Solano's

What Solano's does

Solano's is a privately operated hardware and home improvement retail brand that sells products through the Do It Best Corporation's e-commerce platform at doitbest.com/solanos/ and through physical store locations within the United States. The brand operates as a member or branded location within the Do It Best wholesale distribution cooperative, which provides independent hardware retailers with collective buying power, marketing support, and fulfillment infrastructure. Solano's serves three primary customer segments: DIY homeowners undertaking repair, renovation, and maintenance projects; professional contractors and tradespeople requiring commercial-grade tools and materials; and other hardware retailers sourcing through the Do It Best distribution network.

The product offering is a broad general-merchandise hardware catalog spanning 45+ major categories, including building materials, hand and power tools, plumbing, electrical, automotive, lawn and garden, outdoor living, paint, housewares, pet supplies, and sporting goods. The catalog is organized hierarchically on the website (e.g., Automotive → Repair & Maintenance Supplies → Air Conditioning Repair). Solano's does not operate proprietary technology; its online presence is hosted on the shared Do It Best e-commerce platform with no named software product, API, or software product lines.

Solano's revenue is generated through one-time retail product sales across its online and physical store channels. Pricing is not publicly disclosed on the website — customers must add items to cart or log in to view pricing, which suggests a B2B/wholesale-oriented pricing model consistent with the Do It Best cooperative structure. Marketing is conducted through the Ideas/Buying Guides content section and the Best Rewards loyalty program. No management team, headcount, funding, M&A, or patent/award data is available in the source, indicating Solano's is a small, sub-brand-level operating entity within the larger Do It Best ecosystem rather than a standalone investment-grade enterprise.

Name

Solano's

Legal name

Solano's

Website

https://solanosdoitbest.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Solano's is a privately operated hardware and home improvement retail brand within the Do It Best Corporation cooperative, selling a broad catalog of tools, building materials, and home goods through doitbest.com and physical store locations across the United States.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Lawn and Garden Equipment and Supplies Retailers (4442), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

akta.pro secondary industries

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Hardware retail
• Home improvement
• Building materials
• Power tools
• Lawn and garden

Headquarters

HQ city

Weed

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue is generated through the sale of hardware and home improvement products across multiple categories including building materials, tools, plumbing, electrical, outdoor living, and more. Products are sold at retail prices through the e-commerce platform and physical store locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Solano's is a hardware and home improvement retail store brand operating on the Do It Best platform, selling a comprehensive catalog of physical products across categories such as automotive, building materials, power tools, hand tools, plumbing, electrical, outdoor living, lawn and garden, paint, and housewares. Products are sold at retail prices to DIY homeowners, professional contractors, and trade customers through the online storefront and physical store locations.

Product overview

Solano's operates as a hardware and home improvement retail department within the doitbest.com platform. The offering is a general merchandise retail store rather than a unified software product or platform architecture. The store provides access to extensive categories including building materials, power tools, hand tools, electrical, plumbing, outdoor living, lawn & garden, automotive, sporting goods, pet supplies, housewares, and paint supplies — all organized through a hierarchical category navigation system on the doitbest.com website. There are no named individual product modules, sub-products, or distinct branded offerings identified beyond the general retail catalog structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Solano's Hardware & Home Improvement Store A hardware and home improvement retail storefront on doitbest.com/solanos/ offering a comprehensive catalog of physical merchandise across categories such as automotive, building materials, power tools, hand tools, plumbing, electrical, outdoor living, lawn and garden, paint, and housewares. Targeted at DIY homeowners, professional contractors, and trade customers in the United States.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Menards: Menards is a privately held big-box home improvement retailer primarily serving the Midwest U.S. with a multi-category assortment (building materials, tools, hardware, lawn & garden) comparable to Solano's, though its regional concentration limits direct overlap with Solano's geography.

Direct peers

• True Value: True Value is a hardware and home improvement cooperative serving independent retailers across the U.S., competing directly with Do It Best for member-store affiliations and offering a comparable multi-category assortment, e-commerce platform, and loyalty programs to DIY and pro customers.
• Harbor Freight Tools: Harbor Freight Tools is a U.S. retailer specializing in tools, hardware, and accessories at value price points, operating through both physical stores and a strong e-commerce channel. It directly competes with Solano's on the tools and hardware subset of the assortment.
• Ace Hardware: Ace Hardware is a U.S. cooperative of independent hardware retailers operating under a shared brand with collective buying power, distribution, and marketing — the closest structural analog to Solano's operation under Do It Best. Both serve DIY homeowners and pros with multi-category hardware assortments through hybrid online and physical stores.

Broad incumbents

• Lowe's: Lowe's is a national big-box home improvement retailer carrying tools, hardware, building materials, plumbing, electrical, appliances, and lawn & garden categories that fully overlap Solano's assortment. It competes for the same DIY homeowners and professional contractor customers.
• Do It Best Corporation: Do It Best Corporation is Solano's parent and the wholesale distribution cooperative whose platform, branding, distribution network, and Best Rewards program Solano's operates on. It is the umbrella organization defining Solano's capabilities, assortment, and reach.
• Amazon (Tools & Home Improvement): Amazon's Tools & Home Improvement store sells the full hardware, building materials, tools, electrical, plumbing, and automotive assortment overlapping with Solano's, with unmatched selection, price competitiveness, and delivery speed — representing the dominant e-commerce competitive threat to local hardware retailers.
• The Home Depot: The Home Depot is the largest U.S. home improvement retailer offering the full spectrum of building materials, tools, plumbing, electrical, lawn & garden, and paint — directly competing with Solano's across all major categories with significantly larger assortment, scale, and marketing reach.

Others

• Orgill: Orgill is a hardlines distribution company supplying independent hardware retailers, home improvement stores, and lumber yards across North America — a wholesale peer rather than direct retail competitor, but comparable to Do It Best in serving the independent hardware ecosystem that Solano's operates within.

Emerging players

• Tractor Supply Company: Tractor Supply is a rural-lifestyle retailer selling hardware, tools, lawn & garden, automotive, and home goods — overlapping meaningfully with Solano's assortment, particularly in lawn & garden and automotive categories, while serving a more rural customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solanosinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solano's