What Buy&Ship does

Buy&Ship is a Hong Kong-headquartered cross-border e-commerce enabler, founded in 2014 as Buyandship Limited, operating a parcel forwarding consolidation service and a proxy shopping service that together let consumers in Asia purchase from overseas marketplaces and e-commerce sites that do not directly ship to their home market. Its product surface consists of two core services - overseas shipping consolidation (weight-based, starting at HK$24 per pound with free multi-country consolidation) and overseas proxy shopping (service fee as low as 6% of product price) - plus optional protection plans (Buy&Ship Plus, Shopping Protection) and a member community with group buying. The company runs a self-operated network of 11 overseas warehouses across 10 source regions (Japan, Korea, US Portland, Canada, UK, China, Taiwan, Italy, Thailand, Australia) and distributes through 400+ pickup points in Hong Kong and through official marketplace integrations with Mercari, JDirectItems Auction / Yahoo Japan, and eBay US.

The platform is described as AI and robotics-enabled, with AI applied to process automation (order processing, warehouse classification) and dynamic shipping pricing, and the company has flagged further AI integration as a Series C use of funds alongside global M&A and US expansion. GTM is product-led / self-serve, with a website and iOS/Android app; monetization is usage-based across shipping fees, proxy service commissions, fuel surcharges (HK$1/lb on selected lanes), protection add-ons (3% of declared value for Buy&Ship Plus), and promotional partnerships such as Mox Bank. Funded primarily through venture capital (Series A 2017/2019, Series B 2023/2024, Series C first close January 2026 totaling roughly US$32.5M disclosed), the company has signalled preparations for a public listing while continuing expansion across Southeast Asia and planning US market entry. Customer disclosures cite 1.8-3M registered members and 12M+ cumulative packages handled (one January 2026 source reports 100M+ cumulative packages handled), with reference customers drawn from Hong Kong cross-border online shoppers, collectors of trading cards and anime merchandise, and value-conscious consumers.

Name

Buy&Ship

Legal name

Buyandship Limited

Website

https://buyandship.today

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Buy&Ship is a Hong Kong-based cross-border e-commerce enabler founded in 2014 that offers overseas parcel consolidation and proxy shopping services to Asian consumers who want to purchase from international marketplaces. Its platform integrates with Mercari, JDirectItems/Yahoo Japan, and eBay, and is backed by a network of 11 overseas warehouses and 400+ pickup points across 12 markets.

Ownership category

akta.pro rank

Product category

Cross-border parcel forwarding and proxy shopping services

NAICS

Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

Keywords

• Cross-border parcel forwarding
• Proxy shopping services
• International shipping consolidation
• Overseas e-commerce logistics
• Parcel forwarding platform

Headquarters

HQ city

Tsuen Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Proxy Shopping Service Fee: Service fee charged for proxy shopping assistance - 6% of product price with 200 yen cap, 90 yen minimum for items under 1,500 yen. Handles language barriers, overseas payment processing, and seller communication.
2. International Shipping Fees: Revenue from shipping fees calculated by actual weight. Base rate from HK$24 per pound for self-pickup points, with additional charges for different delivery methods. Fuel surcharges of HK$1 per pound apply for certain regions.
3. Shipping Protection Plans: Buy&Ship Plus upgrade option charged at 3% of declared value with minimum HK$24 fee. Provides enhanced protection up to US$52,000, free returns service, and 90-day return window.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Buy&Ship provides cross-border parcel forwarding and proxy shopping services that enable Hong Kong consumers to purchase from overseas e-commerce platforms. The company operates 11 overseas warehouses across 10 countries/regions, consolidates packages from multiple origins into a single shipment, and offers integrated proxy purchasing through official partnerships with major marketplaces including Mercari, eBay, and JDirectItems Auction. Pricing is based on actual weight starting at HK$24/lb, with optional shipping protection up to US$52,000 in coverage.

Product overview

Buy&Ship operates as an AI and robotics-powered cross-border e-commerce enabler with two core services: overseas shipping consolidation (海外集運服務) and proxy shopping (代購服務). The platform integrates with major marketplaces including Mercari, JDirectItems Auction, and eBay through official partnerships. Users can ship from 10 countries/regions via 11 overseas warehouses to Hong Kong, with free package consolidation and weight-based pricing starting at HK$24/lb. Add-on protection services (Buy&Ship Plus, Shopping Protection) provide coverage up to US$52,000. The ecosystem includes a member community for social shopping, group buying features, and a network of 400+ pickup points. Founded in 2014, the company serves 3 million registered users across 12 countries with operations in 10 regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Overseas Shipping/Consolidation Service (海外集運服務) International shipping consolidation service that allows users to ship packages from 10 countries/regions (Japan, Korea, US, UK, Canada, China, Taiwan, Italy, Australia, Thailand) to Hong Kong, with free package consolidation across multiple origins and weight-based pricing starting at HK$24/lb.
• Overseas Proxy Shopping Service (海外代購服務) Proxy purchasing service for Japanese, Korean, US, UK, and Canadian websites, with service fees as low as 6% and support for platforms like Rakuten, Mercari, and ZOZO. Handles language barriers, overseas payment processing, and seller communication on behalf of customers.
• Buy&Ship Plus (Shipping Protection) Premium shipping protection upgrade charged at 3% of declared value (minimum HK$24), offering coverage up to US$52,000 for lost packages, 30% of shipping cost plus US$100 for damaged packages, and free 90-day return service for packages shipped to US, UK, Canada, Australia, and Japan warehouses.
• Shopping Protection (購物保障) Protection service for proxy purchases covering 7-day free returns, 100% reimbursement for lost packages (including product price and service fees), and compensation for damaged items.
• Mercari Proxy Shopping Service Official partnership proxy shopping service for Japan's largest C2C marketplace Mercari, enabling Hong Kong users to purchase Mercari items with service fees capped at 6% (200 yen maximum). Buy&Ship serves as the official cross-border shipping partner handling over 50 million listed items.
• JDirectItems Auction Proxy Shopping Service Official partnership proxy bidding and purchasing service for Japanese Yahoo Auction platform (JDirectItems Auction), Japan's largest online auction platform with over 50 million items. Users can browse and purchase through Buy&Ship's platform with transparent pricing.
• eBay Proxy Shopping Service Official eBay partnership proxy shopping service for the US eBay marketplace, supporting Buy It Now purchases for collectible cards (Pokémon TCG, sports cards), toys, vintage clothing, and fashion items. Promotional code HK726B98 offers 2% discount on eBay proxy orders.
• Group Buying Service (團購優惠) Group purchasing service offering discounted prices on popular overseas products, allowing members to buy at reduced rates through collective buying power.

Quantifiable outcome

• 93% increase in customer sign-ups in 2023
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• MercariflagshipStrategic or Co-development Partner · 19 June 2024Official partnership with Japan's largest C2C marketplace enabling integrated proxy shopping. Buy&Ship serves as official partner providing cross-border shipping for Mercari users in Hong Kong, handling over 50 million listed items daily.
• JDirectItems Auction (Yahoo Japan)coreStrategic or Co-development PartnerOfficial partnership for Japanese Yahoo Auction platform providing integrated proxy shopping for over 50 million products. Users can browse and purchase through Buy&Ship's platform with transparent pricing.
• eBay UScoreStrategic or Co-development PartnerOfficial partnership launched in 2024 for US eBay proxy shopping, enabling Hong Kong users to purchase trading cards, collectibles, vintage items, and other products from US sellers through Buy&Ship.
• Mox BankminorGTM or Marketing PartnerPromotional partnership offering exclusive benefits to Mox credit card holders including free shipping coupons, cashback rewards up to HKD1,500, and 0% foreign transaction fees for overseas purchases.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stackry: US-based parcel forwarder offering tax-free shopping addresses, package consolidation and forwarding to international destinations; comparable service model that Buy&Ship would compete with in any US launch.
• comGateway: Asia-based parcel forwarding and proxy shopping service offering US-to-Asia shipping consolidation; competes head-to-head with Buy&Ship on consolidated US warehouse forwarding into Hong Kong and Southeast Asia.
• Forward2Me: UK-based parcel forwarding service offering free sign-up, consolidation and international shipping from a UK warehouse address; closest European peer to Buy&Ship given Buy&Ship's UK Ashford warehouse and cross-border consolidation model.
• Tenso (TenGroup / BEENOS): Japan-headquartered cross-border parcel forwarding and proxy-buying service operated by BEENOS; the dominant Asian parcel forwarder and the most direct competitor to Buy&Ship across Japan-to-Asia shipping and Rakuten/Yahoo Auction proxy purchases.

Emerging players

• Hoperoo: Asia-Pacific parcel forwarding and consolidation platform offering warehouse addresses in multiple countries; comparable to Buy&Ship on multi-warehouse consolidation for individual cross-border shoppers in the region.
• Spriiit: Cross-border e-commerce fulfillment and forwarding service focused on Asian-origin sellers; overlaps with Buy&Ship's proxy-shopping and consolidation offerings for an emerging-market seller/buyer audience.

Broad incumbents

• MyUS: Established US parcel forwarder with longer operating history and broader global delivery footprint; comparable consolidation and forwarding model but with much greater scale and longer-tenured brand in cross-border shopping.
• Shipito: US-headquartered international parcel forwarding and package forwarding service with consolidated shipping and concierge shopping; offers similar cross-border address/proxy services at greater maturity than Buy&Ship.
• Rakuten Group (Global Express / International Shipping): Rakuten's logistics arm operates cross-border parcel forwarding and fulfillment from Japan; overlaps with Buy&Ship's Japan proxy-shopping flows and represents both a partnership counterparty and a competitive threat.
• 4PX Express: Large Chinese cross-border e-commerce logistics provider offering fulfillment, warehousing, and global parcel delivery; competes with Buy&Ship as a much larger infrastructure-heavy incumbent in the same cross-border flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buyandship.today
• Instagraminstagram.com/buyandship.goodies
• LinkedInlinkedin.com/company/www-buyandship-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buy&Ship