B2B Wholesale UK

What B2B Wholesale UK does

Green & Home Ltd, operating as B2B Wholesale UK, is a UK-domestic trade-only wholesale distributor founded in 2001 and registered as a private limited company (Company No. 04204020). The company specialises in colourful, sustainable garden and home products, with a flagship Essential Watering Can range offered in five sizes (1L to 14L) across 15 colours. The product portfolio spans watering cans, water sprayers, water carriers, spare roses, indoor and outdoor pots (including pallet, prestige, and self-watering variants), saucers, point-of-sale display fixtures, thermometers, trade tools, homeware (clocks and sauna accessories), catering equipment, and a non-core line of IOT and sensor enclosures.

Operations run from a single distribution centre in Mildenhall, Suffolk, with the registered office in Hertford. The business operates a direct-to-trade e-commerce model with a minimum order value of £580 + VAT and a stated 2-4 week lead time. Customers are split between garden retailers (primary segment, including garden centres, nurseries, and outdoor living stores) and trade/DIY merchants (secondary segment). The company relies on its own website as the primary sales channel, supplemented by a downloadable catalogue hosted on Google Drive and brand content via a blog and "Our Story" pages. No third-party distributors, channel partners, or institutional investors are disclosed.

There is no proprietary technology, software platform, or AI/ML component referenced in the available source material. The business generates revenue through one-time wholesale product sales at unit prices, with higher-ticket bundled offerings in the form of POS display stands priced between approximately £900 and £1,895 + VAT. The company claims "millions of cans sold" over its operating history, which underpins its positioning as "The UK's most colourful Watering Cans" and "the nation's favourite."

Name

B2B Wholesale UK

Legal name

Green & Home Ltd

Website

https://b2bwholesale.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wholesale Garden and Home Products Distribution

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale garden products
• Trade distribution
• Watering cans
• Plant pots wholesale
• Garden accessories

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated through bulk sale of garden products including watering cans, pots, saucers, sprayers, water carriers, and related accessories to trade customers. The business operates on a trade-only basis with a minimum order threshold of £580 + VAT. Products are sold at wholesale prices with typical lead times of 2-4 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green & Home Ltd (trading as B2B Wholesale UK) is a UK trade-only wholesale distributor of sustainable garden and home products. The catalogue centers on the Essential Watering Can range (available in 1L to 14L sizes and 15 colours), complemented by pots, saucers, sprayers, water carriers, spare roses, thermometers, tools, clocks, sauna accessories, orchids, IOT/sensor enclosures, and point-of-sale display stands. Sales are restricted to trade customers with a minimum order value of £580 + VAT and a 2-4 week lead time.

Product overview

Green & Home Ltd operates as B2B Wholesale UK, a trade-only wholesale distributor established in 2001, specializing in sustainable garden and home products. The core product portfolio centres on the Essential Watering Can (available in 1L to 14L sizes across 15 colours), complemented by the full watering accessories range including Water Sprayers, Water Carriers, and Spare Roses. The pots and saucers category includes Indoor Pots, Planters, Pallet Pots, Prestige Pots, Self Watering Pots, and Saucers in various sizes. Point of Sale Display solutions include the Cylindro Pot and Saucer Display Stand and Capri Can and Sprayer Display Stand for retail merchandising. Additional product categories encompass Homeware (Clocks, Sauna Accessories), Orchids, IOT and Sensor Enclosures, Thermometers, Tools, and Clearance items. The company sells exclusively to trade customers with a minimum order value of £580 + VAT and 2-4 week lead times, distributing from their Mildenhall, Suffolk facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Watering Can
• Water Sprayers
• Water Carriers
• Spare Roses
• Indoor Pots
• Planters
• Pallet Pots
• Prestige Pots
• Self Watering Pots
• Saucers
• Cylindro Pot and Saucer Display Stand
• Capri Can and Sprayer Display Stand
• Wall Clocks
• Alarm Clocks
• Digital Clocks
• Sauna Accessories
• Orchids
• IOT and Sensor Enclosures
• Thermometers
• Tools

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Apta: UK designer and supplier of garden pots, planters, and indoor planters sold to garden centres, florists, and trade. Direct overlap on the pots and planters category that is core to Green & Home's assortment.
• Kelkay: UK-based wholesale distributor of garden aggregates, paving, pots, planters, and garden décor sold to garden centres and trade retailers. Directly comparable product mix (pots, planters, garden accessories) and identical B2B trade-only wholesale GTM motion.
• Town & Country: UK-based designer and wholesaler of gardening gloves, footwear, clothing and accessories distributed through garden centres and major retailers. Comparable B2B trade-only model and UK garden-centre customer overlap with Green & Home.
• Elho: European designer and manufacturer of pots, planters, and watering cans sold via garden centres and DIY chains. Directly comparable in the pots and watering cans categories that drive Green & Home's revenue.
• Smart Garden Products: UK-headquartered garden products company manufacturing and distributing lighting, décor, watering and growing products to garden centres and mass merchants. Comparable as a UK-focused garden products wholesaler selling watering, pots and outdoor décor to the same trade customer base.
• Gardman: One of the largest UK suppliers of garden and wild bird care products, selling through garden centres, DIY chains and online. Highly comparable as a UK garden wholesaler offering broad garden accessory assortments to trade buyers.
• Burgon & Ball: UK-based designer and wholesaler of garden tools and accessories sold through garden centres and trade. Comparable UK B2B trade-only distribution of garden products with strong garden centre channel presence.
• Bramblecrest: UK wholesaler of garden furniture, parasols, and outdoor accessories sold to garden centres and retail trade. Comparable UK B2B wholesale motion serving garden centre buyers with adjacent outdoor living and garden accessory ranges.

Broad incumbents

• Fiskars Group: Global consumer goods company owning Fiskars, Gerber, Wedgwood and Iittala, with a sizeable garden tools and outdoor category. Overlaps with Green & Home in watering and garden tools categories but competes as a multi-brand incumbent with global distribution.
• Scotts Miracle-Gro: Global leader in lawn and garden consumer products (Miracle-Gro, Scotts, Roundup). Competes for the same garden-centre shelf space and trade buyer relationships but at vastly larger scale and with a broader portfolio spanning growing media, chemicals and live goods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b2b-wholesale-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Wholesale UK