iCarry
iCarry is a Taiwan-based cross-border e-commerce marketplace aggregating 400+ souvenir and gift brands, serving travelers and overseas consumers with international delivery to 11+ countries.
- Company typePrivate
- Founded2016
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What iCarry does
iCarry (伴手禮專家, 'Taiwan Souvenir Experts') is a Taiwan-based cross-border e-commerce marketplace operated by 直流電通股份有限公司 (Direct Current Co., Ltd.), headquartered in Taipei and founded in 2016. The platform aggregates more than 400 Taiwan-origin souvenir and gift brands into a single storefront and serves two principal buyer segments: inbound travelers seeking convenient purchases before departure, and overseas consumers (including the Taiwanese diaspora) in 11-13 international markets who want access to authentic Taiwanese specialty goods. The company employs between 11 and 50 staff and operates as a private business.
The platform's core product is an aggregated brand marketplace combined with logistics infrastructure tailored to traveler behavior, including airport and hotel pickup points across Taiwan and a Flash Purchase (閃購有到禮) same-day shipping service for time-sensitive purchases. Beyond Taiwan gifts, iCarry has expanded its catalog to include a Japan souvenirs section, HALAL-certified products, and pet products, and has added E-tickets for attractions and experiences. Distribution extends beyond the direct storefront through partnerships with KLOOK, momo, Shopee, Asia Miles, Visa, and Alipay, providing access to traveler audiences, regional e-commerce demand, loyalty members, and cross-border payment flows.
The business model combines marketplace transaction commissions with direct product sales, monetizing the long tail of consumer purchases rather than enterprise contracts. Brand positioning as 'Taiwan Souvenir Experts' targets the niche intersection of travel, gifting, and diaspora consumption, and the company received the 2019 New Trade Award Silver as external validation of its cross-border trade approach. Geographic and category expansion has been incremental and organic, consistent with the small employee base and absence of disclosed external funding.
iCarry firmographics
Firmographics- Name
- iCarry
- Legal name
- 直流電通股份有限公司 (Direct Current Co., Ltd.)
- Website
- https://icarry.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iCarry is a Taiwan-based cross-border e-commerce marketplace aggregating 400+ souvenir and gift brands, serving travelers and overseas consumers with international delivery to 11+ countries.
- Ownership category
- akta.pro rank
iCarry industry classification
Industry- Product category
- Cross-Border Souvenir & Gift Marketplace
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Food and Beverage Retailers (445)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
- akta.pro secondary industry
- Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where iCarry is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
iCarry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales Commission: iCarry acts as a marketplace platform connecting customers with 400+ Taiwan gift brands. Revenue is generated through commissions on product sales made through the platform.
- Direct Product Sales: iCarry also sells products directly, particularly through the 'iCarry閃購有到禮' flash purchase section where they hold inventory for faster fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual gift products from various Taiwan brands |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
iCarry product offering
Product offeringCore offering
iCarry operates a cross-border online marketplace that aggregates 400+ Taiwanese souvenir and gift brands (pineapple cakes, pastries, tea, snacks, crafts) into a single storefront. Customers order online and receive purchases via Taiwan airport pickup, hotel delivery, Taiwan domestic shipping, or international direct shipping to 11+ countries. The platform supports multi-currency checkout and multiple languages, complemented by mobile apps and a same-day Flash Purchase (閃購有到禮) service.
Product overview
iCarry is a cross-border Taiwan souvenir/gift platform that aggregates over 400 popular Taiwanese brands (including 佳德糕餅, 裕珍馨, 微熱山丘, 阿聰師, 小潘蛋糕坊, 糖村, 海邊走走, 大黑松小倆口, 郭元益, etc.) into a unified marketplace. The core product enables travelers to purchase souvenirs online and receive them via airport pickup, hotel delivery, or international shipping to 12+ countries. Key service modules include the 閃購有到禮 (Flash Purchase) same-day delivery service, 電子票券 (E-Tickets) for experiences, and HALAL-certified product sections. The platform also offers dedicated apps for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- iCarry 伴手禮平台 (iCarry Souvenir Marketplace) Online marketplace aggregating 400+ Taiwanese souvenir and gift brands (pineapple cakes, pastries, tea, snacks, crafts) into a single storefront with multi-language and multi-currency checkout, supporting airport pickup, hotel delivery, Taiwan domestic shipping, and international delivery to 11+ countries.
- 閃購有到禮 (Flash Purchase Same-Day Shipping) Same-day or next-day delivery service for Taiwan-bound orders placed before 11:00 AM, enabling rapid fulfillment for airport and hotel pickup on Taiwan island.
- 機場提貨 (Taiwan Airport Pickup) Pickup service at Taiwan airports for online orders, allowing travelers to collect souvenirs upon arrival without carrying items during their trip.
- 旅店提貨 (Taiwan Hotel Pickup) Delivery service bringing online orders directly to guests' Taiwan hotels for convenient pickup during their stay.
- 海外直送服務 (International Direct Shipping) Global shipping service delivering Taiwan souvenirs directly to international addresses in 11+ countries/regions, enabling overseas customers to send Taiwan gifts without traveling.
- 電子票券 (iCarry E-Tickets) Digital ticket products for restaurants, accommodations, and water activities in Kenting, providing travel experiences alongside souvenir purchases.
- iCarry Mobile App Mobile application for iOS and Android that lets customers browse and purchase Taiwan souvenirs, manage orders, and access multi-language and multi-currency checkout on mobile devices.
Quantifiable outcome
- 800+ gift items available
- +2 more outcomes
Companies that use iCarry
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
iCarry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iCarry partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- KLOOKminorTravel platform partnership for cross-promotion of Taiwan travel gifts
- momominorE-commerce marketplace listing on momo platform
- YahoominorMarketing partnership for online visibility
- 萊爾富 (Hi-Life)minorConvenience store pickup partnership
- ShopeeminorE-commerce marketplace listing on Shopee
- HutchgominorTravel-related product partnership
- Asia MilesminorReward miles partnership for travel customers
- VisaminorPayment marketing partnership
- AlipayminorPayment method partnership for Chinese customers
- Shop.comminorE-commerce affiliate partnership
- EdenredminorEmployee benefit card partnership
- SF Express (順豐)corePrimary logistics partner for Taiwan and Asia delivery
- Black Cat (黑貓宅急便)coreTaiwan domestic delivery partner
- DHLcoreInternational logistics partner for USA, Canada, Australia, New Zealand, South Korea
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
iCarry competitors and assessment
Company assessmentDirect peers
- Tobox: Taiwan-based overseas purchasing agent service that buys products from Taiwan merchants on behalf of overseas customers and consolidates international shipments. Direct functional competitor in cross-border Taiwan-goods forwarding.
- Buyandship: Cross-border package forwarding and consolidation service originating from Hong Kong, enabling Asian consumers to purchase from overseas merchants. Comparable business logic: serving international buyers who want Asia-origin goods delivered to their home country via consolidated shipping.
- Pinkoi: Taiwan-founded design and lifestyle goods marketplace operating across Taiwan, Japan, Thailand, and other Asian markets. Directly comparable as a multi-seller Asian marketplace aggregating local creator brands for cross-border buyers, serving a similar Taiwanese diaspora and gift-giving use case.
Broad incumbents
- Rakuten: Japan-headquartered global e-commerce marketplace with cross-border programs for Japanese and Asian goods internationally. Operates at much greater scale and broader category scope but competes for the same cross-border Asian souvenir buyer cohort.
- Shopee: Sea Group's leading Southeast Asian e-commerce marketplace with significant Taiwan presence and cross-border seller programs. Comparable as a broader multi-seller marketplace, though at much larger scale and without specialization in Taiwan-origin souvenir gifting.
- Tmall Global: Alibaba's cross-border import platform bringing international brands into mainland China. Comparable cross-border marketplace DNA serving Asian consumers, though iCarry competes rather than partners in the Taiwan-origin direction.
- momo (富邦媒體科技): Largest Taiwan-based multi-category e-commerce platform owned by Fubon Group. Directly comparable as a Taiwan marketplace platform — also listed as iCarry's distribution partner — but operates across all retail categories rather than specializing in cross-border souvenirs.
- PChome: Taiwan's pioneering online retailer with broad assortment including food/grocery categories and international shipping capabilities. Comparable as a Taiwan-headquartered multi-seller e-commerce operator serving cross-border Taiwan buyers.
Others
- Strawberrynet: Hong Kong-origin international retailer of Asian cosmetics and specialty gift items with worldwide shipping. Operates a similar cross-border niche model but with single-brand sourcing rather than a marketplace aggregation model.
Emerging players
- KLOOK: Asia-leading travel activities and experiences platform. Already a marketing partner of iCarry, KLOOK's e-commerce experiments (vouchers, attractions) overlap with iCarry's evolving experiential ticket vertical — making it both partner and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iCarry social profiles
Digital presenceiCarry financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCarry leadership team
Management profileNumber of profiles
iCarry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCarry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCarry
What does iCarry do?
iCarry operates a cross-border online marketplace that aggregates 400+ Taiwanese souvenir and gift brands (pineapple cakes, pastries, tea, snacks, crafts) into a single storefront. Customers order online and receive purchases via Taiwan airport pickup, hotel delivery, Taiwan domestic shipping, or international direct shipping to 11+ countries. The platform supports multi-currency checkout and multiple languages, complemented by mobile apps and a same-day Flash Purchase (閃購有到禮) service.
Is iCarry a public or private company?
iCarry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iCarry founded?
iCarry was founded in 2016. It employs 11 to 50 people.
Where is iCarry based?
iCarry is headquartered in Taipei, Taiwan, in the Asia region.
How does iCarry make money?
Two revenue lines are on record. Product Sales Commission is the primary driver. The others are direct Product Sales.
Who are iCarry's main competitors?
Direct peers on record are Tobox, Buyandship and Pinkoi. Broad incumbents are Rakuten, Shopee, Tmall Global, momo (富邦媒體科技) and PChome. Strawberrynet is listed as an others. KLOOK is listed as an emerging player.
Does iCarry have an API?
No public API is recorded for iCarry.
What industry is iCarry in?
iCarry's product category is Cross-Border Souvenir & Gift Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller), with a secondary code of CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 45942 and its SIC code is 5961.