CareHQ
CareHQ is a UK-based cloud CRM platform purpose-built for residential care home operators, unifying sales enquiry management, resident administration, billing automation, and reporting for approximately 15 UK care organisations.
- Company typePrivate
- Founded2011
- HeadquartersLewes, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CareHQ does
CareHQ, operated by the UK private limited company CRMHQ Ltd. (company registration 12437814), is a cloud-based Customer Relationship Management platform purpose-built for UK residential care home operators. The product unifies four functional pillars into a single CRM: sales and enquiry conversion tools (including custom tags for categorisation and reporting), resident management (admissions, paperwork, expenses, and contacts), billing and expense automation (automated invoice runs, discrepancy notifications, petty cash, resident ledgers, invoice unit prices to 5 decimal places, and location-group scoped billing rulesets), and care-sector-specific reporting and analytics. Notable platform features include configurable user roles beyond default tiers, customisable automated action task descriptions, and native integrations with PeopleSoft accounting (for financial journalling sync) and Infinity telephony (for call-record/enquiry sync). Security and availability are positioned as core, with ISO 27001:2013 and Cyber Essentials Plus certifications in place.
CareHQ is delivered as a subscription-based SaaS product with quote-based pricing and no publicly disclosed tiers; both monthly and annual billing contracts are supported, with annual contracts on fixed yearly rates. Go-to-market is enterprise sales-led: acquisition is driven through "Request a demo" and "Contact us" CTAs, supported by a content-marketing layer comprising a knowledge base, video guides, developer documentation, a public roadmap, and a corporate LinkedIn presence. Marketing Channels are organic: LinkedIn, Vimeo-hosted video content, and the Learn/knowledge base sit at top-of-funnel, while roadmap and product updates operate mid-funnel. The customer base consists of approximately 15 named UK care home operators (e.g., Achieve Together, Hamberley Care Homes, Caring Homes, Gold Care Homes, Sandstone Care Group), all operating exclusively within the United Kingdom and within the residential care home vertical. Operating geographies are limited to the UK, with no international footprint claimed. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors, and operates with a 51–100 employee base.
CareHQ firmographics
Firmographics- Name
- CareHQ
- Legal name
- CRMHQ Ltd.
- Website
- https://carehq.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CareHQ is a UK-based cloud CRM platform purpose-built for residential care home operators, unifying sales enquiry management, resident administration, billing automation, and reporting for approximately 15 UK care organisations.
- Ownership category
- akta.pro rank
CareHQ industry classification
Industry- Product category
- Care Home Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where CareHQ is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Markets served
CareHQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS CRM Subscription: Cloud-based CRM platform operating on a subscription model. Pricing includes support for configurable billing schedules and rulesets scoped to location groups. Supports both monthly and annual billing contracts with fixed yearly rates available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing with no public tiers disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CareHQ product offering
Product offeringCore offering
CareHQ is a cloud-based Customer Relationship Management (CRM) platform purpose-built for UK care home operators. It helps care providers manage the resident lifecycle from sales enquiry through admission, while handling billing, expense tracking, and operational reporting in a single system. The platform is designed to address the specific workflows and regulatory needs of the UK adult social care sector.
Product overview
CareHQ is a single, unified cloud-based CRM platform designed specifically for UK care home providers. The platform provides an integrated suite of feature modules: sales and business growth tools (for converting care enquiries), resident management capabilities (for admissions, paperwork, expenses, and contacts), billing and expense automation (with invoice runs, discrepancy notifications, petty cash, and resident ledgers), reporting and analytics (focused on care-provider-specific metrics), plus onboarding, training, and support services. Security and availability features are also included. All modules operate as part of the single CareHQ CRM product rather than as separate standalone offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- CareHQ CRM Platform Cloud-based CRM software for UK care home operators that manages the full resident lifecycle from enquiry to discharge, including sales pipeline tracking, resident records, billing and expense management, and operational reporting. Designed for operators of residential and nursing care homes in the United Kingdom.
Companies that use CareHQ
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
CareHQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
CareHQ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PeopleSoftcoreIntegration with PeopleSoft accounting application enables care providers using CareHQ for financial journalling to synchronise data between systems. This integration supports the accounting and financial management workflows of CareHQ customers.
- InfinitycoreIntegration allows CareHQ enquiries to be synced with call records on Infinity, enabling additional details and outcomes to be tracked back to Infinity. This connects telephony and CRM data for care enquiry management.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
CareHQ competitors and assessment
Company assessmentDirect peers
- Coolcare: UK care home management software for resident administration, billing, enquiries, and family communication. Direct competitor in the UK care home back-office and enquiry-to-admission workflow that CareHQ also targets.
- Nourish Care: UK care management platform for residential and domiciliary care providers, including care planning and daily records. Comparable as a UK vertical software vendor serving the same care operator segment, with overlapping operational feature sets.
- Person Centred Software: UK-based provider of care home management software covering care planning, medication, and operational workflows. Direct competitor in the UK residential care software market, with overlapping buyer (care home operators) and adjacent product scope.
- Radar Healthcare: UK healthcare risk, quality, and compliance management platform with strong penetration in care homes. Comparable as a UK-headquartered vertical software vendor for the care sector with enterprise care home customers.
Broad incumbents
- HubSpot: Leading CRM and marketing automation platform with growing UK healthcare and care sector adoption. Comparable as a horizontal CRM incumbent competing for the enquiry-to-conversion use case CareHQ serves.
- Salesforce (Health Cloud): Global CRM leader with a healthcare vertical offering (Health Cloud) targeting provider relationship management. Comparable as a horizontal CRM incumbent that adjacent verticals like CareHQ differentiate against.
- WellSky (UK Care): International healthcare and care software provider with UK care home offerings spanning clinical and operational workflows. Comparable as a broader incumbent in the care software market that competes for similar operator budgets.
- Access Group (Care Homes): Large UK software group offering a care home management suite (Access Care) covering care planning, rostering, and back-office. Comparable as a broader incumbent serving UK care operators with a much wider product portfolio than CareHQ.
- Zoho CRM: Horizontal CRM platform used by some UK SMEs including care operators. Comparable as a generic CRM alternative that care home operators might select over a vertical specialist.
- Microsoft Dynamics 365: Enterprise CRM and ERP suite widely deployed in UK organizations including care providers. Comparable as a broad incumbent that competes for CRM/operational software budgets at larger care groups.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
CareHQ social profiles
Digital presenceCareHQ compliance and trust
Trust signalCompliance2 records
CareHQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareHQ leadership team
Management profileNumber of profiles
Profiles1 record
CareHQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareHQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareHQ
What does CareHQ do?
CareHQ is a cloud-based Customer Relationship Management (CRM) platform purpose-built for UK care home operators. It helps care providers manage the resident lifecycle from sales enquiry through admission, while handling billing, expense tracking, and operational reporting in a single system. The platform is designed to address the specific workflows and regulatory needs of the UK adult social care sector.
Is CareHQ a public or private company?
CareHQ is a private company. It is classified as unknown and is currently operating.
When was CareHQ founded?
CareHQ was founded in 2011. It employs 51 to 100 people.
Where is CareHQ based?
CareHQ is headquartered in Lewes, United States, in the North America region.
How does CareHQ make money?
One revenue line is on record: saaS CRM Subscription.
Who are CareHQ's main competitors?
Direct peers on record are Coolcare, Nourish Care, Person Centred Software and Radar Healthcare. Broad incumbents are HubSpot, Salesforce (Health Cloud), WellSky (UK Care), Access Group (Care Homes), Zoho CRM and Microsoft Dynamics 365.
Does CareHQ have an API?
No public API is recorded for CareHQ.
What industry is CareHQ in?
CareHQ's product category is Care Home Management Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5182 and its SIC code is 7372.