CareHQ

What CareHQ does

CareHQ, operated by the UK private limited company CRMHQ Ltd. (company registration 12437814), is a cloud-based Customer Relationship Management platform purpose-built for UK residential care home operators. The product unifies four functional pillars into a single CRM: sales and enquiry conversion tools (including custom tags for categorisation and reporting), resident management (admissions, paperwork, expenses, and contacts), billing and expense automation (automated invoice runs, discrepancy notifications, petty cash, resident ledgers, invoice unit prices to 5 decimal places, and location-group scoped billing rulesets), and care-sector-specific reporting and analytics. Notable platform features include configurable user roles beyond default tiers, customisable automated action task descriptions, and native integrations with PeopleSoft accounting (for financial journalling sync) and Infinity telephony (for call-record/enquiry sync). Security and availability are positioned as core, with ISO 27001:2013 and Cyber Essentials Plus certifications in place.

CareHQ is delivered as a subscription-based SaaS product with quote-based pricing and no publicly disclosed tiers; both monthly and annual billing contracts are supported, with annual contracts on fixed yearly rates. Go-to-market is enterprise sales-led: acquisition is driven through "Request a demo" and "Contact us" CTAs, supported by a content-marketing layer comprising a knowledge base, video guides, developer documentation, a public roadmap, and a corporate LinkedIn presence. Marketing Channels are organic: LinkedIn, Vimeo-hosted video content, and the Learn/knowledge base sit at top-of-funnel, while roadmap and product updates operate mid-funnel. The customer base consists of approximately 15 named UK care home operators (e.g., Achieve Together, Hamberley Care Homes, Caring Homes, Gold Care Homes, Sandstone Care Group), all operating exclusively within the United Kingdom and within the residential care home vertical. Operating geographies are limited to the UK, with no international footprint claimed. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors, and operates with a 51–100 employee base.

Name

CareHQ

Legal name

CRMHQ Ltd.

Website

https://carehq.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CareHQ is a UK-based cloud CRM platform purpose-built for residential care home operators, unifying sales enquiry management, resident administration, billing automation, and reporting for approximately 15 UK care organisations.

Ownership category

akta.pro rank

Product category

Care Home Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Care home management software
• Healthcare CRM platform
• Resident lifecycle management
• Care home sales pipeline
• Cloud CRM for care

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS CRM Subscription: Cloud-based CRM platform operating on a subscription model. Pricing includes support for configurable billing schedules and rulesets scoped to location groups. Supports both monthly and annual billing contracts with fixed yearly rates available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CareHQ is a cloud-based Customer Relationship Management (CRM) platform purpose-built for UK care home operators. It helps care providers manage the resident lifecycle from sales enquiry through admission, while handling billing, expense tracking, and operational reporting in a single system. The platform is designed to address the specific workflows and regulatory needs of the UK adult social care sector.

Product overview

CareHQ is a single, unified cloud-based CRM platform designed specifically for UK care home providers. The platform provides an integrated suite of feature modules: sales and business growth tools (for converting care enquiries), resident management capabilities (for admissions, paperwork, expenses, and contacts), billing and expense automation (with invoice runs, discrepancy notifications, petty cash, and resident ledgers), reporting and analytics (focused on care-provider-specific metrics), plus onboarding, training, and support services. Security and availability features are also included. All modules operate as part of the single CareHQ CRM product rather than as separate standalone offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• CareHQ CRM Platform Cloud-based CRM software for UK care home operators that manages the full resident lifecycle from enquiry to discharge, including sales pipeline tracking, resident records, billing and expense management, and operational reporting. Designed for operators of residential and nursing care homes in the United Kingdom.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• PeopleSoftcoreTechnology or Integration · 23 March 2024Integration with PeopleSoft accounting application enables care providers using CareHQ for financial journalling to synchronise data between systems. This integration supports the accounting and financial management workflows of CareHQ customers.
• InfinitycoreTechnology or Integration · 14 February 2024Integration allows CareHQ enquiries to be synced with call records on Infinity, enabling additional details and outcomes to be tracked back to Infinity. This connects telephony and CRM data for care enquiry management.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Coolcare: UK care home management software for resident administration, billing, enquiries, and family communication. Direct competitor in the UK care home back-office and enquiry-to-admission workflow that CareHQ also targets.
• Nourish Care: UK care management platform for residential and domiciliary care providers, including care planning and daily records. Comparable as a UK vertical software vendor serving the same care operator segment, with overlapping operational feature sets.
• Person Centred Software: UK-based provider of care home management software covering care planning, medication, and operational workflows. Direct competitor in the UK residential care software market, with overlapping buyer (care home operators) and adjacent product scope.
• Radar Healthcare: UK healthcare risk, quality, and compliance management platform with strong penetration in care homes. Comparable as a UK-headquartered vertical software vendor for the care sector with enterprise care home customers.

Broad incumbents

• HubSpot: Leading CRM and marketing automation platform with growing UK healthcare and care sector adoption. Comparable as a horizontal CRM incumbent competing for the enquiry-to-conversion use case CareHQ serves.
• Salesforce (Health Cloud): Global CRM leader with a healthcare vertical offering (Health Cloud) targeting provider relationship management. Comparable as a horizontal CRM incumbent that adjacent verticals like CareHQ differentiate against.
• WellSky (UK Care): International healthcare and care software provider with UK care home offerings spanning clinical and operational workflows. Comparable as a broader incumbent in the care software market that competes for similar operator budgets.
• Access Group (Care Homes): Large UK software group offering a care home management suite (Access Care) covering care planning, rostering, and back-office. Comparable as a broader incumbent serving UK care operators with a much wider product portfolio than CareHQ.
• Zoho CRM: Horizontal CRM platform used by some UK SMEs including care operators. Comparable as a generic CRM alternative that care home operators might select over a vertical specialist.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite widely deployed in UK organizations including care providers. Comparable as a broad incumbent that competes for CRM/operational software budgets at larger care groups.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/carehq
• LinkedInlinkedin.com/company/carehq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareHQ