purchase checks through Pluxee to pay for household services.
- i-DiversominorLanguage training provider for Ukrainian workers to support integration in the workplace.
- KopaminorIntegration support partner for immigrant workers.
- VIBO De BremminorSocial economy partner providing internship places for people with disabilities.
- Het RekreatiefminorSocial economy partner for inclusive employment.
- vzw BerkenhofminorSocial economy partner for inclusive employment.
- Werkplek ArchitectenminorSocial economy partner for inclusive employment.
- jINCminorYouth employment organization - organized 'Boss for a Day' initiative where 17-year-old Quinten became CEO for a day.
- Working StationminorFounded by Dienstenthuis in 2023 to support people at a distance from the labor market through journey-based support.
- Summer SessionsminorAnnual city festival in Turnhout. Dienstenthuis sponsors the event and distributes free tickets to people in poverty through vzw 't AntWOORD.
- Kom op tegen KankerminorCancer research charity. Dienstenthuis organizes annual fundraising activities including pancake baking, sock sales, and 100km runs. Raised €8,000 in 2026.
- Pink RibbonettesminorRowing initiative for (ex-)breast cancer patients.
- Azulea CleaningminorPartner in UA@work project for recruiting Ukrainian refugees.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Dienstenthuis competitors and assessment
Company assessmentDirect peers
- Plus Otto: Belgian service voucher company focused on household cleaning and domestic help. Operates under identical regulatory and pricing framework as Dienstenthuis.
- Family Care: Belgian service voucher company providing household cleaning and personal care under the same dienstencheques regime. Directly comparable in business model, customer segment, and regulatory framework.
- Nivo Dienstencheques: Flemish provider of home help services via the dienstencheques system. Directly comparable operating model with similar customer and worker profiles.
- Atro Dienstencheques: Belgian dienstencheques provider operating in similar Flemish regions. Competes directly with Dienstenthuis for the same household customers and government-subsidized service voucher volume, with comparable service offerings and pricing.
- Multiserve: Flemish dienstencheques operator offering household help services through the same Pluxee (Sodexo) voucher system. Competes for the same pool of domestic workers and household customers in Belgium.
Broad incumbents
- Randstad Belgium: Major international staffing firm with Belgian household and domestic services exposure. Comparable in labor-supply business model, though operating at much larger scale across multiple verticals.
- Adecco Belgium: Global staffing leader with Belgian operations providing temporary and permanent placement across multiple sectors, including household services. Represents a broader incumbent that could expand more aggressively into the dienstencheques segment.
- Pluxee (Sodexo Benefits & Rewards): Issues the service checks used to pay for dienstencheques services, including all of Dienstenthuis's customer transactions. Functions as critical infrastructure partner and indirect incumbent in the Belgian household services value chain.
Others
- Groep Komeet: Parent company and consortium of 5 Belgian service voucher companies including Dienstenthuis. Useful as a structural reference for understanding consolidated scale across the Flemish market, but not an external peer.
Regional players
- Helan (formerly Bond Moyson): Belgian health and household services mutual organization offering family help and domestic services, particularly in Flanders. Comparable in serving the household customer segment though structured as a mutual rather than a commercial operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dienstenthuis social profiles
Digital presenceDienstenthuis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dienstenthuis leadership team
Management profileNumber of profiles
Profiles8 records
Dienstenthuis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dienstenthuis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dienstenthuis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dienstenthuis
What does Dienstenthuis do?
Dienstenthuis delivers trained domestic helpers (thuishulpen) to Belgian private households for weekly or bi-weekly home assistance including cleaning, washing and ironing, cooking, and grocery shopping. Services are paid through the government-subsidized dienstencheques (service check) system at €10 per hour, plus a €1.20 per worked-hour administrative contribution, with the same worker assigned to each household with replacement coverage during absences.
Is Dienstenthuis a public or private company?
Dienstenthuis is a private company. It is classified as corporate owned and is currently operating.
When was Dienstenthuis founded?
Dienstenthuis was founded in 2006. It employs 501 to 1,000 people.
Where is Dienstenthuis based?
Dienstenthuis is headquartered in Antwerp, Belgium, in the Europe region.
How does Dienstenthuis make money?
Two revenue lines are on record. Service Checks (Dienstencheques) is the primary driver. The others are administrative Contribution Fee.
Who are Dienstenthuis's main competitors?
Direct peers on record are Plus Otto, Family Care, Nivo Dienstencheques, Atro Dienstencheques and Multiserve. Broad incumbents are Randstad Belgium, Adecco Belgium and Pluxee (Sodexo Benefits & Rewards). Groep Komeet is listed as an others. Helan (formerly Bond Moyson) is listed as a regional player.
Does Dienstenthuis have an API?
No public API is recorded for Dienstenthuis.
What industry is Dienstenthuis in?
Dienstenthuis's product category is Domestic Household Services. Its primary akta.pro industry code is HLADAGAL, Private Duty Personal Care Agencies (Non-Medical Home Care Providers). Its NAICS code is 624120 and its SIC code is 7340.