Multi Packaging Solutions

Specialty Packaging and Printingmultipkg.com

Multi Packaging Solutions is the specialty printing and packaging business unit of Smurfit Westrock, producing distinctive folding cartons, rigid boxes, tubes, labels, and decorative packaging for enterprise brands across healthcare, beauty, luxury, beverage, confectionery, and retail markets worldwide.

Company typePrivate
Founded2004
HeadquartersNew York, United States
Headcount1,001–5,000
GTM typeB2B
OfferingHardware or Manufacturing

What Multi Packaging Solutions does

Multi Packaging Solutions (MPS) is the specialty packaging and printing business unit of WestRock Company, which became part of Smurfit Westrock following the 2024 WestRock–Smurfit Kappa Group merger. Headquartered in New York, the unit operates globally across Brazil, China, India, Japan, Korea, Mexico, and Indonesia, employing 1,001–5,000 people. MPS combines specialty printing, structural design, and proprietary finishing techniques—including foils, holograms, and unique fibers—to produce distinctive folding cartons, rigid boxes, rigid tubes, labels, printed literature, gift/transaction cards, merchandising displays, and packaging automation services.

Its go-to-market is consultative direct enterprise sales into premium consumer brands across primary verticals of Healthcare, Home/Beauty/Personal Care, Luxury Packaging, and Retail/E-commerce, with secondary exposure to Beverage, Processed Food/Confectionery, Tobacco/Next-Generation Alternatives, Media/Electronics, and Gift Cards. Publicly named customers include Liberty Coca-Cola Beverages (sustainability-led paper multipack program displacing 200,000 lbs of plastic annually), Lindt Chocolatier (Advent Calendar packaging), Grey Goose (premium spirits packaging), and Jouer Beauty (compacted beauty packaging). Pricing is custom-quoted per project and is not publicly disclosed.

As a business unit inside Smurfit Westrock, MPS does not disclose standalone financials, fund independently, or maintain its own public reporting. Its differentiation rests on proprietary decorative IP, custom structural design, multi-technique printing capabilities (flexographic, screen, digital, gravure, inkjet) across a global manufacturing footprint, and brand-defining execution that has earned it industry recognition, including Package of the Year and Innovation of the Year at the 80th Annual North American Paperboard Packaging Competition in 2024.

Multi Packaging Solutions firmographics

Firmographics

Name: Multi Packaging Solutions
Legal name: Multi Packaging Solutions (operating as a business unit/brand of WestRock Company)
Website: https://multipkg.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Multi Packaging Solutions is the specialty printing and packaging business unit of Smurfit Westrock, producing distinctive folding cartons, rigid boxes, tubes, labels, and decorative packaging for enterprise brands across healthcare, beauty, luxury, beverage, confectionery, and retail markets worldwide.
Ownership category
akta.pro rank

Multi Packaging Solutions industry classification

Industry

Product category: Specialty Packaging and Printing
NAICS: Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)
SIC: Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)
akta.pro primary industry: Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
akta.pro secondary industries: Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK), Secondary & Multipack Packaging (IMALAHAB), Packaging Design & Labeling (MPAAAEAD), Packaging & Product Brand Design (BPAFAEAG)

Keywords

Specialty folding cartons
Decorative packaging printing
Rigid box packaging
Healthcare packaging solutions
Luxury packaging solutions

Where Multi Packaging Solutions is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Multi Packaging Solutions business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Multi Packaging Solutions product offering

Product offering

Core offering

Multi Packaging Solutions is WestRock's specialty packaging and printing business unit, designing and manufacturing distinctive folding cartons, decorative labels, rigid boxes, rigid tubes, gift cards, printed literature, and merchandising displays for enterprise consumer brands. It combines proprietary decorative technologies (foils, holograms, unique fibers) with complex construction and finishing techniques to deliver brand-defining packaging across healthcare, beauty, luxury, confectionery, beverage, and retail markets worldwide.

Product overview

Multi Packaging Solutions is WestRock's specialty packaging and printing division offering a portfolio of integrated packaging products and services. The core offering includes Specialty Folding Cartons, Decorative Technology, Labels, Printed Literature, Rigid Boxes, Rigid Tubes, and Gift Cards, supported by Merchandising Display Solutions and Packaging Automation Solutions. The company serves diverse markets including Beauty and Personal Care, Confectionery, Healthcare, Horticulture, Liquor/Spirits/Wine, Luxury Packaging, Media and Electronics, and Tobacco/Next Generation Alternatives. Their products combine ground-breaking construction and finishing techniques to produce interactive and engaging packaging solutions, with distinctive packaging and innovative design delivering award-winning results for prominent brands.

Differentiator

Problem solved

Functional benefit

Brands

Specialty Folding Cartons: Complex multi-component folding carton solutions for distinctive brand packaging.
Decorative Technology
Labels
Rigid Boxes
Rigid Tubes
Gift Cards

Products and services

Specialty Folding Cartons

Companies that use Multi Packaging Solutions

Customer profile

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Multi Packaging Solutions technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Multi Packaging Solutions partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Liberty Coca-Cola BeveragesflagshipStrategic or Co-development PartnerLocal Coca-Cola bottler partnered with WestRock to replace plastic multipack rings with paper packaging solution. The partnership enables Liberty Coca-Cola to replace 200,000 pounds of plastic per year with WestRock's paper packaging solution, demonstrating sustainable packaging innovation at scale.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Multi Packaging Solutions competitors and assessment

Company assessment

Broad incumbents

Amcor plc: Global packaging giant with flexible, rigid and specialty packaging portfolios across healthcare, beauty and food end-markets, competing with MPS primarily in healthcare and premium consumer packaging.
Sonoco Products Company: Large diversified paper-based packaging producer offering rigid paper containers, folding cartons and protective packaging across consumer and industrial end-markets overlapping with MPS.

Direct peers

Toppan Holdings: Major Japanese decorative and folding-carton converter with strong healthcare, cosmetics and tobacco exposure, competing head-to-head with MPS in premium folding cartons and decorative packaging.
Essel Propack: Specialty producer of laminated and plastic tubes serving oral care, cosmetics and pharma customers, with rigid-tube and decorative finishing capabilities comparable to MPS's rigid-tube product line.
Quadpack: European beauty packaging specialist providing custom packaging solutions and decoration services for cosmetics and skincare brands, competing in MPS's core beauty and personal-care segment.
CCL Industries: Global specialty label and packaging converter serving healthcare, beauty and consumer markets with decoration and printing capabilities that closely overlap with MPS's labels and folding-carton decorative offering.
Berlin Packaging: Hybrid packaging supplier offering rigid containers, closures and decorative services for beauty, beverage and personal-care brands, overlapping with MPS's rigid-box and specialty bottle offerings.
Graphic Packaging Holding Company: US paperboard and folding-carton converter serving food, beverage and consumer brands with similar paperboard conversion capabilities as MPS's specialty folding-carton business.
Albea Group: Beauty and personal care packaging specialist offering rigid boxes, compacts, tubes and decoration for premium cosmetics brands, directly comparable to MPS's beauty/personal-care packaging portfolio.
Avery Dennison: Global pressure-sensitive label and specialty materials producer with comparable label and decorative offerings for beauty, healthcare and consumer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Multi Packaging Solutions financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Multi Packaging Solutions leadership team

Management profile

Number of profiles

Profiles2 records

Multi Packaging Solutions funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Multi Packaging Solutions M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Packaging Solutions

What does Multi Packaging Solutions do?

Is Multi Packaging Solutions a public or private company?

Multi Packaging Solutions is a private company. It is classified as corporate owned and is currently operating.

When was Multi Packaging Solutions founded?

Multi Packaging Solutions was founded in 2004. It employs 1,001 to 5,000 people.

Where is Multi Packaging Solutions based?

Multi Packaging Solutions is headquartered in New York, United States, in the North America region.

Who are Multi Packaging Solutions's main competitors?

Broad incumbents on record are Amcor plc and Sonoco Products Company. Direct peers are Toppan Holdings, Essel Propack, Quadpack, CCL Industries, Berlin Packaging, Graphic Packaging Holding Company, Albea Group and Avery Dennison.

Does Multi Packaging Solutions have an API?

No public API is recorded for Multi Packaging Solutions.

What industry is Multi Packaging Solutions in?

Multi Packaging Solutions's product category is Specialty Packaging and Printing. Its primary akta.pro industry code is IMAMAHAB, Folding Cartons & Paperboard Packaging Converting, with a secondary code of IMALAJAK, Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes). Its NAICS code is 322212 and its SIC code is 2650.