IELTS.Live
IELTS.Live is a Dhaka-based web platform that offers AI-evaluated and expert-reviewed IELTS practice tests, Cambridge Volume content, and paid preparation courses for international students and immigration candidates globally.
- Company typePrivate
- Founded2016
- HeadquartersDhaka, Bangladesh
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What IELTS.Live does
IELTS.Live is a web-based English-language test preparation platform focused on the IELTS exam, founded in 2016 and operating from Dhaka, Bangladesh with 51-100 employees. The company delivers authentic computer-delivered practice across all four IELTS modules (Listening, Reading, Writing, Speaking) through three exam formats: individual IELTS Practice Tests, official Cambridge Volume Tests covering IELTS 8-17 (Academic and General Training), and full IELTS Mock Tests with timing and scoring replication. Assessment is delivered through two parallel tracks — AI-powered instant evaluation (Writing and Speaking, scored across the official IELTS criteria with band prediction and improvement tips) and human expert evaluation by IELTS-trained reviewers — supplemented by an AI Smart Tutor for personalised feedback and an English Health Check diagnostic for baseline assessment.
The business model is freemium B2C with multiple monetisation layers: a free tier offering limited practice materials; premium subscriptions granting full access to courses, mock tests, analytics, Smart Tutor, and webinars; paid structured courses (IELTS Writing Foundation A2 at $106/month, IELTS Writing Intensive C1 at $74/month); and standalone AI or expert evaluation services. Payments are processed via SSLCommerz and bKash, and the platform is GDPR compliant with Standard Contractual Clauses for cross-border data. Distribution is global and self-serve via web browser with Google OAuth onboarding, supported by content marketing (blog, YouTube, Facebook), SEO for IELTS-intent queries, and live webinars. Target customers are primarily international students seeking university admission in the UK, Australia, Canada, and the USA, and professionals pursuing skilled-worker visas and immigration, with secondary audiences in general English learners and global career candidates. The company is privately held, bootstrapped, and registered in England and Wales with no disclosed venture funding, M&A activity, or institutional ownership.
IELTS.Live firmographics
Firmographics- Name
- IELTS.Live
- Legal name
- IELTS Live
- Website
- https://ielts.live
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IELTS.Live is a Dhaka-based web platform that offers AI-evaluated and expert-reviewed IELTS practice tests, Cambridge Volume content, and paid preparation courses for international students and immigration candidates globally.
- Ownership category
- akta.pro rank
IELTS.Live industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)
- akta.pro secondary industry
- Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)
Keywords
Where IELTS.Live is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Markets served
IELTS.Live business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Sales: Sale of structured IELTS preparation courses including Foundation and Intensive programs
- Premium Subscription: Full access to all courses, mock tests, analytics, Smart Tutor, webinars, and premium features with automatic renewal
- Freemium Model: Free plan provides limited practice materials and basic tests; premium features require paid subscription
- Writing and Speaking Evaluation Services: Paid evaluation services for IELTS Writing and Speaking with AI or Expert reviewers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IELTS Writing Foundation (A2) - Two Month Program targeting Band 6 with weekly 2 live classes, Q&A Support System, and Real Score Improvement System |
| Subscription | Monthly | IELTS Writing Intensive Course - One Month Program for C1-Level with guided learning and autonomous writing |
| Freemium | Pay-as-you-go | Free Plan - Limited practice materials, basic tests, and selected resources |
| Subscription | Annual | Premium/Paid Plans - Full access to all courses, mock tests, analytics, Smart Tutor, webinars, and premium features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IELTS.Live product offering
Product offeringCore offering
IELTS.Live is a web-based, computer-delivered IELTS preparation platform that combines authentic Cambridge-style practice tests, AI-powered writing and speaking evaluation, expert human-reviewed assessments, and structured paid courses. It covers all four IELTS modules (Listening, Reading, Writing, Speaking) for both Academic and General Training candidates and sells premium subscriptions, courses, and evaluation services on a freemium basis to individual learners worldwide.
Product overview
IELTS.Live is a comprehensive, all-in-one web-based IELTS preparation platform that combines authentic computer-delivered practice tests, AI-powered evaluation tools, and expert-led courses. The platform's core offerings include three types of exam simulations (IELTS Practice Test, Cambridge Volume Test, and IELTS Mock Test) covering all four IELTS modules (Listening, Reading, Writing, Speaking). Assessment is delivered through four evaluation services: IELTS Writing AI Evaluation, IELTS Writing Expert Evaluation, IELTS Speaking AI Evaluation, and IELTS Speaking Expert Evaluation — all producing band score breakdowns and improvement recommendations. Structured preparation is supported by two paid courses (IELTS Writing Foundation A2 and IELTS Writing Intensive Course) and a free Smart Tutor AI tool. Learners can also self-assess with an English Health Check diagnostic test, attend Live Webinars, and access a Blog with regularly updated IELTS preparation articles. The platform is accessible globally via computer and mobile browsers and operates on a freemium model with both free and premium subscription plans.
Differentiator
Problem solved
Functional benefit
Companies that use IELTS.Live
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
IELTS.Live technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
IELTS.Live partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
IELTS.Live competitors and assessment
Company assessmentOthers
- PTE Academic (Pearson): Competing English proficiency test with its own prep platform. Adjacent because growing adoption of PTE could divert candidates away from IELTS preparation entirely.
Direct peers
- IELTS Buddy: Free IELTS prep resource with lessons, sample answers, and practice tests targeting the same international student and immigration candidates. Operates with a similar content/SEO-led acquisition model.
- IELTS Simon: IELTS-focused prep resource with model answers, lessons, and writing/speaking feedback. Operates in the same IELTS-only niche with a content-led model targeting band 7+ candidates.
- E2Language: Specialized online IELTS preparation platform with live classes, AI scoring, and band-focused courses. Closely overlaps IELTS.Live's mix of live instruction, AI evaluation, and AI-powered tools targeting the same candidate personas.
- Magoosh: Online test prep platform offering IELTS, TOEFL, GRE, and other standardized exam preparation. Competes directly with IELTS.Live on self-serve, AI- and video-based IELTS prep with similar subscription pricing.
- IELTS Liz: Long-running IELTS prep site offering lessons, practice tests, and YouTube-based instruction. Targets the same student and immigration candidate segments with free content monetized to premium courses.
Emerging players
- Duolingo English Test: AI-delivered English proficiency test accepted by an expanding list of universities. An emerging alternative to IELTS whose growth could shift the candidate pool across competing test prep ecosystems.
Broad incumbents
- IDP IELTS Prep: Official IELTS co-owner offering free and paid prep resources, practice tests, and Master Classes. Direct competitor leveraging brand authority from co-ownership of the IELTS test.
- Cambridge English (Official): Cambridge Assessment English, co-owner of IELTS, offers official practice materials and certified preparation resources. A key incumbent whose licensed content IELTS.Live redistributes.
- Road to IELTS (British Council): Official British Council IELTS preparation platform with licensed content, sample tests, and interactive exercises. The most authoritative incumbent in the category and a direct alternative to IELTS.Live's offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IELTS.Live social profiles
Digital presenceIELTS.Live compliance and trust
Trust signalCompliance1 record
IELTS.Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
IELTS.Live leadership team
Management profileNumber of profiles
IELTS.Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IELTS.Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IELTS.Live
What does IELTS.Live do?
IELTS.Live is a web-based, computer-delivered IELTS preparation platform that combines authentic Cambridge-style practice tests, AI-powered writing and speaking evaluation, expert human-reviewed assessments, and structured paid courses. It covers all four IELTS modules (Listening, Reading, Writing, Speaking) for both Academic and General Training candidates and sells premium subscriptions, courses, and evaluation services on a freemium basis to individual learners worldwide.
Is IELTS.Live a public or private company?
IELTS.Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IELTS.Live founded?
IELTS.Live was founded in 2016. It employs 51 to 100 people.
Where is IELTS.Live based?
IELTS.Live is headquartered in Dhaka, Bangladesh, in the Asia region.
How does IELTS.Live make money?
Four revenue lines are on record. Course Sales are the primary driver. The others are premium Subscription, freemium Model and writing and Speaking Evaluation Services.
Who are IELTS.Live's main competitors?
PTE Academic (Pearson) is listed as an others. Direct peers are IELTS Buddy, IELTS Simon, E2Language, Magoosh and IELTS Liz. Duolingo English Test is listed as an emerging player. Broad incumbents are IDP IELTS Prep, Cambridge English (Official) and Road to IELTS (British Council).
Does IELTS.Live have an API?
No public API is recorded for IELTS.Live.
What industry is IELTS.Live in?
IELTS.Live's product category is Online Test Preparation. Its primary akta.pro industry code is EDAIAEAD, Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.), with a secondary code of EDAMAFAD, Live Online Language Tutoring & Small-Group Classes. Its NAICS code is 611691 and its SIC code is 8200.