Wolflube Equipment

What Wolflube Equipment does

Wolflube Equipment is a privately held LLC and US subsidiary of Brazilian conglomerate Lupus Group, founded in 2013 and headquartered in Fort Pierce, Florida. The company manufactures and distributes fluid handling equipment — including grease guns, oil pumps, fuel pumps, hose reels, nozzles, meters, and tanks — with production based in Italy and a catalog of more than 985 SKUs. End markets span automotive, fleet, agriculture, mining, and general industrial applications across North America (US, Canada, Mexico), Europe (UK), and South America (Brazil).

The business operates a hybrid go-to-market combining direct-to-customer e-commerce with a multi-vertical third-party distributor network. Digital assets include an online store and a 3D product catalog intended to support specification and visualization of fluid handling components. Pricing mechanics are consistent with industrial equipment distribution: per-unit hardware sales across consumables, accessories, and capital components, with relationship-driven pricing for fleet and dealer accounts.

Wolflube positions itself as a one-stop supplier for fluid management solutions, leveraging the Lupus Group's 50+ years of category experience as a reputational and sourcing asset. The operating footprint is lean (11-50 employees), reflecting a subsidiary distribution model on top of the parent's manufacturing base rather than a standalone vertically integrated manufacturer. There is no disclosed revenue, no public funding history, and no M&A activity, consistent with a privately capitalized subsidiary operating within a larger corporate group.

Name

Wolflube Equipment

Legal name

Wolflube Equipment, LLC

Website

https://wolflube.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolflube Equipment is a US-based subsidiary of Brazilian conglomerate Lupus Group that manufactures and distributes fluid handling equipment — grease guns, pumps, reels, nozzles, and tanks — to automotive, fleet, agricultural, mining, and industrial customers across the Americas and the UK.

Ownership category

akta.pro rank

Product category

Fluid Handling Equipment

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Industrial Machinery and Equipment Merchant Wholesalers (423830), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013), General Industrial Machinery & Equipment (3560)

akta.pro industry

PRIMARYTLAKAOAL

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYCRAFAHAD

Automotive Parts, Tires & Workshop Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYIMAHANAG

Pump & Compressor Packages (Skids, Booster Sets)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Pumps & Compressors (Fluid & Gas Handling)

Keywords

• Fluid handling equipment
• Lubrication equipment
• Grease pumps
• Fuel dispensing systems
• Hose reels

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fluid Handling Equipment Sales: Primary revenue from selling pumps, hose reels, nozzles, meters, tanks, and accessories for handling diesel, gasoline, oil, grease, DEF, water, and other fluids. Products sold as one-time purchases with various configurations and voltage options.
2. Complete Dispensing Kits: Revenue from pre-configured dispensing kits that bundle pumps, reels, hoses, nozzles, and meters together, offering complete fluid management solutions for specific applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wolflube Equipment manufactures and distributes a comprehensive line of fluid handling equipment used to dispense, transfer, and measure grease, oil, diesel exhaust fluid (DEF), fuel (diesel, gasoline, biodiesel, kerosene), and air. The portfolio spans pumps (diaphragm, electric, manual), automatic and closed hose reels, digital and mechanical fuel meters, automatic and manual fuel nozzles, fuel dispensing kits (wall-mounted and portable), double-wall storage tanks, oil drainers and dispensers, fire-resistant hose reel cabinets, and related accessories. Products are sold individually or as bundled kits to automotive service shops, fleet operators, farms, mining operations, and industrial customers through a distributor network and direct e-commerce.

Product overview

Wolflube Equipment is a physical equipment manufacturer and distributor offering a comprehensive line of fluid handling equipment. The product portfolio is organized into core categories: Grease Equipment (air-operated pumps, grease guns, hose reels, nozzles, and custom kits), Oil Equipment (pumps, control handles, hose reels, meters, drainers, dispensers), DEF Equipment (pumps, nozzles, hose reels, meters, kits for Diesel Exhaust Fluid), Fuel Equipment (AC/DC/Manual pumps, nozzles, hose reels, meters, kits for Diesel, Gasoline, Kerosene, Biodiesel), Air Equipment (regulators, hose reels, hoses), and Water Equipment. These products work together as complete fluid management solutions - for example, a typical setup might combine a pump, hose reel, meter, and nozzle. The company also offers complementary accessories (fittings, swivels, insulators, splash guards) and tanks. The portfolio includes branded product lines such as F550/F555/F560 hose reels and various diaphragm pump models. Wolflube operates as a subsidiary of Lupus Group, with headquarters in Fort Pierce, Florida and manufacturing facilities in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Grease Equipment Complete line of grease handling equipment including air-operated pumps (40:1 to 70:1 ratios), grease guns, hose reels, nozzles, and custom kits for 35 lbs pails, 120 lbs and 400 lbs drums. Designed for automotive shops, industrial lubrication operations, and heavy equipment maintenance.
• Oil Equipment Comprehensive oil dispensing and transfer equipment including air-operated pumps, control handles, hose reels with and without hoses, oil meters (digital and mechanical), drainers, dispensers, and a complete accessories range. Used by automotive service shops and industrial operations for oil change and fluid management.
• DEF Equipment Diesel Exhaust Fluid (DEF) handling equipment including tote kits, drums, pumps (AC/DC and manual diaphragm pumps), nozzles, hose reels, meters, and accessories. Targeted at fleets and commercial vehicle operations requiring DEF handling for emissions compliance.
• Fuel Equipment (Diesel, Gasoline, Kerosene, Biodiesel) Wide range of premium fuel nozzles and complete fuel handling solutions including AC, DC and manual pumps, meters, nozzles, hose reels, kits and accessories for diesel, gasoline, biodiesel, and kerosene. Used by automotive dealerships, fleet operations, agriculture, and industrial facilities.
• Air Equipment Air handling equipment including air hose reels, air hoses, filter regulators and lubricators, air accessories, and breathers. Used in shop and industrial compressed air applications.
• Hose Reels (F550, F555, F560, CS500 Series) Automatic and closed hose reels for fuel, oil, air, water and DEF applications. Features double arms, galvanized swiveling 90-degree joints, powder coated paint, Viton seals, universal hose stop, and max working pressure of 145 PSI. Equipped with Wolflube synthetic rubber 1SC hose and zinc plated steel fittings.
• Diaphragm Pumps Air-operated diaphragm pumps in aluminum and polypropylene materials for oil, diesel, water, DEF and chemicals. Double-acting design delivers continuous flow with operating pressure 29–116 PSI and free flow rates from 14.5 gpm to 185 gpm depending on model and port size.
• Fuel Meters (Digital and Mechanical) Digital and mechanical fuel meters for precise fluid measurement. Digital meters use oval gear technology; mechanical meters available in 3 and 4 digit versions. Compatible with gasoline, diesel, water, and wiper fluid at flow rates up to 32 gpm.
• Automatic and Manual Fuel Nozzles Complete line of automatic fuel nozzles (1/2 to 1.1/2 inch) featuring no-pressure-no-flow self-sealing technology that prevents drip and flow when disconnected. Multiple color options and hook variants available; flow rates from 11 gpm to 132 gpm. Manual nozzles also offered.
• Fuel Kits (Wall Mounted and Portable) Pre-configured complete fuel dispensing kits including wall-mounted and portable options. Available in 12V, 110V, and 220V configurations with various flow rates (13–18 gpm). Bundles include pump, hose, nozzle, and meter combinations for turnkey dispensing.
• Wolflube Tanks Double wall metal tank kits with capacities of 300 and 500 gallons, complete with 5:1 pump, 50 ft hose reel, and digital meter. Used for bulk fluid storage and dispensing at fleet, agricultural, and industrial sites.
• Oil Drainers and Dispensers Air-operated oil drainers with capacities from 17.2 to 23.8 gallons. Include suction and drain units with recovery basins and pre-chambers for waste oil collection in service shop environments.
• Hose Reel Cabinets Fire-resistant cabinets for secure storage of petroleum hose reels, available in models accommodating 4, 6, or more reels. Features ergonomic design and customizable solutions for fleet and industrial sites.
• Accessories (Fittings, Insulators, Swivels, Splash Guards) Complete range of fluid handling accessories including swivel connections, breakaway connections, 90-degree connections, insulators, splash guards, spout replacements, and foot valves. Used to customize and complete fluid handling setups.
• 3D Catalog Interactive 3D digital catalog of all Wolflube products available for online browsing, serving as a digital product reference for distributors and customers.

Quantifiable outcome

• Free shipping for orders $2,500+ within continental US
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lupus GroupcoreOthers · 1 January 2013Wolflube Equipment is a subsidiary of Lupus Group, founded 53 years ago with over 75% market share in South America. Wolflube was established in the US in 2013 to extend the parent company's expertise and reputation to the global market. Lupus Group provides industry experience, brand heritage, and market positioning to Wolflube.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Piusi: Italian manufacturer of fluid handling equipment — fuel transfer pumps, DEF/AdBlue equipment, lubrication systems, and hose reels. Closely comparable to Wolflube given shared Italian manufacturing heritage and overlapping product/customer base.
• Graco Inc. Leading US-based manufacturer of fluid handling equipment — pumps, hose reels, meters, and dispense systems for lubrication, paint, and industrial fluids. Direct head-to-head competitor across Wolflube's grease, oil, DEF, and fuel product lines.
• Bennett Pump: Manufacturer of fuel dispensers and pumping equipment for retail fuel stations and commercial fleets. Comparable to Wolflube in the fuel dispensing kit and dispenser product lines.
• Fill-Rite: Tuthill Corporation brand specializing in fuel transfer pumps, flow meters, and dispensing equipment for diesel, gasoline, and DEF. Direct overlap with Wolflube's fuel and DEF equipment lines for fleet and ag customers.
• Husky Corporation: Manufacturer of fuel nozzles, vapor recovery systems, and fluid handling equipment for fuel stations and industrial sites. Direct competitor in Wolflube's automatic fuel nozzle and fuel dispensing categories.
• Great Plains Industries (GPI): Manufacturer of fuel and fluid flow meters, hand pumps, and dispensing equipment. Directly comparable to Wolflube's digital and mechanical fuel meter product category.
• Lincoln Industrial: SKF-owned brand specializing in lubrication equipment including grease guns, pumps, hose reels, and meters. Directly competes with Wolflube's grease and oil equipment categories in automotive and industrial service shops.
• Samson Group: European manufacturer of industrial pumps and fluid handling equipment serving automotive, chemical, and industrial markets. Comparable scale and product overlap with Wolflube's diaphragm pump and pump package portfolio.
• Alemite: SKF-owned lubrication equipment manufacturer producing grease guns, pumps, meters, and dispense systems. Direct competitor in automotive and industrial lubrication, with overlapping SKUs in Wolflube's core catalog.
• SPATCO: US-based fluid handling solutions provider specializing in fuel and lubricant storage, dispensing, and management systems for fleet and industrial customers. Direct competitor for Wolflube's tank, dispensing kit, and fleet fluid management offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wolflube
• YouTubeyoutube.com/@WolflubeUSA
• Facebookfacebook.com/wolflubeequipment
• LinkedInlinkedin.com/company/wolflubeequipment
• Instagraminstagram.com/wolflube

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolflube Equipment