Multi Packaging Solutions
Multi Packaging Solutions is the specialty printing and packaging business unit of Smurfit Westrock, producing distinctive folding cartons, rigid boxes, tubes, labels, and decorative packaging for enterprise brands across healthcare, beauty, luxury, beverage, confectionery, and retail markets worldwide.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Multi Packaging Solutions does
Multi Packaging Solutions (MPS) is the specialty packaging and printing business unit of WestRock Company, which became part of Smurfit Westrock following the 2024 WestRock–Smurfit Kappa Group merger. Headquartered in New York, the unit operates globally across Brazil, China, India, Japan, Korea, Mexico, and Indonesia, employing 1,001–5,000 people. MPS combines specialty printing, structural design, and proprietary finishing techniques—including foils, holograms, and unique fibers—to produce distinctive folding cartons, rigid boxes, rigid tubes, labels, printed literature, gift/transaction cards, merchandising displays, and packaging automation services.
Its go-to-market is consultative direct enterprise sales into premium consumer brands across primary verticals of Healthcare, Home/Beauty/Personal Care, Luxury Packaging, and Retail/E-commerce, with secondary exposure to Beverage, Processed Food/Confectionery, Tobacco/Next-Generation Alternatives, Media/Electronics, and Gift Cards. Publicly named customers include Liberty Coca-Cola Beverages (sustainability-led paper multipack program displacing 200,000 lbs of plastic annually), Lindt Chocolatier (Advent Calendar packaging), Grey Goose (premium spirits packaging), and Jouer Beauty (compacted beauty packaging). Pricing is custom-quoted per project and is not publicly disclosed.
As a business unit inside Smurfit Westrock, MPS does not disclose standalone financials, fund independently, or maintain its own public reporting. Its differentiation rests on proprietary decorative IP, custom structural design, multi-technique printing capabilities (flexographic, screen, digital, gravure, inkjet) across a global manufacturing footprint, and brand-defining execution that has earned it industry recognition, including Package of the Year and Innovation of the Year at the 80th Annual North American Paperboard Packaging Competition in 2024.
Multi Packaging Solutions firmographics
Firmographics- Name
- Multi Packaging Solutions
- Legal name
- Multi Packaging Solutions (operating as a business unit/brand of WestRock Company)
- Website
- https://multipkg.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Multi Packaging Solutions is the specialty printing and packaging business unit of Smurfit Westrock, producing distinctive folding cartons, rigid boxes, tubes, labels, and decorative packaging for enterprise brands across healthcare, beauty, luxury, beverage, confectionery, and retail markets worldwide.
- Ownership category
- akta.pro rank
Multi Packaging Solutions industry classification
Industry- Product category
- Specialty Packaging and Printing
- NAICS
- Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)
- SIC
- Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)
- akta.pro primary industry
- Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
- akta.pro secondary industries
- Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK), Secondary & Multipack Packaging (IMALAHAB), Packaging Design & Labeling (MPAAAEAD), Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Multi Packaging Solutions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Multi Packaging Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
Multi Packaging Solutions product offering
Product offeringCore offering
Multi Packaging Solutions is WestRock's specialty packaging and printing business unit, designing and manufacturing distinctive folding cartons, decorative labels, rigid boxes, rigid tubes, gift cards, printed literature, and merchandising displays for enterprise consumer brands. It combines proprietary decorative technologies (foils, holograms, unique fibers) with complex construction and finishing techniques to deliver brand-defining packaging across healthcare, beauty, luxury, confectionery, beverage, and retail markets worldwide.
Product overview
Multi Packaging Solutions is WestRock's specialty packaging and printing division offering a portfolio of integrated packaging products and services. The core offering includes Specialty Folding Cartons, Decorative Technology, Labels, Printed Literature, Rigid Boxes, Rigid Tubes, and Gift Cards, supported by Merchandising Display Solutions and Packaging Automation Solutions. The company serves diverse markets including Beauty and Personal Care, Confectionery, Healthcare, Horticulture, Liquor/Spirits/Wine, Luxury Packaging, Media and Electronics, and Tobacco/Next Generation Alternatives. Their products combine ground-breaking construction and finishing techniques to produce interactive and engaging packaging solutions, with distinctive packaging and innovative design delivering award-winning results for prominent brands.
Differentiator
Problem solved
Functional benefit
Brands
- Specialty Folding Cartons: Complex multi-component folding carton solutions for distinctive brand packaging.
- Decorative Technology
- Labels
- Rigid Boxes
- Rigid Tubes
- Gift Cards
Products and services
- Specialty Folding Cartons
Companies that use Multi Packaging Solutions
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles2 records
Multi Packaging Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Multi Packaging Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liberty Coca-Cola BeveragesflagshipLocal Coca-Cola bottler partnered with WestRock to replace plastic multipack rings with paper packaging solution. The partnership enables Liberty Coca-Cola to replace 200,000 pounds of plastic per year with WestRock's paper packaging solution, demonstrating sustainable packaging innovation at scale.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Multi Packaging Solutions competitors and assessment
Company assessmentBroad incumbents
- Amcor plc: Global packaging giant with flexible, rigid and specialty packaging portfolios across healthcare, beauty and food end-markets, competing with MPS primarily in healthcare and premium consumer packaging.
- Sonoco Products Company: Large diversified paper-based packaging producer offering rigid paper containers, folding cartons and protective packaging across consumer and industrial end-markets overlapping with MPS.
Direct peers
- Toppan Holdings: Major Japanese decorative and folding-carton converter with strong healthcare, cosmetics and tobacco exposure, competing head-to-head with MPS in premium folding cartons and decorative packaging.
- Essel Propack: Specialty producer of laminated and plastic tubes serving oral care, cosmetics and pharma customers, with rigid-tube and decorative finishing capabilities comparable to MPS's rigid-tube product line.
- Quadpack: European beauty packaging specialist providing custom packaging solutions and decoration services for cosmetics and skincare brands, competing in MPS's core beauty and personal-care segment.
- CCL Industries: Global specialty label and packaging converter serving healthcare, beauty and consumer markets with decoration and printing capabilities that closely overlap with MPS's labels and folding-carton decorative offering.
- Berlin Packaging: Hybrid packaging supplier offering rigid containers, closures and decorative services for beauty, beverage and personal-care brands, overlapping with MPS's rigid-box and specialty bottle offerings.
- Graphic Packaging Holding Company: US paperboard and folding-carton converter serving food, beverage and consumer brands with similar paperboard conversion capabilities as MPS's specialty folding-carton business.
- Albea Group: Beauty and personal care packaging specialist offering rigid boxes, compacts, tubes and decoration for premium cosmetics brands, directly comparable to MPS's beauty/personal-care packaging portfolio.
- Avery Dennison: Global pressure-sensitive label and specialty materials producer with comparable label and decorative offerings for beauty, healthcare and consumer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Multi Packaging Solutions social profiles
Digital presenceMulti Packaging Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multi Packaging Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Multi Packaging Solutions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multi Packaging Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multi Packaging Solutions
What does Multi Packaging Solutions do?
Multi Packaging Solutions is WestRock's specialty packaging and printing business unit, designing and manufacturing distinctive folding cartons, decorative labels, rigid boxes, rigid tubes, gift cards, printed literature, and merchandising displays for enterprise consumer brands. It combines proprietary decorative technologies (foils, holograms, unique fibers) with complex construction and finishing techniques to deliver brand-defining packaging across healthcare, beauty, luxury, confectionery, beverage, and retail markets worldwide.
Is Multi Packaging Solutions a public or private company?
Multi Packaging Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Multi Packaging Solutions founded?
Multi Packaging Solutions was founded in 2004. It employs 1,001 to 5,000 people.
Where is Multi Packaging Solutions based?
Multi Packaging Solutions is headquartered in New York, United States, in the North America region.
Who are Multi Packaging Solutions's main competitors?
Broad incumbents on record are Amcor plc and Sonoco Products Company. Direct peers are Toppan Holdings, Essel Propack, Quadpack, CCL Industries, Berlin Packaging, Graphic Packaging Holding Company, Albea Group and Avery Dennison.
Does Multi Packaging Solutions have an API?
No public API is recorded for Multi Packaging Solutions.
What industry is Multi Packaging Solutions in?
Multi Packaging Solutions's product category is Specialty Packaging and Printing. Its primary akta.pro industry code is IMAMAHAB, Folding Cartons & Paperboard Packaging Converting, with a secondary code of IMALAJAK, Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes). Its NAICS code is 322212 and its SIC code is 2650.