What Fanplay Technology does

Fanplay Technology (FANPLAY TECHNOLOGY PRODUÇÕES E EVENTOS LTDA.) is a Brazil-based digital entertainment platform, founded in 2017 and headquartered in Barueri/Santana de Parnaíba, São Paulo, that connects music artists with fans through live-streamed concerts, on-demand video, virtual meet-and-greets, branded merchandise, and community features. The platform is built on a stack of third-party infrastructure: Wix for the web front-end, Vimeo for video delivery, PayPal for global payments in over 100 currencies, and Amazon for Fanshop e-commerce hosting, with LGPD and PCI-DSS compliance certifications. The core product suite comprises Live Streaming, Streaming On-Demand, Fanshop merchandise, Meet & Greet sessions, Blog editorial content, Membros fan membership, Merchandising Combos (ticket-plus-product bundles), Online Experiences, and a Music Forum.

Fanplay serves two primary customer segments: musicians and bands seeking to monetize digital performances and engage fans directly, and music fans seeking exclusive access to artists. The company monetizes via a 20% service fee on ticket sales (artists retain 100% of gross ticket revenue minus this fee), merchandise unit sales through Fanshop, transaction-based meet-and-greet and online experience fees, and on-demand content access. The named artist roster of approximately 15 performers (e.g., Toquinho, Jorge Vercillo, Aline Barros, Jota Quest, Israel Novaes, Beto Dourah, Letícia & Vanessa, Márcia Fellipe, Blitz, Dudu Nobre, María Escobar, Afonso Nigro) skews toward established Brazilian music genres — MPB, Sertanejo, Gospel, Forró, Pop Rock, and Samba.

The business is operated as a privately held Brazilian limited liability company with 11–50 employees and no disclosed external funding rounds, M&A activity, or institutional investors. Go-to-market relies on a hybrid product-led, community-led, and event-driven motion: artists self-serve to schedule shows and upload content, fans discover and purchase access via web and mobile (iOS, Android) channels, and Fanplay promotes events through owned social media (Instagram, Facebook, Twitter, YouTube), email newsletters, and the on-platform blog. Partnerships with ECAD (royalty collection), UBC (composers' union), Vimeo, PayPal, Amazon, Wix, and Google/Facebook OAuth underpin the operational stack. No AI/ML capabilities, no patents, and no awards or regulatory actions are disclosed.

Name

Fanplay Technology

Legal name

FANPLAY TECHNOLOGY PRODUÇÕES E EVENTOS LTDA.

Website

https://fanplay.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanplay Technology is a Brazil-based digital platform founded in 2017 that enables musicians to monetize live-streamed concerts, on-demand video, virtual meet-and-greets, and branded merchandise for fans, charging a 20% platform fee on ticket sales and operating with 11–50 employees and no disclosed external funding.

Ownership category

akta.pro rank

Product category

Live Music Streaming

NAICS

Music Publishers (51223), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)

akta.pro secondary industries

Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Live music streaming
• Artist monetization platform
• Fan engagement platform
• Music merchandise ecommerce
• Virtual concert events

Headquarters

HQ city

Santana De Parnaíba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Live Streaming Ticket Sales: Platform charges 20% service fee on ticket sales for live streaming events. Artists receive 100% of ticket revenue minus this platform fee.
2. Merchandise Sales (Fanshop): E-commerce sales of artist-branded merchandise including notebooks, Bluetooth speakers, power banks, hoodies, backpacks, and USB keychains.
3. On-Demand Content: Video on-demand streaming of past live shows and performances available to fans who purchase access.
4. Meet & Greet Sessions: Virtual meet-and-greet events where fans pay to have online interactions with artists.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fanplay Technology operates a digital entertainment platform that broadcasts live-streamed concerts and on-demand performances from Brazilian and Latin music artists. Artists use the platform to self-serve schedule events, upload content, and monetize through ticket sales, while fans purchase access to live streams, on-demand videos, virtual meet-and-greet sessions, and artist-branded merchandise through the FanShop e-commerce store. The platform retains a 20% service fee on ticket transactions and supports global payment processing in 100+ currencies.

Product overview

Fanplay is a digital platform for musical entertainment and fan-artist engagement, consisting of a core live streaming and on-demand video platform with integrated add-on modules. The core offering includes Live Streaming for real-time performances and Streaming On-Demand for recorded content. The platform extends its ecosystem through FanShop (e-commerce merchandise store), Meet & Greet (virtual artist interactions), Blog (editorial content), Membros (fan membership), Music Forum (community discussions), and Merchandising Combos (bundled ticket-plus-product sales). Artists receive 100% of ticket revenue minus a platform/service fee, and can monetize through global ticket sales, merchandise, and virtual experiences. The platform processes international payments via PayPal in over 100 currencies.

Differentiator

Problem solved

Functional benefit

Brands

• Fanshop: E-commerce section selling artist merchandise including notebooks, Bluetooth speakers, power banks, backpacks, keychain USB drives, and clothing.

Products and services

• Live Streaming Real-time broadcast of musical performances and events, enabling artists to monetize shows through ticket sales with global reach and interactive on-screen fan participation.
• Streaming On-Demand Video-on-demand library of recorded live performances, music video clips, and exclusive artist content accessible to fans at any time.
• FanShop E-commerce storefront selling artist-branded merchandise such as notebooks, Bluetooth speakers, USB drives, power banks, hoodies, and backpacks, with secure payment processing and product authenticity guarantee.
• Meet & Greet Virtual meet-and-greet sessions enabling direct paid fan-to-artist interactions, including scheduled online moments and exclusive experiences with performers.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ECAD (Escritório Central de Arrecadação e Distribuição)coreOthersCopyright collection society partnership for music royalty collection. Artists are responsible for arranging copyright royalty payments through ECAD or other collection entities.
• UBC (União Brasileira de Compositores)minorOthersBrazilian Composers Union partnership shown in associations section of artist portal.
• Amazon Inc.coreTechnology or IntegrationE-commerce platform hosting provider. Amazon provides the online store infrastructure, data storage, and secure payment processing for the Fanshop through Amazon's servers and PCI-DSS compliant systems.
• PayPalcoreTechnology or IntegrationInternational payment gateway integrated for processing global transactions in multiple currencies for ticket and merchandise sales.
• VimeocoreTechnology or IntegrationVideo streaming infrastructure provider used for hosting and delivering live stream content and video on-demand to users.
• WixcoreTechnology or IntegrationWebsite builder platform used to construct and host the fanplay.com.br website and application.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veeps: Veeps is a live concert streaming platform for major artists, now backed by Warner Music Group, offering ticketed virtual shows with a take-rate model. Closest Western peer to Fanplay's tier-1 artist live-streamed concert business.
• StageIt: StageIt is a direct-to-fan live streaming platform that lets musicians host ticketed online concerts and earn revenue per viewer. Highly comparable to Fanplay's core live concert ticketing model, though primarily serving the US/English-speaking indie market.
• Sessions (Sessions Live): Sessions is a direct-to-fan live streaming platform purpose-built for musicians, offering ticketed shows with chat-based fan engagement. Direct analogue to Fanplay's interactive fan-panel live streaming format.
• Mandolin: Mandolin is an artist-direct live streaming ticketing platform with integrated merchandise and meet-and-greet features. Strongly comparable to Fanplay's combined Live Streaming + Meet & Greet + Fanshop bundle.

Broad incumbents

• Patreon: Patreon is the leading subscription/patronage platform for creators of all kinds, including musicians. Overlaps with Fanplay's Membros fan membership and direct-to-fan monetization, though based on recurring subscriptions rather than event-driven transactions.
• YouTube Live / YouTube Music: YouTube Live and YouTube Music are global incumbent live and on-demand music platforms. Compete with Fanplay on-stream audience scale and on-demand content discovery, though generally lack ticketed artist-centric live experiences.
• Twitch: Twitch is the dominant live streaming platform, including significant music performance communities. Competes with Fanplay on streaming infrastructure and audience reach, though without Fanplay's ticketing-first monetization layer for tier-1 artists.

Regional players

• Sympla: Sympla is Brazil's largest event ticketing platform, serving in-person and online events. Comparable to Fanplay in ticketing infrastructure and Brazilian market focus, though broader event-agnostic vs. music-specialized.
• Ingresso.com: Ingresso.com is a major Brazilian event ticketing platform for live shows, theater, and sports. Comparable to Fanplay in serving Brazilian ticketed live entertainment, though focused on physical rather than virtual events.

Emerging players

• Koji: Koji is a creator monetization platform offering digital products, tips, memberships, and merch tools to social-media-native creators. Overlaps with Fanplay's Membros membership program and Fanshop merchandise module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fanplayworld
• YouTubeyoutube.com/channel/fanplayworld
• Facebookfacebook.com/fanplayworld
• Instagraminstagram.com/fanplayworld
• LinkedInlinkedin.com/company/fanplay-technology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanplay Technology